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Ideas At Work!

Special E-Resource Publication

1000 Killer ‘Sales’ Phrases

“In business and sales and marketing, having the right


‘bait’ and the right equipment are important.
The ‘words’ and ‘phrases’ we use to describe our products
and services need to provide both.”

Bob ‘Idea Man’ Hooey, A/S, CKDE


Collector of Wisdom & Creative Catalyst
http://www.ideaman.net

RETAIL: $14.95 Compiled courtesy Bob ‘Idea Man’ Hooey


Ideas At Work! Special E-Resource Publication

1000 Killer ‘Sales’ Phrases

“In business and sales and marketing, having the right


‘bait’ and the right equipment are important.
The ‘words’ and ‘phrases’ we use to describe our products
and services need to provide both.”

Bob ‘Idea Man’ Hooey, A/S, CKDE


Collector of Wisdom & Creative Catalyst
http://www.ideaman.net

RETAIL: $14.95 Compiled courtesy Bob ‘Idea Man’ Hooey


1000 ‘Killer’ Phrases – that sell!

Selling and marketing are a lot like fishing in a way. You need to go where the fish
are, and you need to know what bait works with each type of fish. Timing is important
too… when they’re biting that is great! There are a few more parallels, but I think you
see my point. If you are simply taking a day off and letting your line drop in the water
while you daydream or relax, any old hook or bait will work.

If however, you are hungry… you’d be more inclined to research your fish and its
characteristics, preferences and places of interest. You might even be willing to have
more than one pole in play, using several different baits and hooks. Cause… you want
to eat! Works like that in business, if you want to survive and be profitable.

In my particular case, as an information entrepreneur, I have strategically created a


series of ways to connect with my potential clients.

In addition to my off-line marketing, I’ve launched out into the deeper waters. I have
developed a whole series of mini-sites, in addition to my primary
http://www.ideaman.net site to promote my various books, success tools (eg;
http://www.couragetolead.info or http://www.canadianideaman.com or
http://www.trainersplus.com) and additional professional services such as
http://www.executivespeechcoach.ca or http://www.insurancetraining.info.

For more information and a complete listings, visit: http://www.ideasatworkgroup.com

I’ve re-formated and re-launched my monthly Ideas@Work! – Strategies for Success


ezine to share business and career building ideas with my readers:

To Join: http://www.mymailout.com/MyMailout/Subscribe.aspx?m=1637

I’ve also launched a Web-blog to share ideas and thoughts as they come to me. Visit:
http://www.ideasatwork.blogspot.com, to view recent postings.

In each case, I have selected my bait and put my lines in the water. These tested
(#745) tactics are helping me save time (#685).

Investing time learning some new sales words and phrases might just jumpstart your
sales efforts. Learning and strategically applying the words that catch people’s attention
and compel them to investigate what you have to offer, and to actually buy or engage
your services, is time well spent.

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 2


Here are 1000 ‘killer’ sales and marketing phrases from some of North America’s most
intriguing and successful advertisements and sales campaigns over the past 50 years.

These phrases pulled in orders. Some of them are a bit shop worn… but creative
marketers can recycle and revisit concepts in creating new ones. Use some of your filler
time to learn a few more, and understand why they work. Figure out which ones fit the
best with what you have to offer, and learn how to use them appropriately. See your
sales soar. (#697)

See if you can incorporate some of these words into your next:

• Sales presentation
• Advertising campaign and materials
• Sales process by applying their wisdom in positioning yourself and your company
• Interaction with fellow workers, staff, management, and suppliers

Drop me a note and let me know how you apply them. If you have some new ones to
add to the list… that would be great. mailto:bob@businessSuccess.ca

Bob ‘Idea Man’ Hooey


http://www.ideaman.net
http://www.fullofhooey.com

Here are the 1000 ‘Killer’ sales and marketing phrases that have paid off (sold)
over the years. Act Today1 (#1)

1. Act Today 20. Absolute


2. At Your Request 21. All You Need
3. Added Value 22. Adjustable
4. Absolutely No Obligation 23. Amazing
5. Analysis 24. Adrenaline
6. Automotive Discounts 25. Alert
7. As Seen On TV 26. Affordable
8. Approved By Major Companies 27. Avoiding
9. A Must 28. A Cut Above
10. A Child Could Do It 29. Advanced
11. Astounded 30. Authentic
12. Anyone Can Do This 31. Accelerate
13. A Winning Offer 32. Attractive
14. At Your Own Pace 33. A Pleasant Experience
15. Approved 34. Act Now
16. At Your Fingertips 35. Amazing Literature
17. Automatic 36. Accommodate
18. Anytime 37. Analysis
19. Anywhere 38. Buy

