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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

CHAPTER I

THE PROBLEM AND ITS BACKGROUND

International or local brand are the hardest choice of the customer when choosing
to buy a product and the intension of these research study was to find out what customers
think about companies service quality and if customer satisfaction level is good enough
to attract more consumers and save those who have been loyal to the company for years.
According to Gregory et al.. (2014), They suggest that perceived brand positively impacts
brand evaluations. Companies may cultivate a global brand image by emphasizing global
cues.

Customers are having a hard time of choosing a brand because they are choosing
originality product versus cheaper product. According to Tong and Hawley (2009)
conclude that brand association and brand loyalty are influential dimensions of brand
equity. Weak support was found for the perceived quality and brand awareness
dimensions.

Customer loyalty is based on what product can satisfy them, what the company
can offer, how the company maintain the "customer relationship" and how often they buy
the product and how brand affect the personality of customers in terms to loyalty.
Expanded customer satisfaction can give company benefits
like customer loyalty, expanding the life cycle of a customer growing the life
of stock the customer buy and increments customers’ positive word of mouth
communication. When the customer is fulfilled with the item or benefit of the company,
it can make the customer to buy habitually and to suggest items or administrations to
potential clients. It is outlandish for a commerce organization to develop up in case the
company ignores or disregards the needs of customers (Tao 2014.) One more issue to this
study is why do they need to choose other brand if they have their own creation of
products with good quality and good services

The purpose of this paper is to observe differing demographic elements affecting


customer loyalty when it comes in buying cellphone brands. One factor that usually
consider of the costumers in getting satisfaction is the capacity, clearness, fast when it

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

comes to internet connection, in downloading apps and other applicable conclusion. Their
aim is to create a lasting impression in the

mind of the customers, a brand is in the essence, a promise to its customers of


what they can expect from products and may include emotional as well as functional
benefits. The study adopts the principle and method of the trust-dedication-loyalty
clarification chain and examines the customer survey adapted from fast food through
Sahagun et.al (2014). One of the aims of this study is to acknowledge the costumers
based on their needs and wants to prevent abashment of the costumers.

This research will benefit the customers to have an idea on how they choose the
right products and services when it comes to international and local products can provide
their customers better services to make them satisfied. This will also help the customers
to identify factors they will be looking to receive excellent service that make them
patronize and to get the costumers loyalty.

Statement of the Problem

It is important for the seller to know where the loyalty of the customer for the
cellphone they buy. The main problem of this study will be: Where the customer would
buy a cellphone and if it is important if the phone is made in international or local.

Specifically it aims to answer the following question:

1. How may the profile be assessed in terms of:


a. Age
b. Gender
c. Type of Phone
2. How may the respondent’s assess the customer satisfaction of International IPhone
brand in terms of:
a. Quality
b. Price
c. Safety
d. Benefits

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

e. Convenience

3. How may the respondents assess the customer satisfaction of Local My Phone in
terms of:
a. Quality
b. Price
c. Safety
d. Benefits
e. Convenience

4. Is there a difference between the customer satisfaction of International IPhone and


Local My Phone brand?

5. Based on the results what recommendation could be made?

Hypothesis

To formulate an effective research study we provide some hypothesis, and these


are;

Ha. iPhone is better than my phone in terms of customer satisfaction

Ho. My Phone is better than iPhone brand in terms of customer satisfaction

Significance of the Study

The results of the research paper can benefit the following:

• To the customers. The customers will gain knowledge or idea about buying
cellphones through local o international

• To international brands. This research study will give the chance to improvise
their cellphone for gaining more customers to buy globally.

• To local brands. This study will give a chance to get more high-tech or branded
cellphones.

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

To Future researchers. Can use this study as a guide in making their own research paper
someday.

Scope and Delimitation

This study is conducted in order for the customers to know what the difference
between International iPhone vs. Local My Phone brand in terms of customer
satisfaction. This will be done through surveys and a questioner by gathering quantitative
information with fifty respondents and the survey will be conducted at our lady of Fatima
university to have knowledge about International iPhone vs. Local My Phone. The
purpose of this study is to know what is better among the two, and what is the affordable
to buy and the impacts of these products to the customers.

