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completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
Table of Contents
Context ................................................................................................................................ 2
Monitoring Progress...................................................................................................... 17
Engagement of Stakeholders......................................................................................... 19
References ......................................................................................................................... 21
Appendices ........................................................................................................................ 23
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
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Context
consumer goods as well. Primarily, the company is a merger of more than two companies that
were in the same business, i.e. of pharmacy and consumer goods. Apart from its high revenues in
the national as well as international market, it has strong reputation in the market for its products
for treating migraine, asthma, cold sores, AIDS, and more. In 2000, it had more than 50
manufacturing facilities around the world with manufacturing plants in UK only (BBC News
UK, 2000).
GSK produced medicines for major diseases, including AIDS, Cancer, Diabetes, mental
health conditions, asthma, infections, and more. Other than the medicines and drugs, the
company has been manufacturing vaccines, nutritional products, and consumer goods such as
drinks, toothpastes, remedial items, etc. (GSK, 2015). It is world's sixth-largest pharmaceutical
company, is listed on the London Stock Exchange, and has shares in FTSE 100 index. According
to the annual report of 2013, GSK has the market capitalization of £79 billion, being the fourth-
largest company on London Stock Exchange and secondary listing in New York Stock Exchange
(Annual Report 2013, Online). Presently, GSK has offices in over 115 countries with exports all
over the world. The company has around 99 thousand employees, working in four different
products, and production of consumer products. The manufacturing process of the GSK is its
most important phase and to comprehensibly execute this and other functions of the organization,
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
it has devised a simple but well-explained mission and strategy. Their mission is to “help people
do more, feel better, and live longer” (GSK, Online). They describe their commitment towards
their work in terms “how we deliver success is just as important as what we achieve”
(Responsibility, Online). With this, they have three strategic priorities, intending to increase
growth, reduce risk, and improve the long-term financial performance. Their aim is to grow a
diversified business, deliver more and more products of high quality, simplify the operating
model, and conduct a responsible business. A definitive business strategy is required for a
responsible business that GSK functions through simplifying their operating model. Currently,
they are changing their way of work with healthcare professionals, evaluating investment
options, and increasing access to in other countries as well. Research and development is another
major function of GSK which, as they believe, encourages creativity and facilitates the discovery
and manufacturing of new products. During this, controlling the production and scheduling it are
crucial which requires a comprehensibly developed project plan. Importantly, their robust
management structure, called as Corporate Responsibility Committee (CRC), not only has clear
insight on the operations within the organization but also ensure accountability. A diagram
The Ebola virus outbreak has taken almost 9000 lives and left more than 22,334 infected
in West Africa only (CDC, 2015). Dejectedly, the death toll is expected to rise there if suitable
measures are not taken by the medical professionals and manufacturers. GlaxoSmithKline,
realizing its corporate and social responsibility, has intended to establish a healthcare facility for
Ebola patients in Guinea, West Africa. When on one hand it is working closely with World
Health Organization in developing vaccines against Ebola, the company is building a healthcare
facility that will not only treat the patients there but also provide home care facility to those
patients that are either financially deprived or lack folks to take care of them during the ailment.
The project of formation of a healthcare facility is different from other business projects as it
requires certain compliance, sagacity of responsibility, and liability. The idea itself has the
necessity of care and consideration as it does not only offer potentials of strong profits but high
levels of legality and tangible outcomes also. In case of GSK, the circumstances are slightly
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
more complicated as GSK has never established any healthcare facility, being a very complex
project for the company. The project will consist of following steps:
1. Planning: Ebola is a deadly disease and Guinea is a third world country. The literacy rate
there is very less. No big hospitals are present in the country, weather is difficult –
particularly for the citizens of UK, and the culture can be problematic too. Above all,
establishment of a healthcare facility for the first time will be a challenge for GSK. A
business plan will be required, narrating the objectives and strategies for the healthcare to
be established.
2. Resources: Initially, the budget will be allotted for the establishment of the facility, such
that no large cuts are made in the budget plans for the four facilities mentioned above, i.e.
products, and production of consumer products. A part of budget allotted for formation of
healthcare in Guinea will be put in these four facilities, precisely for the patients in
Guinea.
