2018

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Introduction
Digital transformation assumes different proportions in terms of change and meaning across various
sectors, which warrant a customized approach to bridge opportunity with success. In the banking sector,
for instance, the convenience of using online alternatives, smartphone apps, and increased connectivity
are all driving a rise in digital banking services. Financial institutions are now using predictive analytics in
order to better understand their customers. In turn, customers are actively seeking enhanced services
and benefits made possible by digitization.
Interestingly, customized and targeted services are also being offered to subscribers based on the trends
reflected in their transaction histories. The delivery of pensions and other social benefits is being
digitalized to promote efficiency and transparency. At a more macro level, the Finance Ministry is
engaging with technology vendors to build a digital dashboard that will streamline policy-making and
decisions.
The agriculture sector is another important segment for change, given its importance to the country’s
economy. Mobile phone connectivity is enabling the provisioning of weather reports and other relevant
information being provided to farmers, via voice messages in Urdu, overcoming the lack of literacy in
remote parts of the country.
Pakistan’s education sector has had a mixed engagement with digitalization. Emphasis on digital
technology has lagged in the past, but schools and universities are now being empowered to actively
embrace the digital world. Graduate programs are assisting students in pursuing an education in
relevant technologies overseas and in their absorption into an emerging workforce, on their return.
The key drivers for the emergence of a digital Pakistan
Clearly, the benefits of digital transformation, while universally acknowledged, are still at a nascent
stage in their enactment in Pakistan. So the journey to becoming a truly digital country needs to run in
parallel to the emergence of a digitally enabled world at large and would require the following support
pillars:
 A comprehensive digital transformation plan was developed using a consultative model and by
involving stakeholders with cross industry experience.
 Higher rates of general literacy are building a mature digital technology workforce will be key
drivers in enabling the digitization of Pakistan’s economy.
 Creative and adaptive technologies serve as a bridge to the future. While literacy drives are
critical to support widespread adoption of digital technologies, existing technologies need to be
adapted to allow the participation of a larger share of current demographics.
 Investment in infrastructure emphasizes a deeper penetration of digital connectivity will
enhance the effect of the transformation and create more widespread synergies
 Linking local transformation to emerging global trends helps derive optimal benefit from each
stage of digitization, by linking global economic opportunities to local entrepreneurs across
industry sectors.
 Identifying the potential for digitization to digitally enhance existing processes to yield short-
term benefits as well as in redefining long-term possibilities.
 Adopting a digital first mindset that places digital engagement approach ahead of a “product-
first” approach help changes the mindset
Digital Transformation and entrepreneurship literature review
Digital Transformation in Pakistan
My recent visit to Pakistan was both educational and inspiring. With Pakistan (rated 50 among 50
counties in terms of Digital Preparedness ) there was a thirst for this new approach to business and
entrepreneurship. They sensed transformation was the direction but most were in the stage of adopting

