CURRICULUM VITAE

Personal Information:
Name: Eugene Brcic
E-mail: eugene2911@hotmail.com
Tel:. 0424 601255
Nationality: Australian

PROFILE & CAREER HIGHLIGHTS

I am a driven communications professional with extensive experience gained from working across
global brands in a wide range of industries, including FMCG's, media, finance, defence, cosmetics
and telecoms.

I have a thorough understanding of marketing trends and mass media, with a track record of work
in countries as diverse as Japan to Portugal for high-profile clients.

As a communications specialist, I secured contracts with multinationals Red Bull, Heineken, KPMG
and Vipnet (Austria Telecom-Vodafone).

As a journalist, I broke news on leading international broadcasters like CNN, BBC, Eurosport and
front-page stories in newspapers like New York Times, International Herald Tribune and USA
Today. I also covered high-profile world leaders, global economics and major sports events on a daily
basis.

However, most recently I have worked as a communications manager across all formats _ print,
photo, video, digital _ particularly intranet, websites, social media channels and events.

KEY STRENGTHS
• All organizational communications activities (internal and external), particularly writing and editing,
aimed at marketing, promoting or selling products / services consistently, delivering an effective
message which builds awareness, trial and market share.
• Maintain relationships with key stakeholders.
• Develop communications strategies and messages.
• Ensure the organization regularly receives favourable media coverage, enhancing consumer
satisfaction, public image, and good will.
• Utilising television, radio, print or digital mediums, whether via classic marketing campaigns,
sponsorships (athletes, opinion makers) or events.

EMPLOYMENT

Tenix August 2010 – present

Corporate Affairs, Communications Specialist, Engineering

Tenix operates a number of businesses in Australia and abroad, providing engineering infrastructure
services across power, gas, water, transport and other sectors to clients in Australia, New Zealand, the
Pacific Islands and America.

Responsibilities:

• Implement and maintain integrated communications strategy, internal and external.

• Liaise with industry and mainstream media to raise company brand and personnel profiles.
• Partner company leaders and stakeholders to ensure key programs and messages are delivered through
multiple communication channels across the firm and externally.
• Write and edit communications collateral across media formats, including newsletters, CEO memos,
advertisements, brochures, case studies, capability sheets.
• Change management key initiatives
• Roll-out new website and intranet
• Annual Report

Hyder Consulting June 2010 – present

Marketing Advisor, Engineering

Hyder Consulting is a multinational advisory and design consultancy specialising in the transport, property,
utilities and environmental sectors. The 150-year-old company employs about 4,500 people across Europe,
the Middle East, Asia and Australia.

Red Bull gmbh Jan 2009 – Jan 2010

Communications Manager , FMCG
Red Bull is the world’s most popular energy drink. The company owes much of its success to revolutionary
marketing strategies and impeccable organisational structure. The Croatian office oversees Greece, Israel,
Turkey, Romania, Bulgaria, Moldavia, Slovenia, Bosnia, Serbia and Montenegro.

Responsibilities:

• Implement and maintain integrated communications strategy, internal and external.

• Edit and manage internationally integrated CMS website, handling web 2.0 technologies, uploading
RSS feeds with print, photo and video content. Working across various formats, flash advertisements
to interactive games.
• Key events: World Cliff Diving Championships, Air Race, X-Fighters, Ice Crash, Streetstyle, Illume,
Formula 1, smallfire cultural events, concerts, parties, etc
• Construct media kits, press releases, organize and lead press conferences
• Scout and maintain sponsorship deals with athletes and opinion makers
• Organize and mentor sampling teams
• Represent the company at multiple events as well as industry gatherings
• Analyse results and liaise with ad/marketing agencies, market research companies (Imago,
ACNielsen).

Achievements:

• Rolling out the new globally integrated website for Croatia. Completed course in CMS operations in
Salzburg, Austria. The new site is more interactive and loaded with more content to drive traffic, raise
brand awareness, boost enquiries and sales.
• Averted an international scandal after a UNESCO-protected site was damaged at a major Red Bull
event through comprehensive understanding of media processes and damage control skills.

KPMG Jan 2008 – Jun 2008, June 2009

PR Consultant, Finance
KPMG is one of the top international auditing firms. In the Balkan region, the company employs over
1,000 people.

Responsibilities:

• Draft internal/external newsletters, issue statements, write annual reports, release economic indicators
and other financial news. Introduced standardised intranet service. Coordinated incentive events.

Achievements:

• Orchestrated and led PR campaign under intense media pressure leveraged on prominent corporations
during a spate of lay-offs prompted by the global financial crisis.

Heineken Jan 2008 – Dec 2008

PR Consultant, FMCG
Heineken is a world leader in alcoholic beverages. In Croatia, the company owns one of the leading
domestic beer brands, Karlovacko Pivo.

Responsibilities:

• Led PR at three Heineken music events. Led PR campaign for Heineken’s domestic brand Karlovacko
at the European Soccer Championship in Austria, 2008.
• Nominate a venue, obtain licenses, organize POS materials, negotiate concerts, celebrities, raise media
interest and drive sales through games and prizes.

Achievements:

• Contributed to successful events, visited by several thousand people with strong media outcome in
major television, radio, print and digital outlets.

New York Times/International Herald Tribune/LA Times/Reuters Jan 2008 –

Dec 2009
Reporter, Media
The abovementioned are the world’s leading newspapers (also online).

Responsibilities:

• Writing, research, briefings, scheduling interviews for regional correspondents Dan Bilefsky, Nicholas
Wood, Marie de Cristofaro, Zoran Radosavljevic and foreign desk chief in New York Alison Smale.

Achievements:

• Front page stories.

http://topics.nytimes.com/topics/news/international/countriesandterritories/croatia/index.html
Associated Press May 1995 – Dec 2008
Foreign Correspondent, Media
The world’s leading news agency.

Responsibilities:

• Researching, analysing, writing and editing breaking news and events.

• Networking. Field work and desk work
• Press conferences, interviews, summits, briefings, emergency sessions.
• Headlines, Alerts, Urgents, Mainbars, Briefs and Features.

Achievements:

• Covered 4 wars (Slovenia, Croatia, Bosnia, Serbia). More than 2,000 internationally published articles.
World leaders covered included Pope John Paul II (3 Xs), Bill Clinton, Jacques Chirac, Helmut Khol,
Vladimir Putin, Mihael Gorbachev, Yitzak Rabin, Prince Charles among other UN, EU and NATO
senior officials.
• World Cups in soccer (France, Japan, Germany), European Championships (Portugal, Austria), Davis
Cup Final (Slovakia), World Skiing Championships (Switzerland), Formula 0ne Racing, etc etc