Title:

3 Reasons Why Viral Marketing Works

Word Count:
567

Summary:
Webmasters and sellers who use viral marketing usually have their different reasons
for using it. Some swear by its effectiveness and some like it because it gets them
straight to their target market. If you�re still unsure about the benefits of viral
marketing, keep reading.

--- Getting Infected

Viral. The word alone has a negative connotation, bringing to mind images of
disease and harmful microbes. Do not be fooled by the word for even though it
carries a negative co...

Keywords:
seo, search engine optimisation, search engine optimization, seo tips, internet
marketing

Article Body:
Webmasters and sellers who use viral marketing usually have their different reasons
for using it. Some swear by its effectiveness and some like it because it gets them
straight to their target market. If you�re still unsure about the benefits of viral
marketing, keep reading.

--- Getting Infected

Viral. The word alone has a negative connotation, bringing to mind images of
disease and harmful microbes. Do not be fooled by the word for even though it
carries a negative connotation in the physical world, it means exactly the opposite
in cyberspace! Having this misconception could be disadvantageous to you because it
could spell the difference between being a webpage lost in online obscurity to
being the next new hot site that everyone�s Googling.

Viral marketing is called such because it�s �infectious.� Viral marketing has
several advantages for you, and for good reasons, too. It uses one of the most
effective and inexpensive marketing tools in history � the word of mouth. I bet you
would think twice about thinking badly of viral marketing if you realize that the
success of things like GoogleMail or GMail and multilevel marketing � MLM or
sometimes called �pyramiding� � were brought about mostly by viral marketing. This
example shows any webmaster that the success can be duplicated on the online
market.

--- Ditch That Vaccine: Three Reasons why it Works:

It�s free. It�s like magic to anyone�s ears. It�s great especially for startup
businesses because it can quickly generate interest for your product while
minimizing marketing capital at the same time. All it takes is a little hype here
and a good word there to get the chit chat ball rolling.

It works. It does so even on a massive scale. If you know your history, some major
religions and a lot of minor ones were proliferated through word of mouth. This
technique was especially useful then because any written evidence of the new
religion meant death to whoever was holding it. This technique is useful now
because any written advertisement for a new product means more costs for whoever�s
selling it.

The internet is perfect for it. With the advent of email, messenger clients and
online community forums, contacting even your long-lost ex to request the return of
your music CD is rarely more than several clicks away. This new age of fast and
convenient communication is the best possible environment for a marketing technique
as dependent on human interaction as viral marketing. Heck, people can talk to
their friends even when they�re not online.

--- Precautions on Going Viral:

Viral marketing is a great technique because it�s very effective and extremely
inexpensive. However, anyone attempting to do it has to proceed with caution. From
the very word itself, going viral can easily make your company succumb to illness.
Going viral is a double edged sword, they say. In the same way that positive words
from peers could positively affect your market�s perception of you and your
product, a bad rep could bring everything toppling down. All it takes is one bad
interaction or a single bad deal with a customer to spell an impending disaster for
your company�s reputation. In order to fully optimize viral marketing, you have to
be sure that your customers really like your product and that they�re happy with
the way you or your company deals with them.