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digital marketing technologies. With the right direction and investments, Pakistan can leapfrog the
consumer economy to a network economy model. Transform from profit solely to Quadruple bottom
line ( based on sustainable outcomes for all stakeholders – customer, employee, partner, investor and
community) .
Challenges Facing Business Leaders
Executives, managers and entrepreneurs need to be prepared to face an emerging imperative !!!
Operating in conditions of an exponentially changing turbulent world while living with ambiguity.
Emerging trends are coming FROM DIFFERENT DIRECTIONS; they are faced with how to make sense of
them, and respond or consider transformation.
Often business leaders do not know the answers to the challenges based upon past experience of what
is the best practice for the future generation or new market conditions. In that regard the Leader has
difficulty “leading” as they are in the dark. They need to become more agile and transparent. Change
must begin with the inner-self and self-reflection, switching identity from being a Leader to becoming a
“Transformer“. The transformation must begin with a commitment to change their organization; in
terms of their relationships with their stakeholders — the way they address their team and the market.
Transformation must begin with the c-suite and entrepreneurs. They must become Transformers
themselves. A catalyst for change.
Actualizing a Digital Transformation
The answer is preparation and training in terms of the changing foundation of our business and
marketplace. The understanding what the threat is and plan for the future , then businesses will have a
much more successful outcome and startups a greater chance to succeed ( much greater than the 80-
90% current failure rate). As Albert Einstein used to point out, we cannot solve our problems with the
same thinking we used when we created them.
Einstein’s insight provides inspiration yet, we are creatures of habit and continue to do things which are
comfortable and have done before. It will take further reflection, reflection and applying insights with
genuine authenticity to address the challenges and the opportunities of this turbulent Digital World and
those of developing economies . While entrepreneurship is cast is the Western model of incubators and
hackathons, with intentions to launch a successful startup that they can build into highly profitable
ventures and cash out with great wealth, relevant technologies with practical applications expressed
through values based organizations offers a sustainable alternative.
Reinventing Entrpreneurship
I feel we have no choice but to “reinvent entrepreneurship” in business, education and the social
sectors, especially in emerging economies. Entrepreneurship, like other institutions in our economic and
social environment must be transformed to leverage the VUCA environment ( Volatile, Uncertain,
Complex, Ambiguous) and necessity of sustainability . Sustainable Entrepreneurship identifies profitable
business opportunities amidst environmental and social challenges in the global digital marketplace. We
must prepare our young entrepreneurial minds to be more agile ,responsive and anticipatory of a
sustainable future. This includes the commercialization of green technologies and the vast opportunities
to serve the unmet needs of the poor at the base of the income pyramid (BOP). The BOP exists not only
in the developing world but also in developed countries such as the US where the poor live in marginal
conditions without access to affordable health care, housing, and nutrition.
My passion is to leverage our global assets to “UBERIZE’ social development and
entrepreneurship. Global Transformation Corps is a network of young entrepreneurs, impact investors
and experts that collaborate to design, fund, coach, scale and share social enterprises
that generate impact (profit, social/environmental benefit, value). Millennials need to be mentored as
“transformers”, catalysts for change with agile mindsets able to respond , adapt and design the next
innovation or business model.

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Pakistan is prime for such an effort. Why train entrepreneurs to operate with an old mindset when the
world has changed and Pakistan needs to leapfrog this traditional approach to become competitive in
the digital world.
We are launching the Catalytic Transformers Bootcamp pilot in 2018 with representatives from selected
countries and would like top target a group from Pakistan. After the intensive training we look to
support the funding of qualified projects In Pakistan and provide online and in person coaching to insure
the success of the new ventures. That is our challenge; it begins with us.
Chaaye Khana as an entrepreneurship
Pakistan is a country where tea is not just a beverage; it is a thirst quencher, a reason for a friendly get-
together, a day-starter, a peace-offering, a relaxant, a snack, a meal, a deal-breaker tradition. We are a
people that will conduct a multi-million rupee deal over a cup of tea. It is an essential ingredient of our
social fabric, had at all formal and casual occasions and at all levels of our social strata. It is not a
beverage. It’s a social lubricant.
So, it is no wonder that Pakistan is the highest per capita tea-drinking nation of the world and for a
country steeped in teaness, it is indeed surprising that we don’t have a tea-house or even a tea-themed
cafe. We do however have all varieties of coffee-centric cafes cropping up in all the major cities of
Pakistan that target a very small market but for an avid tea-drinker, we only have the local Dhabas or
the lobbies of five star hotels.

Chaaye Khana as an entrepreneurship

Chaaye khana offers a concept that has been conspicuously missing from Pakistan. A high-end cafe that
specializes in all things tea an alternative to the lobbies of expensive hotels that serves tea-bags in
water. A place where people come with family and friends to have their favorite type of tea while
relaxing in a congenial atmosphere. A place where one can meet with business associates for quick cup
of tea to discuss matters of commerce or where someone can grab a book to enjoy with a cup of tea or
work on their laptops in solitude.
Chaaye khana has over seventy blends of teas, hand-picked from all over the world. We cater to the
hard-core tea drinker who knows exactly what he wants, as well as to those with an adventurous streak,
who want to try out one of our blends from our six different verities.

In words of our patron ‘chaaye khana is tea-lover’s dream’.

