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Table Of Contents
Get-Rich Secret #1 Up to $1,000 an hour and more!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Get-Rich Secret #2 Make money in 5 to 7 days! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Get-Rich Secret #3 Up to $100 profit for every $10 you spend! . . . . . . . . . . . . . . . . . . . . 2
Get-Rich Secret #4 A 3-step strategy for getting rich . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Get-Rich Secret #5 Four easy ways to turn ideas into cash!. . . . . . . . . . . . . . . . . . . . . . . . 3
Get-Rich Secret #6 Seven ways to sell like crazy! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Get-Rich Secret #7 Double your creative powers in 30 days! . . . . . . . . . . . . . . . . . . . . . . 4
Get-Rich Secret #8 Where to find creative ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Get-Rich Secret #9 Take the “guesswork” out of making money . . . . . . . . . . . . . . . . . . . . 5
Get-Rich Secret #10 Get 10 times more money from every ad . . . . . . . . . . . . . . . . . . . . . . 5
Get-Rich Secret #11 Turn your dreams into huge sums of cash! . . . . . . . . . . . . . . . . . . . . . 6
Get-Rich Secret #12 Start your million-dollar business from home . . . . . . . . . . . . . . . . . . . 7
Get-Rich Secret #13 Create simple business plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Get-Rich Secret #14 Automatically increase your profits! . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Get-Rich Secret #15 Find products that will sell like crazy! . . . . . . . . . . . . . . . . . . . . . . . . 9
Get-Rich Secret #16 4 Ways to increase your profits! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Get-Rich Secret #17 Money-making plan that never fails . . . . . . . . . . . . . . . . . . . . . . . . . 10
Get-Rich Secret #18 Mailing lists can make you a millionaire! . . . . . . . . . . . . . . . . . . . . . 10
Get-Rich Secret #19 Simple way to get people to help you . . . . . . . . . . . . . . . . . . . . . . . 11
Get-Rich Secret #20 8 things to pull in more orders! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Get-Rich Secret #21 Maximize your profits! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Get-Rich Secret #22 Great headlines can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . 13
Get-Rich Secret #23 Write million-dollar copy! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Get-Rich Secret #24 Make a financial killing on your ads! . . . . . . . . . . . . . . . . . . . . . . . . 14
Get-Rich Secret #25 “Roll-outs” can make you a millionaire! . . . . . . . . . . . . . . . . . . . . . . 15
Get-Rich Secret #26 Turn problems into cash! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Get-Rich Secret #27 Powerful secret used by millionaires . . . . . . . . . . . . . . . . . . . . . . . . 17
Get-Rich Secret #28 Selling to millions of people! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Get-Rich Secret #29 Quick ways to turn expenses into profits! . . . . . . . . . . . . . . . . . . . . 18
Get-Rich Secret #30 There is no competition! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Fortunes Forever! i
 Get-Rich Secret #31 Double or triple your income! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Get-Rich Secret #32 The thing that scares can make you rich! . . . . . . . . . . . . . . . . . . . . . 20
Get-Rich Secret #33 SRT can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Get-Rich Secret #34 3 ways to instantly increase your income! . . . . . . . . . . . . . . . . . . . . 21
Get-Rich Secret #35 Cash in on your creativity! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Get-Rich Secret #36 From a few hundred to several million dollars! . . . . . . . . . . . . . . . . 22
Get-Rich Secret #37 “Homework” can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Get-Rich Secret #38 Make millions by giving something away! . . . . . . . . . . . . . . . . . . . . 23
Get-Rich Secret #39 Increase profits by up to 1,000% . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Get-Rich Secret #40 3 times more money - do one small thing! . . . . . . . . . . . . . . . . . . . . 24
Get-Rich Secret #41 Classified ads can make a fortune! . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Get-Rich Secret #42 10 secrets of highest-paid copywriters! . . . . . . . . . . . . . . . . . . . . . . 25
Get-Rich Secret #43 Get started for pennies! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Get-Rich Secret #44 Smart way to make money starting with 0 . . . . . . . . . . . . . . . . . . . . 27
Get-Rich Secret #45 Cash in on virgin markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Get-Rich Secret #46 Troubled businesses can make you millionaire! . . . . . . . . . . . . . . . . 28
Get-Rich Secret #47 Increase profit potential immediately! . . . . . . . . . . . . . . . . . . . . . . . 29
Get-Rich Secret #48 Why many businesses fail every year . . . . . . . . . . . . . . . . . . . . . . . . 29
Get-Rich Secret #49 Many pay $8,000 for something free! . . . . . . . . . . . . . . . . . . . . . . . . 30
Get-Rich Secret #50 “Kill” your competitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Get-Rich Secret #51 Know what people want in advance . . . . . . . . . . . . . . . . . . . . . . . . 31
Get-Rich Secret #52 5 secrets to creating your ideas! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Get-Rich Secret #53 7 ways to maximize your profits . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Get-Rich Secret #54 Make 20 times more money than competitors! . . . . . . . . . . . . . . . . 34
Get-Rich Secret #55 4 steps to become a millionaire! . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Get-Rich Secret #56 Follow-up marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Get-Rich Secret #57 Writing small ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Get-Rich Secret #58 Newspaper and magazine editors . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Get-Rich Secret #59 2 hours a day - make $20,000 a week! . . . . . . . . . . . . . . . . . . . . . . . 37
Get-Rich Secret #60 Instantly increase your net worth! . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Get-Rich Secret #61 Safest and most profitable way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Get-Rich Secret #62 Run your ad for up to HALF the cost! . . . . . . . . . . . . . . . . . . . . . . . 39

