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TYPOGRAPHY GUIDELINES VERSION 1.4 Always refer to the Brand Resource Center for the latest version
TYPOGRAPHY GUIDELINES VERSION 1.4 Always refer to the Brand Resource Center for the latest version

TYPOGRAPHY

GUIDELINES

VERSION 1.4

Always refer to the Brand Resource Center for the latest version of the guidelines

TYPOGRAPHY

GUIDELINES

5

Introduction

6

Modulating our typography

7

Application examples

11

Incorrect use of typography

TYPOGRAPHY GUIDELINES

More ways to save on More ways to save on prescriptions prescriptions
More ways to save on
More ways to save on
prescriptions
prescriptions

90-DAY SUPPLY AT CVS OR

90-DAY SUPPLY AT CVS OR

LONGS PHARMACIES

LONGS PHARMACIES

$10 DOLL AR VALUE GENERICS SAVE

$10 DOLL AR VALUE GENERICS SAVE

YOU EVEN MORE

YOU EVEN MORE

Using mail service gives you the best value and savings on

Using mail service gives you the best value and savings on

maintenance drug costs, but you can also save by getting a

maintenance drug costs, but you can also save by getting a

90-day supply of maintenance drugs at any CVS or Longs

90-day supply of maintenance drugs at any CVS or Longs

You can get a 90-day supply of about 300 Value Generic

You can get a 90-day supply of about 300 Value Generic

medications for just $10 if you order through Caremark mail

medications for just $10 if you order through Caremark mail

service or at a CVS or Longs pharmacy. Get more information

service or at a CVS or Longs pharmacy. Get more information

pharmacy. You’ll pay more than if you used mail service,

at www.caremark.com or call (866) 293-8009.

but you’ll still benefit from the volume discounts we’ve

at www.caremark.com or call (866) 293-8009.

pharmacy. You’ll pay more than if you used mail service,

but you’ll still benefit from the volume discounts we’ve

negotiated with CVS and Longs pharmacies, plus you’ll have

negotiated with CVS and Longs pharmacies, plus you’ll have

the convenience of a 90-day supply. Get more information at

the convenience of a 90-day supply. Get more information at

www.caremark.com or call (866) 293-8009.

ABBOT T/ABBVIE DRUGS

ABBOT T/ABBVIE DRUGS

AVAILABLE AT NO CHARGE

www.caremark.com or call (866) 293-8009.

AVAILABLE AT NO CHARGE

See a list of drugs and diabetic supplies covered at 100%

See a list of drugs and diabetic supplies covered at 100%

at www.benefits.ehr.com. Select 100% Drug List under

list? Talk with your doctor about whether one is right for you.

list? Talk with your doctor about whether one is right for you.

at www.benefits.ehr.com. Select 100% Drug List under

Important Links. Thinking about switching to a drug on the

Important Links. Thinking about switching to a drug on the

1. Save time and money - commit to

1. Save time and money - commit to

me” box blank.

mail service for mainteneces drugs. You

mail service for mainteneces drugs. You

can also use CVS or Longs pharmicies for

can also use CVS or Longs pharmicies for

maintenence drugs. Leave the “please exclude

maintenence drugs. Leave the “please exclude

me” box blank.

2. Use CVS Caremark’s mobile app for iPhone,

iPad or iPod touch - it’s free from iTunes

Use CVS Caremark’s mobile app for iPhone,

2.

iPad or iPod touch - it’s free from iTunes

3. Easily transfer prescriptions by callin

3.

(800) 875-0867) or by visiting a CVS or Longs

Easily transfer prescriptions by callin

(800) 875-0867) or by visiting a CVS or Longs

pharmacy.

pharmacy.