Other local and international set-ups
Competitor business
Burning brownie:

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From a small rack at local gas stations to a full-fledged bakery, 25-year-old Ammar Mumtaz has taken
Burning Brownie to the next level by opening a café that promises to offer more cupcakes and coffee.
Calling himself a chocoholic, Mumtaz’s quest to make the perfect batch of brownies came with a year
of research and hours invested in trial and error. Not aware of his own skill and talent, Mumtaz’s
cooking was initially restricted to only successfully boiling instant noodles. “It was a night of
experimenting with ready-to-make cake mix, which intrigued me to delve deeper into how this cake
was made,” said Mumtaz. He then started following cooking shows on TV, and reading up online on
how to make the perfect batch of chocolate brownies that would satisfy his taste buds. “I think I have
baked more cakes in a day than many people would have done in their lifetime,” he said, laughing.
Once having successfully culminating a fool proof recipe, Mumtaz started catering to family and
friends. Driven by the praise of his relatives and loved ones, Mumtaz then made a Facebook page, and
was approached by the tuck shop at a petrol pump in F7. It started with a batch of 60 to 70 brownies,
which went up to 100 cupcakes a day, he said. “I would always go pick up a Burning Brownie cupcake
to fulfill my midnight sweet cravings, they are so fresh, even after 12am,” said Mohsin Khan, a
resident of F7.
So what makes Burning Brownie cakes so special? For starters, Mumtaz bakes a fresh batch every day,
and uses imported chocolate such as Belo Cade, Callebaut and Valrhona, which are ordered
specifically for his cakes. Although he was using expensive ingredients, Mumtaz still kept his prices at
a minimum. Due to this, along with tough competition in the market, he had to keep his profits low
initially. “I had to make space for myself and maintain the quality of chocolates,” he said. Soon, with
almost no advertising, the word of Burning Brownie went around town, helping Mumtaz generate
enough profits to open up his own café in Beverly Centre, Islamabad. With creative input from 26-
year-old Mohammad Hussain, and pricing at minimum Rs1200 per pound for customized cakes, and
Rs1000 for regular cakes, Mumtaz is now heating up ovens at Burning Brownie, and catering to a large
number of clients on a daily basis.
Now, on average, Mumtaz sells 12 to 15 cakes and four to seven customized cakes, daily. His
decreased delivery time gives him an edge over other customized cake bakers in the town. With
limited items such as shakes, coffees and smoothies on the menu, he is now venturing into mastering
the art of savory snacks for his clients. In order to satisfy his customers, Mumtaz believes that he now
needs to master the art of making chocolate from scratch. With a degree in Business, Mumtaz has also
planned to pursue his education in culinary arts, but before all that, he is all booked to travel to

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France, Italy, Belgium and Hong Kong. Burning Brownie is aiming to develop an extensive menu of
savory snacks for the café by the end of this month.
Coffee planet: it is one of the most leading coffee providers not just in Pakistan also around the world.
The first franchise of coffee planet was introduced in 2012 in Lahore. After having successful feedback
from the first outlet they started expanding their business in different cities of Pakistan.
Gloria Jeans: Gloria was founded around 40 years back in Australia. It is one of the leading coffee
shop’s later in 2007 it was brought to Pakistan. it is the largest coffee chain in Pakistan having around
30 or more coffee outlets spread in different cities of Pakistan.
 Similarities: The purpose of both chaaye khana and burning brownie is to provide products to
their customers.
 They have similar products such as dessert, breakfast and tea.
 Customer’s loyalty.

 Differences: they have different price ranges for their products.

 The taste of the product is different.
 The quality.
 Services.
Ammar began considering the possibility of working in the food industry. Having always been interested
in the dynamics of cooking, the idea appealed to him and it wasn’t long before he began to realize was
his calling. But his parents, concerned at the lack of career prospects in Pakistan, were not very
supportive at first. His application to the Culinary Institute of America and an attempt to transfer mid
study to the Cornell School of Hotel Administration both had to be foregone as per his parents’ wishes.
But the desire persisted.
In 2008, he recalls, a relative happened to taste one of the cakes he’d made; she liked it so much, she
began buying them to order on a regular basis. By word of mouth, Ammar soon amassed a small but
faithful clientele, though the frequency of orders averaged once a week. Just before he graduated,
Ammar made the decision to pursue the interest commercially.
It started small. Working from home, he and a colleague would bake a batch of goodies and stock them
at a kiosk at the fuel station in F-7. With business being brisk and demand keeping steady, they
eventually decided to open up at the Centaurus Mall in time for its inauguration. His parents were now
on board, having realized this was their son’s passion, and also persuaded by the success of his small
business. Mid-way through the process of setting up at the Mall, however, it was discovered that
architectural design constraints made the location inside they had chosen suddenly unavailable.
Fortunately for them, they discovered an available lot in the Beverly Center, and on June 16, 2013,
Burning Brownie opened its doors to the city.

