Beruflich Dokumente
Kultur Dokumente
GUIDELINES
VERSION 1.4
Always refer to the Brand Resource Center for the latest version of the guidelines
TYPOGRAPHY
GUIDELINES
5 Introduction
6 Modulating our typography
7 Application examples
11 Incorrect use of typography
How to Enroll
More
Moreways
waystotosave
saveon
on G E T R E A D Y: Read this guide. If you plan You may change your enrollment
to cover dependents in 2013, review Eligible decisions any time starting
prescriptions
prescriptions Dependents on page 7. Gather your family’s Monday, October 22 through
Social Security numbers, names and birth Friday, November 2, 2012, at
dates midnight, Pacific time. After
November 2, you may not change
90 -D AY S U P P LY AT C V S O R $ 10 D O L L A R VA L U E G E N E R I C S S AV E
90 -D AY S U P P LY AT C V S O R $ 10 D O L L A R VA L U E G E N E R I C S S AV E L O G I N : From the Abbott network: On your coverage unless you have a
LONGS PHARMACIES YOU EVEN MORE
LONGS PHARMACIES YOU EVEN MORE Abbott Home, click the myHR portal logo. qualified family status change.
Using mail service gives you the best value and savings on You can get a 90-day supply of about 300 Value Generic Enter your PIN, then click EnrollNow on
Using mail service gives youbut
theyoubestcan
value
alsoand
savesavings on a You can get a 90-day
for justsupply of about
order300 ValueCaremark
Generic mail
maintenance drug costs, by getting medications $10 if you through the home page. From home: Go to www.
maintenance drugof
90-day supply costs, but you can
maintenance also
drugs atsave by getting
any CVS a
or Longs medications
service or atfor just $10
a CVS if youpharmacy.
or Longs order through Caremark
Get more mail
information
90-day supply You’ll
of maintenance drugs at any CVS or service,
Longs service or at a CVS or Longs pharmacy. Get more information benefits.ehr.com. Enter your Unique Personal
pharmacy. pay more than if you used mail at www.caremark.com or call (866) 293-8009. IF YOU DO NOT ENROLL:
pharmacy. You’ll pay more than if you used mail
but you’ll still benefit from the volume discounts we’veservice, at www.caremark.com or call (866) 293-8009. Identifier (UPI) and your password, then
3
but negotiated
you’ll still benefi t from the volume discounts we’ve
with CVS and Longs pharmacies, plus you’ll have
negotiated with CVSofand Longssupply.
pharmacies, plusinformation
you’ll have at A B B O T T/A B B V I E D R U G S click Login.* • You’ll have the same health options
the convenience a 90-day Get more
the www.caremark.com
convenience of a 90-day supply.
(866)Get more information at A B B O T T/A B B V I E D R U G S for the same dependents as in 2012.
or call 293-8009. AVA I L A B L E AT N O C H A R G E
www.caremark.com or call (866) 293-8009. AVA I L A B L E AT N O C H A R G E A G R E E : Read the Online Authorization
• You will be charged the spousal
See a list of drugs and diabetic supplies covered at 100% page, then click Accept. surcharge of $11 per week if you
Seeat awww.benefi
list of drugsts.ehr.com.
and diabetic supplies
Select 100%covered
Drug Listatunder
100%
cover your spouse or domestic
www.benefi
at Important ts.ehr.com.
Links. Select
Thinking about100% Drug to
switching List under
a drug on the
Important C O M PA R E : Click Explore to learn more partner (see page 4)
list? Talk Links. Thinking
with your doctorabout
aboutswitching to aisdrug
whether one righton
forthe
you.
list? Talk with your doctor about whether one is right for you. details about your health care options, and • You may not change yourmedical
click Evaluate My Benefit Options option until the 2014 open enrollment
period, unless you move out of your plan
service area.