Definition of Terms

For better understanding in this study, the following terms are clearly defined
based on how they used in the study.

•Patronize- To act as patron of: provide aid or support for the government patronized
several local artists.

•Cultivate- To prepare and use for the raising of crops.

•Customers- A person or company that makes or supplies theatrical or fancy-dress


costumes.

•Brand- A type of product manufactured by a particular company under a particular


name.

•Abashment- Cause to feel and embarrassed, disconcerted, or ashamed.

•Demographic- Relating to the structure of population.

•Essence- The intrinsic nature or indispensible quality of something, especially


something.

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

CHAPTER II

REVIEW OF RELATED LITERATURE

Theoretical Framework

Service quality and customer satisfaction are one of the basic opportunities which
help to improve business profit of the company, and especially to save the loyalty of its
customers (Archakova, 2013). On another note, it is a major issue because it is the result
of a judgmental value that involves both the expectations as well as the perceptions of the
customers. Service quality is defined as “the consumer's overall impression of the relative
inferiority/superiority of the organization and its services” (Mmutle & Shonhe, 2017).

Customer satisfaction has become a vital concern for companies and


organizations in their efforts to improve product and service quality, and maintain
customer loyalty within a highly competitive marketplace (Awwad, 2012). Solomon
(2009: 34) describes a customer as the most crucial stakeholder of an organization who
provides payment in exchange for product offering provided to him/her by the
organization with a goal of satisfying a need and eventually maximizing satisfaction of
the same. While there is no any agreement between scholars on the definitions of a
consumer and a customer, this research is will go by Solomon (2009: 34) who defines a
customer as an individual who does the purchasing of a product offering as compared to
the consumer who finally uses the product. It must be noted that whenever the customers
and consumers are happy with either the product offering or services, it is termed
satisfaction.

Brand image is the first aspects of all customers to be satisfy in one brand, the
price affects the perception and credibility to choose of the customers even the benefits,
convenience, quality and safety of the product will also affect the satisfaction of all
customers.

Through the use of this survey they will know what the opinions of the
respondents about this study. It also comprise the attributes and benefits associated with a
brand that makes the brand distinctive thereby distinguishing the firm’s offer from

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

competitors international iPhone has a big difference to local my phone even they are
same in product label when it comes to the graphic internal usage iPhone produce a lot of
good comments when it comes to quality, local my phone also has a capability to choose
because its quality and price can provide the customer

Independent Dependent
Variable Variable

Service Quality Customers


Satisfaction
 Quality
 Benefits  Brand
 Price image
 Convenience  Loyalty
 Safety

Figure1. Paradigm of the Study

The Figure 1 above has been derived from the discussions presented in the
literature review. The model is represented in terms of the relationship between Service
Quality and Customer Satisfaction. The Service Quality element is treated as the
independent variable and Customer Satisfaction as the dependent variable.

Foreign Literatures

Perceived brand 'localness' is basically achieved with worldwide images (i.e.


brand title, images, themes, brand symbol and representative) (Swoboda et al. 2012).
Observational Prove on Western, Asian, They discover that retailers' seen brand localness
upgrade retail support as it were by influencing consumers' utilitarian and mental values.
These esteem creation courses to victory alter concurring to retailers' beginnings. In spite
of the fact that Western and Asian retailers draw similarly solid benefits from their
worldwide recognitions, Asian retailers persuade customers overwhelmingly through
utilitarian values, while Western retailers too impact buyers candidly. Chinese retailers
pick up customers by being seen as “global” brands. Moreover, seen brand localness

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

upgrades retail support most emphatically for worldwide character buyers (Markus Taube
2012).

According to Biesok (2011), the thought of the customer fulfillment is caught on


in an unexpected way. At its base there's a concept of needs and their satisfying. Various
understanding of wants and passionate states related with them leads to a substituting
treatment of fulfillment and to a diverse approach to its estimation.