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 We ask him about running the cafe, his customers
and recipes. Quality, the absolute best, is
something he insists upon. “We are the only place
in Islamabad that is using the same chocolate for
our recipes that are found in Michelin star
restaurants abroad.” The chocolate comes from an
international supplier. The coffee is roasted for
them in England according to their specific needs.
“Quality is the only way we can compete with the
older, more established eateries that the people
hold their loyalties to.” If something doesn’t taste
right to him, he’ll instruct the staff that not a single
item from the batch is to be presented to the
customer. This, he believes, is what has kept their
customers loyal. Despite the fact that Burning
Brownies’ items are pricier than most other places
in the city, they have not lost more than a small
handful of customers since they began in 2009. And
Art work on the wall the relationship with customers is nourished. “Their
trust in our ability to deliver a quality product,” he
emphasizes, “is as important for us as insistence on quality itself.”

Happy customers and a cozy interior

In his creations, Ammar draws a lot of inspiration from American chef Alton Brown, being admiring of his
traditional cooking style and the way he adapts seemingly complicated recipes to the lay cook’s
advantage. “What I’m really good at,” he explains, “is research. I love research and combining it with the
chemistry of cooking. How I work is that when I taste something, I can quickly break it down into the
individual ingredients and what needs to change where – whether in proportion or in terms of addition
and replacement – in order to improve the item.” He demonstrates this by pointing to our coffees and
explaining they are a blend of Indian, Brazilian and El Salvadorian beans. “The Indian bean is high on

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acidity. The body comes from the Brazilian beans and the flavor you’re getting is the one from El
Savador.” He and his team constantly reevaluate their product, and do not believe in sticking to set in
stone recipes or procedures. “I think it’s important to never be complacent. If there’s an improvement
that can be made, we make it, and of course customer feedback is invaluable.” He also recalls how it
took him nearly three years to create a chocolate sponge that he was happy with, the perfect
consistency being central to their cakes and pastries. He feels that one of the most pressing issues in this
industry is that too many individuals end up working in it for the sake of earning, while only precious few
get into it for the passion.
The competition is something Ammar enjoys and has sampled the offerings at countless other places in
the city. He has high praise for Serena’s Rakaposhi café, which he feels truly stands out in that its food
does not taste “the same as everywhere else.”

The bar
Burning Brownie as a brand is something Ammar feels very strongly about. “It’s not just me, not one
person, but the team as a whole; that’s how I think of what we have.” The team is a lean one, the crux
formed by only four people. “I looked for people who have the skill and required technique to
implement my recipes, and who can also work under pressure. All of them are top of their game.” Other
than retail and customized orders, the team is also working in supplies, with a long list of Islamabad
restaurants forming part of their clientele.
We ask Ammar what he plans to do next. At present, he tells, he is working in collaboration with an
American chain that is expected to open up shortly in Bahria Town. On the Burning Brownie end,
multiple projects are underway. “We want to expand our savory menu, which I feel is holding us back a
little. Also, we’re working on introducing a breakfast menu, and our focus is on creating something
different from the usual suspects on offer around the city. Then in mid-January we want to introduce
something new in our coffees; basically the customer will be able to come in and create their own
preferred blend from the single origin beans we have on offer.”
And, something Burning Brownie fans will be happy to know, they are planning on expanding early next
year, feasibility studies for which are currently underway. “We’ve been taking that bit easy till now,
because we know the quality can drop when you expand, unless you have a fool-proof system in place.
But with the massive – and unexpected - response we’ve had, we feel going bigger is a step in the right
direction.”

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From one foodie to another, Burning Brownie is where you need to be if you’re into comfort food and
being taken care of.

