TANGOS NATIONAL HIGH SCHOOL

B. Cruz St. Tangos North, Navotas City

FIRST PERIODICAL TEST IN ENTREPRENEURSHIP
SENIOR HIGH SCHOOL - Grade 12
First Semester – 1st Quarter

MULTIPLE CHOICE. Directions: Read each statement carefully. Choose the best answer
and shade the correct letter of the answer. (50 points)
NAME: _______________________________________________ GRADE & SEC: ___________

1. One of the transformations of business in the new world order is steady growth in:
A) agriculture. B) the federal government.
C) large corporations. D) none of the above.

2) The wave of deregulation of the late 1970s changed all of the following industries except:
A) trucking. B) airlines.
C) communication. D) retail clothing

3) Which of the following is not a reason given for downsizing?

A) Any company with more employees than necessary has costs that make it impossible
to survive
B) The need to keep sales at the highest possible level
C) Opening up our economy to international competition has brought pressure from low-
cost third-world producers
D) All of the above

4) The post-industrial society is a country where:

A) "hippie hardware stores" can be found on every corner.
B) competition from foreign companies does not exist.
C) large-scale businesses are no longer as important as they were after the Industrial
Revolution.
D) all of the above.

5) Which of the following is the career solution for many underemployed managers?
A) Fortune 500 companies B) Entrepreneurship
C) Downsizing D) OFW work

6) The practice of using outside firms to perform tasks that could be performed internally is
called:
A) flexibility. B) fragmentation.
C) "greening." D) outsourcing.

7) A business that operates as though it has all the customary parts of an ongoing business,
when in fact it may consist of only the entrepreneur and a file of contacts is called a:
A) new market. B) Fortune 500 company.
C) virtual organization. D) micro-enterprise.

8) The transformation from "market place" to "market space" is being caused by the:
A) development of the World Wide Web. B)"green" market opportunities.
C) downsizing in large organizations. D) industrial revolution.

9) Which of the following inputs is NOT involved in entrepreneurship?

A) Opportunity B) Proactive individual(s)
C) Risk D) External locus of control

10) If someone starts a new business that is a service station, this is an example of a(n):
A) new concept/new business. B) existing concept/new business.
C) existing concept/existing business. D) new concept/existing business.

11) Experts:
A) agree that anyone can be taught to be an entrepreneur.
B) believe that entrepreneurship can be taught only to someone who is under 20 years of
age.
C) believe that entrepreneurship can be taught only to those who are over 20 years of
age.
D) disagree on whether entrepreneurship can be taught.
 TANGOS NATIONAL HIGH SCHOOL
B. Cruz St. Tangos North, Navotas City
FIRST PERIODICAL TEST IN ENTREPRENEURSHIP
SENIOR HIGH SCHOOL - Grade 12
First Semester – 1st Quarter

12) If an entrepreneur has an internal locus of control, this means that he/she:
A) has a high need for achievement.
B) feels comfortable in an unstructured situation.
C) believes that success or failure depends on his/her own actions.
D) believes fate is a powerful force.

13) Entrepreneurs would be best described as risk:

A) averse. B) rewarders.
C) managers. D) loving.

14) Which of the following is a common entrepreneurial trait?

A) Viewing changes as threatening B) A need for structured environments
C) A high need for achievement D) All of the above

15) A person's belief in his capability to perform a task is known as:

A) self-recognition, beliefs, and values. B) beliefs and values.
C) self-efficacy. D) self-determination.

16) Which of the following personality characteristics of an entrepreneur are included in the "Big
Five?"
A) Introversion B) Close-mindedness
C) Being disagreeable D) Extraversion and conscientiousness

17) The process of gathering information about trends is called:

A) need for achievement. B) tenacity.
C) neuroticism. D) scanning the environment.

18) The opposite of "opportunity thinking" is:

A) self-efficacy. B) obstacle thinking.
C) thought self-leadership. D) adaptive response behavior.

19) Which of the following is the best description of the marketing mix:
A) A combination of the four Ps of marketing
B) An element of marketing that puts a product in the right place at the right time
C) A method of determining what a marketer wants to achieve
D) A strategy that serves as a guide

20) Which of the following questions might marketers ask when they are working on the product
element of marketing:
A) How much should the product cost?
B) Where should the product be sold?
C) What level of quality should be produced?
D) What media should be used to promote the product?

21) The element of marketing that is concerned with which products a business will offer its
customers is:
A) promotion B) product C) price D) place

22) To get a selected product in the right place at the right time, marketers often ask themselves
which of the following questions:
A) Should we offer a warranty for our product?
B) How should we package our product?
C) Where should we make our product available?
D) What forms of payment should we accept?