This area surveys the significant writing on fulfillment and benefit quality, benefit
quality measurements, and relationship among them. The segment characterizes and
audits client fulfillment and benefit quality in arrange to urge a thought approximately the
investigate. No question that the a few HEIs will win on the off chance that they might
give tall quality of administrations to their clients and in this case, the understudies (Tan
et al., 2010).

The reason of this paper is to uncover accessible writing related to benefit


methodologies on customer’s fulfillment and customer devotion utilizing inquire about
papers, online databases, conference articles, experts or doctoral papers and other related
distributed data which are straightforwardly important to the said relationship.
Encourage, it gives a comprehensive thought created on benefit procedures on client
fulfillment and client devotion from its populated period (1980) (Vasanthakumar
Kumaradeepan, Pathmini M.G. S (2015).

Customer fulfillment has gotten to be an important research subject in humanism,


brain research, arranging, showcasing and topography. Satisfied customers are less price-
sensitive. They are less frequently affected by rivals.

They too remain loyal to the company for a long time. In this manner, companies
ought to control and improve customer fulfillment to preserve their clients. Customarily,
administrative and investigate efforts are centered on the concept of client fulfillment,
and trade pioneers attempt to receive it in their companies (Navimipour, Soltani, 2016).

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

Local Literature

While there's more prominent center on worldwide brand get small consideration
from researchers and specialists. All things considered when considering neighborhood
brand which are distant outrambered than worldwide ones and there are numerous
overwhelming player in numerous markets this case is particularly curiously (Schulling
& Kapferer, 2009).

Local brand is characterized as brand which are as it were accessible in a


particular geological area.it is curiously that local brands are characterize as its
accessibility in local whereas worldwide brands number one parameter is promoting
blend which makes a bit harder to compare these two between each other (Wolfe 2010).

In later a long time, a diverse schools of thought has developed this moment
stream characterizes universal branding from the point of view of consumers (steenkamp
et al.,2011;Alden et al., 2016) in this considers. Worldwide brand is characterized by the
degree of localness it is seen to have by consumers such a brand conducts showcasing
exercises isn't as it were in neighborhood market but moreover within the international
market.

They know notice may be an apparatus of advancement and carries taken a toll
but it kept going for long times it does not cost. Brand mindfulness offer assistance client
to recognize one brand among a few the information of client related to the brand lead to
advantage and provide a positive effect on client choice making (Doostar,Asil, &
Belwang, 2013).

According to Vu Minh Ngo, April 2015 customer satisfaction has attracted serious
research attention in the recent past. The main objective is to provide a conceptual basic
to understand existing methodologies used for measuring customer satisfaction. Another
important contribution of this study is to suggest some criteria which should he
considered to make customer satisfaction measurement as a leading indicator of the
financial performance. It can also do the criteria which make customer satisfaction
measurements more likely as a driver of financial performance when they are satisfied.

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

Foreign Studies

Aaker, David A. (1996, p. 7) portrayed a brand through the concept of brand


value as “a subtracts from) the esteem given by an item or benefit to a firm and/or that
firm’s customers.” The definition of Aaker presents the vital angle of a linkage between a
client and a brand, though, Kotler and Keller (2016, p. G1) see a brand as “a title, term,
sign, image, or plan, or a combination of them, aiming to distinguish the merchandise or
administrations of one vender or bunch of venders and to distinguish them from those of
competitors.”

Another definition of a brand is given by Kapferer, Jean-Noël (2012, p. 12). He


gets it the brand as “a title that symbolizes a long-term engagement, campaign or
commitment to a one of a kind set of values, implanted into items, administrations and
practices, which make the organization, individual or item stand separated or stand out.”

