DATA ANALYSIS AND INTERPRETATION

The responses to the questions are summarised in the tables below, of which some consist
of a maximum of 118 responses.

Demographic characteristics:
Figure 1 – Demographic characteristic Gender

Interpretation:
Out of 118 responses in our survey, 74.6% are male and 25.4% are female.

Figure 2 – Demographic characteristic Department

Interpretation:
Out of 118 responses in our survey, 41.5% belongs to Spply Chain Management
Department and 58.5% belongs to Marketing management Department.
 Question 1) How often do you receive the indent from individual CFAs?
Frequency table 1
Once a Month Twice a Month Trice a Month Do not know
23/118 80/118 12/118 09/118

Graph 1 -

Interpretation:
Among 118 responses 19.7% responders think that the indent is received once a month ,
68.4% responders think that the indent is received twice a month, 10.3% responders think
that the indent is received trice a month 7.7% responders do not know when the indent is
collected.

Question 2) How do you rate the Indent Reliability

Frequency table 2:
Very Satisfactory Satisfactory Average Dissatisfactory Very Dissatisfactory
24/118 43/118 33/118 14/118 4/118
Graph 2 -
 Interpretation:
Among 118 responses 20.3% responders very satisfied with the reliability of indent given
by CFA, 36.4% responders satisfied with the reliability of indent given by CFA. 28%
responders averagely satisfied with the reliability of indent given by CFA. 11.9%
responders dis-satisfied with the reliability of indent given by CFA. 3.4% responders very
dis-satisfied with the reliability of indent given by CFA.

Question 3) How do you rate you Product allocation method?

Frequency table 3:
Very Satisfactory Satisfactory Average Dissatisfactory Very Dissatisfactory
21/118 56/118 26/118 8/118 7/118
Graph 3 –

Interpretation:
Among 118 responses 17.8% responders very satisfied with the Product Allocation
Method adopted by the company, 47.5% responders satisfied with the Product Allocation
Method, 22% responders averagely satisfied with the Product Allocation Method, 6.8%
responders dis-satisfied with the Product Allocation Method, 5.9% responders very dis-
satisfied with the Product Allocation Method
Question 4) Rate each distribution channel from which a product pass through
In this the questioner has used the mixed scale in which along with choosing the
distribution channel the responder has rate that particular distribution too on the 5-point
scale basis.
The 5-point scale is calculated on the responder’s satisfactory level for that
particular distribution channel. The scale is:
1. Very satisfactory
2. Satisfactory
3. Average
4. Dissatisfactory
5. Very dissatisfactory

Graph 4 –

Interpretation:
Out of 118 responders 68 responders feel very satisfied with the services provided by
company’s CFAs, 70 responders feel satisfied with the services provided by company’s
stockists, only 58 responders feel satisfied with the services provided by company’s semi-
stockists and wholesalers, 51 responders feel very satisfied with the services provided by
retailers.
Question 5) Does the CFAs Services demand directly?
Frequency table 4:
Yes No Maybe
59/118 37/118 22/118
Graph 5 –

Interpretation:
Among 118 responses 50% responders believes that the CFAs services demand directly,
whereas 31.4% responders do not believe in that, rest are not sure.

Question 6) Does the CFAs and other distribution entities Hold sufficient inventory?
Frequency table 5:
Yes No Maybe
83/118 17/118 18/118
Graph 6 -

Interpretation:
Among 118 responses 70.3% responders believes that the CFAs and other distribution
entities hold sufficient inventory services, whereas 14.4% responders do not believe in that,
rest are not sure.
Question 7) According to you What influences stockists and retailers to offtake a
company’s product?
Frequency table 6:
demand for product 31/118
service level of company 38/118
margins/discounts/offers 27/118
credit period 16/118
transparency in operations 6/118
Graph 7 -

