PRINCIPLES

OF DESIGN
PRINCIPLES
OF DESIGN
PRINCIPLES PRINCIPLES OF DESIGN

OF DESIGN
SCALE AND PROPORTION ISCALE AND
PROPORTION SCALE AND PROPORTION
SCALE AND PROPORTION ISCALE AND
PROPORTION SCALE AND PROPORTION
SCALE ANDSCALE
PROPORTION ISCALE AND
AND PROPORTION

PROPORTION SCALE AND PROPORTION

SCALE AND PROPORTION ISCALE AND
PROPORTION SCALE AND PROPORTION
SCALE AND PROPORTION SCALE AND
 SCALE SCALE
SCALE SCALE
SCALE SCALE
SCALE SCALE

- refers to the size of an

object in relationship to
its original dimensions, or
another object.
PROPORTION
PROPORTION
PROPORTION
-refers to the relationships
of various parts of the
whole.
-based on strict
mathematical
measurements
 UNITY
AND
VARIETY
UNITY
-The feeling of harmony
between all parts of the
composition creating a sense
of completeness.

VARIETY
-The use of several different
elements with some common
meaning or style to guide the
eye through the composition.
 FOCAL POINT
It pertains to the most
important aspect
throughout the
composition of an art
which the viewer’s eye
is naturally drawn.
BALANCE
-A SENSE OF EQUILIBRIUM

-VISUAL STABILITY

-SIZE, SHAPE, COLOR, TEXTURE, AND

NUMBER OF OBJECTS
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1011000111101011111101111000010101001
011110101011011010001011011001100100
110101011100100000110010010111111011
11110101110010011101101000100001000
00001110010111011000111101011111101111
000010101001011110101011011010001011 TYPES OF BALANCE
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SYMMETRICAL
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ASYMMETRICAL

RADIAL
 SYMMETRICAL
-also called
"informal balance"

equal "weight" on
101100011110101111110111100001010 equal sides of a
10010111101010110110100010110110
0110010011101010111001000001100 centrally placed
1001011111101111111010111001001110
110100010000100000001110010111
fulcrum
011000111101011111101111000010101
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01011110101011
SYMMETRICAL
texture, color, space
ASYMMETRICAL
-also referred as “Informal Balance”
-does not rely on symmetry 
-elements of equal visual weight on
either side of a central point
-no mirror images in a composition.
 -elements
radiate
RADIAL outward from
the center
BALANCE
-circular
motion
 BALANCE, AS
SEEN ON
ARCHITECTURE
 SPACE

-enlarging or reducing visual space

COLOR

-immediate and profound effect

TEXTURE

-smooth surfaces
-rough surfaces
 SYMMETRICAL

TAJ MAHAL BRADENBURG GATE

Agra, Uttar Pradesh, India Berlin, Germany
 ASYMMETRICAL

Chateau de Chaumont
Saone-et-Loire
France
 RADIAL BALANCE

Galleria Vittorio Emanuele

Frauenkirche Dresden
Germany II
Milan, Italy
ROUGH TEXTURE

Park Guell
Barcelona, Spain
SPACE
COLOR
thank
you!