Concept of Chaaye khana

The basic concept is to introduce an interactive smart phone/tablet based menu and ordering system for
Chaaye Khana allowing the customers to:
• Complete Menu on a tablet/iPad
• Customized theme of application according to the ambiance of restaurant/cafe
• Visualize the menu with vivid pictures
• Order food whenever the customer is ready
• Comments and provide feedback
• Dedicated Call for Service button
• Dedicated Request for Bill button
• Various add-on (on discretion of restaurant management)
Benefits for your Customers:
· Place order whenever the customer is ready without waiting for order taker
· Visualize the menu with high quality pictures
· Complete details about the dish. No need to inquire from waiter
· Call the waiter through a dedicated call for service button
· Request the bill though a dedicated button at end of meal
· No badgering waiters
· Dine at your own pace
· Browse social media, play games, read news while waiting for food to arrive (Optional. On the
discretion of restaurant)
Benefits for Restaurant:
· Cut down your staff as order takers are no longer required
· Faster table turns as customers don’t have to wait for order takers to take their order
· Efficient Service. Order in immediately conveyed to kitchen, bar and counter
· Get detailed sales analytics
· Build customer loyalty by offering rewards to frequent customers
· Increase your sales by upselling on every order
· Streamline the ordering process and hence improving efficiency
· Add ‘Wow’ factor to your restaurant
· View your sales remotely from anywhere
In a nutshell, it is a complete technology based end to end solution to improve services, increase
customer satisfaction, get analytics about customers and different food items and cut down expenses.
Roles and responsibilities: The manager has many different types of roles and responsibilities and many
can be explained such as hiring the staff, controlling the staff, allocating work to the staff of the
organization. Training the new employees and coaching the existing employees moreover manager has

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a role in decision making process of the organization. Resolving the problems, Controlling the budgets
and expenses of the organization.
Entrepreneur: someone who practices activity by sorting out a dare to accept advantage of an open
door and, as the leader, chooses what, how, and the amount of a decent or administration will be
created. A business visionary supplies chance capital as a daring person, and screens and controls the
business exercises. The business visionary is normally a sole proprietor, an accomplice, or the person
who possesses the lion's share of offers in a consolidated wander.
Contrast between entrepreneurs and managers
1. Communication. When you’re a solopreneur, you may think communication is less of an issue, since
you don’t have staff to interact with. But you’ve still got to maintain clear lines of communication with
your customers via email and phone, as well as ensure that the message you send through your website
and social-media profiles is the one you want.
If you do have staff, communication is even more important. After all, poor communication skills can
lead to decreased productivity with your staff, as well as low morale and opportunity for them to make
more mistakes if they don’t understand your instructions.
Tips for improvement: Even if you’re not a skilled communicator, paying attention to how people react
to you can clue you in to how well (or not) you’re reaching them. Getting puzzled looks whenever you
speak? Ask the person you’re talking to if what you said makes sense, and give them the opportunity to
ask for clarification.
2. Branding (personal and business). Whether you’re striving to brand your business or looking to
establish yourself as an expert in your industry, knowing how to do so online is essential to your success.
Branding starts with being active on social media, and is shaped through content publication, whether
on or off your website. Be aware, though, that poor content can lead to negative branding. It’s
important to know how to deliver content and resources that your target audience wants and will find
valuable.
Tips for improvement: Not a born writer, or feel like social media is too difficult? Take it in bite-sized
portions. Start by writing one blog post a week, or hire a writer to do it for you. Ramp up as you gain
confidence, and you’ll boost your following and web traffic. These articles provide fantastic resources, as
well: “5 Ways to Build Your Brand in Short Chunks of Time” and “The Definitive Guide to Marketing Your
Business Online.”
3. Sales. You may not identify with salespeople, but the fact is, if you run a business, you’re involved in
sales. You might have a sales team that handles all of your company’s sales, but every time you deliver
your elevator pitch about your business, negotiate with a vendor, or even just persuade anyone to do
anything, you’re tapping into sales skills.
Tips for improvement: There are plenty of strategies for selling without selling. Think about
conversations you have with potential customers. The ones that resulted in a sale probably weren’t
really hard pitches to get them to buy from you. They probably centered on helping the potential
customer find a solution to a problem.
If you focus on helping, rather than selling, you’ll feel more confident about the sales process, and make
more sales, too.
4. Strategy. It’s easy to think about the “right-now” aspect of your business, because the results are easy
to see. But what about the bigger picture, long-term challenges and goals? How often are you thinking
about those?
Without a constant eye on your business’ strategy and skilled assessment of that strategy relative to the
industry and your competition, you can’t hope to grow it over time and remain competitive in the
marketplace.

