OVERALL OBJECTIVE

Develop an English language workshop on the topic "Distribution System".

SPECIFIC OBJECTIVES

Create a document in the format of your choice, where you will write and add Workshop
responses.

Download and read the document "Strategic distribution plan", found

in the “Let’s listen” section. Based on the reading, download the document inside
of the learning object and complete the paragraphs that are in it.
Enter the full paragraphs in the document.

Create a concept map of the reading and add it to the document.

Read and listen to the sentences found in the learning object, complete them and take
screenshots of both the sentences already completed, As of the result. Add the captures
to the document.

Download and read the text “Distribution Channels” found in the section
"Let’s read." Create a concept map of reading.

Develop the exercise of responding true or false. Take screenshots of both the answered
sentences and the result.

Develop the exercise of joining the vocabulary together with their respective meaning.
Take screenshots of both the exercise performed and the result.

Add all screenshots to the document

1. Download and read the document "Strategic Plan of Distribution", found in the “Let’s listen”
section.

Based on the reading, download the document inside of the learning object and complete the
paragraphs that are in it. Enter the full paragraphs in the document.

Distribution channel is the main strategy that helps dealers to penetrate the target market.

A wide diversity of factors such as nature of the products, market, and business, among others, requires
to be analyzed to decide the most convenient distribution channel.

Market is the interchange of product in which some people offer any merchandise and others buy it,
pay a negotiated price.

Consumer obtain services or goods to satisfy their needs

Companies get together people who have similar objetives and expect them to satisfy the consumers’
needs
 2. MAPA CONCEPTUAL
STRATEGIC PLAN OF DISTRIBUTION
The strategic distribution plan is an important tool that companies implement to organize factors
that are related in the marketing process to improve customer services and costs.

¿HOW THE STRATEGIC DISTRIBUTION PLAN IS CARRIED OUT? PROCESSES AND FACTORS THAT ARE TAKEN INTO ACCOUNT
IN A DISTRIBUTION CHANNEL
It is done through a distribution channel which is
the route through which goods or services pass PROCESSES OF A DISTRIBUTION CHANNEL
from the producer to the final consumer.
PRODUCER INTERMEDIARY

FACTORS TO SELECT A DISTRIBUTION CHANNEL It is the starting point of the They are individuals or compa-
distribution channel. nies that make it possible for
They are those people or the product to arrive from the
MARKET PRODUCT COMPANY companies that manufacture manufacturer to the end user,
goods or services. essentially facilitating the sales
process.
They could be They can be tangible Organizations formed
people or organi- or intangible and can by people, goods, CONSUMER
zations which also have a variety of common goals and
have different attributes such as achievements to A consumer is a person who These intermediaries are
kind of necessi- color, quality, brand, satisfy customers. intends to buy or has con- classified into:
ties to be satis- packaging, price and sumed a particular product, agents, wholesalers, distrib-
fied. quality in good choosing it among those of utors and retailers.
customer service. the competition.
The consumer is the commer-
cial objective of the distribu-
tion channel
3. Read and listen to the sentences found in the learning object, complete them and take screenshots
of both the sentences already completed and the result. Add the captures to the document

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 RESULTS

4. CONCEPTUAL MAP OF THE DISTRIBUTION CHANNEL

DISTRIBUTION CHANNEL

INTERMEDIARIES
DIRECT INDIRECT
Direct channel is the shortest connection between the fabricator or
People or firms called middlemen, The indirect channel requires the participation of different interme-
producer and the end consumer.
who have an impo rtant role in the diaries in order to accomplish the full process.
The producer or manufacturer sells the product or service directly to
product distribution channel.
consumers without intermediaries
The objective that companies seek
is to get intermediaries
Manufacturer to sell their products Short Channel Long Channel
Consumer Manufacturer
Manufacturer
Retailer Wholesale
Consumer Retailer
Consumer

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 5. VOCABULARY

FUENTES
https://senaintro.blackboard.com/bbcswebdav/institution
/SENA/Ventas/621113/Contenido/OVA/guia6/oas/ap6oa3/lets_read
/doc/letsread_descargable.pdf

https://senaintro.blackboard.com/bbcswebdav/institution/SENA/
Ventas/621113/Contenido/OVA/guia6/oas/ap6oa3/index.html

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