Beruflich Dokumente
Kultur Dokumente
Agnar Sandmo
The American Economic Review, Vol. 61, No. 1. (Mar., 1971), pp. 65-73.
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Tue Sep 4 16:14:42 2007
On the Theory of the Competitive Firm
transitivity axiom required for the exis- be a (subjectively) random variable with
tence of a utility function. I t is therefore density function f(p) and expected value
possible that this approach implicitly as- E [ P ] = ~ .Naturally, p is restricted to be
sumes that the firm's reactions to changes nonnegative. This means that, once x has
in its environment are more predictable been chosen, the firm's maximum loss is
and stable than they really are. However, (- C(x) - B). Clearly also, ~ ( 0=)- B.
there are still many firms in which deci- The expected utility of profits can be
sions are essentially made by one person, written as
and there are presumably firms in which
preferences are sufficiently similar within
the group of decision makers to guarantee
where E is the expectations operator.
the existence of a group preference func-
Differentiating with respect to x, we obtain
tion. This provides justification for the
as necessary and sufficient conditions for a
approach taken in this paper.
maximum :
I. Optimal Output under Uncertainty
We assume that the objective of the firm
is to maximize the expected utility of
profits. The utility function of the firm is
a concave, continuous and differentiable
function of profits, so that I t is interesting to note that in order for
the second-order condition (6) to hold, i t
is not necessary to assume increasing
Thus, the firm is assumed to be risk averse. marginal cost.
It is well known that in order for a utility For the remainder of Section I and in
function to satisfy the von Neumann- Section 11, we assume that (5) and (6)
Morgenstern axioms without giving rise determine a non-zero, finite and unique
to St. Petersburg phenomena, it must be solution to the maximization problem.
bounded from above.3 Strictly speaking, The problems of existence and of corner
then, equation (1) holds only in the range solutions will be discussed in Section 111.
below the upper bound of U. One question which is naturally raised
The cost function of the firm is by the introduction of price uncertainty
is this: how does the optimal output com-
pare with the well-known competitive
where x is output, C ( x ) is the variable solution under certainty? Under certainty,
cost function, and B is "fixed cost." About the solution is characterized by equality
the variable cost function we make the between price and marginal cost. There is
following general assumptions : no obvious way of making such a compari-
son, but one possible and appealing speci-
fication of the problem is this: what is the
The firm's profit function can now be optimal output under uncertainty as com-
defined as pared with the situation where the price
is known to be equal to the expected value
of the original distribution? Referring to
where p is the price of output, assumed to the latter level of output as the certainty
a See on this point Kenneth Arrow, who also argues
output, we shall now show that under
that U must be hounded from below. price uncertainty, output is smaller than the
SANDMO: COMPETITIVE F I R M UNDER PRICE UNCERTAINTY 67
certainty output. This is a generalization (11) proves our statement above. Equa-
of a theorem of McCall, who proves a tion (11) is, of course, also valid for con-
similar result for the case of a utility func- stant or decreasing marginal cost, but then
tion with constant absolute risk aversion. the competitive output is not well defined.
The first-order condition (5) can be This result is not the only conceivable
written as answer to the question of the effect of
uncertainty on the output decision. Fol-
lowing Jacques Dr6ze and Franco Modig-
Subtract EIU1(n)p] on each side of this liani, we may describe our result as
equation. We then get concerned with the overall impact of un-
certainty. However, one may also be in-
terested in the question of the marginal
impact; i.e., the effect of making a given
Since E[n] =px- C(x) - B (from the defini- distribution "slightly more risky." It is
tion of profits), we have that n = E[n] not obvious how this can be formalized; in
+ (p- p)x. Clearly the following we shall adopt a procedure
used in Sandmo.