3. Licensing: As GSK is working with W.H.O. to deal with Ebola, the first priority of the
company will be to attain the license of the healthcare facility form it. The company will
take permission from the government of Guinea for which we will consider and mention
all their requirements and stipulations for home health business. We will obtain the
4. Liability Insurance and Incorporation: Health and medicine are controversial areas of not
only life but also the business. Providing healthcare and using medicines are serious
businesses for which it is important to accept the fact that at some point, you will have to
face a lawsuit or a liability claim which if not taken care of suitable, may turn out
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
detrimental. To avoid and deal with such issues, GSK will have a team of legal
such situation, licensing insurance will facilitate in protecting them and the business
eventually.
5. Hiring: Hiring nurses, clinicians, doctors, physicians, therapists, and other employees for
the healthcare require much consideration and foresightedness. For this, the three step
process of interview, selection, and recruitment, is helpful. The medical history of them
will be thoroughly checked, references will be contacted, their past experience will be
analyzed, and then the final decision of recruiting them will be made. The backgrounds
will also be checked as Guinea is a country open for criminals (Mitna, 2014).
The risks and feasibility analysis of the project of establishment of a healthcare facility for Ebola
patients in Guinea will be done in four ways; (i) analyzing the market, (ii) selecting the location,
(iii) considering the competitors, (iv) analyzing the finances and resources. First, the market of
healthcare in Guinea is not very wide. The number of healthcare facilities, both long-term and
short-term, is less. Not much competitors are present due this. The development in this field will
have prospects consequently. As still a great population is affected from the disease, the
company has opportunities to offer maximum services. However, since Guinea is a low-income
country, the costs of the treatment would also be low. As GSK has finances to buy land easily,
considerations will be taken in the location, visibility, ease to reach, and neighborhood, such as
calm and clean sites will be preferred. There are risks that citizens of Guinea will not reach out to
the healthcare facility of Guinea due to their introvert culture and traditions. As GSK plans to
This will include determining the current and projected prices of the services
that are provided to the patients and the costs of the manufacturing and
The internal and external issues arising in the organization would be studied
along with the threats it is vulnerable to. The focus will be kept on the staffing
The analysis of two prior things will facilitate the researchers on determining
the availability and consumption of both tangible and intangible resources. The
The goals and objectives of GlaxoSmithKline regarding their project a safe and clean
world for which they have the mission to eradicate Ebola from the world, Guinea especially. For
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
this purpose, the company has set goals accordingly. The company will provide finest healthcare
and medical services to its patients, assuring preventive measures to his kin, and taking every
possible action to stop it from spreading. The staff will be vigilant, cooperative, understanding,
and the patients will be charged as much as they can afford. Only these things will help the
company in achieving success. To analyze and execute our objectives, we have set success
criteria. According to it, we have set a methodology to determine and analyze the outcome vs.
performance of the healthcare and employees. The financial management is another important
aspect of it which will tell us that how much we are spending and how much we are getting from
it. Promotional offers will also be given. We will hold campaigns in Guinea, educating people
about Ebola and creating awareness about it in the parts of the country where it hasn’t reached
yet.
All in all, the company has following goals and objectives for the to-be-
To demonstrate compassion
countries
The role of the author in this project is to supervise the distribution of the
To plan the project and identify the financial and other resources required, we will use the
traditional approach of project management, consisting of four steps (Wysocki & McGary, 2003)
discussed below:
a. Initiation: analyzing the needs and requirements of healthcare according to the set
goals, making a budget, analyzing the finances and resources of the company,
b. Planning & Design: to plan how the resources and finances will be used, time will
e. Closing: The project will be completed, outcome will be analyzed, and reports will be
made.
term healthcare facility for E-bola patients are determined and set. The ‘gates’
2. Planning: The phases that were determined in the first step are planned,
etc; resources, such as medical apparatus, medicines, beds and sheets; capitals,
methodologies, required tools and strategies, for instance separating the wards
involves risks, issues, benefits, cost-effective plans, etc occurring in and at the
organization
done here; skills, experiences, etc of workers is determined and then the team
managers of the business is the focus here. GSK would be using PR techniques
communication between the team members and among teams is made here.
