INDIAN ETHOS AND BUSINESS

ETHICS
CASE STUDY

1. Indian Ethos and Personality Development

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 Every Country has its own culture and character
based on its social ,political and economic environment in
which it operates , from that culture comes the national
ethos of each country .
Ethos is a discipline that examines ones morality or
the moral standards of the society.
When one looks at the current scenario following
question arise for introspection ,when financial scams are
being reported by media almost as a weekly feature ,when
even the world of sports is tainted with treachery when
will all this end is it even possible to end this the answer
would be yes when the curriculum of education in india
adds its national culture and character to it as it teaches
the ethics to the students which will improve their
personality development .
Personality development aims at developing the
whole or the total human being, personality cannot be
developed or improved over night it takes time which is
why ethics and values must find a place in arts and science
of management , the ability to do the right thing and ,what
is more important is doing it every time even when no one
is watching ,these kind of action will speak about a
person’s personality and how much it has developed .
2. Work Ethos and Values For Professional
Managers

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 work ethics is a set of values based on the moral
qualities of hard work and attentiveness .work ethos is at
the heart of why we work , what drives us and gives us
purpose and meaning in the workplace .
some of the dimensions of work ethos
(1) Rightful expectations
(2) Sense of loyalty towards the organization
(3) Discipline
Effective employees are critical to the success of a
growing business and to a contrary, an ethical
workplace plays a vital role in an individual’s
professional advancement .Employees who consistently
demonstrate good work ethics are considered to be a
valuable asserts, few important work ethics are
Be optimistic , show that you care about the
organization, build a smooth relationship with the
organization, challenge yourself , strive for balance
between work and life, be resourceful and take
initiative, co-operate with your team and be honest at
your work.

3.Indian values, Value System and Wisdom for Modern

Managers

How values are formed:

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Values are formed through the process of efforts. Such
efforts never go invain. The following point throws
valuable insights on formation of values, from an
organizational perspective.
1) Efforts and values.
Efforts undertaken in order to enrich productivity
among labourers by the process of experimentation,
never go in vain. Efforts are milestones and the
frequency with which one labours the more, the value in
an organization grows, in the same proportion.
2) Vision and values
The vision of the entrepreneur generally tallies with the
organizational goals. Vision acts as a foundation stone
and pillar for enriching values in each and every
organization.
3) Dedication and values
A dedicated mind is God’s workshop. Values are formed
through dedicated efforts.

4) Morality and values

The more an organization concentrates on morality or
ethics, the more it brings fertility to the ‘tree’ called
values.
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 5) Culture and values
A well developed culture evolves positive values.
6) Ethics and values
Ethics are guided by certain moral principles. An ethical
organization has got values and hence it thrives for a
longer period. Such organizations generally have an
infinite existence.

4 . Management Lesson From Vedas, Puranas

and Indian Religions

The term veda is derived from the root word vid

which reflects to universal knowledge
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 The following principals of vedic management were
taken from the life of chanakya
1)Vasudha-Eva-Kutumbakam
Accepting the whole world as one and one’s
family
2) Sumarapan bhaav
Dedication
3) Lokasangraha
Welfare of all beings
4) Shubh Laabh
Ethical profits
5)Nishkaama Karma
Deeds without greed
6)Ati-Hyaastha-Varjayet
Shunning extremes

5. Spirituality in Business Management

Spiritual Business Management Provides a

revolutionary approach to successful management of
your life and business using Esoteric Laws. The course
therefore provides a platform for the employers and the
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employees to build better confidence, clarity in goals,
more practical strategies to provide efficient and
harmonious working environment
The spiritual business Management course also teaches
how to handle situation that generate stress in the
workplace allowing employees to charge physically and
mentally
1) To increase business success and profits using
esoteric laws
2) Manage your time efficiently
3) The kabbalistic law cycles
4) Management using seven rays and how it can be used
to bring the necessary skills and qualities together
for the benefit of any company or business

6. Individual culture and ethics

Decisions we make everyday are influenced in part

by our core values. Our cultural background,
individual bias personal ethics, and past experience

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 help to form the basis of our value at a very early age
our parents, teachers, friends, religious leaders,
heroes and frictional idols teach us right from wrong
these teaching help us to evaluate situations and
form conclusion. We are all individual but together
we form society. Each society develops a different set
of assumptions and norms under which to operate

Take slavery for example it was legal in the UK until

1833, and in the US until 1865. In Australia the
indentured labour of indigenous people and south
sea islanders in the 19th and 20th centuries was akin
to slavery. Yet many Europeans at that time saw
nothing wrong with it.

