PROJECT REPORT

Lakme Cosmetics

Project Submitted
Manish jungi

Krunal Patel
 ACKOWLEDGEMENTS

In this context I would like to express my gratitude towards my parents and family
members who have constantly supported I would also like to thank Mr. Pramit
Parikh (Sales officer of Nestle)

We also like to thanks our friend Bhavesh to help me combined the all the photos
of the product of Lakme
 CONTANT
PART-1
PAGE NO
 History

Lakmé is an Indian brand of cosmetics, owned by Unilever. Lakme started as a

100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it was named
after the French opera Lakmé, which itself is the French form of Lakshmi, the
goddess of wealth, also renowned for her beauty. Indian cosmet Lakme was started
in 1952, famously because the then Prime Minister, Jawaharlal Nehru, was
concerned that Indian women were spending precious foreign exchange on beauty
products, and personally requested JRD Tata to manufacture them in India. Simone
Tata joined the company as director, and went on to become its chairman. In 1998
Tata sold off their stakes in Lakmé Lever to HLL, for Rs 200 Crore (45 million US$),
and went on to create Trent and Westside. Even today, when most multinational
beauty products are available in India, Lakme still occupies a special place in the
hearts of Indian women.

A brand that has over 5 decades talked of beauty is none other than Lakmé. it
offered a range of cosmetics with nail polishes & lipsticks from the early 80’s
Lakmé also understands the importance of maintaining and accentuating a
women’s natural beauty For this it has introduced a range of skincare products from
1987. These ranges have been constantly innovated to bring specialized beauty
care With a unique blend of understanding of women of all ages, today, Lakmé is
all setting trends and dominating the fashion arena
 INTRODUCTION
Half a century ago, as lakme took her steps
into freedom, Lakme, first beauty brand was born.
At a time when the beauty industry was at a
nascent Stage, Lakme tapped into what would
grow to be amongst the leading,high consumer
interest segments in the Industry that of skincare
and cosmetic products.
Armed with a potent combination of
foresight, research and constant innovation. Lakme
has grown to be the market leader in the cosmetics
industry. Lakme today has grown to have a wide
variety of products and services
that cover all facets of beauty care, and arm the
consumer with products
 Meaning of Lakme

The name origin and meaning of Lakme.

The Hindi Baby Girl Name Lakme
means - born in milk

or
Origin and Meaning of Lakme - Baby
Girl Name Lakme
 PROUUCT DESCRIPTION
Lakme is a world reknown and great
cosmetic company. A wonderful gift
hamper for today's women. This gift
hamper is a great choice for giffting on
any occasion
 PRODUCT CATAGORIES

 Lakme
Lipstick
 Lakme Nail
polish
 Lakme
eyeliner
 Lakme Kaial
 Lakme
Strawberry face wash
 Lakme
Readient Rose power
 Lakme
Strawberry silk cream
 Lakme
Deep power
 Lakme
Shampoo


Lakme happy hour by day .Enjoy the day
pick a color and play

Face : Bland a suitable shade of face

Magic daily wear soufflé over your skin in
upward strokes on face and neck. Conceal
any dark circles under the eyes or
blemishes with face magic concealer to
create beautiful flawless skin

Eyes : For happy eyes outline a circle

using lakme Dual eye definition in
amethyst. Fill it with shimmer eye cube in
ritu beri D1 for a twinkle in your eye
Highlight with lakme sparkle dust roll-on
in gold
Lips : Now, let your lips do the talking.
With happy hour Lip gloss, transform
yourself in to a trendy you. Try a
generous cost of Ritu D2.
Nail : The world is at your fingertips
.Apply a cost of true wear nail color in
Ritu Beri D222For candy colored nail

Hair : Transform your self in second an

innovative way to add funk highlights to
your hair for a different look everyday try
Ritu Beri D1
Free Spirit-Starlight: A fine and
transparent texture, the powder instantly
blends into the skin to create a natural-
looking glow. Light and easy to
apply .Ideal for party-wear Face
Highlighter
Rose Powder (Soft Warm & Pink):
Foundation make-up in a powder format
gives a flawless radiant look .Contains
rose fragrance to keep you fresh, contains
sunscreen to protect from harmful
UVrays.
Gives a flawless radiant look

HAIR STYLING: Hairstyling is the art of

setting your hair in a particular manner,
hairstyling is seen
as a time consuming process, involving
trips to the salon. But with Lakme Hair
next, you can get that salon look, at
home
1. GEL: Provides hair with volume, shine
and helps hold hair in place
2. MOUSSE: Mousse helps in giving
volume to a hairstyle, especially for
thin limp hair.
 3. SPRAY: Gives firm hold and finish to
the style.
4. SERUM: For
shine and tangle - free hair.

Lakme Sun Expert Sunscreen Soufflé for

Oily Skin:
A unique water-based lightweight
sunscreen that'snon-greasy and prevents
70% of skin damage.
Specially formulated for skin

Lakme Skin Brightening Gel: For After Sun

Use
Rehydrate and revive your skin with new
100% oil-free Lakme Skin Brightening Gel
 DISTRIBUTION
There are two categories of channels
of distribution
Prestige - Department stores,
specialty stores and chain department
stores,
Broad - food stores, cosmetic
discounters, warehouse clubs, and
mass merchandisers

MARKET SHARE
 Revlon has
a market share of 80% in the premium
market.
 Lakme is the overall market leader in
the colour cosmetic with a wide range
of products and prices, both.
 The
organised colour cosmetics market is
estimated at Rs 340 crore currently.
 Revlon's
sales account for Rs 60 crore of that.
Lakme leads the marke with sales of
Rs 100 crore
 COMPETITORS
• Several Multinational companaies
such as
REVLON,YARDLY,GARNIER,L’OREAL
entered in the market
• These companies initially cashed
on their international brand
• Revlon,Maybellline & Avon with the
major part of the restOther
international brand in the sector
include L’Oreal some of them
engaged in the level if marketing
model for their products