E N R O L L : Click Make My 2013 Open
1. Save time and money - commit to Enrollment Elections and follow the on- • You will not be enrolled inflexible
1. Save
mailtime andfor
service money - commitdrugs.
mainteneces to You spending accounts (FSAs) and you
screen instructions. Print your enrollment
mail
canservice
also usefor
CVSmainteneces drugs. Youfor
or Longs pharmicies will miss the opportunity to reduce
confirmation. Once you complete the
can also use CVS
maintenence or Longs
drugs. Leavepharmicies
the “please for
exclude your taxable income for qualified health
THREE THINGS 2. Use CVS Caremark’s mobile app for iPhone, elections have been received. • We will assume you want tocommit
to use mail service, CVS or Longs
2. Use CVS
iPad Caremark’s
or iPod touch - mobile
it’s free app
fromfor iPhone,
iTunes
pharmacies for your maintenance drugs for
iPad or iPod touch - it’s free from iTunes all of 2013.
3. Easily transfer prescriptions by callin
3. Easily
(800)transfer
875-0867) or by visiting
prescriptions byacallin
CVS or Longs
pharmacy.
(800) 875-0867) or by visiting a CVS or Longs *Forgot your UPI? Look it up at http://publicinfo.web.abbott.com, if you are connected to Abbott’s network. If
you don’t have access to the Abbott network, look for your UPI on the enrollment postcard sentto your home the
pharmacy. week of October 22, or call the Global Service Deskat (800) 862-9054. Forgot your password? Follow the on-screen
instructions to reset your password.
6 Y O U R 201 3 H E A LT H B E N E F I T S G U I D E Y O U R 201 3 H E A LT H B E N E F I T S G U I D E 7
6 Y O U R 2013 H E A LT H B E N E F I T S G U I D E
ENROLLMENT IS EASY 3 TAKE THE HEALTH ASSESSMENT 8 DENTAL AND VISION PLAN RATES 17 Use your health plan’s preventive care ser-
vices. You’ll not only take care of your health,
WHATS NEW IN 2013 4 PRESCRIPTION DRUG MAIL FLEXIBLE SPENDING ACCOUNTS (FSAs) you’ll also save money. When you use an
SERVICE COMMITMENT 9 AND HEALTH SAVINGS (HSAS) 18 in-network provider, these services are cov-
ered at 100%. See page XX.
DEPENDENT VERIFICATION 7 HOW TO ENROLL 11 NOTICES 22
ENROLLMENT IS EASY
Health Benefits
following the instructions on page XX to log
in, then selecting “Explore” and “Evaluate
My Benefit Options” to learn more and help
you make decisions.
5
As you read this, Abbott employees around I suggest you read the “What’s New” section,
the world are preparing for the separation of which includes information about changes 1. Enroll October 22-November 2
the business into Abbott and AbbVie. It’s an related to the Affordable Care Act of 2010.
exciting – and busy – time. We’ve all got a lot Also, throughout this guide you will find tips
to do, but I promise you it’s worth your time and things you can do to help you make the 2. If your spouse/domestic partner is on your
to take a moment to think about your health health care choices that are right for you. medical coverage, indicate whether he or she
benefits for 2013.
has access to medical coverage his or her own
Thank you for your help controlling our
The important thing to know is that there health care costs and for everything you do to employer
is no difference in health benefits, whether help make Abbott – and soon, AbbVie –
you’ll work for Abbott or AbbVie in 2013.
The information in this guide applies to both
a successful company.
3. Confirm whether your dependents still meet
FIVE THINGS
companies. the eligibility requirements
2 Y O U R 2 013 H E A LT H B E N E F I T S G U I D E Y O U R 2 0 1 3 H E A LT H B E N E F I T S G U I D E 3
Mercury Text G1
B R A N D O N G R OT E S Q U E
Georgia
Calibri
M O D U L AT I N G O U R T Y P O G R A P H Y
Just as we can adjust the tone of our voice, the ways that we can The examples below show four different levels of
tweak our typography can affect the tone of our messages. communication that can be achieved by modulating/
fine-tuning our typography. Use them as a starting point.
•• Use a straightforward approach for functional or instructional
communications
The four levels may be applied in various combinations
•• A playful approach can be used for expressive communications to achieve the desired tone.
LE VEL 1
VULPUTATE MOLLI
This is the preferred treatment for
functional, fact-driven communications.
Prominent use of Mercury Text G1 in
Mercury Text G1 Headline
headlines, with subheads set in Brandon
SAPIEN VEL SAPIEN VULPUTATE MOLLI
Bold, all-capital letters.