3

3

THREE THINGS

THREE THINGS

6 YOUR 2013 HEALTH BENEFITS GUIDE

How to Enroll GET READY: Read this guide. If you plan to cover dependents in
How to Enroll
GET READY: Read this guide. If you plan
to cover dependents in 2013, review Eligible
Dependents on page 7. Gather your family’s
Social Security numbers, names and birth
dates
LOG IN: From the Abbott network: On
Abbott Home, click the myHR portal logo.
Enter your PIN, then click EnrollNow on
the home page. From home: Go to www.
benefits.ehr.com. Enter your Unique Personal
Identifier (UPI) and your password, then
click Login.*
You may change your enrollment
decisions any time starting
Monday, October 22 through
Friday, November 2, 2012, at
midnight, Pacific time. After
November 2, you may not change
your coverage unless you have a
qualified family status change.
IF YOU DO NOT ENROLL:
• You’ll have the same health options
for the same dependents as in 2012.
AGREE: Read the Online Authorization
page, then click Accept.
• You will be charged the spousal
surcharge of $11 per week if you
cover your spouse or domestic
partner (see page 4)
COMPARE: Click Explore to learn more
details about your health care options, and
click Evaluate My Benefit Options
• You may not change yourmedical
option until the 2014 open enrollment
period, unless you move out of your plan
service area.
ENROLL: Click Make My 2013 Open
Enrollment Elections and follow the on-
• You will not be enrolled inflexible
spending accounts (FSAs) and you
screen instructions. Print your enrollment
confirmation. Once you complete the
enrollment process and take the survey,
you’ll receive an email confirming that your
will miss the opportunity to reduce
your taxable income for qualified health
care and dependent care expenses (see
page 18).
elections have been received.
• We will assume you want tocommit
to use mail service, CVS or Longs
pharmacies for your maintenance drugs for
all of 2013.
*Forgot your UPI? Look it up at http://publicinfo.web.abbott.com, if you are connected to Abbott’s network. If
you don’t have access to the Abbott network, look for your UPI on the enrollment postcard sentto your home the
week of October 22, or call the Global Service Deskat (800) 862-9054. Forgot your password? Follow the on-screen
instructions to reset your password.
YOUR 2013 HEALTH BENEFITS GUIDE
7

6 YOUR 2013 HEALTH BENEFITS GUIDE

HEALTH BENEFITS GUIDE 7 6 YOUR 2013 HEALTH BENEFITS GUIDE CONTENTS ENROLLMENT IS EASY 3 WHATS

CONTENTS

ENROLLMENT IS EASY 3 WHATS NEW IN 2013 4 DEPENDENT VERIFICATION 7 CARE MANAGEMENT INCENTIVE
ENROLLMENT IS EASY
3
WHATS NEW IN 2013
4
DEPENDENT VERIFICATION
7
CARE MANAGEMENT INCENTIVE
7
TAKE THE HEALTH ASSESSMENT 8 PRESCRIPTION DRUG MAIL SERVICE COMMITMENT 9 HOW TO ENROLL 11
TAKE THE HEALTH ASSESSMENT
8
PRESCRIPTION DRUG MAIL
SERVICE COMMITMENT
9
HOW TO ENROLL
11
MEDICAL COVERAGE
12
DENTAL AND VISION PLAN RATES 17 FLEXIBLE SPENDING ACCOUNTS (FSAs) AND HEALTH SAVINGS (HSAS) 18
DENTAL AND VISION PLAN RATES
17
FLEXIBLE SPENDING ACCOUNTS (FSAs)
AND HEALTH SAVINGS (HSAS)
18
NOTICES
22
BENEFITS CONTACT INFORMATION
23

Your 2013 Health Benefits

As you read this, Abbott employees around

The important thing to know is that there

I

suggest you read the “What’s New” section,

the world are preparing for the separation of the business into Abbott and AbbVie. It’s an exciting – and busy – time. We’ve all got a lot to do, but I promise you it’s worth your time

which includes information about changes related to the Affordable Care Act of 2010. Also, throughout this guide you will find tips and things you can do to help you make the health care choices that are right for you.

to take a moment to think about your health benefits for 2013.

