Case Study Of Wipro:

Bangalore, April 7, 2009: Wipro Infotech, the India and Middle East IT Business of
Wipro Ltd and a leading provider of IT and business transformation services today
announced that it has been rated India's Number 1 Green Brand and among the Top 5
Global Green Brands in the World as per the latest edition of Greenpeace's 'Guide to
Greener Electronics' ranking, released today. With this, Wipro has not only reasserted its
top position among Indian IT brands, but has also marked a place in the league of top-
five global green brands. Wipro's ranking has moved up largely due to its continued
commitment to energy efficiency and structured program for effective e-waste
management for its customers.

Wipro crossed the half-way mark under stringent ranking criteria with a score of 5.5 out
of 10 to regain the top position in the sixth Indian version of Greenpeace Guide to
Greener Electronics. Its score has increased significantly since the last ranking largely
due to its strong commitment to the Kyoto Protocol, demand for an energy efficiency law
in India and for making available energy efficient products in the market. Wipro has
scored over its Indian counterparts for launching energy star compliant products,
adopting structured e-waste management programs, creating public awareness on e-waste
management and usage of recycled plastics in new production.

Wipro has moved up its score on voluntary take-back and for providing information pro-
actively to individual customers on recycling collected e-waste rather than mere disposal.
Wipro has retained focus on restriction on the use of hazardous substances in the
manufacturing aspects of the business.

Commenting on Wipro's ratings in the latest Greenpeace survey, Mr. Ashok Tripathy,
General Manager & Head, Systems and Technology Division of Wipro said, "In a world
which is increasingly conscious of the environment, it is an important agenda of Wipro to
play a catalyst role in this arena. We are happy to be ranked among the top five green
companies in the world. It reasserts Wipro's position as a responsible Corporate in the IT
industry. for green leadership and our product quality standards. Our aim is to help
organizations reduce their Total Cost of Ownership (TCO) and be proactive about our
social responsibility by using eco friendly technologies."

CONCLUSION

1. Things are changing quickly. Last year’s green marketing topics are replaced by new
ones, representing even greater challenges.

2. Same tried and true strategies that apply to marketing in general apply to green
marketing in particular.

• Build great products

 • Highlight underlying value
• And consumers will come

3. We pioneers have an opportunity - and an obligation - to incorporate product

stewardship into our job responsibilities. With our homework done, we will be able to
develop legitimate products and credible messages that we can be proud of.

4. Finally, the companies that will reap the greatest rewards are the ones that innovate
with new products, materials, and technologies that address the challenges that await us
in the future.

References
1. ^ Walters, K, 2006, 'Certified Green', Business Review Weekly, 16 November
2006
2. Studyhttp://www.medianewsline.com/news/135/ARTICLE/4836/2009-07-
22.html
3. http://www.wipro.co.in/Media/Press_Releases/f5f2dfbb-f8eb-4bdb-8b31-
4ea65083723f.htm
4. Z:\green brands\Get the green light on green brands - Managing Intellectual
Property - May 2009.htm
5. Z:\green brands\Defining Green Brand Leadership « Marketing Green.htm