ii
 Get-Rich Secret #63 Formula to get FREE advertising! . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Get-Rich Secret #64 “Review package” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Get-Rich Secret #65 Ordinary, every-day situations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Get-Rich Secret #66 Unusual way to get FREE advertising! . . . . . . . . . . . . . . . . . . . . . . . . 43
Get-Rich Secret #67 Ghost writer can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Get-Rich Secret #68 “Indirect publicity” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Get-Rich Secret #69 7 ways to sell your product or service . . . . . . . . . . . . . . . . . . . . . . . 46
Get-Rich Secret #70 Legally “steal” something worth millions! . . . . . . . . . . . . . . . . . . . . . 47
Get-Rich Secret #71 3 ways to get ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Get-Rich Secret #72 Trick to make millions in direct mail . . . . . . . . . . . . . . . . . . . . . . . . 49
Get-Rich Secret #73 Get rich with mailing lists! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Get-Rich Secret #74 Targeting certain groups of people . . . . . . . . . . . . . . . . . . . . . . . . . 51
Get-Rich Secret #75 Strong U.S.P. can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Get-Rich Secret #76 Thousands of new customers every year! . . . . . . . . . . . . . . . . . . . . 53
Get-Rich Secret #77 We turned $1,000 into $10,000,000! . . . . . . . . . . . . . . . . . . . . . . . . 53
Get-Rich Secret #78 12 proven ways in direct-response . . . . . . . . . . . . . . . . . . . . . . . . . . 54
Get-Rich Secret #79 $500,000 a year with newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Get-Rich Secret #80 Blind offers can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
Get-Rich Secret #81 Secret to selling thousands of books! . . . . . . . . . . . . . . . . . . . . . . . . 59
Get-Rich Secret #82 Publish and sell your own book! . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
Get-Rich Secret #83 Perfect name for your company . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
Get-Rich Secret #84 More money-making ideas! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Get-Rich Secret #85 Current trends that can make you rich! . . . . . . . . . . . . . . . . . . . . . . 62
Get-Rich Secret #86 Joint ventures can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Get-Rich Secret #87 Turn hobby into thousands a week! . . . . . . . . . . . . . . . . . . . . . . . . . 64
Get-Rich Secret #88 Write ads that will pay big bucks! . . . . . . . . . . . . . . . . . . . . . . . . . . 65
Get-Rich Secret #89 Personalization can make fortune! . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Get-Rich Secret #90 Make money with any product! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
Get-Rich Secret #91 Get people to send you their money . . . . . . . . . . . . . . . . . . . . . . . . 68
Get-Rich Secret #92 Other people’s marketing secrets . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Get-Rich Secret #93 Big profits with almost no investment! . . . . . . . . . . . . . . . . . . . . . . . 69
Get-Rich Secret #94 Increase profits by up to 900%! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

Fortunes Forever! iii

Get-Rich Secret #95 Small fortune part-time! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
Get-Rich Secret #96 Make money after you retire! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
Get-Rich Secret #97 Get paid up to $500 a hour! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
Get-Rich Secret #98 Ton of money helping people . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Get-Rich Secret #99 30-page report $250,000+ a year! . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Get-Rich Secret 100 Fastest — easiest — cheapest FREE ads! . . . . . . . . . . . . . . . . . . . . . 74
Get-Rich Secret 101 Hottest merchandise that sells like crazy! . . . . . . . . . . . . . . . . . . . . . 75
Get-Rich Secret 102 Earning over $1,000,000 a year . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
Get-Rich Secret 103 Get started dirt cheap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
Get-Rich Secret 104 Steady money all year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Get-Rich Secret 105 P.A.S money-making formula . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Get-Rich Secret 106 Big check every money for 2 phone calls . . . . . . . . . . . . . . . . . . . . . 78
Get-Rich Secret 107 Up to $5,000 a week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Get-Rich Secret 108 Up to $50,000 a month from home . . . . . . . . . . . . . . . . . . . . . . . . . 80
Get-Rich Secret 109 $100 profit for every $10 you spend! . . . . . . . . . . . . . . . . . . . . . . . . 81
Get-Rich Secret 110 One safe way to make money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Get-Rich Secret 111 3-step strategy for earning millions . . . . . . . . . . . . . . . . . . . . . . . . . 81
Get-Rich Secret 112 Make millions without ad! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
Get-Rich Secret 113 The power of RST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
Get-Rich Secret 114 Simple technique — up to $1,000 a hour . . . . . . . . . . . . . . . . . . . . 84
Get-Rich Secret 115 70-year-old money-making secret . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
Get-Rich Secret 116 Some become millionaires; others go broke . . . . . . . . . . . . . . . . . . . 85
Get-Rich Secret 117 Make $1,000% to 2,000% profit every day! . . . . . . . . . . . . . . . . . . . . 86
Final Word . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
SPECIAL REPORT 111 of the Greatest Headlines Ever Written. . . . . . . . . . . . . . . . . . . . 89