23) The process of determining what to charge for the product or service.
A) price B) pricing C) promotion D) product

24) The marketing mix is also referred to as the:

A) Seven Functions B) 7 Ps of marketing C) Place D) 5 utilities
25) A product’s marketing mix consists of:
A) Positioning, product, price, and promotion
B) Product, profile, price, and promotion
C) Product, price, promotion, and place
D) Promotion, psychographics, price, and place
 TANGOS NATIONAL HIGH SCHOOL
B. Cruz St. Tangos North, Navotas City
FIRST PERIODICAL TEST IN ENTREPRENEURSHIP
SENIOR HIGH SCHOOL - Grade 12
First Semester – 1st Quarter

26) Management is deciding whether or not to offer the entire new line of athletic equipment.
This is an example of which marketing mix element?
A) product B) place C) price D) promotion
27) McDonalds conducts extensive research to determine the most cost effective way to
transport their products. This is which component of the marketing mix?
A) product B) place C) price D)promotion
28) Communication used to inform, persuade, and remind customers about a business’s product
is part of which function?
A) product B) price C place D) promotion
29) The concept of exchange is important to marketing because:
A) if all the conditions for an exchange are in place, then the exchange will be completed
B) exchange provides money to marketers
C) marketing activities help to create exchange
D) marketing activities are a requirement for exchange to take place

30) Which of the following is NOT a marketing management philosophy?

A) sales orientation B) societal marketing orientation
C) market orientation D) profitability orientation

31) The _____ orientation assumes people will buy more if aggressive selling techniques are
used.
A) market B) sales
C) customer D) production

32) A company that has a market orientation and adheres to the marketing concept does NOT:
A) integrate all the activities of the firm to satisfy customer wants
B) focus on consumer needs and wants
C) differentiate the firm's products from its competitor's products
D) fuel sales growth through the application of aggressive sales techniques

33) The statement, "Marketing should be introduced at the beginning rather than the end of the
production cycle and integrated into each phase of the business," is consistent with a(n) _____
orientation.
A) production B) market
C) retail D) sales

37) The marketing concept includes a goal orientation to remind managers that:
A) achieving long-term organizational goals is as important as satisfying customers
B) customers must be satisfied no matter what the long-term effect on the firm
C) the only reason for any business to exist is to make a profit
D) the objective is to find a target market that differs from that of the competition

38) What is the main difference between a focus group and a group interview?
A) Group interviews involve fewer participants.
B) Focus groups are used to study the ways people discuss a specific topic.
C) There is no moderator present in a focus group.
D) Focus groups save more time and money.

39) How have focus groups been used in market research studies?
A) To distribute questionnaires.
B) To discuss research methodology.
C) To test new product and advertising concepts.
D) To calculate market shares of the biggest brands.

40) Why is it particularly difficult to get an accurate record and transcript of a focus group
session?
A) Because you cannot use a tape recorder in a focus group.
B) Because focus groups are transcribed several years after they are conducted.
C) Because the researcher often forgets to take notes.
D) Because there are many different voices to listen to at once.
 TANGOS NATIONAL HIGH SCHOOL
B. Cruz St. Tangos North, Navotas City
FIRST PERIODICAL TEST IN ENTREPRENEURSHIP
SENIOR HIGH SCHOOL - Grade 12
First Semester – 1st Quarter

41) When might it be useful to conduct a relatively large number of focus groups?
A) When there are plenty of willing volunteers who meet the relevant criteria.
B) When you want to capture as much diversity in perspectives as possible.
C) When participants' views are likely to be affected by socio-demographic factors.
D) All of the above.

42) What is the role of the moderator in a focus group?

A) To stimulate discussion and keep the conversation on track.
B) To ask leading questions and dominate the discussion.
C) To sit away from the group and observe their behaviour.
D) To evaluate the group's performance on a particular task.

43) What are "natural groups" in the context of focus group research?
A) Groups of non-human animals studied in their natural environment.
B) Random samples of participants from the general population.
C) Groups of participants who already know each other.
D) Groups of strangers selected from a particular location.

44) What is a key advantage of a focus group?

A) It is nice for people to get together for a chat.
B) It might reunite participants who haven't seen each other for a while.
C) It appropriate as it brings feminists together.
D) It allows multiple participants' perspectives

45) What are the two main forms of group interaction that Kitzinger identifies in focus group
sessions?
A) Altruistic and aggressive
B) Complementary and argumentative
C) Conventional and alternative
D) Passive and assertive

46) Why have feminists argued that focus groups successfully avoid "decontextualizing" their
participants?
A) Because they study the individual as part of a social context.
B) Because they tend to be carried out by female researchers.
C) Because moderating a focus group demands great technical knowledge.
D) Because the data tends to be analysed using post-structuralist theories.

47) Which of the following is not a limitation of the focus group method?
A) The researcher has little control over how the discussion proceeds.
B) It reveals the way social meanings are jointly constructed.
C) It produces a large volume of data that can be difficult to analyse.
D) People in groups tend to agree and express socially desirable views.

48) _________________is about matching market opportunities to the organization's resources

(what it can do) and objectives (what management wants to do).
A) Marketing communications B) Market research
C) Marketing strategy D) Market segmentation

49) Sociocultural influences include all but which of the following?

A) perception. B) reference groups.
C) family. D) social class.

50) The purchase of a desk by an individual for his business is an example of an item being sold
in the:
A) customer market. C) industrial market.
B) service market. D) none of the above.