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TYPOGRAPHY

GUIDELINES
VERSION 1.4

Always refer to the Brand Resource Center for the latest version of the guidelines
TYPOGRAPHY
GUIDELINES
5 Introduction
6 Modulating our typography
7 Application examples
11 Incorrect use of typography

VERSION 1.4 | © A B B OT T L A B O R ATO R I E S


T YPOGRAPHY GUIDELINES 4

How to Enroll
More
Moreways
waystotosave
saveon
on G E T R E A D Y: Read this guide. If you plan You may change your enrollment
to cover dependents in 2013, review Eligible decisions any time starting
prescriptions
prescriptions Dependents on page 7. Gather your family’s Monday, October 22 through
Social Security numbers, names and birth Friday, November 2, 2012, at
dates midnight, Pacific time. After
November 2, you may not change
90 -D AY S U P P LY AT C V S O R $ 10 D O L L A R VA L U E G E N E R I C S S AV E
90 -D AY S U P P LY AT C V S O R $ 10 D O L L A R VA L U E G E N E R I C S S AV E L O G I N : From the Abbott network: On your coverage unless you have a
LONGS PHARMACIES YOU EVEN MORE
LONGS PHARMACIES YOU EVEN MORE Abbott Home, click the myHR portal logo. qualified family status change.
Using mail service gives you the best value and savings on You can get a 90-day supply of about 300 Value Generic Enter your PIN, then click EnrollNow on
Using mail service gives youbut
theyoubestcan
value
alsoand
savesavings on a You can get a 90-day
for justsupply of about
order300 ValueCaremark
Generic mail
maintenance drug costs, by getting medications $10 if you through the home page. From home: Go to www.
maintenance drugof
90-day supply costs, but you can
maintenance also
drugs atsave by getting
any CVS a
or Longs medications
service or atfor just $10
a CVS if youpharmacy.
or Longs order through Caremark
Get more mail
information
90-day supply You’ll
of maintenance drugs at any CVS or service,
Longs service or at a CVS or Longs pharmacy. Get more information benefits.ehr.com. Enter your Unique Personal
pharmacy. pay more than if you used mail at www.caremark.com or call (866) 293-8009. IF YOU DO NOT ENROLL:
pharmacy. You’ll pay more than if you used mail
but you’ll still benefit from the volume discounts we’veservice, at www.caremark.com or call (866) 293-8009. Identifier (UPI) and your password, then

3
but negotiated
you’ll still benefi t from the volume discounts we’ve
with CVS and Longs pharmacies, plus you’ll have
negotiated with CVSofand Longssupply.
pharmacies, plusinformation
you’ll have at A B B O T T/A B B V I E D R U G S click Login.* • You’ll have the same health options
the convenience a 90-day Get more
the www.caremark.com
convenience of a 90-day supply.
(866)Get more information at A B B O T T/A B B V I E D R U G S for the same dependents as in 2012.
or call 293-8009. AVA I L A B L E AT N O C H A R G E
www.caremark.com or call (866) 293-8009. AVA I L A B L E AT N O C H A R G E A G R E E : Read the Online Authorization
• You will be charged the spousal
See a list of drugs and diabetic supplies covered at 100% page, then click Accept. surcharge of $11 per week if you
Seeat awww.benefi
list of drugsts.ehr.com.
and diabetic supplies
Select 100%covered
Drug Listatunder
100%
cover your spouse or domestic
www.benefi
at Important ts.ehr.com.
Links. Select
Thinking about100% Drug to
switching List under
a drug on the
Important C O M PA R E : Click Explore to learn more partner (see page 4)
list? Talk Links. Thinking
with your doctorabout
aboutswitching to aisdrug
whether one righton
forthe
you.
list? Talk with your doctor about whether one is right for you. details about your health care options, and • You may not change yourmedical
click Evaluate My Benefit Options option until the 2014 open enrollment
period, unless you move out of your plan
service area.
E N R O L L : Click Make My 2013 Open
1. Save time and money - commit to Enrollment Elections and follow the on- • You will not be enrolled inflexible
1. Save
mailtime andfor
service money - commitdrugs.
mainteneces to You spending accounts (FSAs) and you
screen instructions. Print your enrollment
mail
canservice
also usefor
CVSmainteneces drugs. Youfor
or Longs pharmicies will miss the opportunity to reduce
confirmation. Once you complete the
can also use CVS
maintenence or Longs
drugs. Leavepharmicies
the “please for
exclude your taxable income for qualified health

maintenence drugs. Leave the “please exclude


me” box blank.
enrollment process and take the survey, care and dependent care expenses (see
page 18).
you’ll receive an email confirming that your
THREE THINGS me” box blank.

