Sub-cultures and

Communication
Differences
“A man‟s character may be learned from the adjectives which he habitually
uses in conversation.”
CECIL B. ALBORES
Purposive Communication
A.Y. 2019-2020
 Gender
 one of the social variables that can affect
language use and communication

 women using indirect, apologetic, sensitive,

relationship-oriented words

 men using assertive, dominant, power and

status-oriented, information-oriented words

 may not always be with gender but with

personality
 Generation Culture
Communication Differences
 unique set of jargons or lingos in every
generation
 these may come from trends, popular
events, movies, television shows, and
radio programs.
 technology has introduced new words
which are easier to type and are used by
„Millenials‟.
 Can’t understand what a
Millenial is saying to you?
Here’s a cheat sheet to help!
 Phubbing
Talking while texting someone on the phone
 Hundo P.
Means a hundred percent or
someone saying it is very
supportive
 JOMO
An acronym for Joy of Missing Out
or missing something that was lame
in the first place
 Sorry Not Sorry
You are a little sorry, but you also want
to make fun of the idea of being
sincerely apologetic when it is not
deserved.
 I can‟t even
Means that the speaker is losing
patience, is at loss for words, and is
pretty annoyed about something
The Struggle Is Real

Means that someone has a

tough problem or is in a real
hardship
 On Fleek
Originally from an Instagram post
about eyebrows and means being
on point. In business context, it
means something was well executed
and is worthy of acknowledgement.
 Dipset
Means to bail on something
because it is lame. You might
dipset from a meeting if the topic is
boring.
 Bae
It means your significant other.
 V.
It adds emphasis to texting and social
media conversations and means “very”
as in “I‟m v excited” about this project.
 Perf
Shortened word for „perfect‟ and
denotes agreement to a cause or
plan.
 JK
Means Just Kidding
 It Me
Shortened version of „It‟s me‟. It
means that the person identifies
with the topic, but they don‟t want to
explain at length.
 P
Means pretty as in “I‟m pretty excited!”
 TBH
It means to be honest and is
usually followed either by a joke
or a more sincere comment.
 Reactions to Cultural
Communication Encounters
People could react differently when they
encounter another culture:

 Assimilation
 Accommodation
 Separation
 Assimilation
According to Oetzel (2007), it is the
effort to eliminate the cultural
differences towards home and host
cultures.
 Accomodation
Attempting to retain some cultural
uniqueness and to transform the
existing dominant structures so
that there will be less hierarchy.
 Separation
Rejecting the dominant society and
organizations , and individuals
attempt to join similar co-cultural
group members to form
organizations that are reflective of
their own values and norms.
 Preparing to Communicate across Cultures:
Assess Yourself!
✔ I enjoy communicating with persons unlike me as much as
with people like me.
✔ I am equally sensitive to the concepts of all groups in our

multicultural society.
✔ I cant tell when persons from other cultures do not

understand me or confused by my actions.

✔ I do not fear interacting with persons from minority groups

any more than I fear interacting with persons from the

dominant culture.
✔ Persons from other cultures have a right to be angry at

members of my culture.
✔ Persons from other cultures who don‟t actively participate in

a conversation, dialogue, or debate with others ma act that

way because of their culture‟s rules.
 Assess Yourself!

✔ How I handle disagreements with persons from

other cultures depends on the situation and the
culture they are from.
✔ My culture is not superior to other cultures.

✔ I am knowledgeable of how to behave with

persons of different cultures.

✔ I respect the communication rules of cultures

other than my own.

End of Presentation