I.

Business Overview

A. Business Description

Mr. FRAJJ Company is known for its Specialty called the Banana Stix.

BANANA STIXX is engaged with food processing business the business aims for the

preservation of the Filipino dessert by introducing a newer and better version of turon

without removing the real essence of the food.

Our business is being managed with partnership. Our future client is more likely

from Ilocos Norte. Our business will start to the locals pursuing our products to the

people of Sarrat as our target. We are going to introduce the new turon in town that all

Sarratenos are all known of.

B. Mission, Vision, Values

OUR MISSION

To supply high quality and safe banana stix with value prising, at the same time

maintaining a successful relationship with our customers and our suppliers.

OUR VISION

We envision to be the leading and preferred supplier supplier of banana stix and to be

more competitive in terms of volume, cost and quality in order to achieve maximum

customer satisfaction.

OUR VALUES

These values will direct as to materialize our mission and vision

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A. Honesty

B. Vitality

C. Perseverance

D. Love for work

E. Commitment

C. SWOT ANALYSIS

STRENGTH

 Capabilities

 Competitive advantages

 Unique selling proposition

 Innovation

 Resources

 Pricing

 Value ad

 Brand repetition

 Manufacturing capabilities
WEAKNESS

 Capability gaps

 Competitive disadvantages

 Financial risk

 Resources gaps or problem

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  Variables difficult to predict or estimate

 Deadlines and other time pressure

 Effects on core activities

 Known vulnerabilities
OPPORTUNITIES

 Market condition or costumer needs

 Competitors vulnerabilities industry trends

 Industry trends

 Partnership and alliance

 Global markets

 Manufacturing economics

 Known vulnerabilities and risk

 Effects on core activities

THREATS

 Regularity environment

 Environmental effects

 Other new technologies

 Economic condition

 Internal staffing, financial and other resources consultance

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  Uncertain weather

 Consumer confidence

 Identified obstacles

D. PRODUCT DESCRIPTION

a. Product Features

 Crispy

 Sweet

 Tasty

 Healthy

 Safe

 Clean

 Delicious

 Have a twist

 Secret ingredient

 Different flavours

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Product/Business logo

The brown colour represents our Filipino Culture and the yellow represents our Company

which is the signature colour of our company and the banana with the cream at top

represents our product which is “turon” and has different flavours.

Our logo just look like a gentlemen because the owner of this company are all boys and

that’s why our company name is Mr. FRAJJ. The FRAJJ means our First Name which is

F for Fresnhel, R for Rick Vien, A for Alexis, J for Jhoedel and J for James.

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Tagline

Feel the Magic- this is the tagline of our product because there are surprises or

have a unique ways in making this product and it can nurture your hunger just like

magic.

II. Market Analysis

A. Customer Profile

Market Segment

Sales, tourist, 10,

Chart Title
10%

Students
Sales, Students, 50, local residents
50%
Sales, local residents,
tourist
40, 40%

We guessed that maybe our customers are 50% students, 40% residents and maybe

there will be 10% tourists.

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B. Competitors

Strength

 They are more popular than us

 Their product is cheaper

 Quality of product

 history

Weakness

 late deliveries

 low man power

 tight credit item

 service issues

Opportunities

 willing to lower their price

 expansion of place

Threats

 steal our customers

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 III. Marketing Plan

A. Promotional and Sales Strategy

We will use coupons, fliers and posters for example. Posting printable pliers in

social media like facebook and Instagram. We wiil develop a simple Website, which

provide basic info about the business. We will also promote our business name and

label almost more than the product itself, because to be successful we have to stand

for brand name integrity and excellent product offering.

B. Pricing Strategy

Our product options are priced just right for the customers budget and can give us

an attractive margin while at the same time offering to the customer. We want to

strengthen our business. We want to look good for the customers and make them

suatisfied with the price of our product.

C. Positioning Strategies

For our most target market, customers wish to eat in comfortable place and can

relaxed their mind. The Mr. FRAJJ is there to satisfy customers need as in all in one

promo.