THREE THINGS 2. Use CVS Caremark’s mobile app for iPhone, elections have been received. • We will assume you want tocommit
to use mail service, CVS or Longs
2. Use CVS
iPad Caremark’s
or iPod touch - mobile
it’s free app
fromfor iPhone,
iTunes
pharmacies for your maintenance drugs for
iPad or iPod touch - it’s free from iTunes all of 2013.
3. Easily transfer prescriptions by callin
3. Easily
(800)transfer
875-0867) or by visiting
prescriptions byacallin
CVS or Longs
pharmacy.
(800) 875-0867) or by visiting a CVS or Longs *Forgot your UPI? Look it up at http://publicinfo.web.abbott.com, if you are connected to Abbott’s network. If
you don’t have access to the Abbott network, look for your UPI on the enrollment postcard sentto your home the
pharmacy. week of October 22, or call the Global Service Deskat (800) 862-9054. Forgot your password? Follow the on-screen
instructions to reset your password.

6 Y O U R 201 3 H E A LT H B E N E F I T S G U I D E Y O U R 201 3 H E A LT H B E N E F I T S G U I D E 7

6 Y O U R 2013 H E A LT H B E N E F I T S G U I D E

CONTENTS MAKING SMART CHOICES

ENROLLMENT IS EASY 3 TAKE THE HEALTH ASSESSMENT 8 DENTAL AND VISION PLAN RATES 17 Use your health plan’s preventive care ser-
vices. You’ll not only take care of your health,
WHATS NEW IN 2013 4 PRESCRIPTION DRUG MAIL FLEXIBLE SPENDING ACCOUNTS (FSAs) you’ll also save money. When you use an
SERVICE COMMITMENT 9 AND HEALTH SAVINGS (HSAS) 18 in-network provider, these services are cov-
ered at 100%. See page XX.
DEPENDENT VERIFICATION 7 HOW TO ENROLL 11 NOTICES 22

CARE MANAGEMENT INCENTIVE 7 MEDICAL COVERAGE 12 BENEFITS CONTACT INFORMATION 23


Enroll in a flexible spending account (FSA).
Lower your taxable income by setting aside
up to $2,500 for a health care account and up
to $5,000 for a dependent care account. See
page XX. Consider long term care insurance.
This optional insurance is a smart way to plan
ahead for future in-home or skilled nursing
facility care. See page XX.

ENROLLMENT IS EASY

Your 2013 This guide outlines a number of key features


of our national health care options (see page
XX). You can find more information, plus
tools to help you compare your options by

Health Benefits
following the instructions on page XX to log
in, then selecting “Explore” and “Evaluate
My Benefit Options” to learn more and help
you make decisions.

5
As you read this, Abbott employees around I suggest you read the “What’s New” section,
the world are preparing for the separation of which includes information about changes 1. Enroll October 22-November 2
the business into Abbott and AbbVie. It’s an related to the Affordable Care Act of 2010.
exciting – and busy – time. We’ve all got a lot Also, throughout this guide you will find tips
to do, but I promise you it’s worth your time and things you can do to help you make the 2. If your spouse/domestic partner is on your
to take a moment to think about your health health care choices that are right for you. medical coverage, indicate whether he or she
benefits for 2013.
has access to medical coverage his or her own
Thank you for your help controlling our
The important thing to know is that there health care costs and for everything you do to employer
is no difference in health benefits, whether help make Abbott – and soon, AbbVie –
you’ll work for Abbott or AbbVie in 2013.
The information in this guide applies to both
a successful company.
3. Confirm whether your dependents still meet

FIVE THINGS
companies. the eligibility requirements

You probably also want to know whether


your weekly contributions will go up in 2013. Lois Lourie
4. Pay less for maintenance prescription-commit
The answer is yes, but the 6.2% increase in Divisional Vice President to using mail server
most medical contributions is less than the Benefits and Wellness
projected growth in U.S. health care costs
overall for 2013, and the contribution rate for
5. Take the LiveLifeWell health assesment- by
the High Deductible Choice Plus plan will not November 30th and save up to %600 on
increase at all. your 2013 medical contributions (if both- you
and your spouse or domestive partner take the
assessment).