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Tips for improvement: Dedicate time to simply dreaming about what you want for your business. Where
would you like to take it? What’s your vision for it? Now, how can you get there from here?
Set your goals, and then develop an actionable plan to make them a reality. Then, don’t forget about
those goals. Keep them front and center to everything you do.
5. Finance. While you don’t need to be a CPA to run a successful business, you should still have a decent
understanding of your finances, profit margins, cash flow and funding. The more comfortable you are
with all of these numbers, the more confident you’ll be, and the better decisions you’ll make.
If you have an accountant to handle all the number crunching, that’s great, but don’t use them as a
crutch to keep you from digging in and really understanding where your money’s going. It’s your duty to
rein in costs, optimize efficiency and find ways to grow revenue.
Optimism: Are you an optimistic thinker? Optimism is truly an asset, and it will help get you through the
tough times that many entrepreneurs experience as they find a business model that works for them.
Vision: Can you easily see where things can be improved? Can you quickly grasp the "big picture," and
explain this to others? And can you create a compelling vision of the future, and then inspire other
people to engage with that vision?
Initiative: Do you have initiative , and instinctively start problem-solving or business improvement
projects?
Desire for Control: Do you enjoy being in charge and making decisions? Are you motivated to
lead others?
Drive and Persistence: Are you self-motivated and energetic? And are you prepared to work hard, for a
very long time, to realize your goals?
Risk Tolerance: Are you able to take risks, and make decisions when facts are uncertain?
Resilience: Are you resilient , so that you can pick yourself up when things don't go as planned? And do
you learn and grow from your mistakes and failures? (If you avoid taking action because you're afraid of
failing, our article on Overcoming Fear of Failure can help you face your fears and move forward.)
Interpersonal Skills
As a successful entrepreneur, you'll have to work closely with people – this is where it is critical to be
able to build great relationships with your team, customers, suppliers, shareholders, investors, and
more.
Some people are more gifted in this area than others, but, fortunately, you can learn and improve these
skills. The types of interpersonal skills you'll need include:
Leadership and Motivation: Can you lead and motivate others to follow you and deliver your vision?
And are you able to delegate work to others? As a successful entrepreneur, you'll have to depend on
others to get beyond a very early stage in your business – there's just too much to do all on your own!
Communication Skills: Are you competent with all types of communication ? You need to be able to
communicate well to sell your vision of the future to investors, potential clients, team members, and
more.
Listening: Do you hear what others are telling you? Your ability to listen can make or break you as an
entrepreneur. Make sure that you're skilled at active listening and empathetic listening.
Personal Relations: Are you emotionally intelligent ? The higher your EI, the easier it will be for you to
work with others. The good news is that you can improve your emotional intelligence!
Negotiation: Are you a good negotiator ? Not only do you need to negotiate keen prices, you also need
to be able to resolve differences between people in a positive, mutually beneficial way.
Ethics: Do you deal with people based on respect, integrity , fairness, and truthfulness? Can you
lead ethically ? You'll find it hard to build a happy, committed team if you deal with people – staff,
customers or suppliers – in a shabby way.

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1. Hire Aspiring Entrepreneurs
It's no coincidence that aspiring entrepreneurs are attracted to the startup environment. These types
are eager to gain experience and tend to see opportunities in markets or the industry where others
don't. Bring them in, and empower them to flex their entrepreneurial muscles within your organization.
2. Make Employees Feel like Partners
Give everyone in your company equity, and motivate them to view your company as their company. You
really need to believe that everyone at your company is your partner and treat them that way.
3. Empower and Encourage Employees
Empower your employees with more responsibilities, and encourage them to make decisions on their
own. Encourage creativity, reward your employees when they make good business decisions and use
their mistakes as learning opportunities.
4. Be Open to Micro-failures
I try to create an environment in which employees know that I am open to micro-failures in the macro-
pursuit of success. If people are afraid to take risks, then we aren't going to grow as quickly or smartly as
possible. But people don't always believe that making mistakes is OK. I strive to give them proof that it
is, so they can let go of any fears and try new ways of getting the job done.
5. Give Incentives to Employees
What's in it for them? If they're proactive, go the extra mile and really impact your company positively --
what do they get out of it? Incentives can include raises, bonuses (time off, a paid holiday, etc.), stock
options, promotions and even public recognition of one's efforts.

6. Lead by Example
You need to lead by example, take a few risks, and then let those ideas materialize. In some cases, your
risks will fail; you need to show your team that failure is OK. They should embrace it, fail fast and get
back on it. The only way your employees will feel like taking risks is if they know that failing will not be
looked at in a bad light. Just make sure each failure only happens once.
7. Give Employees a Voice
By giving employees voices, listening to their ideas and implementing them, you can encourage a culture
of "entrepreneurs." Seeing that they are an integral part of the company -- whether it's saving money by
using a different vendor or creating a new process to streamline production -- will give them pride in the
company.
8. Make It Safe to Share Ideas
Create a culture where new ideas are welcomed and not shut down. You want every employee to feel
like she can make a difference with her idea rather than depend on the founder or management team
for the next big idea. Encourage your team to share often and openly to encourage intrapreneurship.

