CHAPTER I

PRELIMINARY

1. Background
Today the business world in Indonesia is undergoing very rapid changes, this can
be seen from the emergence of new businesses, ranging from businesses that start from
home to businesses that already have many branches in various places. In the development
of a home business in Indonesia, one business that is looked at by businesses is the
development of a culinary business that has a bright future to run because culinary is a
primary human need, and makes this business a very attractive business. So that this
phenomenon has made the flourishing business development in the culinary field lately.

If you observe the dynamism of the development of culinary business or food

business, many business people must be able to compete with other culinary business
people who run the same business. To win the competition, business people must have
competitive advantages owned by their companies in acquiring consumers and customers.
Competitive advantage is an advantage over competitors that is obtained by offering more
value to consumers, either through lower prices or by providing more benefits that support
by setting an expensive price.

This business is an activity that can get results in the form of profits, wages or
business profits and can improve a person's standard of living for the better. A business
entity that we run can produce profit or income as much as possible, we conduct a business
that is beneficial and profitable in living well-being. Many ways are done by someone in
starting or running business activities such as making their own products to sell. This
activity has many advantages compared to other business activities. In addition to products
that are sold more varied, this method is also easier to target profit with the total products
to be sold to consumers.

From the background explanation above, I am interested in conducting business

activities by using the product to be sold. In this case, the products we offer are market
snacks that are in the form of "sausage roll noodles" which are made from sausages and
noodles.

2. Vision:
Creating unique foods made from nutritious and hygienic sausages and noodles, affordable.

3. Mission:

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 • Introducing to the community especially the people's snacks with cheap, tasty and
hygienic
• Increase marketing channels for sausage rolls
• With good quality and cheap price
• Providing the best service by prioritizing customer satisfaction

4. Business Objectives
• Add experience in business
• Increasing income
• Creating jobs
• Flashback in childhood
• So that we can review the development of the business that we built from this beginning

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 CHAPTER II
BUSINESS ANALYSIS

1. Analysis of Business Opportunities (Analysis of S.W.O.T)

Knowing that this business has strengths, weaknesses, opportunities, and threats, I use inter
and external SWOT analysis.

 Strength
o The raw materials are easy to find
o Can be used for substitute food
o Do not use preservatives
o Do not spend a lot of money

 Weekness
o Don't last long
o Prices of raw materials sometimes go up
o Easy to imitate by others

 Opportunity
o Favored by young people
o Many people already know this product
o Can substitute food for side dishes

 Threat
o Many competitors sell the same product
o If you don't run out the food cannot be processed again

2. Marketing Mix
This marketing mix concept is used to apply the 4P concept to generate maximum profits
in running a business, namely:

 Product (product)
Products that are sold "SOCIAL SUGAR MIE" is a snack that can be eaten as a
delay in hunger.

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  Price (price)
Price sold Rp. 1,500 per one piece, which is relatively affordable.

 Promotion (promotion)
Promotion is done by spreading information from mouth to mouth.

 Place (place)
M.JANSIN COMMISSION. Stragetic place to start varnish.

3. Product Advantages and Functions

Every product we sell definitely has advantages and functions, while our advantages and
functions are:
 Fast food
 Sous can be added
 Halal food
 Prices are relatively affordable
 Cleanliness and good taste are guaranteed
 Can be eaten with side dishes

4. Business Plan
 Business Name
SOGUMI (Noodle Roll Sausage)
 Duration
We are targeting to run this business for 1 year or more.
 Business Time
From 14.00 - 20.00 WIB

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 BAB III

COMPANY STRUCTURE
MANAGER

RIFKY

SECRETARY TREASURER
ULFA SISKA

RIFKY AVE RUBINA CINTYA SISKA ULFA

SELLER

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 CHAPTER IV
MARKET ASPECT

1. Products to be sold
The product to be sold in this business is Sausage Roll Noodle, in which sossis is rolled
with boiled noodles.

2. Target market
This business is located in strategic places such as schools and campuses which are
crowded with students and crowded residential areas.

3. Selling prices of products

The selling price of the product is IDR 1,500 / piece.

4. How to make Mie Roll Sausage:

 Boil instant noodles in boiling water until soft, remove the drain
 After that, mix the boiled noodles with seasonings mashed with salt and flavoring,
mix well
 The sausage crust which has been cut into 3 parts
 Shake off the prepared eggs
 Roll the sausage with instant noodles that have been boiled to taste (do it to
completion)
 Dip into a beaten egg until all of the surface is covered with eggs
 Heat the oil then fry the rolled sausage with noodles
 Wait until it changes color or until cooked while back and forth, lift the drain, the
sausage rolls are ready for sale

5. Marketing Strategy
The marketing strategies that we can do are:
 From mouth to mouth
Enough to tell stories with our friends or family to promote our business, so that
indirectly all consumers / communities will know our business.

 Make an attractive taste

With a sense that attracts consumers, consumers will be attracted to the products
we will market

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 Promotion done:
o Via online (Facebook, Instagram, WhatsApp & Twitter)
o Electronic media (wa & line), broadcast to all contacts and groups
o Based on social relations / closest relatives

 group
o Based on social relations / closest relatives

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 CHAPTER V
FINANCIAL ANALYSIS

Cost calculation:
· Materials and Equipment
No. Material Name Volume Unit Harga satuan Amount
price
1. Edible Oil 2 Liter Rp. 23.000 Rp. 23.000

2. Egg noodles 3 Wrap Rp. 10.000 Rp. 30.000

3. Sausage 2 Pcs Rp. 20.000 Rp. 40.000

4. Sauce 1 Pcs Rp. 4.000 Rp. 4.000

5. Salt 1 Wrap Rp. 1.000 Rp. 1.000

6. LPG Gas 1 Tub Rp. 20.000 Rp. 20.000

7. Royco 4 Packs Rp. 2.000

Amount Rp. 120.000

Miscellaneous expense
Promotion fee of Rp. 24,083
Labor costs Rp. 100,000
Other costs Rp. 120,000
Total Cost Rp. 244,083
The number of products produced is472
So, Unity Cost (HPP)
= ___Total Cost = Rp. 244,083 = Rp. 517
Total Production 472

Percentage of Profit
Expected profit 5.2% of the basic price
Profit: 5.2% X Rp. 1,500 = Rp. 517

Unity Selling Price

Selling Price: Cost of Goods + Profit

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 : Rp. 980 + Rp. 517
: Rp. 1,500
So, the selling price of Mie Sausage Roll is Rp. 1,500

Calculation of Profit / Loss

 Income of 472 pieces X Rp. 1,500 = Rp. 708,000
 Costs incurred = Rp. 244,083
 Net Profit = Rp. 463,917

From the calculations above, using the assumption you are using a sum of money in the amount
of Rp. 244,083 allocated to raw material costs and others Rp. 244,083. from this business, it is
summarized in one day totaling 472 packages at a price of Rp. 1,500 pieces are Rp. 708,000.
From the receipt, the profit of selling noodle sausage rolls was Rp. 463,917. From this total
profit, you will experience a refund of 2.5

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 CHAPTER VI
COVER

1. Conclusion
Based on the proposal that I have made, it can be concluded that the progress of
business anywhere cannot be separated from the creativity factor of an entrepreneur.
The capital to start a business is not too large, the price is affordable for all people from
small children to adults. These foods do not contain harmful chemicals, the
composition of these foods is natural. By carrying out this activity, I can learn a lot
about how to become an entrepreneur

2. Suggestions and criticism

 Think carefully about what business you want to run
 Dare to take risks
 Be friendly to consumers
 Create your business to attract consumers
 Maintaining the quality of your business.

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