Lorem ipsum dolor sit amet elit Dolor sit amet elit
• Etiam vitae massa vulputate sapien mollis congue. • Etiam vitae massa vulputate sapien mollis congue.
• Maecenas dapibus leo at libero faucibus feugiat. • Maecenas dapibus leo at libero faucibus feugiat.
• Mauris vitae diam eget nunc sollicitudin tristique at et est. • Mauris vitae diam eget nunc sollicitudin tristique at et.
LE VEL 2
BRANDON GROTESQUE SUBHEAD
This treatment remains functional, but
playful alignments make the message
more human and conversational.
Mercury headline
Mercury Text G1 is still the dominant Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur
typeface, with subheads set in Brandon adipiscing elit. Ut eget sodales augue. adipiscing elit. Ut eget sodales augue.
Bold, all-capital letters. Morbi ultrices urna a purus interdum Morbi ultrices urna a purus interdum
bibendum. Suspendisse purus ipsum. bibendum. Suspendisse purus ipsum.
LE VEL 3
LE VEL 4
A P P L I C AT I O N E X A M P L E S
D I V I S I O N D E S C R I P T O R 9/ 12 B R A N D O N B O L D D I V I S I O N D E S C R I P T O R 9/ 12 B R A N D O N B O L D
S U B T I T L E 14/16 B R A N D O N B O L D
Mercury Text G1
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat. Duis autem vel
eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros
et accumsan
Level 1 example
Level 2 example
Subhead: Brandon Grotesque Bold
Subhead: Brandon Grotesque Bold
Headline: Mercury Text G1
Headline: Mercury Text G1 (offset alignment)
D I V I S I O N D E S C R I P T O R 9/ 12 B R A N D O N B O L D D I V I S I O N D E S C R I P T O R 9/ 12 B R A N D O N B O L D
BRANDON BOLD
ALTERNATE TITLE,
Mercury Text G1 BRANDON BLACK
48/50, ALL CAPS
Cover subtitle if needed,
Mercury Text G1 Roman
or Italic 20/24
A P P L I C AT I O N E X A M P L E S
Mercury Text G1 Roman Cras gravida, diam sit amet rhoncus ornare, erat elit
Nulla congue. Vivamus sit amet lorem posuere dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing
congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus ornare venenatis.
Nullam blandit placerat sem. Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, magna.
Headlines can use colors Aenean risus purus, pharetra in, dolorem
from our energy color palette
EAR TO EAR. (all caps, 100 tracking)
quam blandit quis gravida turpis emit. Et
At our healthiest, we can be our best selves Donec gravida posuere arcu dolor emit
and enjoy all that life has to offer—from
everyday moments to some of life’s biggest
Mercury Text G1 Roman et nulla facilisi. Phasellus et imperdiet.
milestones. That’s why at Abbott, we advance
promising technologies that help people
For headlines Vestibulum at metus iteger. Donec quam
Mercury Text G1 Roman every step of the way and make the journey
that much more joyful. gravida suere ipsum.
For body copy abbott.com
Pellentesque vel dui sed orci faucibus iaculis. Suspendisse nulla tortor congue massa, quis pellentesque odio dui id est.
dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus Cras faucibus augue. Pellentesque vel dui sed orci faucibus
sit amet lorem posuere dui vulputate ornare. Phasellus mattis iaculis. Suspendisse dictum magna id purus tincidunt rutrum.
For body copy ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper
quis, magna. Mauris elementum, pede at sodales vestibulum,
euullamcorper quis, magna. Mauris elementum, pede at sodales
vestibulum, nulla. tortor congue Cras faucibus augue.
A P P L I C AT I O N E X A M P L E S
ENROLLMENT IS EASY 3 TAKE THE HEALTH ASSESSMENT 8 DENTAL AND VISION PLAN RATES 17 Use your health plan’s preventive care ser-
vices. You’ll not only take care of your health,
WHATS NEW IN 2013 4 PRESCRIPTION DRUG MAIL FLEXIBLE SPENDING ACCOUNTS (FSAs) you’ll also save money. When you use an
SERVICE COMMITMENT 9 AND HEALTH SAVINGS (HSAS) 18 in-network provider, these services are cov-
ered at 100%. See page XX.