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 IV. Production Plan

A. Production paradigm
SLICING OF
Banana
INGREIDENT
Sugar PUTTING OF
Wrapper INGREDIENT BANANA STIX
“TURON”
Crème Stix MARINADING

Cooking Oil BOILING

Water

B. Production Procedure

a. Slice one banana into half

b. Put the sliced banana on the wrapper

c. Put crème stix

d. Wrap it

e. Pour some water

f. Marinade the sugar

g. Boil it for 5-8 minutes

C. Raw Materials

a. Banana

b. Sugar

c. Wrapper

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 d. Crème stix

e. Cooking oil

f. water

D. Machineries, Equipment and Utensils

ITEMS DESCRIPTION PRICE WARRANTY

Frying Pan Small equipment P2,500 2 years

where the product
will be cooked

Refrigerator A machine where P15,000 2 years

we store our
ingredients

Oven A machine where P5,000 2 years

we reheat our
product

Knife A utensil use for P500 1 year

cutting

Spatula A utensil use for P350 1 year

flipping the product

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 A machine use to P35,000 3 years
condition the air for
the customers

Air Conditioner
Tables and chair An object for the P3,500 4 years
customer where
they will eat

E. Plan layout

Our plan layout will be located at Brgy. 10 San Miguel Sarrat, Ilocos Norte,

infront of petron gas station. The equipments are proportionally arranged to fully utilize

the space.

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 V. Organizational Plan

A. Organizational Structure

GARCIA,ALEXIS
RAFAEL
(Manager)

Doctor, SALVADOR,
FRESNHEL JHOEDEL
(Investor) (Supervisor)

AGNI, RICK VIEN TAGATA, JAMES

(Secretary) (Chef)
B. Management

Position Responsibility Qualification

Manager He recognize and create a Graduate in accountancy,

structure for daily tasks and
communication.
Supervisor Setting goals for
performance and deadlines
in ways that comply with
company’s plans and vision.
business management,
public administration or
human resources.
Graduate in accountancy,
business management,
public administration or
human resources.

Investor To plan carefully to meet Good communication skills,

their investment goals to business sense and self-

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 stay informed about the risk
and rewards of their
investment.
Chef Plan and direct food
preparation and culinary
activities. Estimate food
requirements and food labor
costs. Recruit and manage
kitchen staff.
Secretary Maintains the smooth
running of an office through
a variety of administrative
and clerical duties.
motivation.
Business sense, cleanliness,
creativity, culinary expertise
and multi-tasking.
Good organization skills,
good time management,
good communication,
written and verbal and self-
motivation.

C. Personal Needed

POSTION SALARY PER SALARY PER SALARY PER

(NUMBER TO BE MONTH YEAR
DAY
HIRED)
SUPERVISOR(2) P1000 P30,000 P360,000

COOK(3) P750 P22,500 P270,000

CREW(5) P500 P15,000 P180,000

SECURITY P350 P10,500 126,000

GUARD(1)

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 VI. FINANCIAL PLAN

A. Source of funds

Loans from the bank

P45,000

Doctor’s Capital

P2,000

Agni’s Capital

P3,000

Garcia’s Capital

P5,000

Salvador’s Capital

P1,000

Tagata’s Capital

P1,500

Total: P57,500

B. Capital Requirement

Equipment

P25,000

Rent

P15,000

Others

P10,000

Total: P50,000

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C. Project monthly revenues/cast

2018 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

NO. OF 100 150 250 150 300 150 200 100 300 400 500 800
PIECES
Cost of P7 P8 P7 P8 P10 P8 P6 P6 P5 P5 P8 P9
making
To be sold: P10

Total sales: P34 000

Cast: P25 550

2019 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

NO. OF 100 150 250 150 300 150 200 100 300 400 500 800
PIECES
Cost of P7 P8 P7 P8 P10 P8 P6 P6 P5 P5 P8 P9
making
To be sold: P10

Total sales: P34 000

Cast: P25 550

D. Projected income Statement

Year Ended 2018

Revenues: 34 000
Cast: 25 550
Projected Net income: 8450
Year Ended 2019
Revenues: 34 000
Cast: 25 550
Projected Net income: 8450

