What is management myopia?

marketing myopia. A short-sighted and inward looking approach to marketing that focuses on
the needs of the company instead of defining the company and its products in terms of the
customers' needs and wants. It results in the failure to see and adjust to the rapid changes in
their markets.

Management myopia is the managers' tendency to obtain short-term gains rather than long-
term profits

What is Organizational Culture?

Organizational culture includes an organization’s expectations, experiences, philosophy,

as well as the values that guide member behavior, and is expressed in member self-
image, inner workings, interactions with the outside world, and future expectations.
Culture is based on shared attitudes, beliefs, customs, and written and unwritten rules
that have been developed over time and are considered valid (The Business
Dictionary).

Culture also includes the organization’s vision, values, norms, systems, symbols,
language, assumptions, beliefs, and habits (Needle, 2004).

Simply stated, organizational culture is “the way things are done around here” (Deal &
Kennedy, 2000).

While the above definitions of culture express how the construct plays out in the
workplace, other definitions stress employee behavioral components, and how
organizational culture directly influences the behaviors of employees within an
organization.

Under this set of definitions, organizational culture is a set of shared assumptions that
guide what happens in organizations by defining appropriate behavior for various
situations (Ravasi & Schultz, 2006). Organizational culture affects the way people and
groups interact with each other, with clients, and with stakeholders. Also, organizational
culture may influence how much employees identify with their organization (Schrodt,
2002).

In business terms, other phrases are often used interchangeably, including “corporate
culture,” “workplace culture,” and “business culture.”
What is national control
Global markets for some product categories represent hundreds of billions of dollars in annual
sales; other markets are much smaller. ... Restraining forces includemarket differences,
management myopia, organizational culture, and national controls such as nontariff barriers

Basically control involves the establishment of standards of performance, measuring

performance against standards and correcting deviations from standards and plans.
In international marketing the ability to control is disturbed by the distance, culture, political
and other factors.

Opposition to globalization
The first opposition to globalization is that it increases inequality in the world. ... The
competition inherent in globalization leads to a situation which from its very nature implies
inequality.

The most common example of globalization is Nutela, which gets its ingredients from several
different countries, combined into one delicious products. We also have other things:
computers, smartphones, TVs, cars. The list goes on and on.