2 Y O U R 2 013 H E A LT H B E N E F I T S G U I D E Y O U R 2 0 1 3 H E A LT H B E N E F I T S G U I D E 3

VERSION 1.4 | © A B B OT T L A B O R ATO R I E S


T YPOGRAPHY GUIDELINES 5

A key element of our new brand


is the typography. By using our
selection of approved typefaces,
you can give our communications
a unified appearance, and give
our brand a distinct personality
in the process.
The typefaces we have chosen, and the way they are applied—
size, weight, color and layout—can have a big impact on our
communications and how clear and engaging they will be.

Our new typefaces include:

Mercury Text G1
B R A N D O N G R OT E S Q U E

Georgia
Calibri

VERSION 1.4 | © A B B OT T L A B O R ATO R I E S


T YPOGRAPHY GUIDELINES 6

M O D U L AT I N G O U R T Y P O G R A P H Y

Just as we can adjust the tone of our voice, the ways that we can The examples below show four different levels of
tweak our typography can affect the tone of our messages. communication that can be achieved by modulating/
fine-tuning our typography. Use them as a starting point.
•• Use a straightforward approach for functional or instructional
communications
The four levels may be applied in various combinations
•• A playful approach can be used for expressive communications to achieve the desired tone.

•• Typography can be adjusted to meet the needs of your project

LE VEL 1
VULPUTATE MOLLI
This is the preferred treatment for
functional, fact-driven communications.
Prominent use of Mercury Text G1 in
Mercury Text G1 Headline
headlines, with subheads set in Brandon
SAPIEN VEL SAPIEN VULPUTATE MOLLI
Bold, all-capital letters.
Lorem ipsum dolor sit amet elit Dolor sit amet elit
• Etiam vitae massa vulputate sapien mollis congue. • Etiam vitae massa vulputate sapien mollis congue.
• Maecenas dapibus leo at libero faucibus feugiat. • Maecenas dapibus leo at libero faucibus feugiat.
• Mauris vitae diam eget nunc sollicitudin tristique at et est. • Mauris vitae diam eget nunc sollicitudin tristique at et.

LE VEL 2
BRANDON GROTESQUE SUBHEAD
This treatment remains functional, but
playful alignments make the message
more human and conversational.
Mercury headline
Mercury Text G1 is still the dominant Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur
typeface, with subheads set in Brandon adipiscing elit. Ut eget sodales augue. adipiscing elit. Ut eget sodales augue.
Bold, all-capital letters. Morbi ultrices urna a purus interdum Morbi ultrices urna a purus interdum
bibendum. Suspendisse purus ipsum. bibendum. Suspendisse purus ipsum.

LE VEL 3

This treatment is bolder and more B R A N D O N G R OT E S Q U E H E A D L I N E


expressive. Brandon Bold is large and
more prominently featured to achieve
Mercury Text G1 Headline
a more equal balance of serif and sans
serif. Body text remains set in Mercury Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur
Text G1. adipiscing elit. Ut eget sodales augue. adipiscing elit. Ut eget sodales augue.
Morbi ultrices urna a purus interdum Morbi ultrices urna a purus interdum
bibendum. Suspendisse purus ipsum. bibendum. Suspendisse purus ipsum.

LE VEL 4

This treatment is the boldest, most


BRANDON GROTESQUE HEADLINE
expressive use of our typography. To
Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur
create impact, headlines are set in adipiscing elit. Ut eget sodales augue. adipiscing elit. Ut eget sodales augue.
Brandon Grotesque Black, all caps, Morbi ultrices urna a purus interdum Morbi ultrices urna a purus interdum
without tracking. Mercury Text G1 is bibendum. Suspendisse purus ipsum. bibendum. Suspendisse purus ipsum.
not featured in headlines. Body text
still appears in serif.
VERSION 1.4 | © A B B OT T L A B O R ATO R I E S
7

A P P L I C AT I O N E X A M P L E S

The examples shown here and on the following


pages demonstrate our typography in application.