and develop IT systems, such as referring to Dell Inc. for the more than 70
7. Integration: All processes are associated with one another and then the
Project Team
The Country In charge of the Healthcare Facility for Ebola patients in Guinea will be the top at
the project team. He will be responsible for the entire project and will be answerable to the
company leadership. He will be present in Guinea during the project initiation, development, and
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
until GSK intends to shut down in Guinea. The Project Managers will be responsible for
ensuring that all operation in and about the company are taking place properly and they will be
answerable to the Country In charge. Heads of different departments will be made so that all
fields keep on running smoothly. These will include liability, accounts and finances, HRM and
complain, PR, medicine, and more. The entire project team will be report to the WHO committee
The responsibility matrix of the project team for a healthcare facility for Ebola
patients in Guinea will have differentiated roles and responsibilities for project
The project will basically be headed by the project sponsor who will be the
such as investors, funding agencies, and United Nations team will be involved
They head the entire project and project executive will be headed by them. In
this project, the country head of GSK for Guinea will have the responsibilities
of the Project Executive. He will appoint the project manager who will manage
the members of all teams. The team leaders will control and manage the
1. Financial Resources:
Capitals
Investments, funding
Loans
2. Human Resources:
New recruitments
Volunteers
3. Physical Resources:
Production facilities
Marketing facilities
Information Technology
Medical Resources
4. Intangible Resources:
Team motivation
Transparency
Reputation
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
Brand image
and more products of high quality, simplify the operating model, and conduct a responsible
business, development of a dynamic healthcare is crucial for which they have been working on
numerous related projects, like technology implementation, facility planning, and many more.
Also, as we have gathered all the necessary resources and have set up the groundwork for
effective initiation of the project ‘Healthcare Facility for Ebola Patients in Guinea’, its successful
close depends on the efficiency of the project team, ability and steps to monitor progress,
suitable actions taken to rectify problems or recover failure, management of the project budget,
and ensuring full engagement of stakeholders. Below presented, are the ways, strategies, and
The effective initiation of the project is to be carried out by the collaborative teams that will have
expertise in the healthcare management as well as the ability to work in disaster stricken areas,
like Guinea. For this purpose, the entire hierarchy is to be prepared, experienced, and trained for
this. Starting from the Project Sponsors to the Managers and eventually the workforce,
establishment of the facility and achieving goals and objective related to it must be the foremost
preference of the entire project team. Leading the project team to achieve project milestones, first
of all requires building the team comprising of right members. These people should be
competent enough to perform their tasks before the given deadline, must be experienced, have
necessary skills, and possess constructive attitude towards the company. Moreover, the Project
Managers are the source of high morale and motivation for their subordinates. The goals, and
eventually the success will be achieved if the higher management leads by example. For this,
they have to be accountable for not only their own actions but also the practices of their
leadership. In simpler words, whatever they will demonstrate towards the organization, the
Now, as the Project Managers along with their workforce, are rightly selected and possess the
positive attitude for the success of the project, they are to be guided accordingly. An action plan
is given below to help the Project Managers and Team Leaders of GSK in motivating and
a. The employees feel more motivated and involved when they are aware of what they are
actually doing and what will be the outcomes of their functions. For this, clarifying the
purpose of their tasks is important. Secondly, the leaders are to make them understand the
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
goals of the organization for which comprehending the objectives of the project is
essential. Now, when they have understood these things, team members will be
comparatively more considerate about the end results of the tasks they have been
performing. Importantly, knowing the goals and objectives of the project will help them
b. All projects comprise of things that are actually involved in them along with the things
that are not. What are these things? These might be the social factors, undefined goals
and benefits, and many things that might not be considered for the project but have
crucial role in the effective project management. Also, the outcomes might not be limited
to the project and the company only, but might be affecting the external factors as well.
For this, the Project Manager and Team Leaders have to clarify the scope of the project
as well. This assists the team members (employees) in determining their professional as
well as personal responsibilities in the project. In addition, the limitations and restrictions
c. A good leader is the one who is empathetic towards his workers. He must understand the
important to understand that he has to be a ‘manager’ and not the ‘boss’. Being the boss
will develop a gap between him and his employees and the workplace environment will
become authoritative. Being the manager means that you are there to guide and help them
and in case you fail to achieve any goal, he will take responsibility for that. In
psychological terms, this sense of belongingness will bound them to turn to you in every
operational approach with those of the employees, they must involve their team members
with them. The leaders believing in them will act as a map for motivating them along
with monitoring their actions and performances as well. Listen to them, ask them
questions, take their opinion, ask for feedback, help them’ all will help in leading the
project team in most appropriate ways to achieve the project milestones and goals.
Monitoring Progress
There are five universally accepted ways to monitor the progress of the project team. First, the
Project Manager and team Leaders will have to watch the employees working. This means that
the leaders keep an eye that whatever their team is doing, is it related to the project or not. This
will also be important as the leaders will be able to identify where the members are facing
difficulty or might even determine the flaws and error of the execution plan of the project.