This study explores the contrasts between local and U.S global brands within the
Indian showcase. Attitudes toward American items and the brand value of U.S global and
local casual attire brand within the Indian advertise are inspected. It is hypothesized that
global and local brand impact brand value, which is composed of brand picture, brand
mindfulness, passionate esteem, seen quality, brand dependability, and buy deliberate. A
total of 411 college understudies in India taken part within the study. Utilizing rehashed
measures ANOVA, this think about finds that Indian shoppers see global and local brands
in an unexpected way based on brand value. (Vertica Bhardwaj, Archana Kumar, Youn-
Kyung Kim 2010)

Archakova (2013) client fulfillment and benefit quality are one of the
fundamental opportunities which offer assistance to run, to move forward commerce and
benefit of the company, and particularly spare the devotion of its customers. Great benefit
could be a result of organized corporate culture, which can be considered as a kind of
social culture in common. Setting the values of a generalized slant of movement, rules,
directions and benchmarks concretize this course.

Agreeing to Phuc hong lu (2011) client fulfillment ought to be foremost for any
firms promoting technique. It is through fulfillment of client that firms stay above water

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

and succeed. Clients have moreover put accentuation on the significance of client.
Companies that characterize their level of benefit quality and can practically fulfill
superior screen their client fulfillment can construct a notoriety for outstanding? Dr.
Fermin G. Castillo Abstract By considering the client buying behavior of client, the
marketers are able to discover innovative and creative arrangements in managing with
their target showcase. Understanding their needs and wants are fair the primary step of
the method that leads to buying choice to brands dependability. This paper gives on the
customer buying behavior of the Filipino fashion as impact by numerous outside
dominions. the consider of shopper behavior makes a difference trade and organization to
progress their current promoting techniques by applying a new and one of a kind offering
proposal.

Local Studies

Manzin, Zurga and Mrak (2012) Clients legitimately characterized obligations,


they are mindful that businesses are subject to inspection but clients anticipate reasonable
and prompt exercises by controllers or government. With these, government at that point
must direct and inform clients how they will carry and perform their commitment within
the prepare of benefit.

Satisfaction of customers through service and quality of both country international


iPhone and local my phone provide an information to streamline their operations and
focus improvement programs on achieving cost efficiency to ultimately achieve better
performance (Ilieska, 2016).

Satisfaction of customers thus greatly influencing customer loyalty because of the


capacity of the internal usage the outlook and this is a way also to improve the company
performance (Choi & Kim, 2013)016).

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

ASSENT FORM (13-17 Year Olds)

(For Practical Research 2)

Our Lady of Fatima University

Pampanga Campus

ASSENT TO PARTICIPATE IN A RESEARCH STUDY

Title of Study: International iPhone brand vs. Local my phone brand: a comparative in
the study of grade 12 ABM students in OUR LADY OF FATIMA UNIVERSITY
PAMPANGA

I am a Senior High School Student at Our Lady of Fatima University Pampanga Campus.
I am doing a research study. I am working with my teacher, Ms. Miljoy R. Manalo, on a
research study. I'd like to tell you about this study and ask if you will take part in it.

What is a research study?

A research study is when people like me to collect a lot of information about a certain
thing to find out more about it. Before you decide if you want to be in this study, it’s
important for you to understand why we’re doing the research and what’s involved.

Please read this form carefully. You can discuss it with your parents or anyone else. If
you have questions about this research, just ask me.

Why are we doing this study?

We are doing this study to find out what are the best things to do to get the satisfaction of
all costumers. This study is not part of your school work, and you won't get grades on it.

Why are we talking to you about this study?

We're asking about 50 adolescents if they would like to participate. We’re inviting you
to take part because you are this age and you go to a school where we’re doing the study.

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

What will happen if you are in this study?

If you agree to be in the study and your parents give permission, we will ask you to:

• Answer a questionnaire

You will be asked to complete a survey questionnaire that we will provide for you. This
part will take about a minute.

Study location: Study will be conducted at Our Lady of Fatima University Pampanga
Campus

If you don’t want to be in the study, what can you do instead?

This study will be held only during your free time so that there will be no intervention on
your part.

Are there any benefits to being in the study?