D I V I S I O N D E S C R I P T O R 9/ 12 B R A N D O N B O L D D I V I S I O N D E S C R I P T O R 9/ 12 B R A N D O N B O L D

S U B T I T L E 14/16 B R A N D O N B O L D

Cover title goes here,


Mercury Text G1 42/48,
up to three lines

SUBTITLE BRANDON BOLD

Mercury Text G1
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat. Duis autem vel
eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros
et accumsan

Level 1 example
Level 2 example
Subhead: Brandon Grotesque Bold
Subhead: Brandon Grotesque Bold
Headline: Mercury Text G1
Headline: Mercury Text G1 (offset alignment)

D I V I S I O N D E S C R I P T O R 9/ 12 B R A N D O N B O L D D I V I S I O N D E S C R I P T O R 9/ 12 B R A N D O N B O L D

BRANDON BOLD
ALTERNATE TITLE,
Mercury Text G1 BRANDON BLACK
48/50, ALL CAPS
Cover subtitle if needed,
Mercury Text G1 Roman
or Italic 20/24

Level 3 example Level 4 example


Brandon Grotesque Bold and Mercury Headline: Brandon Grotesque Bold
Text G1, equal scale (offset alignment)

VERSION 1.4 | © A B B OT T L A B O R ATO R I E S


T YPOGRAPHY GUIDELINES 8

A P P L I C AT I O N E X A M P L E S

The examples shown here and on the following


pages demonstrate our typography in application.

Our four levels of typography can be applied in


various combinations.

Brandon Grotesque Bold


A S US TAI N AB LE FUTUR E

For subheads A social enterprise takes


root, saving lives and
Mercury Text G1 Roman Better in mind, body (all caps, 100 tracking)
expanding opportunity.
For headlines and community. Mercury Text G1 Roman Learn more at www.partnershipinhaiti.org

Aenean risus purus, pharetra in, et quam blandit


For headlines
quis gravida turpis emit. Donec gravida posuere
arcu dolor emit et nulla facilisi. Phasellus et
imperdiet. Vestibulum at metus iteger. Donec

Mercury Text G1 Roman


gravida suere ipsum. Quisque facilisis erat a dui.
Nam malesuada ornare dolor.

Mercury Text G1 Roman Cras gravida, diam sit amet rhoncus ornare, erat elit

For body copy


consectetuer erat, id egestas pede nibh eget odio.
Proin tincidunt, velit vel porta elementum, magna

For body copy


diam molestie sapien, non aliquet massa pede eu
diam. Aliquam iaculis. Fusce et ipsum et nulla
tristique facilisis. Donec eget sem sit amet.

Nulla congue. Vivamus sit amet lorem posuere dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing
congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus ornare venenatis.

Nullam blandit placerat sem. Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, magna.

Corporate advertisement Corporate program advertisement


(level 1 example) (level 1 example)

Serif typography (Mercury type family) helps reinforce


our “caring” aspects of our brand

Brandon Grotesque Black


Short headline
(all caps, no tracking) SOME MEDICAL PROGRESS Brandon Grotesque Bold
IS BEST MEASURED FROM For program names PROGRAM NAME

Headlines can use colors Aenean risus purus, pharetra in, dolorem
from our energy color palette
EAR TO EAR. (all caps, 100 tracking)
quam blandit quis gravida turpis emit. Et
At our healthiest, we can be our best selves Donec gravida posuere arcu dolor emit
and enjoy all that life has to offer—from
everyday moments to some of life’s biggest
Mercury Text G1 Roman et nulla facilisi. Phasellus et imperdiet.
milestones. That’s why at Abbott, we advance
promising technologies that help people
For headlines Vestibulum at metus iteger. Donec quam
Mercury Text G1 Roman every step of the way and make the journey
that much more joyful. gravida suere ipsum.
For body copy abbott.com

Pellentesque vel dui sed orci faucibus iaculis. Suspendisse nulla tortor congue massa, quis pellentesque odio dui id est.
dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus Cras faucibus augue. Pellentesque vel dui sed orci faucibus
sit amet lorem posuere dui vulputate ornare. Phasellus mattis iaculis. Suspendisse dictum magna id purus tincidunt rutrum.

