Consumer behaviour towards online shopping

Questionnaire:
PERSONAL DETAILS:
1) Name: ……………………………………………………
2) Gender: Male: Female:
3) Age:
o 18-25 [ ]
o 25-30 [ ]
o 30-35 [ ]
o 35-40 [ ]
o 40-45 [ ]
o 45 and above [ ]
4) Your education level:
o High school Diploma [ ]
o Bachelors’ Degree [ ]
o Master Degree [ ]
o PhD Degree [ ]
5) Occupation:
o Undergraduate Student [ ]
o Graduate Student [ ]
o Professor [ ]
o University Staff [ ]

6) Marital status:
o Married Unmarried
7) Monthly Income:
o Less than 10000.00 [ ]
o 10000.00 to 20000.00 [ ]
o 30000.00 to 40000.00 [ ]
o 40000.00 to 50000.00 [ ]
o 50000.00 and above [ ]
 Tick mark your appropriate answer:

1) Do you use Internet?

a) Yes [ ]
b) No [ ]

2) Have you purchased anything online ever?

a) Yes [ ]
b) No [ ]

3) How often do you use Internet for shopping?

a) Very often [ ]
b) Often [ ]
c) Sometimes [ ]
d) Rarely [ ]
e) Never [ ]

4) Have you felt any problem while conducting online purchase?

a) Yes [ ]
b) No [ ]
5) If yes, what kind of problem?
a) Delay in delivery [ ]
b) Cheap quality product [ ]
c) Product damage [ ]
d) Non-delivery [ ]
e) Others [ ]

6) What do you like most about online shopping?

a) Convenience [ ]
b) Cheaper price/Discounts [ ]
c) Saves time [ ]
d) Choices [ ]
e) Product comparisons [ ]
f) Superior selection/Availability [ ]

7) Select an approximate maximum amount you would spend on a single online

purchase:

a) Less than 1000 [ ]

b) 1001-3000 [ ]
c) 3001-5000 [ ]
d) 5001-7000 [ ]
e) 7001-9000 [ ]
f) 9001 & above [ ]
8) Most frequently purchased category

a) Electronics [ ]

b) Clothing & Fashion [ ]

c) Books & Media [ ]
d) Accessories [ ]
e) Home décor / Furniture [ ]
f) Deals from local service providers [ ]
g) Others [ ]

9) Features you think necessary for an online shopping site. (Arrange them in
your preference)
a) Multiple payment gateways [ ]
b) Social networking integration [ ]
c) Creditability [ ]
d) Privacy and secure checkout [ ]
e) Design [ ]
f) Customer friendly [ ]

10) Rate your experience of online shopping?

Highly Dissatisfied Neither satisfied Satisfied Highly

dissatisfied nor dissatisfied satisfied
(1) (2) (3) (4) (5)
 Please select your level of agreement to the following questions.

Strongly Disagree Indifferent Agree Strongly agree

Disagree

1 2 3 4 5
Tick mark only in one box.

1 2 3 4 5

1. I think shopping on the internet

saves time.
2. It is a great advantage to be able to
shop at any time of the day on the internet.
3. It is more difficult to shop on the internet.
4. I prefer traditional/conventional shopping
to online shopping.
5. Shopping online is risky.
6. I will prefer online shopping only if online
prices are lower than actual price.
7. A long time is required for the delivery of
products and services on the internet.
8. Selection of goods available on the internet is
very broad.
9. The description of products shown on the
websites are very accurate,
10. The information given about the products and
services on the internet is sufficient.
11. Online shopping is as secure as traditional shopping.
12. While shopping online, I hesitate to give my credit
card number.
13. Internet reduces the monetary costs of traditional
shopping to a great extent (parking fees etc.)