Thank you for your help controlling our health care costs and for everything you do to

is no difference in health benefits, whether

help make Abbott – and soon, AbbVie –

a

successful company.

you’ll work for Abbott or AbbVie in 2013. The information in this guide applies to both companies.

you’ll work for Abbott or AbbVie in 2013. The information in this guide applies to both

You probably also want to know whether your weekly contributions will go up in 2013. The answer is yes, but the 6.2% increase in most medical contributions is less than the projected growth in U.S. health care costs overall for 2013, and the contribution rate for the High Deductible Choice Plus plan will not increase at all.

Lois Lourie Divisional Vice President Benefits and Wellness

2 YOUR 2013 HEALTH BENEFITS GUIDE

MAKING SMART CHOICES

Use your health plan’s preventive care ser- vices. You’ll not only take care of your health, you’ll also save money. When you use an in-network provider, these services are cov- ered at 100%. See page XX.

Enroll in a flexible spending account (FSA). Lower your taxable income by setting aside up to $2,500 for a health care account and up to $5,000 for a dependent care account. See page XX. Consider long term care insurance. This optional insurance is a smart way to plan ahead for future in-home or skilled nursing facility care. See page XX.

ENROLLMENT IS EASY

This guide outlines a number of key features of our national health care options (see page XX). You can find more information, plus tools to help you compare your options by following the instructions on page XX to log in, then selecting “Explore” and “Evaluate My Benefit Options” to learn more and help you make decisions.

Options” to learn more and help you make decisions. 5 FIVE THINGS 1. Enroll October 22-November

5

FIVE THINGS

1. Enroll October 22-November 2

2. If your spouse/domestic partner is on your medical coverage, indicate whether he or she has access to medical coverage his or her own employer

3. Confirm whether your dependents still meet the eligibility requirements

4. Pay less for maintenance prescription-commit to using mail server

5. Take the LiveLifeWell health assesment- by November 30th and save up to %600 on your 2013 medical contributions (if both- you and your spouse or domestive partner take the assessment).

YOUR 2013 HEALTH BENEFITS GUIDE

3

4

spouse or domestive partner take the assessment). YOUR 2013 HEALTH BENEFITS GUIDE 3 4 VERSION 1.4

VERSION 1.4

|

© ABBOTT LABORATORIES

TYPOGRAPHY GUIDELINES

5

A

key element of our new brand

is

the typography. By using our

selection of approved typefaces,

you can give our communications a unified appearance, and give our brand a distinct personality in the process.

The typefaces we have chosen, and the way they are applied— size, weight, color and layout—can have a big impact on our communications and how clear and engaging they will be.

Our new typefaces include:

Mercury Text G1

BRANDON GROTESQUE

Georgia

Calibri

TYPOGRAPHY GUIDELINES

6

MODULATING OUR TYPOGRAPHY

Just as we can adjust the tone of our voice, the ways that we can tweak our typography can affect the tone of our messages.

• Use a straightforward approach for functional or instructional communications

• A playful approach can be used for expressive communications

• Typography can be adjusted to meet the needs of your project

The examples below show four different levels of communication that can be achieved by modulating/ fine-tuning our typography. Use them as a starting point.

The four levels may be applied in various combinations to achieve the desired tone.

LEVEL 1

This is the preferred treatment for functional, fact-driven communications. Prominent use of Mercury Text G1 in headlines, with subheads set in Brandon Bold, all-capital letters.

VULPUTATE MOLLI

Mercury Text G1 Headline

SAPIEN VEL SAPIEN VULPUTATE MOLLI

Lorem ipsum dolor sit amet elit

• Etiam vitae massa vulputate sapien mollis congue.

• Maecenas dapibus leo at libero faucibus feugiat.

• Mauris vitae diam eget nunc sollicitudin tristique at et est.

Dolor sit amet elit

• Etiam vitae massa vulputate sapien mollis congue.

• Maecenas dapibus leo at libero faucibus feugiat.

