WEEKLY CONTENT MARKETING PLAN FOR FACEBOOK AND INSTAGRAM

MONDAY #What’sNewAtPurpleSpace? Introducing a new

fact/faculty member/book
additions/equipment at
Purple Space with a photo
or video.

TUESDAY #ChildOfTheWeek An in-depth personal

description of a child at
Purple Space, including
details on their development
with photos/videos,
emphasising on their best
quality. A different child is
covered every week.

WEDNESDAY #BookOfTheDay A post about a book that is

going to be read at the
children’s library on the day.
Every wednesday there
could be a book reading
held.

THURSDAY #ThrowbackThursdaysWithPurpleSp Share a memory of a past

ace event/workshop/moment at
Purple Space, involving the
children.

FRIDAY Promo for Workshops Every Friday, posters for

upcoming workshops would
be shared along with a call
to action for registrations.

SATURDAY #ThemeSaturday Every Saturday, there would

be a theme revealed for the
next Saturday for a costume
party at Purple Space. The
event would involve quizzes,
books, etc. and also open to
parents. For eg, Harry Potter
theme.

SUNDAY #ARunThroughTheWeek A post sharing the major

highlights of the week at
Purple Space. This could
include workshops, events,
and the like.

OBJECTIVES:
● Increase engagement with target audience (parents) on these platforms
● Communicate clearly what Purple Space as a brand does