There is no benefit to you personally for taking part in this study. But we hope that the
results of the research will other reader in the future.

Are there any risks or discomforts to being in the study?

• You might get bored or tired and decide that you don’t want to finish the study activities
or the interview. If so, just tell us that you want to stop.

• A possible risk for any research is that people outside the study might get hold of
confidential study information. We will do everything we can to make sure that doesn't
happen.

Who will know about your study participation?

Besides you and your parents the researchers are the only ones who will know the details
of your study participation. If we publish reports or give talks about this research, we

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

will only discuss group results. We will not use your name or any other personal
information that would identify you.

Will you get paid for being in the study?

You will not be paid for being in this study.

Do you have to be in the study?

No, you don’t. Research is something you do only if you want to. No one will get mad at
you if you don’t want to be in the study. And whether you decide to participate or not,
either way will have no effect on your grades at school.

Do you have any questions?

You can contact us if you have questions about the study, or if you decide you don’t want
to be in the study any more. You can talk to me, or your parents, or someone else at any
time during the study. My phone number is 09675736845

If you have any questions or concerns about your rights and treatment as a research
subject, you can contact us 09675736845

******************************************************************

ASSENT OF ADOLESCENT (13–17 years old)

If you decide to participate, and your parents agree, we'll give you a copy of this form to
keep for future reference.

If you would like to be in this research study, please sign your name on the line below.

_____________________________________________________

Child's Name/Signature (printed or written by child)*Date

_____________________________________________________

Signature of Investigator/Person Obtaining Assent Date

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

Informed Consent Form

Dear Respondents,

Thank you for agreeing to complete this survey. This information will be used to
acknowledge this research paper in getting the satisfaction of customers through selective
brand the iPhone and my phone brand and your participation is an important part of this
process. Please be advised that participation in this survey is strictly voluntary on your
part and will have no effect on your course grade.

Your individual responses in this survey are confidential and will not be connected with
you as an individual in any reporting of this data.

If you have any questions about this survey, or to learn more about the study in general,
you may contact 09675736845 Lovely Jacinto Please sign and date below indicating your
agreement to participate in this (survey questionnaire).

Thank you.

Name: (signature):________________________ Date:_________________________

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

CHAPTER III

RESEARCH METHODS

In this chapter, the research design, research instrument, population and sampling,
ethical considerations, data collection and data analysis will be discussed.

Research Design

The research design that will be used in the study is a combination of descriptive
and comparative research to describe and compare the international brand which is
iPhone and local brand which is my phone descriptive research is used to describe
characteristics of a population.is used to describe characteristics of a population or
phenomenon being studied. Comparative Research will be used to confirm if the two
variables reveal similar or different patterns of characteristics when compared by using
set of variables as standard basis. Data or information is based on amounts gotten
employing a quantifiable estimation handle. May refer to
quantitative investigate, logical examination of quantitative properties
Quantitative investigation (disambiguation) Quantitative verse, a metrical framework in
poetry Statistics, too known as quantitative analysis Numerical information, too known as
quantitative data Quantification (science)

Research Instrument

The researchers will use a survey questionnaire into two different countries when
it comes to brand the international iPhone brand and the local my phone brand. This case
study is a guide to know if it will affect the observation of the customers in choosing
brand when it comes to satisfaction. The questionnaires that will be used from the study
will be made by the researcher themselves and will be validated by the research teacher.
The researchers developed a study by using related literature and books regarding the
customer’s satisfaction through phone brand.

The researchers will conduct a survey to all Grade 12 students in the school of our
lady of Fatima to determine specific details among the satisfaction of the students in

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

profiling a brand. These will be assessed to prove what brand must want of the customers
even they are same in product phone.

