2.

5 BUSINESS, MARKETING AND OPERATIONAL STRATEGY

Our new products, Power Bank will be manufactured and sold under the concept of “All
in One”. This product has never been offered by any other existing power bank company
as it includes several important specifications in one power bank. We came out with this
product because we noticed that the power bank market is a growing market with growing
demands from electronic gadget users. Therefore, we think that this is an opportunity for
us to innovate and join this competitive market. The main specifications included in
Power Bank are it has external disk and mp3 which is multifunctional powerbank. It is
unique because usually powerbank only can supply energy. So, we decided to collaborate
with the Tic Tech Enterprise to extend this potential opportunity in the current market
because they will provide us their technologies facilities.

(Tic Tech Enterprise) are PINENG authorized distributor in Malaysia.

www.pineng.com.my is appointed as official website and authorized online store in
Malaysia. They are professional genuine PINENG Power Bank supplier. They welcome
orders from retailers and wholesalers in Malaysia even worldwide.

Zhongshan Pineng Battery Co Ltd is manufacturer of PINENG power bank, batteries,

chargers etc. They are specialist in research, development, production and marketing of
recycle rechargeable batteries, chargers, power bank and etc. By their constant innovation
results in the creation of many new items and services, they becoming the leading expert
in the field of portable power.

Through years of hard work, they have gained an excellent reputation in the industry, with
particular emphasis on quality and customer service while setting up a credible sales team
and a regular Customer group. They produces to leading-edge companies, electrical
department stores and specialist supermarkets throughout Europe, Asia and Oceania.

Tic Tech Enterprise marketing strategy is to allow their company or organization to focus
limited resources on the best opportunities to increase sales and thereby achieve a
sustainable competitive advantage.

They have more than 200 skilled employees, including engineers with vast experience in
the power pack field. They are dedicated to improving technique and making innovation.
Currently, they are strengthening their comprehensive power of design, production,
marketing and quality control in order to meet the challenges arising from the competitive
markets. Additionally, their marketing strategy to promote their product are through social
media. Social media is one of the quickest tools to promote the business in quickest way
which is promotes their product through an ads in Facebook, Instagram and Twitter. Flyers
and banner also are made in order to pass important information and persuade customers
towards buying a product. Apart from that, they have greatly expanded their business in
overseas markets, supplying and distributed their product to all over the world. Therefore,
their product become more popular and it is highly recognizable.

Tic Tech operational strategy is typically driven by the overall business strategy of the
organization, and is designed to maximize the effectiveness of production and support
elements while minimizing costs and produce high quality products. They produces
products that are affordable and gives product that come in various colour which is suitable
for all customer’s satisfaction. Tic Tech determines to arrange and uses its resources in
order to maintain a competitive advantage. Their product can store up to 50,000 mAh
battery with over 10,000 life cycles. This big capacity of battery storage surely is
convenient to the users as they don’t need to keep on charging the power bank due to the
lack of capacities. It is also portable, is neither heavy nor inconvenient to carry and has
over-charging protection which can prevent from exploded. They also have ISO9001:2000
certified company. Meanwhile their items are entitled certificates one after another: CE,
RoHS, FCC etc. Furthermore, they have product Liability Insurance for all items, it's a
double guarantee for customers together with their reliable quality.