Mercury Text G1 Roman


sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing Nulla congue. Vivamus sit amet lorem posuere dui vulputate
congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis
ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus et urna. Integer adipiscing congue metus. Nam pede. Etiam non
ornare venenatis. Nullam blandit placerat sem. Curabitur quis wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus.

For body copy ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper
quis, magna. Mauris elementum, pede at sodales vestibulum,
euullamcorper quis, magna. Mauris elementum, pede at sodales
vestibulum, nulla. tortor congue Cras faucibus augue.

Corporate print communications


Corporate advertisement
(level 1 example)
(level 4 example)

Sans serif typography (Brandon Grotesque type family)


helps reinforce our “bold” and “fearless” brand qualities

VERSION 1.4 | © A B B OT T L A B O R ATO R I E S


T YPOGRAPHY GUIDELINES 9

A P P L I C AT I O N E X A M P L E S

Mercury Text G1 Roman Mercury Text G1 Roman


For headlines For headlines

CONTENTS MAKING SMART CHOICES

ENROLLMENT IS EASY 3 TAKE THE HEALTH ASSESSMENT 8 DENTAL AND VISION PLAN RATES 17 Use your health plan’s preventive care ser-
vices. You’ll not only take care of your health,
WHATS NEW IN 2013 4 PRESCRIPTION DRUG MAIL FLEXIBLE SPENDING ACCOUNTS (FSAs) you’ll also save money. When you use an
SERVICE COMMITMENT 9 AND HEALTH SAVINGS (HSAS) 18 in-network provider, these services are cov-
ered at 100%. See page XX.
DEPENDENT VERIFICATION 7 HOW TO ENROLL 11 NOTICES 22

CARE MANAGEMENT INCENTIVE 7 MEDICAL COVERAGE 12 BENEFITS CONTACT INFORMATION 23


Enroll in a flexible spending account (FSA).
Lower your taxable income by setting aside
up to $2,500 for a health care account and up
to $5,000 for a dependent care account. See
page XX. Consider long term care insurance.
This optional insurance is a smart way to plan
ahead for future in-home or skilled nursing
facility care. See page XX.

ENROLLMENT IS EASY

Your 2013 This guide outlines a number of key features


of our national health care options (see page
XX). You can find more information, plus
tools to help you compare your options by

Health Benefits
following the instructions on page XX to log
in, then selecting “Explore” and “Evaluate
My Benefit Options” to learn more and help
you make decisions.

5
As you read this, Abbott employees around I suggest you read the “What’s New” section,
the world are preparing for the separation of which includes information about changes 1. Enroll October 22-November 2
the business into Abbott and AbbVie. It’s an related to the Affordable Care Act of 2010.
exciting – and busy – time. We’ve all got a lot Also, throughout this guide you will find tips
to do, but I promise you it’s worth your time and things you can do to help you make the 2. If your spouse/domestic partner is on your
to take a moment to think about your health health care choices that are right for you. medical coverage, indicate whether he or she
benefits for 2013.
has access to medical coverage his or her own
Thank you for your help controlling our
The important thing to know is that there health care costs and for everything you do to employer
is no difference in health benefits, whether help make Abbott – and soon, AbbVie –
you’ll work for Abbott or AbbVie in 2013.
The information in this guide applies to both
a successful company.
3. Confirm whether your dependents still meet

FIVE THINGS
companies. the eligibility requirements

You probably also want to know whether


your weekly contributions will go up in 2013. Lois Lourie
4. Pay less for maintenance prescription-commit
The answer is yes, but the 6.2% increase in Divisional Vice President to using mail server
most medical contributions is less than the Benefits and Wellness
projected growth in U.S. health care costs
overall for 2013, and the contribution rate for
5. Take the LiveLifeWell health assesment- by
the High Deductible Choice Plus plan will not November 30th and save up to %600 on
increase at all. your 2013 medical contributions (if both- you
and your spouse or domestive partner take the
assessment).

