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♦ 337-3-C-1 TOWNSHIP LAHORE, ♦ T: 0345-5559509 OR 0302-4158845♦ AHMADMUJTABAMALIK@GMAIL.COM♦

Marketing / Management (Entrepreneurship)


I want to utilize my skills and knowledge for completing job responsibilities as per job description in
field of Brand, advertising, Marketing and creating interests among students.

Career summary:

I am a professional believing in “Can Do Approach” and have the ability to work in cross functional
teams in order to achieve optimal success regarding organizational goals and objectives.

Professional Teaching Experience

University of Engineering and Technology 31st May 2018

External Examiner
BBA Research Projects

Global Institute Lahore September 2016-Cont.

HOD April 2018-Continue
Lecturer/Weekend Incharge
Head Of Department

 The fulfillment of the University´s responsibilities concerning students in respect of their

admission, instruction, progress and examination.
 The availability of pastoral assistance.
 Adherence to the regulations and procedures of Faculties and of the Senate.
 Ensure that University HR policies and procedures are implemented.
 Comply with auditing, quality assurance and risk management procedures both internal and

Teaching Support
 Use appropiate teaching, learning support and assesment methods. Supervise final year projects
of students. Contribute to student development by creating valuable sources for them through
professional experiences of different marketing managers of industry.
 Conduct exams and other assess work fairly and without biasness. Design Teaching material and
deliever either across a range of modules or within a subject area. To teach undergraduate and
Ahmad Mujtaba Malik, Professional Experience…Continued
graduate courses delievered by the department. To promote the image and reputation of

Weekend Incharge:
 Collaborate with technology and computer science department to make sure that classes on
weekend runs smoother. Enrolling students in new semester by coordinating with registrar
 Ensuring Classes take place on time. Coordination with examination department regarding paper
issues. Coordinating students issues with concerned department. Making sure classes timing and
create bills of faculty for weekend program.

Managing Co-Curricular Activities:

 Mentor students for sports, photography, tourism and e-games so that they can represent their
institute on university level.
 Despite president of co-curricular activities, I would love to work as team member so that we can
achieve our goals. Spreading sportsmanship among students and staff members.
 Mentor for winning team in LUMS Entrepreneurship event Envision 2018 for undergraduate
 Mentor for winning team in LUMS Entrepreneurship event Envision 2017 for undergraduate
 Mentor for winning and runner up team in UCP Marketing Gala 2017.
 Mentor for winning team in LUMS HR Confluence & Harvard Case Study for graduate program.
 Mentor for winning team First Ever UCP Emporia.
 Mentor for second runner up in LUMS Consultant Group for Abacus consultancy competition.
Subjects Taught:
o Knowledge Management
o Sales Promotion and Advertising Management.
o Digital Marketing
o Strategic Brand Management.
o Marketing Analytics.
o Services Marketing.
o Entrepreneurship
o Marketing Research
o Strategic Marketing.
o Marketing Management
o Strategic Management
o Principles of Marketing
o Supply Chain Management.

Ahmad Mujtaba Malik, Professional Experience…Continued

Organization Designation From / To Classes Subjects

Aims Institute of Visiting Sep, 2015 / MBA prof., Customer Relationship
management sciences, Lecturer. Sep, 2016 MBA Exec. & Management.
LHR. Msc. HRM. Strategic Brand Management.
Principles of Marketing

Arid Agriculture (JV), Visiting Dec, 2014 / MIS & BS (CS). Principles of Marketing.
LHR. Lecturer. Mar 2016 Advertising.

Consumer Behavior,
SABAC college, LHR. Visiting Sep, 2013/ MBA 1st,2nd &3rd Selling and Sales Mgmt.,
Lecturer. Sep 2016 for PU annual Strategic Brand Management,

Qualification Major Institution/ Board Session CGPA/Division
PhD. Marketing University of Management 2017-cont 3.50
and Technology Lahore
MS Marketing University of Central Punjab 2012-15 3.58
MBIT Marketing IBIT, University of the Punjab 2006-09 3.12
B.Com IT Commerce University of the Punjab 2004-06 1st Division
Intermediate ICS, Physics B.I.S.E. Lahore 2001-03 1st Division
Matriculation Science B.I.S.E. Lahore 1999-2001 1st Division
MS thesis:
Buying intention of females for fashion apparel brands available in Lahore: A moderating effect of
celebrity endorsement.

Professional Industry Experience

US Apparel Sep 2012- Sep 2013

Research and Product Development Officer
 Looking after the brand for local market.
 Planning for specialized store.
 Placement opportunities in local market
EGO. June 2011 – Mar 2012
Brand and Sales Manager Punjab NWFP and Federal
 Improved sales by 17% monthly.
Ahmad Mujtaba Malik, Professional Experience…Continued
 Create sales opportunity in emerging markets of Pakistan and online selling. Sialkot, Gujrat, Multan
and other cities are my few achievement and created market of 5 million.
 Located new locations for shops throughout Pakistan.
 Trained employees about trends in fashion industry and make them customer oriented rather than
sales oriented.
SHUBINAK Dec2010 – Jun 2011
Asst. Brand Manager
 Maintain close contact with Sales and merchandising teams and get required feedback.
 Follow up on the marketing activities, production and retail activities of the brand throughout
BAREEZE Feb2010 – Dec 2010
Brand Coordinator

 Maintain close contact with Sales and merchandising teams and get required feedback.
 Follow up on the marketing activities of the brand.
 Analyze selling history in order to maximize future sales and margins.
 Update Marketing Database and Marketing Promotional Calendar as promotions are added and