2nd Sem – MBA Evening – First Internal Test Max Marks : 25

Subject: Marketing Management

Answer all the 5 questions each carries 5 marks

1. Briefly explain the process of Marketing Plan.

2. What should be a good contents of Marketing plan explain with an example.
3. Explain the various marketing Intelligence system which a modern company follows.
4. What do you understand by Value Delivery process and how is it different from
Traditional physical process
5. Explain the business unit strategic – planning process.