JOB DESCRIPTION

42

Marketing and Communication Coordinator

Team/Dept: Marketing &

Communication

Roles and all marketing and events Support Roles Supports Marketing &
Responsibilities: programs, design, and Operations Team
implementation across INJAZ
stakeholders

Summary of Position

(1) COMMUNICATIONS:
- Develops content for INJAZ UAE communication channels
- INJAZ WEBSITE, ANNUAL REPORTS AND NEWSLETTER: Updates INJAZ website
on a monthly basis, develops the annual report and develops/ sends out INJAZ
newsletter on a quarterly basis
(2) EVENTS: Executes and delivers effective events and recognition activities to promote INJAZ
UAE.
(3) PUBLIC RELATIONS: Executes public relations plans to further firm our image and overall
representation
(4) SOCIAL MEDIA: Covers all INJAZ UAE programs/ major events on social media channels
and executes customized campaigns
(5) RECORDS: Ensures the collection and filing of all applicable material to meet reporting
targets
(6) MARKETING SUPPORT: Support the senior marketing manager in implementing INJAZ
UAE campaigns across all communication channels and assist in establishing INJAZ main
collaterals

1
 Essential Functions/Responsibilities
Time Function/Responsibility:
Communications:
• Develops content for INJAZ UAE communication
channels
• Reviews all INJAZ produced content (Arabic
& English) and ensures consistency
• Develops new/ updated promotional content
in English and Arabic languages
• Develops and sends out INJAZ newsletter on
a quarterly basis
• Updates INJAZ website on a monthly basis
• Coordinates between INJAZ departments to
collect monthly news
• Coordinates with the online developer on the
website development V2
• Implements the Arabic version of the website
• Develops INJAZ Annual report
Year - 2. EVENTS: Support Building and
Round delivering effective events and
recognition activities to promote INJAZ
UAE
▪ Supports the Marketing Senior Manager in
planning for INJAZ event.
▪ Implements INJAZ UAE events.
▪ Operates as logistics coordinator for special
events working with hotels, caterers, unions, Qualitative:
technicians, video crews and security. Keeps • Quality and synergy of the overall event delivery
master books on all events.
▪ Follows up with agency and supplier on the
branding and production at the event.
▪ Maintains appropriate documentation and
reporting. Follows up on securing gifts in-
kind to decrease expenses.
▪ Assures appropriate media coverage through
PR partners
▪ Work with interns as needed
2
Performance KPI(s)
Quantitative:
• Number of promotional contents was properly
developed versus the total number mentioned in
the operational plan
• Number of newsletters, annual reports were
developed/produced versus the targeted number
mentioned in the operational plan
• Percentage of content accomplished on time
Qualitative:
• Quality of the content (does it abide by the brand
language and its tone and manner
• Using the write communication massaging for the
right target
• Forecasted vs. actual %of launched website
accomplished
• Forecasted vs. actual % of newsletters completed
flawlessly and on time
• Forecasted vs actual % of annual report has been
delivered
Qualitative:
• Quality and accuracy of data
• Adherence to quality standards in reporting
• Quality of data management by % completed
accurately by team
Quantitative:
• Number of items were accomplished on the events’
checklist - per event
• Percentage of items were met on time on the events’
checklist
• Percentage of media coverage were met (forecasted
versus actual)
(theme, quality of production, flow of the overall
event)
Weekly 3. PUBLIC RELATIONS: Executes the
/ per public relations and media relations to
project further the firm image and overall
representation

▪ Works with local agencies and public

Quantitative:
relations firms providing pro bono services
• Forecasted vs. actual # of media releases placed
▪ Helps in developing and editing press
(radio, TV, press, etc.) as per events / campaigns
releases, media features, prepares and/or
reviews speeches, publications, scripts,
videos, slides, newsletter and annual report
Qualitative:
ensuring quality and accuracy
• Quality of accuracy in public relations deliverables
▪ Helps identifying opportunities for media
• Consistency of INJAZ message in PR deliverables
placement including Annual Report &
website
▪ Assures messages are consistent and
designed to achieve the utmost favorable
public awareness.
▪ Implements public relations plan to develop
broader market base
▪ Initiates and maintains ongoing relationships
with local media outlets to increase
credibility and image of INJAZ UAE among
existing and potential partners, volunteers,
and educators
▪ Maintains active database of media contacts
and continuously
engage when possible

Daily/ 4. Social Media: Owns the development Quantitative:

Weekly and growth of INJAZ UAE digital
footprint • 2019-2020 number of followers versus last year
▪ Increases our online visibility and followers number of followers on each channel
by executing number of customized • 2019-2020 percentage of interaction on social media
campaigns channels versus last year interaction level
▪ Highlights business donors through success
stories
▪ Manages, follows & updates INJAZ
Facebook, Twitter, Instagram, LinkedIn &
YouTube Account
▪ Usage of social media to promote INJAZ
UAE activities and programs, 
including
recruitment of volunteers and students
online

3
 5. ASSISTENTING IN MARKETING: Quantitative:
Assists the marketing director in
implementing INJAZ UAE campaigns • Number of promotional campaigns assisted in
versus forecasted
across all communication channels and
assists in establishing INJAZ main
collaterals
Qualitative:
▪ Assists on Briefing creative agency on new • Quality of co-ordinational level
briefs • Quality of communication level
▪ Coordinates with INJAZ different units to
get approvals on content
▪ Assists in follow up with the creative agency

6. RECORDS: Management of Archives, Quantitative:

Photos and Videos library
▪ Ensures all records of activities listed above
are collected in completion, with accuracy,
recorded and filed (includes photos, DVDs,
bios, contacts, logos, media coverage, press
releases, statistics, stories, etc.)
▪ Reviews and approves all reports for
consistency, accuracy, branding, impact,
timeliness and superior quality and submit
to donors/stakeholders as needed
▪ Supports CEO in
compiling/checking/submitting additional
stakeholder reports as per request
• Forecasted vs. actual %of records filed
• Forecasted vs. actual % of reports completed
flawlessly and on time
Qualitative:
• Quality and accuracy of data
• Adherence to quality standards in reporting
• Quality of data management by % completed
accurately by team

Specifications/Qualifications (education, experience, knowledge)

• Bachelor’s degree in marketing /other relevant field or equivalent.

• Professional experience in communication, PR and/or event management
• Excellent written and oral communication skills in Arabic and English
• Proficiency in computer software
• Strong web development skills
• Strong experience in social media and other online marketing tools
• Highly organized and motivated, ability to multitask, complete tasks in a timely manner and
work as a team member
• Ability to work independently, self-motivated
• Be outgoing and dynamic
• Creativeness and resourcefulness
• Sincere interest in the mission of INJAZ UAE

Competencies and Skills

Competency Level of competency

(Expert, Intermediate, Basic)
Leadership Competencies
Visioning Basic
Strategic Focus Intermediate
Planning Expert
Decision Making Expert
Problem Solving Intermediate
Delegating Intermediate
Financial Management Intermediate

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 Coaching and Mentoring Intermediate
Core Competencies
Oral Communications Expert
Written Communications Expert
Client / Member Focus Expert
Initiation & Creativity Intermediate
Presentation skills Expert
Team Player Expert
Negotiation Expert
Attention to details Expert
Quality Focus Intermediate
Cross Cultural Awareness Intermediate
Emotional Intelligence Intermediate
Technical Skills
MS Office (Word, Excel, PowerPoint, Expert
Outlook)
Web Search Expert
Arabic Typing Basic/Intermediate
English Typing Expert
Project Management Expert

The above statements are intended to describe the general nature and level of work being performed or to be
performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills
required of personnel so classified.