Copyright © 2000 M.O.R.E. Incorporated

All rights reserved.
Printed in the United States of America

iv Fortunes Forever!
 NOTES & QUOTES
117 Of Eileen & T.J.
Rohleder’s Most
Powerful Get-Rich
Money-Making Secrets earn how to write your
L own sales material.

Here are the best get-rich secrets we’ve learned from mar -
keting guru Russ von Hoelscher and others.

GET -RICH SECRET #1

A simple way we’ve made up to
$1,000 an hour and more!
Learn how to write your own sales material. Many people un your ads in local
who write their own advertising can gross (or net) $1,000 or
more for every hour they actually spend writing their copy.
R newspapers. Or you
can use Direct mail—or
We’ve earned this amount of money many times and believe national newspapers such
you, or anyone with a serious desire, can do it, too. as USA Today.

One good advertising promotion can make you money for

years — just for a small amount of concentrated time, work,
and effort.

GET -RICH SECRET #2

How to make money
in as little as 5 to 7 days!
Run your ads in local newspapers. Or you can use Direct
mail—or national newspapers such as USA Today. I t’s actually possible to
generate huge profits
very quickly — assuming
Newspapers and Direct Mail let you get your advertising you have the right offer.
message out there fast. It’s actually possible to generate huge
profits very quickly — assuming you have the right offer. It has
to be something very exciting and targeted closely to the market
you’re advertising to. Assuming you can get these two things —
you could make huge money fast. In as little as 5 to 7 days!

Fortunes Forever! 1
 NOTES & QUOTES GET -RICH SECRET #3
How to make up to $100 profit
for every $10 you spend!
Sell specialized information to your best customers. —
The profits you make for doing this can be enormous because
e’ve made huge prof- of two things:
W its of up to $100
profit for every $10 we (1) The high perceived value of information.
spent. This is the secret
you can use to do it. (2) The fact that your best customers trust you.

These two factors work together: (A) The high-perceived

value of information lets you sell it for huge amounts of money,
and (B) The trust from your best customers can make you BIG
profits because a large percentage of them will re-buy from
you. We’ve made huge profits of up to $100 profit for every
$10 we spent. This is the secret you can use to do it.

o get rich in Direct-

T Response Marketing
GET -RICH SECRET #4
— just master the same A 3-step strategy for getting rich.
three-step formula we’ve
used. To get rich in Direct-Response Marketing — just master the
same three-step formula we’ve used :

STEP ONE: Get the right sales message...

STEP TWO: To the right market...

STEP THREE: Through the right media.

Combining these steps in the right way can help you make
P ractice these steps by
testing as many differ-
ent promotions as you
huge amounts of money, just as it has for us. Practice these
steps by testing as many different promotions as you can.
can. Eventually you’ll find the perfect promotions that tie all three
steps together.

2 Fortunes Forever!
GET -RICH SECRET #5 NOTES & QUOTES
Four easy ways to turn your ideas
into instant cash!
The degree of your success is determined by:

1) Your understanding of what people in your market

want. Y ou can use these four
things to turn your
best ideas into instant cash!
2) Your knowledge about them.

3) Knowing the best ways to reach them.

4) And knowing how to persuade them to buy.

You can use these four things to turn your best ideas into
instant cash! Commit yourself to learning these. Make a life-long
study of your market. Who are the people you want to sell to?
What do they want the most? How can you give it to them? How
can you reach them and persuade them to buy? The answers to
these questions will come slowly, but they will come. As your
knowledge and experience grow, so will your income.
T he answers to these
questions will come
slowly, but they will come.

GET -RICH SECRET #6

Seven ways to sell your product
or service like crazy !
Here are the 7 basic steps to use in all of your ads to get
people to send their money to you:

1) You must STOP your prospects with a self-interest

headline.

2) You must HOLD a prospect’s interest in the body

copy.
A s your knowledge and
experience grow, so
will your income.

3) You must CREATE DESIRE by offering them as many

benefits as possible to buy from you.

4) You must PROVE that your offer is a bargain.

Fortunes Forever! 3
 NOTES & QUOTES 5) You must make it EASY for your prospect to act.

