Campaign Title:

Professor science academy

Tagline:
Come to learn go to lead
Area:
Education promotion
Introduction:
Professor science academy serving in the field of education since ten years. We are not
only providing free education to poor and needy students but also providing them free books. we
started a program in the name of ‘leadership development program ‘in which we invite different
intellectuals and prominent personalities from last few years we are providing good result. Our
aim is to provide good education at reasonable fee.
Professor science academy made its mark when its students to achieved distinction in matriculation
and intermediate levels in the board of intermediate and secondary education, Lahore and this has
been a constant feature ever since first distinction was clinched by a professor science academy
student in the board examination.
The rigorous education system employed by professor science academy won the confidence of
parents and students who reposed their faith in our educational system.

Objectives:
 To highlight about free education system working from last 10 years
 To make awareness about importance of education in Pakistan
Target audience:
 Matric student
 Intermediate student
 Parent
Unique Selling Point (USP):
Free education
Language of campaign:
 English
Theme:
Effective Education

Vision
 Our vision is to improve literacy rate in Pakistan.
 Our vision is to impose importance of education amongst people.

Mission

 To provide free education for needy students.

 Reduce the literacy rate.
Language of campaign:
English

Area:
Education

Big idea of the campaign:

Students who want to gain knowledge and they have no sources to get education. We will
provide them quality education without any cost. On the other hand we assure them to provide free
books and friendly atmosphere. Quality education is our aim.
PR tools:

 Press release

Promotional tools:
 Pen
 Cups
 Caps
 Shirts
 Handbags
 Badges

Advertising tools:

 TV Advertisement
 Prospectus
 Radio Advertisement
 Web Advertisement
 Social Media

Budget:

PR tools RS
Press release 6000
Advertorials 2000
Total 14000
 Promotional tools RS
Brochures 500
Pen 500
Giveaways 2500
Cups 1000
Clocks 1500
Caps 1500
Shirts 1500
Handbags 2000
Badges 1000
Total 13000

Advertising tools RS
TV Advertisement s 5000
Newspapers 500
Catalogues 1000
Radio Advertisement 1000
Web Advertisement 2000
Social Media 0
Total 9,500