A process of creating and Importance of

sharing ideas, information, COMMUNICATION Communication

views, facts, feelings, etc.
among the people to reach
1. The Basis of
Dr. Albert Mehrabian’s Types of Coordination
a common understanding 7-38-55% Rule Communication 2. Fluent Working
Elements of Personal 3. The Basis of Decision
Communication Formal Communication Making
Communications
7% spoken words 4. Increases Managerial
Process
38% voice, tone Classification Efficiency
55% body language 5. Increases Cooperation
Sender Vertical and Organizational
Peter Drucker on Communication
communication Place
Message Horizontal
6. Boosts Morale of the
“The most important thing in Employees
Communication
communication is hearing
Encoding what isn’t said.” Measures to improve
Feedback

communication
Paul Rankin’s Types of communication
Media Noise effectiveness
Research networks
1. Communication of
70% of our waking time is
Receiver spent in communicating
clarification of the idea.
2. Communication should
9% writing be according to the needs
Decoding 16% reading of the receiver.
30% speaking 3. Consulting others before
45% listening communication.
Barriers to 4. Awareness about the
Communication Geier and Downey
Informal Communication language, tone and body
on listening
postures and gestures.
Attitudinal Listening Profile 5. Convey information
1. Semantic Barriers Types of Grapevine useful to the receiver.
2. Psychological Barriers Listening Styles network 6. Ensure proper feedback.
3. Organizational Barriers Leisure 7. Follow up
4. Personal Barriers Inclusive communications.
Stylistic 8. Be a good listener.
Technical
Communication Empathic
Created by: Group 2
Mentored by: Prof. Geuel F. Auste Nonconforming
MBA-Organization and Management This mental model is professionally used for academic discussion and consulting only.