6) You must give your prospect a reason to ACT

IMMEDIATELY!

7) You must ELIMINATE your buyer’s FEAR of being

cheated.

Y ou must ELIMINATE
your buyer’s FEAR of
being cheated.
Tack these 7 steps up on your refrigerator door and mem -
orize them. They contain the secret that can help you sell your
product or service like crazy.

GET -RICH SECRET #7

How to double your creative
powers within 30 days!
Sit down for 1 hour every day and ask yourself these ques -
tions:

1) How can I sell more of my product and service?

Y ou’ll be amazed at the
number of ideas you
will get in a 30-day period. 2) What new ideas can I add to what I’m doing now?

3) Which of these 117 Get-rich secrets can I use now?

Write down as many answers as you can while asking these

questions. Then, review your list once a week. Save your best
answers and find ways to use them. You’ll be amazed at the
number of ideas you will get in a 30-day period. Just one of
these ideas (or a combination of them) could make you rich.

GET -RICH SECRET #8

ere are three quick
H ways to find creative
ideas that can make you
Where to find creative ideas
that can make you rich.
rich.
Here are three quick ways to find creative ideas that can
make you rich :

(1) Study the ads, products, services, and promotional

materials other people are using to make money.

4 Fortunes Forever!
 (2) Write down their best ideas. NOTES & QUOTES

(3) Experiment with different ways you can use these

ideas in your own promotions.

The ideas other people are using to make money can make
you money, too. Use their proven ideas to get rich.
he ideas other people
GET -RICH SECRET #9 T are using to make
money can make you
How to take the “guesswork” money, too. Use their
out of making money. proven ideas to get rich.

Making money doesn’t have to be risky. You can take all

the guesswork out of it by doing these four things:

1) Test something new all the time.

2) Test small, and you’ll never take big risks.

3) Test new offers to your best customers first. If you

can’t make a profit to this small group—you won’t be aking money doesn’t
able to make a profit to the larger groups of people
who have never done business with you.
M have to be risky.

4) Only “roll-out” with the proven offers that have made

you money.

Do these things consistently. By following these steps,

you’ll take all the risk out of trying new ideas. “Rolling-out”
means finding out how many people you can profitably sell
your offer to. It’s possible to get rich by simply rolling-out with
just a few of your proven offers.

GET -RICH SECRET #10 I t’s possible to get rich by

simply rolling-out with
just a few of your proven
How to get ten times more offers.
money from every ad you run!
Here are the simple steps we use to create our own million-
dollar ads and sales letters.

Fortunes Forever! 5
 NOTES & QUOTES
T rack all your results
carefully. This will tell
you exactly what’s making
the most money.
ou can make up to
Y TEN TIMES MORE
MONEY from every ad you
run by following these
simple steps.
Y our desire to make
huge amounts of
money is the first step to
riches.
6 Fortunes Forever!
1) Use Direct-Response Marketing. Each ad or sales letter
must ask your prospect or customer for their order, or
try to get them to take some kind of action.
2) Track all your results carefully. This will tell you
exactly what’s making the most money.
3) Create a checklist of the most important things every
ad or sales letter must have. Check your sales material
against this list.
4) Test carefully. Only roll out with the winners.
5) Match each sales message to the right market. And
make your reader an irresistible offer.
6) Expand your knowledge of the market you are
serving.
These are the same steps we’ve used to make a fortune.
They have the potential to work just as well for you. You can
make up to TEN TIMES MORE MONEY from every ad you run
by following these simple steps.
GET -RICH SECRET #11
How to turn your dreams
into huge amounts of cash!
Your desire to make huge amounts of money is the first
step to riches. Now turn this into huge amounts of cash. Just
follow these five steps:
1) Pick an area that excites and interests you greatly.
2) Find people and companies who are serving the mar -
ket of people who are also interested in this area.
3) Study the ways they are making money.
 4) Find or develop products and services that can NOTES & QUOTES
help the people in this market get something they
really want.

5) Constantly stay in touch with your customers. Let

them know they’re important. Give them more of
what they want.
ind or develop prod-
Remember, the secret to getting rich is to re-sell enough F ucts and services that
can help the people in this
products or services, at enough profit, to enough people. The
market get something they
steps above help you do this. really want.

GET -RICH SECRET #12

How to start your own million-dollar
business from home.
Here are the steps we first stumbled onto by accident back
in 1988. These steps have made us millions of dollars from our
emember, the secret to
home. Now we’re giving them to you :
R getting rich is to re-sell
enough products or serv-
1) Start with the market. Think about the people you
ices, at enough profit, to
want to sell to. Don’t concern yourself with the prod -
enough people.
uct or service you’re going to sell; that comes later.

2) Study this market. Become familiar with it until you

know as much as you can about it.

3) Find three other companies or individuals who are

making money in this market. Use their successful
methods as your own model.