Even when we agree that certain behaviours are

wrong they may still be widespread. For instance,
bribery is considered wrong and it is illegal in every
nation, but in some countries it is very common.

7.Ethical Code of Conduct and Value Systems

A code of ethics and professional conduct outlines

the ethical principles that govern decisions and

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behavior at a company or organization. They give
general outlines of how employees should behave, as
well as specific guidance for handling issues like
harassment, safety, and conflicts of interest.
Corazon is a medical technology startup that builds
an implantable heart health monitoring device. The
device comes with a smart phone app that can monitor
and control the device wirelessly, as well as storing a
persistent record that can be shared with medical
providers. After being approved by multiple countries’
medical device regulation agencies, Corazon quickly
gained market share based on the ease of use of the
app and the company’s vocal commitment to securing
patients’ information. To further expand their impact,
Corazon worked with several charities to provide free
or reduced access to patients living below the poverty line.
At a recent security conference, an independent researcher
claims to have found a vulnerability in the wireless
connectivity. The researcher presents a proof of- concept
demonstration where a second device in close proximity
could modify commands sent to the implant to force a device
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reset. The attack relied on the use of a hard-coded
initialization value stored in the implant device that created a
predictable pattern in the data exchanges that could be
manipulated. In consultation with Corazon’s technical
leaders, the researcher concludes that the risk of harm with
this attack is negligible, given the limited capabilities of the
device. Given the nature of the device, fixing this design
choice would be difficult if it proved necessary. However,
there is insufficient evidence at this point to determine the
scope of the risk induced by this design.

8. Loyalty and ethical behaviour

Ethical sales behavior plays a vital role in promoting

customer welfare for organizations.This study focuses that

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salesperson’s ethical behavior is perceived by customers
during interaction.Few aspect of ethical behavior are
trust,loyalty, commitment, relationship quality. Retailers who
buy P&G products in the MCC system nationwide were
considered as eligible respondents in this case study. MCC is
known as the heaven for most of household businesses,
retailers or traders where they can buy a large amount of
P&G products at the lowest price in the market. Therefore,
customer loyalty at MCCs toward P&G goods is often
considered highest by comparison with other supermarket
systems such as Coop-mart or Big C. These MCC system
achieves the highest revenue from P&G products as a single
supplier. Hence, the number of promotional products
including gift vouchers and discount also reach the top rate,
which is a good opportunity for profiteers. Taking advantage
of lax management of P&G, many brand representatives
working at Metro have made excessive profits by violating a
code of ethics dealing customers.A survey was implemented
to achieve a sample target of 200 customers who had
purchased P&G products regularly at 19 MCCs through
telephone. 215 customers were approached through
telephone during the period from March 18th to April 6th,
2014, which led to 203 respondents. The refusal rate is 5.6
percent (=12/215) due to the interviewees were not
cardholders or business owners. It took each customer about
seven minutes on average to complete without any monetary
incentive. However, the customers were very enthusiastic to

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go through the questionnaire because they really wanted to
receive better quality of service.The survey confirmed that
ethical sales behavior has positive effect on customer
trust,customer commitment as well as customer loyalty.
Salespersons who act as a bridge between businesses and
customers can create positive impression on customers
through honest actions. This current study shows that ethics
from salespersons does not have direct impact on customer
loyalty, but can indirectly stimulate customer loyalty through
the establishment of customer trust and commitment in
relationship quality
.

