College of Commerce

A Website Plan
www.GYMotivatedapparels.com

In Partial Fulfilment of the Course Requirements

In MM 414-E Commerce and E Marketing
2nd Semester, AY 2018-2019
Professor: Carina E. Raylos, PhD

By

Philip Kyle B. Opinion

Patrick Lazaro P. Palmares

April 2, 2019

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I. Executive summary
E-commerce is now becoming a trend. Mostly, all of the companies have an internet
presence. They use the internet for selling and buying of goods. E-commerce provides a
faster way of establishing business transactions which makes exchange of goods smooth,
easy and very convenient. With these apparent posed opportunities, GymMotivated
Apparel will have its own website to have these benefits fitted for their business which
will have the domain name as www.GYMotivated.com. GYMotivated Apparel needs a
major internet presence to be the hub for audience to shop online in order to promote and
sell their products. Creating a website will be the main option for the store. By having a
website, audience can checkout, browse and shop gym apparels offered by GYMotivated
Apparel without leaving the confines of their home. This will provide audience a
convenient, satisfactory, hassle free and worry free shopping experience. GYMotivated
Apparel also needs a platform in which they can easily portray and display high-
resolution images of the products to be sold. High- resolution images will resemble the
actual product and audience will clearly examine the products offered. Also,
GYMotivated apparel will have fitness models to model the product to let the audience
know how the product will actually look like when worn and fitted. The website will be
updated regularly to attract audience and increase traffic. Fitness daily trivia and weekly
workout plan will be posted and refreshed to keep the audience fr om coming back and
checkout the website. Fitness trivia will be one of the things that will make the audience
go back for the website because the content for it will be new every day. Different
workout plan will be provided for the audience. These workout routines can help them
achieve and set their goals which will create a rapport between them and Gymotivated
apparel. This will make an audience to business relationship which will help the brand to
grow, set up a new line of customers, and increase sales by converting audience into
customers. The website will be shaped accordingly to its main audiences. Fitness
enthusiast, gym goers and business entities will be the primary targeted audiences for
Gymotivated Apparel’s website. The User Interface will be user friendly and at the same
tim will have business oriented theme. By understanding the needs of their audience,
Gymotivated Apparel is aware that a fast and readily available e-commerce store is well
suited for those recognized needs.

Establishing a website and a network of convenience for audience will help generate for
revenue through the utilization of order and delivery system.

An Internet Presence GYMotivated Apparel needs a web site.

Web Address: GYMotivated Apparel needs a domain name

(Www.GYMotivatedApparel.com).

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 Search Engine Optimization: Promote GYMotivated Apparel website to all major

search engines E.g. Yahoo Search, Google, AOL, Bing for effective search engine

optimization.

I. Website Description

GYMotivationalapparel.com is a website that serves as a virtual marketplace for

audiences to visit. This website is aimed at delivering quality products through

shopping online. This website is formed to competitively go against local and

international stores by expanding the business online. The website will reach and

penetrate existing and untapped market all throughout the region.

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III. Website Plan

1. Why do you need a Website?

• Create a centralized marketing

location for all the brands
represented by
GYMotivationapparels.com
• Take advantage of new marketing
strategies and social media
platforms to reach new customers
and strengthen relationships with
current ones.
• Position GYMotivation apparel as
the leading fitness apparel
company in the region of Iloilo.

•
Generate traffic on the website that can

be converted into sales

• Acquire new customers and

strengthen relationships with
current ones.
• Lower customer service and
communication costs by having a
centralized location with
customer’s information.
Develop a community through a

specialized and social website.

GYMotivationapparel.com will mainly target

2. Main Audience of the website
fitness enthusiast and gym goers of all ages.
However, they will focus on the younger
generation because they are more
acquainted and familiar with current
technology. They will be tailoring their
products basing on the psychographic
behavior and demographic information of

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3. What are the needs of the Main
Audience?
possible prospects.
User segments
Present information grouped by user’s
preferences. For example, we can
target users in the following criteria:
1. Young professionals that are
fond of working out at the gym
2. Fitness enthusiasts with a
strong demand for comfortable
and stylish apparels to match up
with their active lifestyle.
3. Gym goers and fitness
enthusiast that prefer the
convenience of shopping online
When audiences, mainly fitness
enthusiasts or gym goers, do workouts
they need a reliable and comfortable
sport apparels. Sometimes, these
people lose their interest and drive to
work out. So we incorporate reliability
and comfort of our products with stylish
motivational quotes design aiming to
motivate them and keep them going.
These audiences need a convenient way
of browsing and shopping for gym
apparels without leaving the confines of
their homes. They need a reliable
apparel shop to deliver their orders right
on their doorstep.
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4. The Stakeholders of the Website
Owners
 Web designer