4) Get started. Go slowly. Develop a plan. Stick with it. hese steps have made

5) Concentrate on doing as much business as you can

T us millions of dollars
from our home. Now
with your best customers. Then create and develop we’re giving them to you.
new products, services, and promotions around the
things these people respond the best to.

Fortunes Forever! 7
 NOTES & QUOTES
enter your plan
C around all the ways
you can attract new cus-
tomers and make repeat
sales to them.
onstantly develop new
C promotions that bring
you new customers. Then
re-sell to these people as
many times as you can.
rofits are the most
P important thing to
your business. This is the
money you can use to buy
all the things you want . . .
8 Fortunes Forever!
GET -RICH SECRET #13
How to create a simple business plan that
will allow you to make as much money as
you want for the rest of your life!
Make your business plan marketing oriented. Let it serve a
specific type of customer in as many ways as possible, and
you’ll never have to worry about making enough money. Your
business plan can allow you to make as much money as you
want — for as long as you want — by doing these three things:
1) Center your plan around all the ways you can attract
new customers and make repeat sales to them.
2) Always look for more ways to serve your best cus -
tomers first. Then, develop simple strategies to attract
more of these types of people to your business.
3) Constantly develop new promotions that bring you
new customers. Then re-sell to these people as many
times as you can. Make this a continual, on-going
activity.
There’s nothing complicated about these steps. Find sev -
eral people or companies that are using these three steps and
study the things they do. Then use their ideas and methods in
your own unique kind of way.
GET -RICH SECRET #14
The amazing secret to automatically
increase your profits!
Profits are the most important thing to your business. This
is the money you can use to buy all the things you want : Beau -
tiful homes, cars, boats, vacations, etc. So learning how to make
profits is very important. And guess what? IT’S SIMPLE TO
MAKE PROFITS. Just remember: Profits come from re-selling to
your customers. That’s it! Follow these three steps:
 (1) Continually make new offers to your customers. NOTES & QUOTES

(2) Make all of these offers as irresistible as you can.

(3) Take the most profitable of these promotions and

offer them to new customers who have never done
business with your company.
ontinually make new
This little profit secret has brought in as much as C offers to your cus-
tomers.
$100,000.00 and more in daily sales for our small company.
You can use it to automatically increase your profits, too.

GET -RICH SECRET #15

How to find products
that will sell like crazy!
JUST DO THESE TWO THINGS:
his little profit secret
1) Find the products and services that are making the
most money for your competitors. What’s behind
T has brought in as
much as $100,000.00 and
their success? How can you use the best of their more in daily sales for our
ideas without doing the exact same thing they’re small company.
doing?

2) Test new items to your best customers first. Find

ways to sell the most profitable items to the other
people in your market.

The more you do these two things, the easier it will get.
Your intimate knowledge and on-going experience in your
market will help you find the items that sell like crazy.
ind the products and
GET -RICH SECRET #16
F services that are mak-
ing the most money for
Four proven ways to instantly your competitors. What’s
behind their success?
increase your profits!
Constantly change these four things to increase your profits:

Fortunes Forever! 9
 NOTES & QUOTES 1) Your Copy: by changing just a few words in their
message, marketers have increased their response per -
centages dramatically .

2) Your Offer: Just by telling a prospect “exactly” what

he or she will get for their money, when, and how,
including bonuses, you can increase your percentage
our Copy: by chang-
Y ing just a few words
in their message, mar-
of response many times.

3) Your Format: A change in format (the way you deliver

keters have increased
their response percent-
ages dramatically.
your message), colors, enclosures, envelope size,
paper, shapes, print, designs, logos, etc., can all be
responsible for increased responses.

4) Your List: Targeted lists can help you realize very dra -
matic response increases.

GET -RICH SECRET #17

The simple money-making
plan that never fails.
T argeted lists can help
you realize very dra-
matic response increases.
80% of your business will come from 20% of your cus -
tomers. Constantly focus most of your marketing efforts on
this smaller group. Try to do more business with them. Serve
them first. Always try to increase the amount of business you
do with them. — This is a simple money-making plan that can
give you steady profits. It never fails!

GET -RICH SECRET #18

How mailing lists can make
you an instant millionaire!
ur mailing list strat-
O egy was the #1
method we used to get
Our mailing list strategy was the #1 method we used to get
rich. This strategy helped us turn a $300 one-time investment
rich.
into over 21-million dollars in sales in just eight years. — The
steps we used to do this are very simple. You can use them,
too. Here they are in their correct order:

10 Fortunes Forever!
 1) Build your mailing list with some type of front-end NOTES & QUOTES
offer.

2) Segment your list by creating an immediate back-end

offer to your new customers. Separate the names
of the customers who bought this offer from those
who didn’t.

3) Develop special offers for the smaller group of your B uild your mailing list
with some type of
front-end offer.
best customers. Then “roll-out” the winning promo -
tions to the other less responsive segments of your
customer list.

