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Social media has developed through numerous eras and times, it has been
scholarly world. Some contend that it originates from the early types of interpersonal
type of social cooperation on social media destinations. In spite of all the diverse
contentions that exist in regards to social media, surviving scholarly writing on the
theme is somewhat inadequate. That being said on the other hand, the point of brand
observations has been examined and inquired about top to bottom in both the
been the wellspring of numerous open deliberations which has brought about an
Researchers and brand managers have limited understanding of the effects social
social media to connect with friends, family, and random people around the world.
Indeed it is precisely this connectivity that makes social media an immensely powerful
tool if you want to grow and improve your brand image. So if you are new to the
concept of using social media to promote your business, how can you make it work
for you?
The rise and wide spread of Internet and the fast growing consumers’ digital media
use led companies occupied in different business sectors to think about a new way of
communication with customers (Cheong & Morrison, 2008). Among the fastest
growing online tools for reaching the consumers is the so called “social media”
peoples’ lives as can be seen from the recent marketing approaches done in that
sphere. The results from these approaches are astonishing. The world spends 110
billion minutes on social media networks and blog sites (Nielsen Company).They also
stated that the number of people who are visiting social media sites has increased by
24%over the last year. All these facts don’t even leave a doubt how fast is social
Social media represents the online content publicly created and available to end
users. It is becoming one of the main tools used to spread information among
collaborative projects all represent groups of people that create and share content
inside and outside of professional routines. For marketers this phenomenon is of high
engage indirect client contact, reaching levels of efficiency undoubtedly higher than
any other traditional marketing communication tools (Berthon et al, 2008). There are
many evidences and example show companies use social media for more efficient
communication and better results. In 2010, Facebook has reported 400 million users
from which 1.5 million are business (Facebook, 2010).Marketers should therefore
become more and more aware of the importance of these platforms and the
As social media is quite a new trend, still little research is available. Kaplan and
Haenlin (2010) do explain the importance of social media platforms and offer several
lack empirical support and thus leave room for future research
Social media has developed through numerous eras and times; it has been
scholarly world. Some contend that it originates from the early types of interpersonal
type of social cooperation on social media destinations. In spite of all the diverse
contentions that exist in regards to social media, surviving scholarly writing on the
theme is somewhat inadequate. That being said on the other hand, the point of brand
observations has been examined and inquired about top to bottom in both the
Brand is the impression other people have of your products or services. Brand image
is a feeling or a reaction someone has when they see your logo or company slogan,
advertising or actual products. For example some car brands are associated with a
certain lifestyle, so when a middle-aged man purchases a sports car, he is not buying
the vehicle per se, but rather the idea that owning such a flash car will boost his sex
appeal and make him more attractive to the ladies. Hopefully reaction to your brand
image is positive, but sometimes you may find your brand image is not necessarily
People use social media to chat, exchange opinions and talk about everything and
anything. Invariably shopping is a popular topic and it is very common for users to
offer opinions on products they buy or share their experiences with other users. This
of course affects a brand greatly and it is not difficult to see how a few negative
stories can soon spread like wildfire across sites such as Twitter and Facebook, thus
Social media has developed through numerous eras and times; it has been
scholarly world. Some contend that it originates from the early types of interpersonal
type of social cooperation on social media destinations. In spite of all the diverse
contentions that exist in regards to social media, surviving scholarly writing on the
theme is somewhat inadequate. That being said on the other hand, the point of brand
observations has been examined and inquired about top to bottom in both the
been the wellspring of numerous open deliberations which has brought about an
Social media has developed through numerous eras and times, it has been
scholarly world. Some contend that it originates from the early types of interpersonal
type of social cooperation on social media destinations. In spite of all the diverse
contentions that exist in regards to social media, surviving scholarly writing on the
theme is somewhat inadequate. That being said on the other hand, the point of brand
observations has been examined and inquired about top to bottom in both the
been the wellspring of numerous open deliberations which has brought about an