2 Y O U R 2013 H E A LT H B E N E F I T S G U I D E Y O U R 20 1 3 H E A LT H B E N E F I T S G U I D E 3

Employee communications, interior spread


Brandon Grotesque Bold Mercury Text G1 Roman
For subheads For body copy

Brandon Grotesque Bold


Headline (all caps)
Can use colors from our energy color palette

HEADER
BRANDON,
BOLD ALL
CAPS, 48/50
BY AUTHOR NAME

Demonstraverunt lectores legere D O L O R I N H E N D R E R I T I N V U L P U TAT E V E L I T E S S E Duis autem vel eum iriure dolor in hendrerit in vulputate velit quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
M O L E S T I E C O N S E Q UAT
me lius quod ii legunt saepius. esse molestie consequat, vel illum dolore eu feugiat nulla aliquip ex ea commodo consequat. Erhendrerit in vulputate
facilisis at vero eros et accumsan et iusto odio dignissim qui velit esse molestie consequat, vel illum dolore eu feugiat nulla
Claritas est etiam processus dynamicus, Duis autem vel eum iriure dolor in hendrerit in vulputate velit
blandit praesent luptatum zzril delenit augue duis dolore te facilisis at vero eros et accumsan et iusto odio dignissim qui
esse molestie consequat, vel illum dolore eu feugiat nulla
qui sequitur mutationem consuetudium facilisis at vero eros et accumsan et iusto odio dignissim qui
feugait nulla facilisi. blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
lectorum lorem ipsum ectores legere blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. V E L I T E S S E M O L E S T I E C O N S E Q UAT I R I U R E Nam liber tempor cum soluta nobis eleifend option congue
me lius quod ii legunt saepius. Claritas D O L O R I N H E N D R E R I T I N V U L P U TAT E V E L I T nihil imperdiet doming id quod mazim placerat facer possim is
est etiam processus dynamicus, qui. Nam liber tempor cum soluta nobis eleifend option congue
Nam liber tempor cum soluta nobis eleifend option congue
a assum. Duis autem vel eum iriure dolor in hendrerit in
nihil imperdiet doming id quod mazim placerat facer possim vulputate velit esse molestie consequat, vel illum dolore eu
assum. Typi non habent claritatem insitam; est usus legentis nihil imperdiet doming id quod mazim placerat facer possim feugiat nulla facilisis at vero eros et accumsan et iusto odio
in iis. assum. Typi non habent claritatem insitam; est usus legentis dignissim qui blandit praesent luptatu. Zzril delenit augue
in iis. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, duis dolore te feugait nulla facilisi. Nam liber tempor cum
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed sed diam nonummy nibh euismod tincidunt ut laoreet dolore soluta nobis eleifend option congue nihil imperdiet doming
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,

2 L O R E M I P S U M D O L O R E / J U LY 2 5 , 2 0 1 4 3

Print communication, interior spread


Brandon Grotesque Bold
For subheads

VERSION 1.4 | © A B B OT T L A B O R ATO R I E S


T YPOGRAPHY GUIDELINES 10

A P P L I C AT I O N E X A M P L E S

High Deductible Choice Plus Option


The High Deductible Choice Plus option offers the lowest weekly
contribution rate – $0 if you take the health assessment. You’ll pay more
before the plan benefits begin and a higher out-of-pocket maximum, but
you’re still protected in the event of a catastrophic illness or injury.

OPTION NAME UH C H IGH DEDU CTIBLE CH OICE PLU S

WEEKLY $5.80 employee only


CONTRIBUTION* $11.60 employee + spouse/domestic partner
$5.80 employee + children
$11.60 employee + family

HOW IT WORKS Use any doctor, hospital or provider you want

Dental and Vision


In-network providers:
Annual deductible $1,650 (employee only): $3,300 (family)
• You pay 20% of cost of services after deductible
• Preventive care covered at 100%, no deductible

Plan Rates
• Deductible applies to prescription drugs
• Abbott drugs considered preventive covered at 100%, no deductible