4) Take the most profitable promotions and use them as

“front-end offers” that attract new customers who
have never done business with you.

5) Let a mailing list manager rent your general customer

list to other companies in your market. This manager
does all the work — while you sit back and collect
the monthly checks.
S egment your list by cre-
ating an immediate
back-end offer to your
new customers.
6) Repeat this process. This constant repetition can
bring you steady profits for years.

These same six steps helped us become instant millionaires

in a few years. Who knows, you may be able to use them and
earn even more than we’ve made.

GET -RICH SECRET #19

A simple way to get people
to help you make more money.
The testimonials from your satisfied customers can help L et a mailing list man-
ager rent your general
customer list to other
you get more business. Here’s our simple formula for getting
companies in your market.
your customers to help you make more money:

(1) Design a simple one-page flier. Make your customer a

special offer on the front side. Tell them you want to
give them a reward for five minutes of their time.

Fortunes Forever! 11
 NOTES & QUOTES (2) Tell them you want their opinions, ideas, and testimo -
nial for your product or service.

(3) Offer to give them a free report, cassette tape, book,

T ell them you want
their opinions, ideas,
and testimonial for your
(4) Then, ask them several questions such as: What do you
product or service.
or some type of product or service for taking the time
to fill out your simple questionnaire on the reverse
side of the flier.
like about my product or service? Why is it better
than similar items on the market? Make it easy for
them to give you their answer. Give them plenty of
space under each question.

(5) Your last question should ask them to give you their
written testimonial. Ask them to give you permission
to use this testimonial. Just have them sign their name
at the bottom of the page.
our customers will
Y appreciate the free
gift, and their testimonials
This is the simple strategy we’ve used to get hundreds of
our customers to give us their testimonials. It’s simple and
can be used to help you
easy. Your customers will appreciate the free gift, and their
earn even more money.
testimonials can be used to help you earn even more money.

GET -RICH SECRET #20

Eight things you can do to
pull in more O-R-D-E-R-S!
Here’s the simple eight-step advertising strategy we’ve
used to pull in millions of dollars worth of sales and profits.
You can use it to pull in more orders, too:
ere’s the simple eight-
H step advertising strat-
egy we’ve used to pull in
1) Keep your layout simple and your graphics clear.
Make all of your sales material easy to read.
millions of dollars worth
of sales and profits. 2) Focus on your primary offer. Avoid multiple offers
that might confuse your prospect. Keep it simple.
3) Make your offer stand out. Don’t hide it somewhere
in your sales material; make it clear and compelling.
4) Use subheads, copy blocks, and illustrations.

12 Fortunes Forever!
 5) Employ “eye-directional” devices that will lead your NOTES & QUOTES
prospects to your order form.
6) Highlight all important points.
7) Give your prospect enough information to make a
decision, but no more.
8) Make it easy for people to order. ive your prospect

This eight-step strategy has the potential to make you huge

G enough information
to make a decision, but no
amounts of money, just as it does for us. Use it as a checklist more.
before you send any of your sales material into the marketplace.

GET -RICH SECRET #21

The secret to MAXIMIZE
your profits!
Use long copy when you are writing to your best cus - his eight-step strategy
tomers. Use this long copy to educate them on all the reasons T has the potential to
make you huge amounts of
they should be doing more business with you. Use it to cover
every single aspect of why you, your business, or your product money, just as it does for
us.
or service is the best their money can buy. Make sure all of
your prospects and customers know this. And make sure they
know they’ll get their money back if they’re not 100% happy.
These things can maximize your profits.

GET -RICH SECRET #22

How great headlines
can make you rich!
Advertising is a battle to capture your prospects’ attention dvertising is a battle to
that will lead them to placing an order. It all begins with your A capture your
prospects’ attention that
headline. It must create interest, influence feelings, and offer
will lead them to placing
benefits to the prospect who is reading it. This is the most
an order.
important copy you’ll write. Here are a few simple tips for
writing million-dollar headlines:

(1) Pick out the biggest benefits your product or service

offers.

Fortunes Forever! 13
 NOTES & QUOTES
rite headlines that
W clearly show your
prospects or customers
the main things your prod-
uct or service can do for
them.
V isualize the person
who would most
likely want your product
or service.
W rite your sales mate-
rial to your very best
customers first.
14
(2) Write headlines that clearly show your prospects or
customers the main things your product or service
can do for them.
(3) Study the successful headlines that other people
have used in the past or are using now. Collect them.
Find ways to use the best of these ideas in your own
headlines.
These are the headline secrets that have helped us get rich.
They can work for you, too. Good headlines can make you rich
because they A) Get your prospects’ attention, and B) Get
them interested enough to read your sales material. These two
things can lead them to becoming good customers and doing
business with you for years. Remember, that’s the real secret
to getting rich. There’s no substitute.
GET -RICH SECRET #23
A simple trick you can use
to write million-dollar copy!
Visualize the person who would most likely want your
product or service. Your sales copy will be more compelling
once you start writing copy to someone you know intimately.
Your enthusiasm will often create powerful copy that is per-
sonal and profitable. Here’s a tip you can use to make this
easier: Write your sales material to your very best customers
first. Then, slightly alter the copy to other groups of customers
and prospects who don’t know you as well. This is the trick
we use to write our own million-dollar copy. It really works!
GET -RICH SECRET #24
How to make a financial killing
on all your ads!
Do everything possible to get your prospects to take imme -
diate action. Try to get them to respond NOW! This is the
secret you can use to make a financial killing on all your ads.
Here are seven ideas you can use to do this:
Fortunes Forever!
 1) Introductory Offer: Let your prospects know that you NOTES & QUOTES
are making a limited introductory offer that will not
be repeated (ever, in the near future, until, etc.)