Population and Sampling

This study was conducted at the school which was randomly selected. To get the
sample size needed the researcher will pick 50 Grade 12 students in the school of Our
Lady Of Fatima University In the City of San Fernando Pampanga. The respondents will
picked those who use an international phone which is IPhone and those who uses local
phone which is my phone so that they will be compare which phone can satisfy the
customer. Using quota sampling it is easy to the researchers to access their sample
population and the researcher’s tallying will be depends on his convenience and guide by
some characteristics like race and sex based on population of interest (Etikan I, Bala K,
2017).According to (Etikan I 2017), convenience sampling is a type of non-probability
sampling where in, the members of a target population are easily accessible for the
researcher and it also meet the certain criteria like geographical proximity, availability at
a given time and willingness to participate in the study.

To get the sample size data needed, all the respondents are required to answer the
survey form that was given to them. So that the researchers may able to know what is the
most useful phone nowadays. If it is international Phone or Local Phone.

Ethical Considerations

To ensure the protect the dignity and privacy of the subjects with all the data
given in conducting this research, a letter of approval to all grade 12 students at Our Lady
Of Fatima University will be provided before the research will be conducted. The
questionnaire will also consist of an assent and consent form to ensure that respondents
are aware of the purpose of the study.

Data Collection

This part of the research will discuss the procedures that the proponent is under in
taking or collecting data from the participants.

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

Step Asks permission to be part of the research


1:

Step Explained the purpose of the study


2:

Step Distribute the questionnaire to the respondent.


3:

Step Retrieved the answered questionnaire


4:

Step Check the answered questionnaire to verify some answers and avoid blank
5: spaces.

Step Thank the respondent for sharing his/her time for participating in the study.
6:

Figure2. Data Collection Process

Data Analysis

The data gathered by the researchers from the Questionnaire’s and interview will
be carefully analyzed to convert into quantifiable and useful information. T-test and mean
rating will be used to distinguish the difference between the evaluation of the
international iPhone and local my phone brand. T-test is appropriate as this is used to
determine whether a significant difference exists between two means or the mean of one
target value and a distribution.

To determine the level of perception of respondents who gave a rating of 1-4 to


the given indicators (price, benefits, convenience, safety and quality), the weighted mean
will be used. The said data will be interpreted in accordance of the purpose of the study.
To measure the satisfaction of customers of the following mean rating scale will be used:

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

Table 1

Mean Rating Scale

Weighted Mean Point Scale Descriptive Rating

3.25 – 4.00 4 Strongly Agree

2.50 – 3.24 3 Agree

1.75 – 2.49 2 Disagree

1.00 – 1.74 1 Strongly Disagree

To measure the relationship of POS with the customer intent to stay, Pearson-
Product Moment Correlation (PPMC) or Pearson’s Rho (r) will be used. “The term r is a
measure of the linear correlation of two variables. It is a number that ranges from -1 to 0
to +1, representing the strength of relationship between the variables” (Black, 2013). POS
will be first correlated to intent to stay. After which, the mediating role of PSS will be
identified with the use of structural equation model or SEM.

Table 2 depicts different degrees of correlation. Structural equation model will


also be used to assessed the mediating effect of PSS to the relationship of POS and
customer intent to stay.

To measure the relationship of POS with the employee’s intent to stay, Pearson-Product
Moment Correlation (PPMC) or Pearson’s Rho (r) will be used. “The term r is a measure
of the linear correlation of two variables. It is a number that ranges from -1 to 0 to +1,
representing the strength of relationship between the variables” (Black, 2013). POS will
be first correlated to intent to stay. After which, the mediating role of PSS will be
identified with the use of structural equation model or SEM.

Table 2 depicts different degrees of correlation. Structural equation model will


also be used to assess the mediating effect of PSS to the relationship of POS and

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

employees’ intent to stay.

