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visits
Salon Hair
4 to 6 care
In between 2015 and 2016, there is a 1.6%
visits
growth on sales for L´ORÉAL, placing Other Hair Google
6 to 10 L´ORÉAL as the first top player with 23.4%
Source: itandi visits sales to total market.
care “Dyed hair girl” Trend Analysis
group

“Salon hair service” “Professional hair salon”


North Europe 20%
America 500K 56% * Based on Google Trend Analysis from January 2017 -
200K
8%  February 2018, there are increases in hair coloring trend, but
Asia
1400K visits to salon are declining. Hence, it proves that there are
less women visiting hair salon nowadays.
South
America 14% Rest of the
350K world
60K 2%
ayout
With a homey layout, customers will feel more Warm and cozy
comfortable in between services, further retaining environment emanated
from the open space and
loyal customers and increasing chance of new
the use of wooden
customers to come back to L´ORÉAL. furniture, create a
bservant homey feeling for
customers
L´ORÉAL hairdressers have to make sure that
what the customers want align with what
the hairdressers have in mind.
etail
Benefits from retail products will be
explained so customers will have better
understanding on displayed products.
mbrace
L´ORÉAL hairdressers have to appreciate more Source: Eden
Sassoon Salon
on what the customers want, know how to & Pinterest
satisfy and take good care of customers’ hair.
Product display that
ccredited is arranged nicely
To have their hair in the hand of an will attract more
accredited hairdresser, customers will feel attention to it
relieved.
Let’s be
oyalty Target Audiences:
To increase customer’s loyalty, L´ORÉAL will do 1. Urban millenials, 25 – 35 of age
campaigns to support diverse types of hair in 2. Hairdressers and salons
the market. 3. Trend-conscious demography
Why
Invest? Source: Parks and
Recreation TV Series

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