 General Public / Consumers

1. Website Audience

5. How do you involve the 1. Owners are the ones planning for
the course of the website. They
stakeholders in the development
coordinate with the web developer to
of the website? make their concepts materialize in
the website.
2. Website developers are going to

develop the website according to the

owner’s specifications. They are also

in charge of websites updates and it’s

maintenance

6. Website Genies
 Philip Kyle Opiniom- A Graduate

ofBachelor of Science of Business

Administration Major in Marketing

Management at University of San

Agustin. Working as a website creator at

the College of Commerce, University of

San Agustin.

Patrick Lazaro Palmares- A Graduate of

Bachelor of Science of Business

Administration Major in Marketing

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 Management at University of San Agustin.

Working as a website creator at the College

of Commerce, University of San Agustin.

7. Website Functionalities Home- The main page visitors can see

first when they open the website and can

find here information about the website. A

home page is generally the main page a

visitor navigating to a website from a web

search engine will see, and it may also serve

as a landing page to attract visitors.

Shop-

More-

Gymotivated Galleries-The use

of Gallery Pages is to display images and

videos in eye-catching layouts and

styles. The gallery has also a downloadable

files that the visitors can access in no time.

Workout Fitness Tips-

FAQ.-

Contact-A contact page is a

standard web page on a website used to

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8. How will you ensure that the
website is regularly updated?
allow the visitor to
contact the website owner or people who are
responsible for the maintenance of the site.
The page often contains one or more of the
following items such as address and map of
the College of Commerce, Telephone
number, and email address
About Us- The visitors can see here
the history of college of commerce the
details about the website genies. The primary
purpose of an about us page is to inform the
reader about the College of Commerce.
GYMotivation will regularly update the
website and post fresh content. They will
weekly post updated fitness news. Also
a daily fitness trivia will be posted. The
product line will be updated monthly.
Upcoming products will be posted as
coming soon as a form of teaser to
entice audience to check the website
from time to time.
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9. What services/ information will
only be accessed in your website?
10. Sticky Ideas for the website.
11. How will you make sure your
website complies with the Law?
GYMotivation.com will contain
information and services such as; the
details of the product, specification,
prices, variation, sizes, and picture of
actual products. Also, the website will
involve a map of the actual location of
the physical store. The contact details
will be seen on the website as well.
GYMotivation apparel will offer shop and
delivery services for the customers.
 Upcoming summer outfit- for the
upcoming summer, summer sale up
to 50%-60%.
 Submit your own T-shirt design-
Audience can send their own t-shirt
design and get a chance to win a
free t-shirt with their very own design
for free
 Best transformation pictures-
Audience can send their gym or
fitness transformational pictures and
3 best lucky winners will be chosen.
The chosen winners will win a free t-
shirt.
Firstly, GYMotivationapparel.com will
only include original content or due to
some circumstances in which the
website will be compelled to borrow
content from other sources, the website
will surely tag valid and legal citations of
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 the sources in order not to violate any
copyright law. Also, the website will base
all of its legalities accordingly to the
existing cyber laws of the Philippines
and comply with its tenets to avoid
conflict and violation of the said laws.

12. Logo for the website

Symbol and meaning of Gymotivated logo:

13. Signature tag “Stay Fit. Get gyMotivated”

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IV. Website Design

Home Shop More Gymotivated Gallery

The Home page of The Gallery page of

www.UsaCoc.edu.ph www.UsaCoc.edu.ph is

consists of consists of the images

information about the from the College of

message from the Commerce and

University president, Downloadable files

the University’s such as the registration

background, Its and enrollment

mission and vision, procedure, Grading

and the University’s System, Academic

Core Values. programs, Changing

The home also has and dropping courses

the message from the and cancellation of

dean and all about registration/withdrawal,

her, the faculty and and the admission and

staffs and the retention policies.

achievements of the

College of

Commerce.

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Workout Fitness Tips FAQ Contact About us

The Contact Us of The About Us page of

www.UsaCoc.edu.ph www.UsaCoc.edu.ph

is consisting of the consists of the

Contact information information about the

of the college, Background and history

Address, Email of the College of

Address and the Map Commerce and about the

of the College. And it website genies who

also has the contact designed and develop.

info of the person in-

charge in maintenance

of the website.

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