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VII. SOCIAL-IMPACT

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 VIII. APPENDICES

A. Proponents Bio-Data
Name: Rick Vien Agni

Nickname: RV

Age: 16 years old

Gender: Male

Birthdate: March 11, 2002

Birthplace: Barangay 15, Sarrat, IlocosNorte

Address: Brgy.15 Sarrat, IlocosNorte

Religion: Roman Catholic

Siblings: Stephanie Nicole Agni, Jhon Francis Agni

Mother’s name: Evelyn Agni

Occupation: Housewife

Motto: “Only I can change my life. No one can do it for me”

Educational Attainment

Elementary: Pandan Integrated School

Year of graduation: S.Y 2013-2014

High School: Sta. Rosa National High School

Name: Alexis Rafael Garcia

Nickname: EyAr

Age: 16 years old

Gender: Male

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Birthdate: October 28, 2001

Birthplace: Barangay 11, Sta. Rosa Sarrat, IlocosNorte

Address: Brgy.11, Sta. RosaSarrat, IlocosNorte

Religion: Roman Catholic

Siblings: Louise John Medrano, Conrad Dominick Garcia

Mother’s name: Virginia B. Medrano

Occupation: Teacher

Motto: “Keep Moving Forwaard”

Educational Attainment

Elementary: Sta. Rosa Elementary School

Year of graduation: S.Y 2013-2014

High School: Sta. Rosa National High School

Name: Fresnhel Doctor

Nickname: Wasili

Age: 16 years old

Gender: Male

Birthdate: June 29, 2002

Birthplace: 10 San MiguelSarrat, IlocosNorte

Address: Brgy.10 San MiguelSarrat, IlocosNorte

Religion: Roman Catholic

Siblings: Christian Jay Y. Doctor, James Paulo Y. Doctor

Fathers Name: Arnel T. Doctor

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Occupation: Farmer

Mother’s name: Cherrylyn Y. Doctor

Occupation: Housewife

Motto: “There is no hard if you think that the problem is not hard”

Educational Attainment

Elementary: Sta. Rosa Elementary School

Year of graduation: S.Y 2013-2014

High School: Sta. Rosa National High School

Name: Jhoedel Salvador

Nickname: Jhoedel

Age: 17 years old

Gender: Male

Birthdate: September 4, 2001

Birthplace: 17 San Felipe Sarrat, IlocosNorte

Address: Brgy.17 San Felipe Sarrat, IlocosNorte

Religion: Christian

Siblings: Jhaelord Salvador

Father’s name: Arsenio Salvador

Occupation: Death

Mother’s name: Flordeliza Salvador

Occupation: Housewife

Motto: “Do good to keep yourself happy”

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Educational Attainment

Elementary: Ruiz Elementary School

Year of graduation: S.Y 2013-2014

High School: Sta. Rosa National High School

Name: James Tagata

Nickname: Jem

Age: 17 years old

Gender: Male

Birthdate: July 6, 2001

Birthplace: 10 San Miguel Sarrat, IlocosNorte

Address: Brgy.10 San Miguel Sarrat, IlocosNorte

Religion: Christian

Siblings: Jennifer Tagata

Father’s name: Anton Tagata

Occupation: Tanod

Mother’s name: Mary Jane Tagata

Occupation: Housewife

Motto: “Be yourself to be happy”

Educational Attainment

Elementary: Sta. Rosa Elementary School

Year of graduation: S.Y 2013-2014

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 High School: Sta. Rosa National High School

B. Survey

Chart Title

What flavor did

you like?,
cookies and chocolate
cream, 3, 30%
ube
What flavor did
you like?, cookies and cream
chocolate, 6, 60%

What flavor did

you like?, ube, 1,
10%

What flavor did

Is it well cooked?
you like?, no, 0, 0%

What flavor did

you like?,
yes
maybe, 2, 25%
maybe
What flavor did
you like?, yes, 6, no
75%

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 Is it too sweet?

What flavor did

you like?, no, 3, yes
30% What flavor did
maybe
you like?, yes, 4,
40% no

What flavor did

you like?, maybe,
3, 30%

What flavor did Is it affordable?

you like?, no, 1,
10%

yes
What flavor did maybe
What flavor did you like?, yes, 5,
no
you like?, 50%
maybe, 4, 40%

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 what sugar level do you prefer?

What
flavor
did you
like?, no
sugar, 2,
What flavor did
17% no sugar
you like?,
100%, 4, 33% 50%
What flavor did
you like?, 50%, 6, 100%
50%

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