Interpretation:
Among 118 responses 26.3% responders believe that the demand for product influences
stockists and retailers to offtake a company’s product, 32.2% responders believe that
service level of company influences stockists and retailers to offtake a company’s product,
22.9% responders believe that Margins, discounts, offers given by company influences
stockists and retailers to offtake a company’s product, 13.6% responders believe that credit
period influences stockists and retailers to offtake a company’s product, 5.1% responders
believe that transparency in the operations influences stockists and retailers to offtake a
company’s product
 Question 8) How do you rate your supply frequency to CFA’s, Stockist and others
Frequency table 8:
Very Satisfactory Satisfactory Average Dissatisfactory Very Dissatisfactory
29/118 45/118 25/118 12/118 7/118
Graph 8 -

Interpretation:
Among 118 responses 24.6% responders feel very satisfied with the company’s supply
frequency to CFA’s, Stockist and others, 38.1% responders feel satisfied with the
company’s supply frequency to CFA’s, Stockist and others, 21.2% responders feel very
satisfied with the company’s supply frequency to CFA’s, Stockist and others, 10.2%
responders feel very satisfied with the company’s supply frequency to CFA’s, Stockist and
others, 5.9% responders feel very satisfied with the company’s supply frequency to CFA’s,
Stockist and others.

Question 9) how do you rate your claim settlement process

Frequency table 8:
Very quick Quick Average Lengthy Very lengthy
26/118 57/118 27/118 6/118 2/118
Graph 9 -
Interpretation:
Out of 118 responses 22% responders feel that the company’s claim settlement process its
very prompt, 48.3% feel that it is quick but not that quick process, 22.9% feel that it is
average, 5.1% feel that it is lengthy process, 1.7% feel that it is very lengthy process.

Question 10) Is there a sales loss due to non-availability of products?

Frequency table 09:
Yes No Maybe
89/118 12/118 17/118
Graph 10 –

Interpretation:
Among 118 responses 75.4% responders believe that there is a significant loss in sales due
to the unavailability of the product, whereas 10.2% responders do not believe in that, rest
are not sure.

Question 11) How often there is a sales loss due to non-availability of products in a month?
Frequency table 11:
0-1 time 2-5 times More than 5 times
55/118 46/118 16/118
Graph 11 –
Interpretation:
Among 118 responses 47% responders believe there is none or once sales loss due to non-
availability of products in a month, whereas 39.3% responders do not believe there is 2-5
times sales loss due to non-availability of products in a month, rest believe there is more
than 5 times sales loss due to non-availability of products in a month.

Question 12) Does non-availability vary across metros & tier 1?

Frequency table 11:
Yes No Maybe
75/118 25/118 18/118
Graph 12 -

Interpretation:
Among 118 responses 63.6% responders believe that the non-availability of the product
varies across metros and tier 1 regions, whereas 21.2% responders do not believe in that,
rest are not sure.

Question 13) What, according to you is the point of failure and rate each?
In this the questioner has used the mixed scale in which along with choosing the
point of failure the responder has rate that particular point of failure too on the 5-point
scale basis. The 5-point scale is calculated on the responder’s agreement level for that
particular point of failure. The scale is:
1. Strongly agree
2. Agree
3. Neutral
4. Disagree
5. Strongly disagree
Graph 13 -

Interpretation:
Among 118 responses 62 responders strongly agree that the unavailability of sufficient
inventory is the point of failure for the company , 79 responders agree that the
unavailability of transporter is the point of failure for the company, 49 responders feel
Neutral about proper infrastructure being the reason for point of failure, 62 responders
agree that reach of stockist to the customer is the point of failure for the company, 52
responders agree that working capital constraints are the point of failures for the company,
57 responders agree that lack of awareness about the drug is the point of failure for the
company

Question 14) In cases where availability is not an issue, are there other challenges related
to efficiency?
In this the questioner has used the mixed scale in which along with choosing the
other challenges related to efficiency the responder has rate the same too on the 5-point
scale basis. The 5-point scale is calculated on the responder’s agreement level for that
particular point. The scale is:
1. Strongly agree
2. Agree
3. Neutral
4. Disagree
5. Strongly disagree
Graph 14 -

Interpretation:
Among 118 responses 60 responders strongly agree that the conflict of resource allocation
is one of the strong challenges among all the other challenges related to efficiency , 69
responders agree that the month end sale skew is the strongest challenges among all the
other challenges related to efficiency, 49 responders agree that trade hygiene issue is one
of the challenges related to efficiency , 50 responders agree that motivation issues among
field workers is one challenges related to efficiency, 48 responders agree that higher
inventory carrying cost is a challenge related to efficiency .