Table 2

Degrees of correlation

An r value of Description

+1 Perfect positive relationship

.70 or higher Very strong positive relationship

.40 to .69 Strong positive relationship

.30 to .39 Moderate positive relationship

.20 to .29 Weak positive relationship

.01 to .19 No or negligible positive relationship

0 No Relationship

-.01 to -.19 No or negligible negative relationship

-.20 to -.29 Weak negative relationship

-.30 to -.39 Moderate negative relationship

-.40 to.69 Strong negative relationship

-.70 or higher Very strong negative relationship

-1 Perfect negative relationship

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

Survey Questionnaire

Name:_______________________ Gender:_______________

Age:_________ Grade and Section:_________

Direction: Check the number that corresponds to your answer (1-Strongly Disagree, 2-
Disagree, 3-Agree, 4-Strongly Agree). Please answer the following questions honestly.
This will be used as a basis for our study entitled “International iPhone brand vs. Local
my phone brand ".

Strongly Strongly
Disagree Agree
Price for iPhone Disagree Agree
2 3
1 4
1. iPhone is made by the international so
the price of it is also expensive

2. Price of iPhone is expensive depends


on its unit
3. You can only by iPhone if you have
enough money to buy it

Benefits for iPhone

1. Buying iPhone make people thinks


that you are rich

2. The international country can get


benefits because we Filipino must
buy their products and it is a big
advantage to them.
3. The benefits that we can get to the
iPhone is we can trust it when it
comes to apps of it like camera and
apple detector
Quality for iPhone
1. IPhone brand has a very good
graphics than my phone.

2. International brand has a good


quality through camera, storage, and

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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

version than local brands


3. In terms of battery, iPhone has a
great quality than my phone brand.
Convenience for iPhone
1. Most of people are buying iPhone
because of its good performance

2. Basically, iPhone is not that easy to


use because there is so many
procedures to open it.

3. iPhone it is hard or there's a lot of


steps need before you can download

Safety for iPhone

1. International brand is safety if you


use it correctly
2. Most of the item in international is
legit, so its safety because you are buying
an original item.
3. International iPhone brand has an
apple detector so you can confidently
trust that your phone is safety

Price for My Phone Strongly Disagree Strongly Agree


Disagree Agree

1. My phone is most
inexpensive brand.

2. If you do not have enough


money you can provide to
buy my phone

3. If you buy my phone the


other person looks to you,
you are an economistic
person you only buy not just
only you need it but because
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IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

you look your capability to


buy.

Benefits for My Phone

1. Buying in local is more


priceless, so you can save money

2. If you buy my phone, you are


loving the product of your own
country

3. Buying your local brand are


good to your country to
improve economy

Convenience for
My Phone

1. My phone is easy to use

2. In local brand you can easily


download whatever you wanted
but it also depends on the capacity
of the phone
3. In downloading apps you can
save faster as you can cause there
is no need to take process

Safety for My Phone

1. My phone brand is safety to


use if you know the proper way
of using it

22
IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

2. My phone has a longer


warranty than iPhone

3. My phone is differently to the


iPhone brand it does not have
safety app
Quality For My Phone

1. My phone is good at sending


messages
2. The quality of my phone is good

3.The quality of my phone is good


enough

23
IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

INTERNATIONAL IPHONE VS. LOCAL MY PHONE:


A COMPARATIVE IN THE STUDY OF COSTUMER
SATISFACTION OF GRADE 12 ABM STUDENTS IN
OUR LADY OF FATIMA UNIVERSITY

Lovely Jacinto1 2 3Christoper Abrigo1 2 3Samantha Bucu1 2 3Lorenz Michael Dizon1 2


3Tayamora Liezel

Research Teacher:

Ms. Mil Joy Manalo

24
IPHONE VS MY PHONE: A COMPARATIVE STUDY IN COSTUMER SATISFACTION

INTERNATIONAL IPHONE VS. LOCAL MY PHONE: A COMPARATIVE IN


THE STUDY OF COSTUMER SATISFACTION OF GRADE 12 ABM
STUDENTS IN OUR LADY OF FATIMA UNIVERSITY

GROUP 1 RESEARCH PAPER

 LOVELY JACINTO
 CHRISTOPHER ABRIGO
 LIEZEL TAYAMORA
 LORENZ SEAN MICHAEL
 SAMNTHA BUCU

MS.MIL JOY MANALO

RESEARCH TEACHER

25