Beruflich Dokumente
Kultur Dokumente
in a Global Market
Séan Rickard
Cranfield
Cranfield School
School of
of Management
Management
s.h.rickard@cranfield.ac.uk
s.h.rickard@cranfield.ac.uk
Î UK
UK farming
farming faces
faces many
many challenges
challenges but
but
water
water is
is not
not the
the prime
prime challenge;
challenge;
Î We
We will
will examine
examine to
to what
what extent
extent structural
structural
change
change will
will be
be influenced
influenced by
by aa lack
lack of
of water;
water;
Î II am
am confident
confident that
that by
by 2100
2100 there
there will
will still
still
be
be an
an agricultural
agricultural industry
industry here.
here.
1973 1976 1979 1982 1985 1988 1991 1994 1997 2000 2003 2006
1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004
© 2006 Séan Rickard
A little more realism…..
n Extensive
Extensive production
production systems
systems result
result in
in low
low
productivity-high cost
productivity-high cost production;
production;
o The
The idea
idea that
that extensive
extensive production
production will
will attract
attract
aa price
price premium
premium is
is flawed;
flawed;
p Even
Even organic
organic with
with its
its clear
clear message
message is
is and
and
will
will remain
remain no
no more
more than
than aa niche
niche market;
market;
q Consumers
Consumers’’ demands
demands for
for variety
variety have
have been
been
confused
confused with
with aa commitment
commitment to
to low
low input
input farming;
farming;
r Only
Only an
an efficient,
efficient, technologically
technologically advanced
advanced
industry
industry is
is likely
likely to
to prosper
prosper in
in the
the future.
future.
Technology Replaces
people with
New machines
Genetics
knowledge and new
techniques
Management
Change will
Larger farms Economies
continue: the
lower unit of scale
alternative is
costs and and rising
not a realistic
concentration productivity
option
© 2006 Séan Rickard
Vulnerable to climate change?
Î Farming
Farming faces
faces many
many challenges,
challenges, but
but they
they
can
can be
be managed;
managed;
Î In
In aa globalised
globalised world
world we
we should
should expect
expect
more
more trade
trade in
in foodstuffs;
foodstuffs;
Î More
More than
than half
half our
our land
land will
will continue
continue to
to
be
be devoted
devoted to
to grazing
grazing livestock.
livestock.
Any Questions?