Secondly, keeping the record is significant. This tells that what each member has done, what is
he assigned for, and what he has to do in what ways. Also, it is an effective way in managing
their accounts. Moreover, the employees must be encouraged to use the self-monitoring their
actions, operations, tasks, and their outcomes. How is it important? Because it is a powerful tool
of self-regulation that not only helps them in knowing the outcomes of their operations but also
restrict their unnecessary or irrelevant actions. Fourth way is to review the progress of the
assigned tasks and the project for which they are working. This will describe that how much
work the employees have done and what are the possible outcomes yet. The fifth way is that the
leaders engage the employees with them and then review their mindsets and working by
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
analyzing the work they do with them. With help of this way, the Project Manager can more
easily and closely analyze and monitor their progress and performance.
These ways can be used to identify the problems and failure as well. Incident Management is a
very comprehensible and appropriate strategy for this. This helps in identifying, analyzing and
correcting the threats caused to the project. It focuses on the communications and infrastructure
of the workplace, defects in the project execution plan, goals and objectives, and the role and
involvement of the stakeholders. The human factors will help in determining both active and
latent factors of the failure. Furthermore, the Project Manager will have to check that the project
do not have any sloppy requirements, does not disturb the schedule, is within the limits of the
allotted budget, is free from scope creep, is comprehensibly and effectively planned and
The Project Manager is to manage the budget of his project through four ways. First, he has to
continually forecast the budget because frequent oversight will help in determining the financial
use and progress of the project and if any problem occurs, the financial impacts will be easy to
determine which will help in managing the budget then. Secondly, forecasting the usage of the
resources will help in knowing that how much more money will be required to purchase the
resources in the future and what can be cut or saved other than this. Third step is to keep the
entire team informed about the financial position and allotted budget which will develop a sense
of responsibility in them, about on what to spend and how. Fourth way is to consider the scope.
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
This will help in knowing where to spend the budget first and what financial action to be taken
later.
Engagement of Stakeholders
Stakeholders have the most crucial role in achieving the goals and objectives and in the success
of the project. There are three major aspects for effectual and reliable stakeholder engagement.
i. Identification of the Stake of Persons and Entities: Here, the Project Manager
determines the role and stake of the people and organizations in the company and the
project. This includes who has the authoritative power, who provides the funds, who
ii. Analyzing the Stakeholders: This explains which stakeholder has the most important
role in the project and their individual attitudes towards it and the organization.
iii. Engagement: Strategies are made and implemented to involve these stakeholders in
Now, as the project by GlaxoSmithKline ‘Healthcare Facility for Ebola Patients in Guinea’ has
been lead to a successful close, the Project Management Team would need to evaluate it in order
Development and implementation of an appropriate evaluation tool for the project will help
GlaxoSmithKline’s team in achieving the above mentioned aims and objective and fulfill its
mission and vision. In this evaluation tool, focus will be on the following operations of the
project.
Budget
Deadlines
Quality of services
Customer care
Audit counts
Human Resources
Role of stakeholders
The stakeholder analysis will be carried out by analyzing their views and support for the project.
Our stakeholder analysis will revolve around the federal and state government and local
authorities of the Guinea, fund providers, investors, suppliers, sponsors, employees, and
Gantt chart:
Process 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Planning
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
Collecting Resources
Licensing
Hiring Process
Feasibility Test
Execution
Systems
Team Management
Procurement
References
Annual Report 2013. GlaxoSmithKline. [online] Available at:
BBC News UK, (2000). Profile: Glaxo Wellcome. [online] Available at:
CDC, (2015). 2014 Ebola Outbreak in West Africa - Case Counts| Ebola Hemorrhagic Fever |
Charvat, J. (2002). How to identify a failing project. Tech Republic US. Available at:
2015].
Gershon, D. (2000). Partners resolve their differences and unite at the second attempt. Nature,
405(6783), 258-258.
“By including this statement I confirm that the attached assignment is my own work, and does not include work
completed by anyone other than myself and I have given credit when the ideas or concepts of others have
been used. I have completed the assignment in accordance with ILM’s instructions and understand the
implications of plagiarism.”
Gsk, (n.d.). About Us. [online] Available at: http://www.gsk.com/en-gb/about-us/our-mission-
February 2015].
Mitna, P. (2014). The Prevalence of Transnational Crimes in Papua New Guinea: By Design or
http://www.independent.co.uk/news/business/outlook-glaxo-wellcome-1084036.html
Wysocki, R. K., & McGary, R. (2003). Effective project management: traditional, adaptive,
Workers
Project Executive