• Mauris vitae diam eget nunc sollicitudin tristique at et.

LEVEL 2

This treatment remains functional, but playful alignments make the message more human and conversational. Mercury Text G1 is still the dominant typeface, with subheads set in Brandon Bold, all-capital letters.

BRANDON GROTESQUE SUBHEAD

Mercury headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eget sodales augue. Morbi ultrices urna a purus interdum bibendum. Suspendisse purus ipsum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eget sodales augue. Morbi ultrices urna a purus interdum bibendum. Suspendisse purus ipsum.

LEVEL 3

This treatment is bolder and more expressive. Brandon Bold is large and more prominently featured to achieve a more equal balance of serif and sans serif. Body text remains set in Mercury Text G1.

BRANDON GROTESQUE HEADLINE

Mercury Text G1 Headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eget sodales augue. Morbi ultrices urna a purus interdum bibendum. Suspendisse purus ipsum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eget sodales augue. Morbi ultrices urna a purus interdum bibendum. Suspendisse purus ipsum.

LEVEL 4

This treatment is the boldest, most expressive use of our typography. To create impact, headlines are set in Brandon Grotesque Black, all caps, without tracking. Mercury Text G1 is not featured in headlines. Body text still appears in serif.

BRANDON GROTESQUE HEADLINE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eget sodales augue. Morbi ultrices urna a purus interdum bibendum. Suspendisse purus ipsum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eget sodales augue. Morbi ultrices urna a purus interdum bibendum. Suspendisse purus ipsum.

7

APPLICATION EXAMPLES

The examples shown here and on the following pages demonstrate our typography in application.

DIVISION DESCRIPTOR 9/12 BRANDON BOLD SUBTITLE 14/16 BRANDON BOLD Cover title goes here, Mercury Text
DIVISION DESCRIPTOR 9/12 BRANDON BOLD
SUBTITLE 14/16 BRANDON BOLD
Cover title goes here,
Mercury Text G1 42/48,
up to three lines

Level 1 example Subhead: Brandon Grotesque Bold Headline: Mercury Text G1

DIVISION DESCRIPTOR 9/12 BRANDON BOLD BRANDON BOLD Mercury Text G1
DIVISION DESCRIPTOR 9/12 BRANDON BOLD
BRANDON BOLD
Mercury Text G1

Level 3 example Brandon Grotesque Bold and Mercury Text G1, equal scale (offset alignment)

DIVISION DESCRIPTOR 9/12 BRANDON BOLD SUBTITLE BRANDON BOLD Mercury Text G1 Lorem ipsum dolor sit
DIVISION DESCRIPTOR 9/12 BRANDON BOLD
SUBTITLE BRANDON BOLD
Mercury Text G1
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat. Duis autem vel
eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros
et accumsan

Level 2 example Subhead: Brandon Grotesque Bold Headline: Mercury Text G1 (offset alignment)

DIVISION DESCRIPTOR 9/12 BRANDON BOLD ALTERNATE TITLE, BRANDON BLACK 48/50, ALL CAPS Cover subtitle if
DIVISION DESCRIPTOR 9/12 BRANDON BOLD
ALTERNATE TITLE,
BRANDON BLACK
48/50, ALL CAPS
Cover subtitle if needed,
Mercury Text G1 Roman
or Italic 20/24

Level 4 example Headline: Brandon Grotesque Bold

TYPOGRAPHY GUIDELINES

8

APPLICATION EXAMPLES

The examples shown here and on the following pages demonstrate our typography in application.

Our four levels of typography can be applied in various combinations.

