Behavior In Organization

Group members:

1) Yatin Chauhan MBA05107

2) Kunal Jogi MBA05108
3) Yuvraj Verma MBA05109
4) Zeeshan Rahman MBA05110
5) Kinthada Uttej Sannihith MBA05112
6) Ajay Kumar MBA05114
7) Sachin Kumar MBA05116
8) Kamalakshi Marandi MBA05117
9) Arun Kumar MBA05120
10) Shubham Manapure MBA05121

Steve Jobs
In 1976, Steve Jobs and Steve Wozniak started Apple computers in Job's family garage. Steve Jobs sold
his Volkswagen bus to collect funds for his new entrepreneurial venture. Jobs and Wozniak are credited
for revolutionizing the computer industry with Apple by democratizing the technology and making
machines smaller, cheaper and accessible to all consumers.

Wozniak designed and created a series of user-friendly computers and— with Jobs in charge of
marketing — Apple initially marketed the computers for $666.66 each. With Apple's second model, i.e.,
Apple II, the company's sales increased by 700 percent to $139 million in just three years. Apple
Computer became a publicly-traded company in 1980, with a market value of $1.2 billion. Jobs recruited
marketing expert John Sculley of Pepsi-Cola to take over the role of Apple CEO.

Several new products manufactured by Apple proved to be a failure in the market due to their
significant design flaws, resulting in customer disappointment. IBM took advantage of the failure of
Apple products and surpassed Apple in sales. Now Apple had to compete with an IBM/PC dominated
business world.

With the release of the Macintosh in 1984, Apple marketed it as a piece of a counter-culture lifestyle,
i.e., youthful, creative and romantic. But despite being performance superior, the Macintosh was still
not IBM-compatible.

Due to Jobs' authoritative and rude behavior towards his employees, Sculley believed that he was
hurting Apple. So, the Board of Directors of Apple began to phase out Jobs. As Jobs did not have any
official title at Apple, he was pushed into a more marginalized position and thus he left Apple in 1985.
After leaving Apple, Jobs started his new hardware and software enterprise called NeXT, Inc. NeXT
struggled to sell its specialized operating system, and Apple eventually bought it for $429 in 1996.
In 1997, Jobs returned to his post as Apple's CEO. Just as Jobs instigated Apple's success in the 1970s, he
is credited with revitalizing the company in the 1990s. With a new management team, altered stock
options and a self-imposed annual salary of $1 a year, Jobs put Apple back on track. Apple's new
revolutionary products, effective marketing, and branding campaigns and stylish designs once again
caught the attention of the consumers.

Aftermath, Apple introduced revolutionary products in the market such as the Macbook Air, iPod and
iPhone. All its new products were dictated as the evolution of technology. After every new release of
Apple's product, its competitors rushed to produce comparable technologies. Apple's quarterly reports
improved significantly in 2007: Stocks were worth $199.99 a share—a record-breaking number at that
time — and the company boasted a staggering $1.58 billion profit.

In 2008, Apple became the second-biggest music retailer in America — second only to Walmart, fueled
by iTunes and iPod sales.

Apple was ranked number 1 on Fortune magazine's list of "America's Most Admired Companies," as well
as number 1 among Fortune 500 companies for returns to its shareholders.