2) Limited Time Offer: Set a specific date (ten days,

two weeks, etc.) after which time your specific offer
will end.
et your prospects
3) Limited Supply: Be honest with your prospects.
L know that you are mak-
ing a limited introductory
If your special offer is the result of a limited supply, offer that will not be
say so. repeated (ever, in the near
future, until, etc.)
4) Bonus Offer for Fast Reply: Offer a bonus for those
who reply by a specified date.

5) Price Increase Notice: Let your prospects know that

they will benefit and save money by ordering now (if
in fact you are contemplating a price increase).

6) Command Copy: Through subtle commands, such as

“Order Now,” “Don’t Delay,” “Don’t Wait,” etc. you can
tell your prospects exactly what to do. S et a specific date (ten
days, two weeks, etc.)
after which time your spe-
7) Involvement Devices: Get your prospects involved by cific offer will end.
directing them to “check boxes,” “affix a self-adhesive
stamp in the YES box,” etc.

Get your prospect involved immediately in the ordering

process. The more involvement, the better response. But
don’t misrepresent the truth. If a price increase isn’t antici -
pated, don’t say it is.

GET -RICH SECRET #25

How “roll-outs” can make you a millionaire! G et your prospect
involved immediately
in the ordering process.
A “Roll-Out” is a simple money-making technique that my
husband and I (and many others) have used to become mil -
lionaires. It has the powerful wealth-building potential to do
the same thing for you. Here’s how it works:

Fortunes Forever! 15
 NOTES & QUOTES 1) You test different front-end offers to attract new cus -
tomers.

2) You develop these offers by testing as many different

things as you can, such as: headlines, prices, products,
guarantees, etc.

Y ou develop these
offers by testing as
many different things as
3) Experiment slowly until you find the offers that con -
sistently earn you the BIGGEST profits.
you can, such as: head-
lines, prices, products, 4) Then “roll-out” with those offers by seeing how many
guarantees, etc. new prospects you can profitably sell it to.

Roll-outs have the potential to make you rich because they

are proven winners of all the tests you run. There’s almost
zero-risk if you do it right: A) Test new offers and elements in
your offers as inexpensively as you can. B) Only roll-out with
the offers that have been proven to make the BIGGEST profits.
You have the potential to get rich even if only 1 out of 10 of
ou have the potential
Y to get rich even if only
1 out of 10 of your offers is
your offers is good enough for a large roll-out.

good enough for a large GET -RICH SECRET #26

roll-out. How to turn your business problems
into cold, hard cash!
Objections are problems you’ll be faced with every single
day. These are all the reasons why your prospects won’t buy
from you. We all have these problems. All of us in this business
must find as many ways as possible to overcome these objec -
tions in order to make the most money possible. Here’s how
ll of us in this business
A must find as many
ways as possible to over-
you can turn this problem into cold, hard cash:

1) You must track these problems down. What are they?

come these objections in
order to make the most The only way to find out is to talk to your customers
money possible. and prospects and ask them.

2) Make a list of all these objections.

3) Then find as many ways as you can to overcome these

objections in your sales material.

16 Fortunes Forever!
 You can eliminate these objections by showing your NOTES & QUOTES
prospects why their reasons not to buy from you are wrong.
Don’t hide from these problems. Tackle them head-on. Come
right out and state the reasons they may be afraid to buy and
show them how you will make sure these things don’t happen.
Do this, and you’ll turn these problems into cold, hard cash!

GET -RICH SECRET #27 D on’t hide from these

problems.
them head-on.
Tackle
The powerful secret used
by almost all millionaires.
LEVERAGE is a powerful get-rich method that almost all
millionaires use in one way or another. This strategy lets them
get the biggest result from every dollar they spend and every
hour they work. Rich people don’t have any more time or
energy than you do. They find many different ways to make up
for their limitations. That’s what leverage is.

Many of the secrets in this manual let you tap into the pow -
erful get-rich principle of leverage. They let you make the
L EVERAGE is a powerful
get-rich method that
almost all millionaires use
biggest amount of money for the smallest amount of time, in one way or another.
work and effort. Put these methods into action, and you’ll be
using the same type of strategy that is used by almost all mil -
lionaires.