Mercury Text G1 Roman For headlines

Mercury Text G1 Roman For body copy

Better in mind, body and community. Aenean risus purus, pharetra in, et quam blandit quis
Better in mind, body
and community.
Aenean risus purus, pharetra in, et quam blandit
quis gravida turpis emit. Donec gravida posuere
arcu dolor emit et nulla facilisi. Phasellus et
imperdiet. Vestibulum at metus iteger. Donec
gravida suere ipsum. Quisque facilisis erat a dui.
Nam malesuada ornare dolor.
Cras gravida, diam sit amet rhoncus ornare, erat elit
consectetuer erat, id egestas pede nibh eget odio.
Proin tincidunt, velit vel porta elementum, magna
diam molestie sapien, non aliquet massa pede eu
diam. Aliquam iaculis. Fusce et ipsum et nulla
tristique facilisis. Donec eget sem sit amet.
Nulla congue. Vivamus sit amet lorem posuere dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing
congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus ornare venenatis.
Nullam blandit placerat sem. Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, magna.

Corporate advertisement (level 1 example)

Serif typography (Mercury type family) helps reinforce our “caring” aspects of our brand

Brandon Grotesque Black Short headline (all caps, no tracking)

Headlines can use colors from our energy color palette

Headlines can use colors from our energy color palette SOME MEDICAL PROGRESS IS BEST MEASURED FROM
Headlines can use colors from our energy color palette SOME MEDICAL PROGRESS IS BEST MEASURED FROM
Headlines can use colors from our energy color palette SOME MEDICAL PROGRESS IS BEST MEASURED FROM
SOME MEDICAL PROGRESS IS BEST MEASURED FROM EAR TO EAR. At our healthiest, we can
SOME MEDICAL PROGRESS
IS BEST MEASURED FROM
EAR TO EAR.
At our healthiest, we can be our best selves
and enjoy all that life has to offer—from
everyday moments to some of life’s biggest
milestones. That’s why at Abbott, we advance
promising technologies that help people
every step of the way and make the journey
that much more joyful.
abbott.com

Mercury Text G1 Roman For body copy

Corporate advertisement (level 4 example)

Sans serif typography (Brandon Grotesque type family) helps reinforce our “bold” and “fearless” brand qualities

A SUSTAINABLE FUTURE A social enterprise takes root, saving lives and expanding opportunity. Learn more
A SUSTAINABLE FUTURE
A social enterprise takes
root, saving lives and
expanding opportunity.
Learn more at www.partnershipinhaiti.org

Brandon Grotesque Bold For subheads (all caps, 100 tracking)

Mercury Text G1 Roman For headlines

Mercury Text G1 Roman For body copy

Corporate program advertisement (level 1 example)

PROGRAM NAME

Aenean risus purus, pharetra in, dolorem quam blandit quis gravida turpis emit. Et Donec gravida posuere arcu dolor emit

et nulla facilisi. Phasellus et imperdiet. Vestibulum at metus iteger. Donec quam gravida suere ipsum.

Pellentesque vel dui sed orci faucibus iaculis. Suspendisse dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus sit amet lorem posuere dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor

nulla tortor congue massa, quis pellentesque odio dui id est. Cras faucibus augue. Pellentesque vel dui sed orci faucibus iaculis. Suspendisse dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus sit amet lorem posuere dui vulputate

ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus ornare venenatis. Nullam blandit placerat sem. Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, magna. Mauris elementum, pede at sodales vestibulum,

ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus. euullamcorper quis, magna. Mauris elementum, pede at sodales vestibulum, nulla. tortor congue Cras faucibus augue.

lectus. euullamcorper quis, magna. Mauris elementum, pede at sodales vestibulum, nulla. tortor congue Cras faucibus augue.
vestibulum, nulla. tortor congue Cras faucibus augue. Corporate print communications (level 1 example) Brandon

Corporate print communications (level 1 example)

Brandon Grotesque Bold

For program names (all caps, 100 tracking)