9.CASE STUDY FOR ETHICAL BUSINESS ISSUES

AND SOLUTIONS

Apple is a world leader in producing innovative electronic

goods and technology.The company utilizes outsourcing

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through the manufacturing of its products overseas; most of
the factories are located in Asia.On its Supplier Responsibility
website Apple states: “Apple is committed to the highest
standards of social responsibility across our worldwide supply
chain. We insist that all of our suppliers provide safe working
conditions, treat workers with dignity and respect, and use
environmentally responsible manufacturing processes”.
Foxconn is the largest contracted electronics manufacturer in
the world, with dealings involving Dell and Sony.It is the
manufacturer of iPhones and iPads and employs over
900,000 workers, of whom 420,000 employees work at the
Foxconn Shenzhen plant. This plant covers 15 factories,
including dormitories, a hospital, a bank, a grocery store and
restaurants. The workers live and work inside the complex. .
In May 2010 several media sources reported several cases of
suicide at Foxconn.From 2009 to 2010 a total of 13 workers
had committed suicide. During an undercover investigation it
was discovered that the reason for the multiple suicides was
related to internal management. Foxconn maintains a
military-style management approach. The workers were not
allowed to interact with each other. Workers who violated
the rule were penalized with a fine or were held to be in
contempt by the manager. The weekly working hours of
workers were up to 70 hours, ten hours above the maximum
hours set by Apple’s Supplier Code. The investigation also
stated that, workers from Wintek had been poisoned by n-
hexane, a toxic chemical used to clean the touch screens of

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iPhones. Apple then made sure that suppliers comply with
the Supplier Code by conducting audits. The audits cover
working and living conditions, health and safety but also
environmental practices at the facilities. According to Apple’s
Supplier Responsibility Report 2010, Apple conducted 102
audits in 2009. In 2011 Apple conducted 229 audits, an
increase of 80% compared to 2010. In the Supplier
Responsibility Progress Report of 2011 Apple addressed the
issue of the use of n-hexane and obliged Wintek to stop using
n-hexane and required Wintek to repair its ventilation system
and to work with a consultant to improve its environmental
health and safety systems. In order to take action it is
important for companies to be transparent about their
supply chain. In February 2012 Apple announced it would be
the first technology company to join the Fair Labour
Association (FLA) as a participating company.

10.CASE STUDY FOR SOCIAL RESPONSIBILITES OF

BUSINESS

This study deals with Corporate Social

Responsibility(CSR).European Commission defines CSR as ‘the
responsibility of enterprises for their impacts on society.
Coca Cola is a publicly held company listed on the New York
Stock Exchange. Coca Cola has a Code of Business Conduct
which aims at providing guidelines to its employees on
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amongst other things competition issues and anti-
corruption.The company has adopted international CSR
guidelines such as Global Compact and Ruggie’s Protect,
Respect and Remedy Framework (Ruggie’s Framework),but
these guidelines do not seem to be integrated into the Code
of Business.NGO made few allegations against Coca Cola that
it sold products containing unacceptable levels of pesticides,
it extracted large amounts of groundwater and it had
polluted water sources by discharging wastewater. Regarding
the allegation Indian government undertook various
investigations and carried out its own tests on the beverages.
The tests also found the presence of pesticides that failed to
meet European standards, but they were still considered safe
under local standards. Therefore, it was concluded that Coca-
Cola had not violated any national laws. This had an impact in
annual sales to a decline of 15% in overall sales in 2003
comparison to prior annual growth rates of 25-30%.Coca-
Cola gradually changed its strategy to include damage-
control measures that addressed the Indian communities
grievances. In 2008 the company published its first
environmental performance report on operations in India,
which covered activities from 2004 to 2007. Also in 2007,
Coca-Cola entered into a partnership with WWF. Its core
objectives are increasing understanding on watersheds and
water cycles to improve Coca-Cola’s water usage, working
with local communities in various locations worldwide, and
developing a common framework to preserve water

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sources.Finally, and also in the same year, the company
became a member of the public-private initiative CEO Water
Mandate, which is a public-private initiative that assists
companies in the development, implementation and
disclosure of water sustainability policies and practices.

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