Question 15) How long does it take for order placed by marketing department to reach
the stockist
Frequency table 12:
One day 12/118
2 days 34/118
Within a week 64/118
More than a week 8/118
Graph 15 -
 Interpretation:
Among 118 responses 10.2% responders believe that it takes only one day for a company
to deliver the product to stockist once the order gets placed, 28.8% responders believe that
it takes at least 2 days for a company to deliver the product to stockist once the order gets
placed, 54.2% responders believe that company delivers the product within a week to
stockist once the order gets placed, rest believe it takes more tan a week to deliver the
product.

Question 16) How you do rate the transporters?

Frequency table 13:
Very Satisfactory Satisfactory Average Dissatisfactory Very Dissatisfactory
7/118 55/118 33/118 16/118 7/118

Graph 16 -

Interpretation:
Among 118 responses only 5.9% responders are very satisfied with the services of the
transporters, 46.6% responders are satisfied with the services of the transporters, 28%
responders are averagely satisfied with the services of the transporters, 13.6% responders
are not satisfied with the services of the transporters, 5.9% responders are very dis-
satisfied with the services of the transporters
HYPOTHESIS TESTING

SET 1

Ho= There is no relationship between Financial Background and academic

performance of MBA students
H1= There is a relationship between Financial Background and academic performance
of MBA students

Question 21) I am having trouble managing my finances

Frequency table 21: Financial Background 2

Strongly Agree Agree Neutral Disagree Strongly Disagree

14/120 27/120 27/120 26/120 26/120

Graph 21 – Financial Background 2

Interpretation:
Among 120 responses 34.2% responders Agree that they have trouble managing their
finances, and 21.7% responders not at all feel that they face trouble managing their
finances.

 From above we can say that There is a relationship between Financial Background
and academic performance of MBA students

 Hence, Hypothesis H1 is Accepted, and H0 is Rejected.

SET 2

Ho= There is no relationship between Mental Stability and Academic Performance of

MBA students
H1= There is a relationship between Mental Stability and Academic Performance of
MBA students

Question 11) I often feel anxious or impatient

Frequency table 11: Mental Stability 2

Strongly Agree Agree Neutral Disagree Strongly Disagree

11/120 31/120 24/120 23/120 31/120
Graph 11 – Mental Stability 2

Interpretation:
Among 120 responses 35% responders strongly agree that they feel anxious, and 25.8%
responders not at all feel anxious.

 From above we can say that There is a relationship between Mental Stability and
Academic Performance of MBA students

 Hence, Hypothesis H1 is Accepted, and H0 is Rejected.

SET 3

Ho= There is no relationship between Physical Health and Academic Performance of

MBA students
H1= There is a relationship between Physical Health and Academic Performance of
MBA students

Question 6) I feel tired or feel that I have very little energy

Frequency table 6: Physical Health 1

Strongly Agree Agree Neutral Disagree Strongly Disagree

16/120 29/120 26/120 21/120 28/120

Graph 6: Physical Health 1

Interpretation:
Among 120 responses 37.5% responders strongly agree that they feel tired or they feel that
they have very little energy, and 23.3% responders not at all feel that they feel tired or they
feel that they have very little energy

 From above we can say that There is a relationship between Physical Health and
Academic Performance of MBA students
  Hence, Hypothesis H1 is Accepted, and H0 is Rejected.

SET 4

Ho= There is no relationship between Depression and Academic Performance of MBA

students
H1= There is a relationship between Depression and Academic Performance of MBA
students

Question 5) My grades declined lately

Frequency table 5: Academic Performance 5

Strongly Agree Agree Neutral Disagree Strongly Disagree

15/120 23/120 27/120 27/120 28/120
Graph 5: Academic Performance 5

Interpretation:
Among 120 responses 31.7% responders strongly agree that their Grades declined lately,
and 23.3% responders not at all feel that their Grades declined recently.

 From above we can say that There is a relationship between Depression and
Academic Performance of MBA students

 Hence, Hypothesis H1 is Accepted, and H0 is Rejected.