Mercury Text G1 Roman For headlines

Mercury Text G1 Roman For body copy

TYPOGRAPHY GUIDELINES

9

APPLICATION EXAMPLES

Mercury Text G1 Roman For headlines Mercury Text G1 Roman For headlines CONTENTS MAKING SMART
Mercury Text G1 Roman
For headlines
Mercury Text G1 Roman
For headlines
CONTENTS
MAKING SMART CHOICES
ENROLLMENT IS EASY
3
TAKE THE HEALTH ASSESSMENT
8
DENTAL AND VISION PLAN RATES
17
WHATS NEW IN 2013
4
PRESCRIPTION DRUG MAIL
FLEXIBLE SPENDING ACCOUNTS (FSAs)
SERVICE COMMITMENT
9
AND HEALTH SAVINGS (HSAS)
18
Use your health plan’s preventive care ser-
vices. You’ll not only take care of your health,
you’ll also save money. When you use an
in-network provider, these services are cov-
ered at 100%. See page XX.
DEPENDENT VERIFICATION
7
HOW TO ENROLL
11
NOTICES
22
CARE MANAGEMENT INCENTIVE
7
MEDICAL COVERAGE
12
BENEFITS CONTACT INFORMATION
23
Enroll in a flexible spending account (FSA).
Lower your taxable income by setting aside
up to $2,500 for a health care account and up
to $5,000 for a dependent care account. See
page XX. Consider long term care insurance.
This optional insurance is a smart way to plan
ahead for future in-home or skilled nursing
facility care. See page XX.
ENROLLMENT IS EASY
Your 2013
Health Benefits
This guide outlines a number of key features
of our national health care options (see page
XX). You can find more information, plus
tools to help you compare your options by
following the instructions on page XX to log
in, then selecting “Explore” and “Evaluate
My Benefit Options” to learn more and help
you make decisions.
As you read this, Abbott employees around
the world are preparing for the separation of
the business into Abbott and AbbVie. It’s an
exciting – and busy – time. We’ve all got a lot
to do, but I promise you it’s worth your time
to take a moment to think about your health
benefits for 2013.
I
suggest you read the “What’s New” section,
which includes information about changes
related to the Affordable Care Act of 2010.
Also, throughout this guide you will find tips
and things you can do to help you make the
health care choices that are right for you.
1. Enroll October 22-November 2
Thank you for your help controlling our
2. If your spouse/domestic partner is on your
medical coverage, indicate whether he or she
has access to medical coverage his or her own
employer
The important thing to know is that there
is no difference in health benefits, whether
you’ll work for Abbott or AbbVie in 2013.
The information in this guide applies to both
companies.
health care costs and for everything you do to
help make Abbott – and soon, AbbVie –
5
a
successful company.
3. Confirm whether your dependents still meet
the eligibility requirements
FIVE THINGS
You probably also want to know whether
your weekly contributions will go up in 2013.
The answer is yes, but the 6.2% increase in
most medical contributions is less than the
projected growth in U.S. health care costs
overall for 2013, and the contribution rate for
the High Deductible Choice Plus plan will not
increase at all.
Lois Lourie
Divisional Vice President
Benefits and Wellness
4. Pay less for maintenance prescription-commit
to using mail server
5. Take the LiveLifeWell health assesment- by
November 30th and save up to %600 on
your 2013 medical contributions (if both- you
and your spouse or domestive partner take the
assessment).
2 YOUR 2013 HEALTH BENEFITS GUIDE
YOUR 2013 HEALTH BENEFITS GUIDE
3
Employee communications, interior spread
Brandon Grotesque Bold
For subheads

Mercury Text G1 Roman For body copy

Brandon Grotesque Bold Headline (all caps)