DEPENDENT VERIFICATION 7 HOW TO ENROLL 11 NOTICES 22
ENROLLMENT IS EASY
Health Benefits
following the instructions on page XX to log
in, then selecting “Explore” and “Evaluate
My Benefit Options” to learn more and help
you make decisions.
5
As you read this, Abbott employees around I suggest you read the “What’s New” section,
the world are preparing for the separation of which includes information about changes 1. Enroll October 22-November 2
the business into Abbott and AbbVie. It’s an related to the Affordable Care Act of 2010.
exciting – and busy – time. We’ve all got a lot Also, throughout this guide you will find tips
to do, but I promise you it’s worth your time and things you can do to help you make the 2. If your spouse/domestic partner is on your
to take a moment to think about your health health care choices that are right for you. medical coverage, indicate whether he or she
benefits for 2013.
has access to medical coverage his or her own
Thank you for your help controlling our
The important thing to know is that there health care costs and for everything you do to employer
is no difference in health benefits, whether help make Abbott – and soon, AbbVie –
you’ll work for Abbott or AbbVie in 2013.
The information in this guide applies to both
a successful company.
3. Confirm whether your dependents still meet
FIVE THINGS
companies. the eligibility requirements
2 Y O U R 2013 H E A LT H B E N E F I T S G U I D E Y O U R 20 1 3 H E A LT H B E N E F I T S G U I D E 3
HEADER
BRANDON,
BOLD ALL
CAPS, 48/50
BY AUTHOR NAME
Demonstraverunt lectores legere D O L O R I N H E N D R E R I T I N V U L P U TAT E V E L I T E S S E Duis autem vel eum iriure dolor in hendrerit in vulputate velit quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
M O L E S T I E C O N S E Q UAT
me lius quod ii legunt saepius. esse molestie consequat, vel illum dolore eu feugiat nulla aliquip ex ea commodo consequat. Erhendrerit in vulputate
facilisis at vero eros et accumsan et iusto odio dignissim qui velit esse molestie consequat, vel illum dolore eu feugiat nulla
Claritas est etiam processus dynamicus, Duis autem vel eum iriure dolor in hendrerit in vulputate velit
blandit praesent luptatum zzril delenit augue duis dolore te facilisis at vero eros et accumsan et iusto odio dignissim qui
esse molestie consequat, vel illum dolore eu feugiat nulla
qui sequitur mutationem consuetudium facilisis at vero eros et accumsan et iusto odio dignissim qui
feugait nulla facilisi. blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
lectorum lorem ipsum ectores legere blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. V E L I T E S S E M O L E S T I E C O N S E Q UAT I R I U R E Nam liber tempor cum soluta nobis eleifend option congue
me lius quod ii legunt saepius. Claritas D O L O R I N H E N D R E R I T I N V U L P U TAT E V E L I T nihil imperdiet doming id quod mazim placerat facer possim is
est etiam processus dynamicus, qui. Nam liber tempor cum soluta nobis eleifend option congue
Nam liber tempor cum soluta nobis eleifend option congue
a assum. Duis autem vel eum iriure dolor in hendrerit in
nihil imperdiet doming id quod mazim placerat facer possim vulputate velit esse molestie consequat, vel illum dolore eu
assum. Typi non habent claritatem insitam; est usus legentis nihil imperdiet doming id quod mazim placerat facer possim feugiat nulla facilisis at vero eros et accumsan et iusto odio
in iis. assum. Typi non habent claritatem insitam; est usus legentis dignissim qui blandit praesent luptatu. Zzril delenit augue
in iis. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, duis dolore te feugait nulla facilisi. Nam liber tempor cum
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed sed diam nonummy nibh euismod tincidunt ut laoreet dolore soluta nobis eleifend option congue nihil imperdiet doming
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
2 L O R E M I P S U M D O L O R E / J U LY 2 5 , 2 0 1 4 3
A P P L I C AT I O N E X A M P L E S
Plan Rates
• Deductible applies to prescription drugs
• Abbott drugs considered preventive covered at 100%, no deductible
Out-of-network providers:
Annual deductible $3,300 (employee only); $6,600 (family)
• You pay 40% of cost of services after deductible
• You will pay more if billed at rates higher than what the plan
considers reasonable. You will pay the difference between reasonable
costs and the actual bill, and the amount will not count toward your
out-of-pocket maximum
Abbott offers two dental plan DENTA L P L A N R AT ES
Prescription drugs: options: Option B and Option
• Abbott/AbbVie drugs considered to be “preventive” by the FDA and 2013 W E E K LY C O N T R I B U T I O N S
generic contraceptive medicines or devices are covered at 100% C. Both are administered by
whether you have met your deductible or not. All other Abbott/
AbbVie drugs covered at 100% after you meet your deductible
Metropolitan Life Insurance OPTION B OPTION C
• For Value Generics, $10 per 90-day supply from mail service, CVS or (MetLife) and cover the same $2.99 employee only $1.31 employee only
Longs pharmacies
After meeting your deductible, you pay: range of dental services but have $5.20 employee + spouse/ $2.79 employee + spouse/
• 25% at a retail pharmacy (minimum $5 generic, $15 brand name
drug), up to a 30-day supply different deductibles, coinsurance domestic partner domestic partner
• 25% at CVS or Longs pharmacies (minimum $15 generic, $35 brand
name drug) for up to a 90-day supply
and maximum benefits. $5.97 employee + children $2.79 employee + children
• 20% for drugs by mail service (minimum $15 generic, $35 brand name $9.01 employee + family $4.14 employee + family
drug) for up to a 90-day supply
You may also choose vision
TH E MOST YOU’LL
coverage through VSP. See details V IS ION P L A N R AT ES
PAY OUT OF YOU R Your maximum out-of-pocket costs will be the total of: about dental and vision coverage
OWN POCKET • In-network: $4,800 (employee only); $9600 (family)
( NOT COUNTING • Out-of-network: $9600 (employee only); $19,200 (family), unless at www.benefits.ehr.com. Click 2013 W E E K LY C O N T R I B U T I O N S
WEEKLY you’re billed at rates above reasonable charges; then you’ll pay more
CONTRIBUTIONS) Benefit Plan Details, then Health $1.87 employee only
*Lower your weekly Care Plans. $4.00 employee + spouse/
contributions by completing domestic partner
FOR MORE www.myuhc.com/groups/abt the health assessment.
INFORMATION (800) 603-3813 See page 8. $3.66 employee + children
12 Y O U R 20 13 H E A LT H B E N E F I T S G U I D E Y O U R 201 3 H E A LT H B E N E F I T S G U I D E 13
Benefits-specfic HR
communications (inside page)
HEADLINE IN
BRANDON BLACK
67, 65 PT
J U LY 2014 , 16/16
Brochure cover
Corporate video
HEADLINE IN
BRANDON ALL CAPS,
24/26
MENU SEARCH
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum
soluta nobis eleifend option congue nihil imperdiet doming id quod mazim
placerat facer possim assum.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim sse molestie consequat, vel illum dolore NEW BEGINNINGS
The important
eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent.
things in life
www.abbott.com
The Abbott symbol, wordmark and “A Promise for Life” are registered
trademarks of Abbott Laboratories. All rights reserved.
dolorem emit qemit quam et.
LEARN MORE
ABOUT ABBOTT
A promise
for life
LEARN MORE
Corporate advertisement
EXAMPLES
ABBOT T N U TRI TI O N
Committed
to quality.
Diagnostics
For more than a century, Abbott has been passionate about finding
www.AbbottNutrition.com
901 N Centerville Rd. Sturgis, MI 49091
with good data.
DO NOT use Brandon Grotesque for body copy DO NOT use set business unit names, product brands, or DO NOT frame headlines or body text with boxes or
subheads in lower case Brandon Grotesque borders (exception: PowerPoint, web call-outs)
WE A RE ALL TOGETHER
AT WO RK
NOW Enroll
2013 HEALTH BENEFITS ENROLLMENT GUIDE
where people
need us most
Now
DO NOT typeset headlines and subheads in equal size. DO NOT do not compromise legibility by combining DO NOT mix different text alignments
When mixing typestyles it can only be done with headlines text and imagery with insufficient contrast
as shown in the previous page
Email: brandteam@abbott.com
A B B O T T L A B O R AT O R I E S