Beruflich Dokumente
Kultur Dokumente
NIDHI JAIN – 17
JAYESH MULCHANDANI – 31
ARCHI RAMBHIA – 36
NIYATI SHAH – 46
AMRIN SIDDIQUI - 51
SONAL JAIN - 59
ACKNOWLEDGEMENT
We thank KC college and our principal Ms
Manju Nichani for providing us with such a nice
course and we also thank our HOD Mr. Kailash
Chandok and Ms Neha Singh for giving us the
opportunity to meet the corporate people and
share their experience with us. We also thank our
family and friends for supporting us .
CONTENTS
1. NAME OF THE COMPANY
2. INTRODUCTION
3. FACTS AND FIGURES
4. COOPERATE SOCIAL RESPONSIBILITY
5. INITIATIVES AND ACHIEVEMENTS
6. HIERACHY
7. SWOT ANALYSIS
8. PRODUCTS
9. PLANS AND SERVICES
10. ORGANISING RESOURCES
11. MARKETING STRATEGIES
12. RELATION WITH EMPLOYEES
13. BRAND AMBASSADOR
14. BUDGET
15. PROFIT AND LOSS
16. UPCOMING PRODUCTS
17. COMPETITORS
18. CONCLUSION
19. BIBLIOGRAPHY
L’OREAL
The company began doing business in India in
the early nineties through a distributor and later
established
Click L'Oreal
to edit Master subtitle style India, a wholly owned
subsidiary of the L'Oreal Group.
L'Oreal - the second ranked international
GROUP PROFILE
-A century of expertise in
Cosmetics
-€ 17.5 billion consolidated sales
in 2009
-23 global brands*
-130 countries
-64 600 employees
-674 patents filed in 2009.
CORPORATE SOCIAL
RESPONSIBILITY
For L’Oréal, incorporating social, environmental, and
economic concerns is fundamental for its strategy and
its activities, as it is with choosing partners and its
supplier relations.
L’Oréal has set up a social responsibility program the -
L’Oréal buy & care program for dealing with suppliers in
order to enforce fundamental aspects such as:
• compliance with laws in force,
• respecting human and labour rights,
• protecting the environment ,
• the health and safety of workers.
Safety/Health/Environment social audits are frequently
conducted worldwide all throughout the logistics chain in
order to:-
• approve of suppliers' choices,
• continuously improve existing partnerships.
The company says it wants to reduce
its carbon footprint and its use of
natural resources through
greater eco-efficiency and lowered
environmental impact.
It has laid down the goals of reducing
greenhouse emissions, waste generated
by finished products and water
consumption per finished product by
50 percent over the next five years.
INITIATIVES AND
ACHIEVEMENTS
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In the course of to
theedit
pastthe
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L’Oreal text
formathas undertaken a number of
significant
Second Outline Level
initiatives as part of its
sustainability aims and Outline Level
Third
has also been acknowledged
Fourth Outline Level
on a number of
Fifth
occasions forOutline
its
achievements in the area. Level
It was named for the third year running as
Sixth Outline
one of top 100 most sustainable companies in
Level magazine.
the world by Corporate Knights
As well as being ranked Seventh
one of the Outline
top ten
HIERACHY
MANAGING COMMITTEE:-
• JEAN-PAUL AGON – Chief Executive Officer
• LAURENT ATTAL – President and CEO Of L'Oreal USA
• JEAN-PHILIPPE BLANPAIN – Operations General Manager
• NICOLAS HIERONIMUS - President Of Professional
Division Products
• BEATRICE DAUTRESME – Executive Vice-President
• JEAN-JACQUES LEBEL - President Of Consumer Products
• BRIGITTE LIBERMAN – General Manager Of Active
Cosmetics
• MARC MENESGUEN – President Of Luxury Products
• CHRITIAN MULLIEZ – Executive Vice-President Of
Administration and Finance
SWOT ANALYSIS
S – STRENGHTS
W – WEAKNESS
O – OPPORTUNITIES
T - THREATS
1) STRENGHTS:-
• Passion as the key to the well-renowned
accomplishment.
• Research and innovation in the interest of beauty.
• Dedication to their continuous research.
• Leadership and developing activities in the growing
cosmetics industry.
• Advertising strategy.
2) WEAKNESS:-
• Decentralized organizational structure.
• Subdivisions of the Company, leads to the difficulty in
the control of L’Oreal.
• The profit margin is comparably low.
• Coordination and the control of the activities in the
3) OPPORTUNITIES:-
• Being the leading cosmetic brand gives them the edge
for their well-known image.
• L’Oreal take the advantage of the great market share
because of the numerous patents registered by the
Company.
• Growing demand for beauty products.
4) THREATS:-
• Growing competition in the field of cosmetic brands.
• The economic downturn and the spending habits of
consumer.
• Problems to reach out the average people from the
underdeveloped countries.
• People may find the products are not of their basic
PRODUCTS
LUXURY PRODUCTS. CONSUMER PRODUCTS.
PROFESSIONAL ACTIVE CONSUMERS
PRODUCTS
PLANS AND SERVICES
Consumer satisfaction
SONAM KAPOOR
FREIDA PINTO
LOREAL MEN:-
Click to edit
GERRAD Master subtitle style
BUTLER
BUDGETS
One of the biggest advertisers in the world
Budget has swelled by 9.5 percent to $6.29 billion
Approximately spends:-
a) 75% on TV ads
c) 2% on web initiatives
Totalto
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sales
editmust be subtitle
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style
PROFIT CHART
PROFIT
Price in $ million
12
10
0
COMPETITORS
LOREAL is also in the race to be at the top. The only thing that restricts a
company to be a monopolist is the competition in the market. LOREAL too is
somewhat affected by its competitors:-
LAKME
ORIFLAME
VLCC
UNILEVER
SHISEIDO