Can use colors from our energy color palette

HEADER BRANDON, BOLD ALL CAPS, 48/50 BY AUTHOR NAME Demonstraverunt lectores legere me lius quod
HEADER
BRANDON,
BOLD ALL
CAPS, 48/50
BY AUTHOR NAME
Demonstraverunt lectores legere
me lius quod ii legunt saepius.
Claritas est etiam processus dynamicus,
qui sequitur mutationem consuetudium
lectorum lorem ipsum ectores legere
me lius quod ii legunt saepius. Claritas
est etiam processus dynamicus, qui.
DOLOR IN HENDRERIT IN VULPUTATE VELIT ESSE
MOLES TIE
CONSEQUAT
Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Erhendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
VELIT ESSE MOLES TIE CONSEQUAT IRIURE
DOLOR IN HENDRERIT IN VULPUTATE VELIT
Nam liber tempor cum soluta nobis eleifend option congue
nihil imperdiet doming id quod mazim placerat facer possim
assum. Typi non habent claritatem insitam; est usus legentis
in iis.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore
Nam liber tempor cum soluta nobis eleifend option congue
nihil imperdiet doming id quod mazim placerat facer possim
assum. Typi non habent claritatem insitam; est usus legentis
in iis. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
Nam liber tempor cum soluta nobis eleifend option congue
nihil imperdiet doming id quod mazim placerat facer possim is
a assum. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatu. Zzril delenit augue
duis dolore te feugait nulla facilisi. Nam liber tempor cum
soluta nobis eleifend option congue nihil imperdiet doming
2
LO R E M
I P S U M
D O LO R E
/
J U LY
25 , 2014
3
Print communication, interior spread
Brandon Grotesque Bold
For subheads

TYPOGRAPHY GUIDELINES

10

APPLICATION EXAMPLES

High Deductible Choice Plus Option The High Deductible Choice Plus option offers the lowest weekly
High Deductible Choice Plus Option
The High Deductible Choice Plus option offers the lowest weekly
contribution rate – $0 if you take the health assessment. You’ll pay more
before the plan benefits begin and a higher out-of-pocket maximum, but
you’re still protected in the event of a catastrophic illness or injury.
OPTION NAME
UHC HIGH DEDUCTIBLE CHOICE PLUS
WEEKLY
CONTRIBUTION*
$5.80 employee only
$11.60 employee + spouse/domestic partner
$5.80 employee + children
$11.60 employee + family
HOW IT WORKS
Use any doctor, hospital or provider you want
In-network providers:
Annual deductible $1,650 (employee only): $3,300 (family)
• You pay 20% of cost of services after deductible
• Preventive care covered at 100%, no deductible
• Deductible applies to prescription drugs
• Abbott drugs considered preventive covered at 100%, no deductible
Out-of-network providers:
Annual deductible $3,300 (employee only); $6,600 (family)
• You pay 40% of cost of services after deductible
• You will pay more if billed at rates higher than what the plan
considers reasonable. You will pay the difference between reasonable
costs and the actual bill, and the amount will not count toward your
out-of-pocket maximum
Prescription drugs:
• Abbott/AbbVie drugs considered to be “preventive” by the FDA and
generic contraceptive medicines or devices are covered at 100%
whether you have met your deductible or not. All other Abbott/
AbbVie drugs covered at 100% after you meet your deductible
• For Value Generics, $10 per 90-day supply from mail service, CVS or
Longs pharmacies
After meeting your deductible, you pay:
• 25% at a retail pharmacy (minimum $5 generic, $15 brand name
drug), up to a 30-day supply
• 25% at CVS or Longs pharmacies (minimum $15 generic, $35 brand
name drug) for up to a 90-day supply
• 20% for drugs by mail service (minimum $15 generic, $35 brand name
drug) for up to a 90-day supply
THE MOST YOU’LL
PAY OUT OF YOUR
OWN POCKET
Your maximum out-of-pocket costs will be the total of:
• In-network: $4,800 (employee only); $9600 (family)
(NOT COUNTING
• Out-of-network: $9600 (employee only); $19,200 (family), unless
WEEKLY
you’re billed at rates above reasonable charges; then you’ll pay more
CONTRIBUTIONS)
FOR MORE
www.myuhc.com/groups/abt
INFORMATION
(800) 603-3813
*Lower your weekly
contributions by completing
the health assessment.
See page 8.
12 YOUR 2013 HEALTH BENEFITS GUIDE
HEADLINE IN
BRANDON BLACK
67, 65 PT
JULY 2014, 16/16
HEADLINE IN BRANDON BLACK 67, 65 PT JULY 2014, 16/16 Benefits-specfic HR communications (inside page) Brochure