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9. Give Employees Ownership
To create a culture of entrepreneurs, you have to give employees ownership of projects and follow their
recommendations. We encourage an entrepreneurial mindset by having employees take turns being
"Sensei" and leading a professional development training session. Additionally, every employee is
expected to take a project from start to finish every quarter.
10. Ask Them for Their Recommendation
Nearly all employees can present information; rock stars will prepare a recommendation. When team
members bring back information, ask them, "What do you think?" You'll create a culture of thinking
beyond the current step toward next steps and implications. It's the first step toward creating
entrepreneurs
11. Create a Startup Culture
If you want to have entrepreneurs in your organization, you need to foster an atmosphere of
entrepreneurship. This can be done through articles you share with the team, weekly meetings and,
most importantly, mentorship. Creating a library of books about entrepreneurship helps as well. If you
create and promote the culture, the entrepreneurial spirit within your employees will be empowered.
12. Make Hires Draw an Owl
There is a great Internet meme that we use as a hiring philosophy called "How to Draw an Owl." Step
one: Draw two circles. Step two: Draw the rest of the owl. We need people who can self-direct and get
things done, even if it isn't the way we'd ideally do it. Drawing owls is a microcosm of the
"entrepreneur" culture we want to foster.
1. Investing in products and services people need.
What motivates a person to start a new business? According to traditional models, entrepreneurs create
new businesses in response to unmet needs and demands in the market. That is, there is an opportunity
to provide a product or service that is not currently in existence, or otherwise available. Economists
refer to these business-starters as “opportunity” entrepreneurs in order to distinguish these individuals
from those who start businesses for lack of better work opportunities. So-called “opportunity”
entrepreneurs, who launch new enterprises in response to market needs, are key players when it comes
to fostering economic growth in a region. They enable access to goods and services that populations
require in order to be productive. This is not to ignore “necessity” entrepreneurs that launch enterprises
because they have no other options. Both can and do contribute to economic growth.
2. Providing employment opportunities.
New businesses need to hire employees. They create jobs and these economic opportunities uplift and
support communities through increasing the quality of life and overall standard of living.
3. Commerce and regional economic integration.
Technology has made it possible for small, entrepreneur-led businesses to expand into regional and
global markets. When new businesses export goods and services to nearby regions, these enterprises
contribute directly to a region’s productivity and earnings. This increase in revenue strengthens an
economy and promotes the overall welfare of a population. Economies that trade with one another are
almost always better off. Politics aside, engaging in regional and international trade promotes

