Seat No:______________ Enrollment No:______________

PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA, winter 2016-17 Examination
Semester: 1 Date:20/12/2016
Subject Code: 06200101 Time: 2:00pm to 5:00pm
Subject Name: Management Information Systems Total Marks: 60
Instructions:
1. Attempt all questions from each section.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Write sections-A, section-B on separate answer sheets.
SECTION-A – (30 Marks )
Q.1 (a) MCQ’s(One Mark Each) (03)
(1) If a university sets up a web-based information system that faculty could access to record
student grades and to advise students, that would be an example of a/an ____ .
a) CRM b) intranet c) ERP d) SCM
(2) Decision makers who are concerned with tactical (short-term) operational problems and
decision making are ______ .
a) middle managers b) executive managers c) supervisors d) mobile managers
(3) Management information systems (MIS)________ .
a) create and share documents that support day-today office activities.
b) Process business transactions (e.g., time cards, payments, orders, etc.)
c) capture and reproduce the knowledge of an expert problem solver.
d) use the transaction data to produce information needed by managers to run the business.
Q.1 (b) Definition (03)
1) Computer Hardware 2) Computer Software 3) WWW
Q.2 (08)
Haldirams Foods International Pvt Ltd which sells more than 80 million packs of sweets, biscuits,
and snacks items each year had its financial department use spreadsheets and manual processes
for much of its data gathering and reporting. Haldirams financial analyst would spend the entire
final week of every month collecting spreadsheets from the heads of more than 50 departments
worldwide. He would then consolidate and reenter all the data into another spreadsheet, which
would serve as the company’s monthly profit-and-loss statement. If a department needed to
update its data after submitting the spreadsheet to the main office, the analyst had to return the
original spreadsheet, wait for the department to re-submit its data before finally submitting the
updated data in the consolidated document. Assess the impact of this situation on business
performance and management decision making.
Q.3 (a) Which are the four generic Information System strategies used for dealing with competitive (04)
forces?
Q.3 (b) Explain in brief the types of Information Systems. (03)
OR
Q.3 (a) Explain any four strategic business objectives of Information systems in brief. (04)
Q.3 (b) List down the steps involved in the process of Ethical Analysis. (03)
Q.4 The Value Chain model highlights specific activities in the business where competitive strategies (09)
can be best applied and where information systems are most likely to have a strategic impact.
Justify the statement with the help of a Diagram.
 SECTION B – (30 Marks )
Q.1 (a)MCQ’s(One Mark Each) (03)
(1) Because the Internet is so huge and so fast, when abuses occur:
a) They can have a widespread impact in a matter of minutes.
b) Special security systems are deployed to stop the abuse.
c) They can be easily stopped in a matter of minutes.
d) None of the above.
(2) A method of publishing audio broadcasts via the Internet, which can later be downloaded to
portable music players, is called:
a) Streaming. b) Blogging c) Uploading d) Podcasting.
(3) The primary object of neural networks is to:
a) Store and recognize patterns.
b) Store enough data rules to make millions of interconnections.
c) Find out optimal solution.
d) Manipulate statistics.
Q.1 (b) Explain the following: (03)
1) OLAP
2) Digital Goods
3) EDI
Q.2 Gameloft operates online game sites used by about 16 million people in over 100 countries. (08)
Players are allowed to enter a game for free, but must buy digital “assets” from Gameloft, such as
swords to fight dragons, if they want to be deeply involved. The games can accommodate
millions of players at once and are played simultaneously by people all over the world. What
kinds of threats should the company anticipate? What would be their impact on the business?
What steps can it take to prevent damage to its Websites and continuing operations?

Q.3 (a) Give reasons why ecommerce is different? (04)

Q.3 (b) Explain the three basic network topologies. (03)
OR
Q.3 (a) Describe the technologies and tools for protecting information resources. (04)
Q.3 (b) List down the problems with the traditional file environment. (03)
Q.4 Artificial Intelligence and Database Technology provide a number of intelligent techniques that (09)
organizations’ can use to capture knowledge and extend its knowledge base. Justify the statement.