Benefits-specfic HR communications (inside page)

Brochure cover

HEADLINE IN BRANDON ALL CAPS, 24/26 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
HEADLINE IN
BRANDON ALL CAPS,
24/26
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum
soluta nobis eleifend option congue nihil imperdiet doming id quod mazim
placerat facer possim assum.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim sse molestie consequat, vel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent.
www.abbott.com
Confidential property of Abbott.
Do not distribute or reproduce without express permission of Abbott.
The Abbott symbol, wordmark and “A Promise for Life” are registered
trademarks of Abbott Laboratories. All rights reserved.

Corporate advertisement

Laboratories. All rights reserved. Corporate advertisement Consolidated brochure inside spread (with product content)

Consolidated brochure inside spread (with product content)

Consolidated brochure inside spread (with product content) Corporate video MENU SEARCH NEW BEGINNINGS The important

Corporate video

inside spread (with product content) Corporate video MENU SEARCH NEW BEGINNINGS The important things in life
MENU SEARCH NEW BEGINNINGS The important things in life Lorem ipsum dolorem emit et dolorem
MENU
SEARCH
NEW
BEGINNINGS
The important
things in life
Lorem ipsum dolorem emit et
dolorem emit qemit quam et.
LEARN MORE
ABOUT ABBOTT
A promise
for life
LEARN MORE

Mobile UI

abbot.com (home page)

TYPOGRAPHY GUIDELINES

11

INCORRECT USE OF TYPOGRAPHY

It is essential to preserve a clear and effective typographic language at all times. Our type should maintain a proper visual balance between headline and body copy.

Primary and secondary typefaces should never be alternated for one another or mixed. Please do not stretch, compress, or otherwise morph or manipulate typefaces. Any modification of our typefaces compromises their meaning and diminishes their impact.

EXAMPLES

ABBOTT NUTRITION Committed to quality. For more than a century, Abbott has been passionate about
ABBOTT NUTRITION
Committed
to quality.
For more than a century, Abbott has been passionate about finding
better ways to help people live longer, healthier lives. Abbott Nutrition is
committed to producing quality, science-based nutritional products that
you and your family can trust.
www.AbbottNutrition.com
901 N Centerville Rd. Sturgis, MI 49091

DO NOT use Brandon Grotesque for body copy

WE ARE AT WORK where people need us most
WE ARE
AT WORK
where people
need us most

DO NOT typeset headlines and subheads in equal size. When mixing typestyles it can only be done with headlines as shown in the previous page

Diagnostics Good decisions start with good data.
Diagnostics
Good decisions start
with good data.

DO NOT use set business unit names, product brands, or subheads in lower case Brandon Grotesque

ALL TOGETHER NOW
ALL TOGETHER
NOW

DO NOT do not compromise legibility by combining text and imagery with insufficient contrast

by combining text and imagery with insufficient contrast DO NOT frame headlines or body text with
DO NOT frame headlines or body text with boxes or borders (exception: PowerPoint, web call-outs)
DO NOT frame headlines or body text with boxes or
borders (exception: PowerPoint, web call-outs)
2013 HEA L T H
B E N E FITS
ENROLLM E NT
GUID E
En roll
Now

DO NOT mix different text alignments

CONTACT

Contact Global Marketing for Abbott signature master artwork.

Email: brandteam@abbott.com

Confidential property of Abbott. Do not distribute or reproduce without express permission of Abbott.

The Abbott symbol and wordmark are registered trademarks of Abbott Laboratories. All rights reserved.

ABBOTT LABORATORIES

The Abbott symbol and wordmark are registered trademarks of Abbott Laboratories. All rights reserved. ABBOTT LABORATORIES
The Abbott symbol and wordmark are registered trademarks of Abbott Laboratories. All rights reserved. ABBOTT LABORATORIES