E-Commerce

BUSINESS MODELS
B2B
BY
PROF. JYOTINDRA ZAVERI
((COMPUTER ENGINEER,, GERMANY))
IT PROFESSIONAL….SINCE 1975

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 What is B2B?

• B2B is short form of business to business

• B2B is that model of ee-Commerce
Commerce whereby a
company conducts its trading and other
commercial activity through the internet and
the customer is another business itself,, and
not the ultimate consumer.
• In short, B2B is a commercial activity between
companies through the internet as a medium
• Many MNC companies have achieved huge
savings in distribution-related costs due to
their B2B applications.
• ERP is the backbone of B2B business model of
e-Commerce.

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 BUSINESS TO BUSINESS

• BUSINESS IS DONE USING INTERNET

– BUYING & SELLING USING
WEBSITE
– OEM SUPPLY
•E.G.
•E G RAW MATERIAL IS
SOLD TO OTHER
B2B MANUFACTURING
INDUSTRY USING
WEBSITE

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 BUSINESS TO BUSINESS

E.G. AUTO
ANCILLARY
COMPANIES
SUPPLYING
COMPONENTS OR
SUB-ASSEMBLIES
TO LARGE AUTO
COMPANIES, such
as Dashboard
hb d

B2B

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 E-COMMERCE ENABLED
B 2 B WEBSITE

www.earthwaterfire.com holds
a vast stock of ceramic products

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 A GOOD B2B WEBSITE WILL CONSIDER THAT VISITORS ARE LIKELY TO COME FROM
VARIOUS COUNTRIES
WHY LOOSE BUSINESS? IT IS NOT NECESSARY THAT EVERYONE KNOWS ENGLISH

NOTE:
ICONS
TO
SELECT
COUNTRIES

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 INTRO IN ENGLISH

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 IN FRENCH

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 INTRO IN JAPANESE

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 BUSINESS BUYERS CAN FIND TECHNICAL INFORMATION FROM
THIS KIND OF B2B WEBSITES

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 Elements of a good B 2 B WEBSITE

• Policy of no minimum order value

– “I will
ill give
i you only
l one also”
l ”
• Multi-lingual websites
• Multi-currency
• Well-stocked local distribution centres
• Co
Computerized
pute ed inventory
e to y management
a age e t system
syste
using ERP.
• Worldwide shipping and logistics capability
– Warehouse management
• 24 hours x 7 days operation

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 Developing E-Commerce Marketing Strategies
• Statistics
– How many visitors came on our website?
– Daily report helps the webmaster in designing and
developing website
• Affiliate marketingg
– Hyperlink on similar websites
• E.g. General Motors (Car company) would put
hyperlink on automobile portal, such as
www.automart.com
• Search Engine Optimization (SEO)
• Banners Advertisements
• POP-UP advertisements
• Email marketing and referrals

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 http://www.autotrader.com/

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 Presenting case study of global trading
portals for B2B

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 www.alibaba.com

Alibaba.com Limited is one • Alibaba.com

of the world
world'ss leading
B2B e-commerce connects
t millions
illi
company. of buyers and
• There are three e
e- suppliers from
marketplaces:
– English-language marketplace around the
(alibaba.com) for global
i
importers
t andd exporters.
t
world:
– Chinese-language marketplace – E-marketplaces form
(alibaba.com.cn) for domestic a community of 36
trade in China. million registered
– Japanese-language users from over 240
marketplace (alibaba.co.jp)
facilitating trade to and from countries and
p
Japan. regions.

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 • Infocom Network • CEO is Mr. Bikky
Ltd is an ISO 9001:
Ltd. Kh l
Khosla.
2000 certified
company, • Tradeindia.com
established in 1996.is one of the
• Tradeinia.com has India's largest
a database of online B2B ee-
10,09,917 marketplace for
registered users Indian business
(2009). community.

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 B 2 B Portal

• The challenging opportunities and new avenues

cropping up in the corporate arena in diverse
sectors demands the role of a common
mediator to act as bridge between buyers and
sellers, importers and exporters, and the like.
• This service facilitates all in the business world
to come to a common platform,
platform thus turning
the big earth into a tiny global village.
• Tradeindia is a portal involved in this task
bringing manufacturers, buyers and sellers
under one roof.

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 B 2 B Portals examples

• www.bizxchange.com • www.indiamart.com
• F
From Times
Ti off
• B2B Marketplace Services
India Group India's one of the largest B2B
marketplace - IndiaMART.com
• Free registration f focused
for f d business
b i visitors.
i it
• Online Payment Gateway
Offers end to end payment
solutions to customers through
the
– online payment gateway -
ABCpayments.com
•

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 THANK YOU

PRESENTATION BY
JYOTINDRA ZAVERI

E-Business Consultant

j.zaveri@dnserp.com

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