Let us define a small increase in risk as
I t follows immediately that a "stretching" of the probability distribu-
tion around a constant mean. This requires
the introduction of two shift parameters,
This inequality holds for all p. For if one multiplicative and one additive. Thus,
p i p , the inequality sign in (9) is reversed, let us write price as
but then multiplication by (p -p) will
still make 5 hold in (10). Taking expecta-
tions on both sides of (10) and noting that where y is the multiplicative shift param-
Uf(E[n]) is a given number, we obtain eter and 8 is the additive one. An increase
of y alone (from the point y = 1, B= 0)
will "blow up" all values of p ; it will
But, here the right-hand side is equal to therefore increase the mean as well as the
zero by definition, and so the left-hand variance. To restore the mean we have to
side is negative. Then we know that the reduce 6 simultaneously, so that
right-hand side of (8) is negative also. But
this can be written as
and, since marginal utility is always posi- We can now write the profit function as
tive, this implies ~ ( x=) (yp+B)x- C(x) -B and differen-
tiate with respect to y, taking account of
(12). The result is then
That is, optimal output is characterized by
marginal cost being less than the expected
price. Now under certainty the only types
of cost curves compatible with competitive
assumptions are those for which the mar-
ginal cost curve is either everywhere in-
creasing or else U-shaped. I n those cases, Of these two terms, the last one is clearly
68 T H E AMERICAN ECONOMIC REVIEW
negative (from the proof above and from decision maker becomes wealthier (in
the second-order condition). However, the terms of income, profit etc.), his risk pre-
sign of the first term is in general indeter- mium for any risky prospect, defined as
minate, so that a t the present level of the difference between the mathematical
generality it does not seem possible to expectation of the return from the prospect
make a precise statement about the margi- and its certainty equivalent, should de-
nal impact of uncertainty. crease, or a t least not increase. If RR(T)
There is one special case in which we is increasing, this means that the elasticity
would expect the marginal impact of un- of the risk premium with respect to T is
certainty to become identical to the over- less than one in absolute value. Arrow
all impact. T h a t is in the case where we argues that there are good theoretical and
start from the certainty of p = p and re- empirical reasons for making this assump-
place this certain price by a probability tion, but the evidence for it does not seem
distribution with all outcomes concen- conclusive, and we shall not commit our-
trated in the neighborhood of p. This is selves to a specific hypothesis as to the
not too easily handled, since our stretch- form of RR(R).4
ing procedure breaks down in that case. One of the basic results in the theory of
However, we can get around this difficulty the firm under certainty is that fixed costs
by noting that, when price is known to be do not matter in the sense that once a
equal to p, we must have C1(x) = p. Then strictly positive output level has been
the first term in (13) becomes chosen, this output is unaffected by an
infinitesimal increase in fixed costs. This
is not so under uncertainty. Differentiating
in ( 5 ) with respect to B, we obtain
which is certainly negative. Thus, both
terms in (13) are negative, and their signs
depend only on the assumption of risk
aversion. The connection with the overall Decreasing absolute risk aversion i s a rteces-
impact of uncertainty is thereby estab- sary and suscient condition for dx/dB to be
lished. negative. The proof of this is as follows:
Let iibe the level of profits when p= C1(x).
11. The Comparative Statics of the Firm Then, since R ~ ( Tis) decreasing5
Simply assuming the existence of risk
aversion is a very weak restriction on the Some remarks on the empirical evidence can be
found in the article by Joseph Stiglitz. For derivations
firm's attitudes to risk. Further restric- of the risk aversion functions the reader is referred to
tions on the utility function may be intro- the contributions of Arrow and John Pratt. Hypotheses
duced by means of the Arrow-Pratt risk about the risk aversion functions have been applied to
portfolio theory by Arrow, to insurance purchasing and
aversion functions : to taxation and risk-taking by Jan Mossin (1968a, b),
U" (7r) and to the analysis of saving decisions by Sandmo.
Absolute risk aversion: RA(7r) = ---- Several other examples of application could easily be
U1(T) given.
6 This must be interpreted with care. We are in-
Ull (7r)7r
Relative risk aversion: RR(n)= ---- terested in the properties of the risk aversion function
U 1 ( ~ ) at the optimum position, i.e., for the output level
x = r * which is the solution to (5). For this given output
It seems reasonable to assume that level, (15) is certainly true. It is important to note that
this local relationship is independent of the global lack
RA(R) is a decreasing function of T. This of any one-to-one relationship between the algebraic
would reflect the hypothesis that as a signs of profits and marginal revenue.
SANDMO: COMPETITIVE F I R M UNDER PRICE UNCERTAINTY 69
With price uncertainty the question of according as relative risk aversion i s increas-
loss offset provisions becomes important. ing, constant, or decreasing.
If there is no loss offset, the profit function If RR(x) is increasing, we must have that
of the firm becomes U1'( n )n
(21) -------. 2 R R ( ~ )for p - C f ( x ) 2 0
U1(n)
for p 5
C(x) +B Multiplying this by - U t ( a )( p - Ct(x))
X yields
for p >
C(x) +B
X
and by the argument used in the proof
On the other hand, if there is full loss off- above, this inequality holds for all p. Tak-
set, the profit function can be written as ing expectations, the right-hand side
vanishes, and we have that
n(x)=(px-C(x)-B)(l-t) for a l l p
argument remains valid; there will be a maining terms and dividing through by
determinate optimal level of output for U1(px*-C(x*)-B) so as to make the
the firm. The troublesome case is where expressions invariant under linear trans-
M C is everywhere decreasing and bound- formations of the utility function, we then
edness of the utility function no longer get
guarantees the existence of an optimal
L7(px*-C(x*)- B)- C(- B )
policy. However, it remains true that de-
creasing M C is not a sufficient condition
for the nonexistence of an optimal output
level; thus a market m a y be competitive
even under this assumption.