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investment in regional transportation and infrastructure, which also strengthens economies. This has
never been truer than it is today, as we live in an increasingly interconnected global economy. Even for a
large and advanced economy like the United States, foreign markets have a significant role. Foreign
trade, according to some estimates, is responsible for over 90 percent of our economic growth.
What exactly is innovation and how does it promote economic development? Under what conditions, do
entrepreneurs innovate? A widely-accepted definition measures innovation using a set of criteria
including how many new products are invented, the percentage of high-tech jobs, and the size of the
talent pool available to tech industry employers. More recently and increasingly, our definition of
innovation has expanded to include the development of new service offerings, business models, pricing
plans, and routes to market. While the role that startups and young tech companies play in job creation
is well documented, their contribution to overall productivity is less intuitive and not discussed as often.
To better understand how innovation contributes to economic development, I’ve unpacked a few
examples below.
4. New technologies promote efficiency.
The ability to turn ideas into new products and services that people need is the fount of prosperity for
any developed country. Economic growth, generally speaking, is driven by new technologies and their
creative applications. Periods of rapid innovation historically have been accompanied by periods of
strong economic growth. The impetus of innovation is the greatest natural resource of all: the human
mind. Creating innovative products and solutions requires an educated population and an environment
where collaborative work can take place. In addition to being good for business, education increases
workforce creativity and quality of life.
5. Addressing environmental challenges.
Innovation is (and will continue to be) crucial when it comes to addressing the enormous environmental
challenges we face today: combating climate change, lowering global greenhouse gas emissions, and
preserving biodiversity in the environment. Without power for extended periods of time, commerce
comes to a halt. Without water, we cannot live. Reliable access to these innovations (such as irrigation
technology, electricity, and urban infrastructure) increases productivity and enhances economic
development.
6. Innovation impacts socio-economic objectives.
Innovative business practices create efficiency and conserve resources. Innovation in agriculture is
especially relevant for addressing socioeconomic challenges (in addition to encouraging economic
growth). In the U.S., for instance, we waste billions of dollars annually due to inefficiencies and
uncompetitive practices in our healthcare system. Hopefully, new ideas and innovations in the future
will address these problems, resulting in further reforms. When this occurs, Americans’ overall health
and quality of life will benefit, and so will our economy if our wasteful healthcare costs also decrease.
7. Innovation happens where there is competition.
In essence, there is a positive feedback loop among innovation, entrepreneurship, and economic
development.
New and growing businesses represent the principal sources of job creation and innovative activity in an
economy, two factors that generally result in the rising standards of living for all.
However, it’s important to understand that entrepreneurship and innovation are dependent on access
and participation. For entrepreneurs to bring new ideas to life, they need access to education and a
level-playing field on which to compete. In this vein, the role of government leaders and public policy is
to create conditions that allow more entrepreneurs to start businesses by implementing policies which
nurture that environment so those businesses can grow. Economic growth suffers when entrepreneurial
activity is unevenly spread socio-economically, demographically, and geographically. Under the right

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conditions, entrepreneurs have an incredible power: they help regional areas prosper economically, and
they also serve society as they help engineer innovative solutions to problems and challenges
Conclusions
Passionate entrepreneurs and technologists from Pakistan and across the globe converged in one place
to share expertise, exchange knowledge, and to discover and support the next big idea among emerging
entrepreneurs and students. Where did it happen? The energy and spirit exuded Silicon Valley, but it
was located in none other than Peshawar, Pakistan, in a region that is affected by instability and
violence.

Over four days, the Digital Youth Summit (DYS) had 4,000 attendees some as young as age 10, interacted
with industry leaders, engaged in technology demonstrations, and benefitted from hands-on
training. Everyone learnt a lot about digital entrepreneurship and was inspired by many cutting-edge
innovations.
Ways to improve business rating over online websites
Google Places
If you register your business with Google Places, it will be shown up on Google Maps. In this way, your
business will be found more often on Google searches. You will need to fill out their registration form
and provide them with the required information about your business. They will verify your business
either via a snail mail or phone call. The best thing about Google Places is that you don’t need to have a
website of your business.
Use Social Media
Social media is another superb platform to promote your business with no or very low budget. Join
social media websites, such as Facebook, Twitter, Pinterest, etc. Facebook is one of the best social
media platforms that help you keep in contact with your customers directly. Same thing goes for
Twitter. Make engaging and catchy posts so as to make people share your stuff. In this way, more and
more people will look at your business page and your business will become popular.
Start Blogging
Starting a blog for your business website is another smart way to drive traffic towards your website. Not
only does blogging help promote your business, but it also provides you with a more effective way to
stay in touch with your customers. However, make sure to update your blog regularly because dormant
blogs are just a waste of time.
Use Youtube
Posting promotional videos over the Internet can be a great way to attract audience and one of the best
platform is Youtube. Make your own channel, post creative and interesting stuff that people want to
look at, and make sure to keep updating regularly. Don’t forget to leave a link back to your business
website.

One of the enterprenurs of Pakistan in food industry quote is

“Mueed only wants to give one message to all the aspiring entrepreneurs of Pakistan and that is to never
lose hope. He says that he himself got success on his 3rd attempt so one should continue trying. God only
blesses those who keep on struggling despite the difficulties”
He has not applied for any funding yet because he believes Rasoi.pk has only recently started operations
and it’s too early to scale at the moment.

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Abdul Mueed initially started the business by sending samples to 6 influential people on social media.
Their reviews helped spread the word about Rasoi.pk. Now he gets orders from all over Lahore but
mostly from Model Town, Johar Town Industrial Estate, Faisal Town and DHA. Most of the customers are
young people, who run their own startups, or from bankers.
He is planning to launch a mobile app for Rasoi.pk, available on both Android and iOS, in order to make
it even more convenient for the customers to order hygienic homemade food.

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