GET -RICH SECRET #28

The secret to selling to
millions of people!
Know why the people in your market buy the type of prod -
ucts and services that sell the best. This is the secret you can
use to sell to millions of people in your market. What are the
people you sell to really looking for? Here’s an important tip:
K now why the people
in your market buy
the type of products and
People don’t buy products and services. They buy the end services that sell the best.
results of what they believe those products or services will do
for them. Discover what these are and then use this knowl -
edge in all of your sales promotions.

Fortunes Forever! 17
 NOTES & QUOTES GET -RICH SECRET #29
A handful of quick ways
to turn expenses into profits!
Many times a product you think should sell well doesn’t. A
line of products that doesn’t sell can be a major expense and
headache. Here are seven quick things we’ve done to turn this
A line of products that
doesn’t sell can be a
major expense and
expense into big profits. You can use them, too:

headache. 1) Use it in your back-end offers. If you are offering a

variety of products, switch it from front-end to back-
end. This simply means that you sell it to existing cus -
tomers who have already done business with you.

2) Do price change testing. Is your price too low? Too

high? Test your price. Sometimes a price change will
increase your sales and profits.

3) Try different media. Is your profit margin too low for

direct mail? Try space ads or card decks.
S ometimes a
change will increase
price

your sales and profits. 4) Reposition your offer. Look for a niche that is not
filled by similar offers. Instead of mass appeals, target
a select group.

5) Promote a more appealing benefit. Does your copy

promote the primary benefit? Have you included all
the benefits? Is your current appeal targeted to the
right audience?

6) Take a closer look. Can your product be changed to

give it a more competitive edge? Can you add
n original idea could
A give your sales and
profits an immediate
bonuses or some type of service after the sale? Think!
An original idea could give your sales and profits an
immediate boost.
boost.
7) Is there a profitable solution? If none of these six
strategies increases your profits, save your money and
find a product with more money-making potential.

18 Fortunes Forever!
GET -RICH SECRET #30 NOTES & QUOTES
Why there is no such thing
as competition!
Many people use competition as an excuse for their failure.
They give up when the going gets tough, and they blame it on
the competition. This is just an excuse. There’s actually no
such thing as competition if you realize these three things: T here’s actually no such
thing as competition if
you realize these three
1) The insatiable demand of the consumer. People are things:
demanding more and better products and services.
There will always be plenty of room for innovative
entrepreneurs like Y O U: People who are willing to
look for these gaps in the marketplace and fill them
with products and services that solve some type of
unfilled need or desire.

2) The markets are becoming smaller. As consumers

demand more, the markets become narrower. They
become more specialized. This means they can be
served more effectively by smaller companies. This can
T echnology gives the
average person even
more power.
actually give you an advantage over bigger companies.

3) Technology gives the average person even more

power. Computer modems, desktop publishing, fax
machines, and overnight delivery service are a few of
the technological breakthroughs that make it easier for
average people to compete against bigger companies.

These high-tech breakthroughs can give you tremendous

money-making power if you use them right.
hese high-tech break-
GET -RICH SECRET #31 T throughs can give you
tremendous money-mak-
How to double or triple your income! ing power if you use them
right.
There are two things that could potentially double or triple
your income, just as they have for us:

Your growing knowledge and experience in your market

can help you make more money. You’ll learn the strategies

Fortunes Forever! 19
 NOTES & QUOTES that make money in your market and those that don’t. Then,
you can use this knowledge in all of your future promotions.

Your customer base can also grow every year . You can
make more sales to this ever-growing group of customers.

GET -RICH SECRET #32

Y ou can make more
sales to this ever-grow-
ing group of customers.
The thing that scares most
newcomers can make you rich!
Most newcomers to Mail-Order are afraid to give liberal
guarantees. This is the thing that scares them and can make
you rich. We have always offered STRONG guarantees that let
our prospects and customers know they can completely trust
us. This is one of the secrets we’ve used to get rich. It can
work for you, too. Listen closely: the secret to making the most
sales and profits is to give people an irresistible offer they will
find hard to pass up. A guarantee that takes all the risk away

M ost newcomers to
Mail-Order are afraid
to give liberal guarantees.
from the person you’re trying to sell to can make your offer
irresistible. As long as you’re selling a product that lives up to
its promise, you don’t have to worry. The additional sales you
can get will more than offset the returns.

GET -RICH SECRET #33

SRT can make you one of the
richest people in your town!
SRT stands for Specialized Response Techniques. It’s know -
ing which techniques will make you the biggest profits in
which situation. This knowledge can be obtained two ways:
t’s knowing which tech -
I niques will make you
the biggest profits in
1) From your own experience, and...

which situation. 2) From studying the marketing activities of others.

These two things can help you develop the perfect combi -
nation of methods and techniques that earn you the most
money possible.

20 Fortunes Forever!