So far, we have assumed the existence Both sides of this inequality have the di-
of an interior maximum for the firm; i.e., mension of money. The factors on the
we have assumed that the optimal level of right-hand side are the risk aversion func-
output is strictly positive. But we know tion, evaluated a t the expected level of
from received theory that even if the con- profit for x= x*, and the variance of sales,
dition "price=marginal cost" determines ~ " ~ E [ p - p ]Since
~ . both these factors are
a local maximum of profits, the maximum positive, the left-hand side must also be
need not, even if i t is a unique interior positive, and with a strictly increasing
maximum, give us the global maximum. utility function this implies that
The reason is simply that the interior
maximum may result in negative profits,
so that the best policy is to produce noth-
ing a t all. I n other words, production will
take place a t a positive level if, and only
if, the best positive production level re-
sults in nonnegative profit.
i.e., a t the optimum expected price must be
Let x* be the output level which is the
larger than average cost, so that the firm re-
solution to (5) and satisfies (6). Then x"
quires positive expected profit in order to
will also give a global utility maximum,
choose a positive output level. I t should
provided that
be stressed that "positive" here means
"strictly positive." If expected profit for
x= x* were zero, (23) would not be satis-
I t will be recalled that - B is the level of
fied, and the output level of zero would be
profit for X = O?
chosen. We conclude, therefore, that com-
Developing the left-hand side of ( 2 2 ) in
petitive equilibrium under price uncer-
a Taylor series around the point p =p we
tainty and risk aversion requires the exist-
obtain, neglecting higher-order terms,
ence of positive profits.1°
It is interesting to study the role of risk
aversion in the long-run equilibrium posi-
tion.ll We assume therefore, to make the analysis can be extended and generalized.
discussion simpler, that firms have identi- We have had nothing to say on the subject
cal cost functions and identical probability of the multiproduct firm, which is of
beliefs. Looking a t (23) it is easy to see particular interest under uncertainty, since
that a ("almost") risk-neutral firm will the firm is able to spread its risks by output
require only a nonnegative profit to enter diversification.12 Neither have we had
the industry; in other words, as long as any anything to say about the role of inven-
positive level of expected profit remains, tories under demand uncertainty. Finally,
risk-neutral firms will enter. I t is also clear investment and financing decisions can
from (23) that firms with "very high" risk hardly be given adequate treatment in the
aversion will not enter the industry a t all, present framework.
or they will be marginal firms in the sense I t would also be interesting to place
that a very small decrease in expected the competitive firm facing price uncer-
price will make them leave the market. tainty in a general equilibrium framework.
The risk neutral firms will of course set This would require a different type of
marginal cost equal to expected price analysis from that of Debreu, in which
(assuming U-shaped cost curves), while there exists a complete set of markets for
the risk-averse firms in the industry will contingent commodities and the firm bears
choose output levels for which marginal no risk a t all. An alternative approach is
cost is less than expected price. In general, contained in a recent paper by Stigum
the distribution of output and expected (1969b), in which firms do bear risks and
profit among firms will vary with their entrepreneurs display risk averse behavior.
degree of risk aversion. Expected profit Evidently, alternative models can be con-
will be highest for those firms which come structed with different assumptions about
very close to being risk neutral and have ownership and market opportunities: the
the highest output in the industry. This theory of the firm developed in the present
observation confirms a view which has paper presumably will fit into some, but
long traditions in economic theory, viz. to not all, of these models.
regard profit as a reward to risk-bearing.
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[Footnotes]
2
Entrepreneurial Choice over Time under Conditions of Uncertainty
Bernt P. Stigum
International Economic Review, Vol. 10, No. 3. (Oct., 1969), pp. 426-442.
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4
Aspects of Rational Insurance Purchasing
Jan Mossin
The Journal of Political Economy, Vol. 76, No. 4, Part 1. (Jul. - Aug., 1968), pp. 553-568.
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4
Taxation and Risk-Taking: An Expected Utility Approach
Jan Mossin
Economica, New Series, Vol. 35, No. 137. (Feb., 1968), pp. 74-82.
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