Out-of-network providers:
Annual deductible $3,300 (employee only); $6,600 (family)
• You pay 40% of cost of services after deductible
• You will pay more if billed at rates higher than what the plan
considers reasonable. You will pay the difference between reasonable
costs and the actual bill, and the amount will not count toward your
out-of-pocket maximum
Abbott offers two dental plan DENTA L P L A N R AT ES
Prescription drugs: options: Option B and Option
• Abbott/AbbVie drugs considered to be “preventive” by the FDA and 2013 W E E K LY C O N T R I B U T I O N S
generic contraceptive medicines or devices are covered at 100% C. Both are administered by
whether you have met your deductible or not. All other Abbott/
AbbVie drugs covered at 100% after you meet your deductible
Metropolitan Life Insurance OPTION B OPTION C

• For Value Generics, $10 per 90-day supply from mail service, CVS or (MetLife) and cover the same $2.99 employee only $1.31 employee only
Longs pharmacies
After meeting your deductible, you pay: range of dental services but have $5.20 employee + spouse/ $2.79 employee + spouse/
• 25% at a retail pharmacy (minimum $5 generic, $15 brand name
drug), up to a 30-day supply different deductibles, coinsurance domestic partner domestic partner
• 25% at CVS or Longs pharmacies (minimum $15 generic, $35 brand
name drug) for up to a 90-day supply
and maximum benefits. $5.97 employee + children $2.79 employee + children

• 20% for drugs by mail service (minimum $15 generic, $35 brand name $9.01 employee + family $4.14 employee + family
drug) for up to a 90-day supply
You may also choose vision
TH E MOST YOU’LL
coverage through VSP. See details V IS ION P L A N R AT ES
PAY OUT OF YOU R Your maximum out-of-pocket costs will be the total of: about dental and vision coverage
OWN POCKET • In-network: $4,800 (employee only); $9600 (family)
( NOT COUNTING • Out-of-network: $9600 (employee only); $19,200 (family), unless at www.benefits.ehr.com. Click 2013 W E E K LY C O N T R I B U T I O N S
WEEKLY you’re billed at rates above reasonable charges; then you’ll pay more
CONTRIBUTIONS) Benefit Plan Details, then Health $1.87 employee only
*Lower your weekly Care Plans. $4.00 employee + spouse/
contributions by completing domestic partner
FOR MORE www.myuhc.com/groups/abt the health assessment.
INFORMATION (800) 603-3813 See page 8. $3.66 employee + children

$5.55 employee + family

12 Y O U R 20 13 H E A LT H B E N E F I T S G U I D E Y O U R 201 3 H E A LT H B E N E F I T S G U I D E 13

Benefits-specfic HR
communications (inside page)

Consolidated brochure inside spread (with product content)

HEADLINE IN
BRANDON BLACK
67, 65 PT
J U LY 2014 , 16/16

Brochure cover

Corporate video

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BRANDON ALL CAPS,
24/26

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T YPOGRAPHY GUIDELINES 11

INCORREC T USE OF T YPOGR APHY

It is essential to preserve a clear and effective typographic


language at all times. Our type should maintain a proper
visual balance between headline and body copy.

Primary and secondary typefaces should never be


alternated for one another or mixed. Please do not stretch,
compress, or otherwise morph or manipulate typefaces.
Any modification of our typefaces compromises their
meaning and diminishes their impact.

EXAMPLES

ABBOT T N U TRI TI O N

Committed
to quality.
Diagnostics
For more than a century, Abbott has been passionate about finding

Good decisions start


better ways to help people live longer, healthier lives. Abbott Nutrition is
committed to producing quality, science-based nutritional products that
you and your family can trust.

www.AbbottNutrition.com
901 N Centerville Rd. Sturgis, MI 49091
with good data.

DO NOT use Brandon Grotesque for body copy DO NOT use set business unit names, product brands, or DO NOT frame headlines or body text with boxes or
subheads in lower case Brandon Grotesque borders (exception: PowerPoint, web call-outs)

WE A RE ALL TOGETHER
AT WO RK
NOW Enroll
2013 HEALTH BENEFITS ENROLLMENT GUIDE

where people
need us most

Now
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Email: brandteam@abbott.com

Confidential property of Abbott.


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