20 Questions to Ask

Social Media Managers

Community Management
What's your experience with writing a content calendar?
How would you describe your writing style?
What's your experience with crisis management? How would you handle a
crisis with us?
What's your approach to handling customer service inquiries for a brand?
As a community manager, how do you manage a page on a day-to-day
basis?
Facebook Twitter Instagram
Pinterest LinkedIn Snapchat
What are the advantages and disadvantages of each platform?
How experienced are you building audiences on Facebook, Twitter, and LinkedIn?

Paid Social Media

What's your experience working in paid social media?

What kinds of budgets have you handled?

What is your experience with Custom Audiences? Facebook pixels? Facebook
Business Manager?
Can you walk through your approach to developing a paid social strategy from
start to finish?

© 2017 Agorapulse Page 1

 20 Questions to Ask
Social Media Managers

Paid Social Media Cont.

Once lauched, what's your approach to managing a campaign's budget and
performance?
What's your experience with running video ads? Do you prefer one platform
over the other?
Given the target audience below, which platforms would you recommend
for each?
Millennials Parents Influencers Bankers

Social Media Analytics

How familiar are you with pulling page insights?
Do you prefer a daily dashboard or a post campaign report? Why?
How would you define CTR? CPC? CPV?

What metrics do you look at most when evaluating the success of a

campaign?
What third party tools have you used when providing a client with
performance data?
Give an example of a report you've provided a client and what was
included?

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 20 Questions to Ask
Social Media Strategists

Candidate's Experience
How experienced are you in building audiences on Instagram, Twitter,
LinkedIn?
What's your familiarity with social media management tools?
What third party tools have you used when providing a client with
performance data?
What is your experience with Custom Audiences? Facebook Pixels?
What metrics do you look at most when evaluating the success of a campaign?
What’s your personal favorite social media platform? Why?

Candidate's Knowledge
In your opinion, what value does social media bring to brands?
What value does Facebook bring to brands? Instagram? Twitter?

From a business perspective, which platform would you consider yourself

most proficient?
Given the target audience below, what platforms would you recommend for
each?
Mommy / Parenting Bloggers College Students Local Press

© 2017 Agorapulse Page 1

 20 Questions to Ask
Social Media Strategists

Candidate's Knowledge Cont.

Tell me the advantages of each platform:
Facebook Twitter Instagram LinkedIn Pinterest
Explain in your view are the disadvantages and limitations of each platform:
Facebook Twitter Instagram LinkedIn Pinterest
How do you think social media will be different in 5 years?

Candidate's Approach
What is your approach to developing a new social media campaign?
To prepare for a new campaign, what are three most important things you
need to know from a client?
Can you walk through your approach to developing a paid social strategy
from beginning to end?
How do you evaluate which social media platforms to use?
Which ad types would you use in order to obtain the following?
Online product purchases Live event impressions Image shares
Once launched, what’s your approach to managing a campaign’s budget
and performance?
How would you work with a social media coordinator/intern/ad agency?

© 2017 Agorapulse Page 2