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 3


39. Better Than 85. Contact You
40. Bargain Price 86. Courage
41. Bonus 87. Credit Cards Accepted
42. Bargain 88. Change Your Life
43. Big 89. Committed
44. Bonanza 90. Christmas Sales
45. Beautiful 91. Comprehensive Training
46. Better 92. Comprehensive Support
47. Be First To Qualify 93. Call Anytime
48. Breakthrough 94. Custom Design
49. Block Buster 95. 100% Commission
50. Bottom Line 96. Call Toll Free
51. Best 97. Common
52. Best-Selling 98. Certified
53. Beauty 99. Change
54. Beneficial 100. Challenge
55. Beyond Reason 101. Customize
56. Bonus Gift 102. Concept
57. Benefits 103. Competitive Edge
58. Beautifully Package 104. Challenging
59. Booming 105. Crucial
60. Brand Name 106. Compromise
61. Believe 107. Compatibility
62. Bill You Later 108. Cutting Price
63. Best Performing 109. Continued Support
64. Before and After 110. Cash Back
65. Bright 111. Convertible
66. Boost 112. Colourful
67. Buy One, Get One Free 113. Compact
68. Bottom Line 114. Cut-Cost
69. Convenient 115. Customer-Minuends
70. Confident 116. Control
71 Cost Shifting 117. Completely Confidential
72. Current 118. Complete- Set-up
73. Complete Detail 119. Compounded
74. Colourful 120. Competitive Edge
75. Confidential 121. Crucial
76. Colossal 122. Common Sense Approach
77. Complete 123. Clutter Free
78. Crammed 124. Comprehensive
79. Caring 125. Custom Packaging
80. Classic 126. Call Today
81. Call 127. Complete Facts
82. Completed 128. Computerized
83. Concerned 129. Dealer Price
84. Construct 130. Don't Delay

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 3


131. Deep Discount 176. Endeavour
132. Delivered To Your Door 177. Expensive
133. Discount 178. Exclusive
134. Discount Coupon 179. Ethical
135. Description 180. Eye-Catching
136. Durability 181. Enhanced
137. Deductible 182. Easy Ordering
138. Deserve 183. Excitement
139. Dominant 184. Exploit
140. Don't Miss The Boat 185. Endurance
141. Don't Miss Out 186. Effective
142. Double Your Money Back 187. Enterprising
Guarantee 188. Emerging Growth
143. Distinguished 189. Easily
144. Delivered 190. Endorse
145. Direct To You 191. Enormous
146. Direct 192. Exclusive
147. Danger 193. Expert Advice
148. Doesn't Have To Be 194. Expert
149. Desire 195. Everything Supplied
150. Difficult 196. Exciting Details
151. Donate 197. Extra
152. Destiny 198. Envision
153. Dynamic 199. Exercising
154. Delicate 200. Economical
155. Digital 201. Elastic
156. Difference 202. Error Proof
157. Detailed 203. Entire
158. Dare You 204. Ease of Use
159. Detailed Information 205. Envied
160. Discount Equal To Sales Tax 206. Easy Operation
161. Extremely Informative 207. Extra Income
162. Easy Payments 208. Enriched
163. Extraordinary 209. Efficient
164. Effortlessly 210. Easy To Install
165. Eliminate 211. Easy To Use
166. Enduring 212. Exploding
167. Easy Installation 213. Energy
168. Equipped 214. Express
169. Effect 215. Experts Say
170. Extension 216. Express Service
171. Except 217. Equal
172. Eligible 218. Exact
173. Except Our Offer (accept?) 219. Explained
174. Experience 220. Easy To Read Instructions
175. Exceed 221. Ease

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 4


222. Enjoyment 268. Free Membership
223. Exceptional 269. Free Coupon
224. Eager 270. Fixed Price
225. Effortless 271. Free Delivery
226. Excellent 272. Fixed Rate
227. Excellent Service 273. Fast-Set-up
228. Excellent Quality 274. Free Replacements
229. Experts Agree 275. Forever
230. Excellent Offer 276. Free Sample
231. Free Newsletter 277. Features Include
232. Free Ideas 278. Formula
233. Free Cassette 279. Fundamentals
234. Free Written Evaluation 280. Forecast
235. Freedom 281. Future
236. Fascinating 282. Fundamentals
237. Free Of Charge 283. Free From Pain
238. Fast Turn-Around 284. Focus
239. Fast Service 285. Flourishes
240. Freely 286. Fortune
241. Fast Results 287. Famous
242. Flexibility 288. Free Booklet
243. Full 289. Free Approvals
244. Free/No Obligation 290. First- Class
245. Free Quote 291. First Place
246. Fun 292 You, The Customer Comes First
247. Full Range of 293. Free
248. Full- Featured 294. Fresh
249. Free Demonstration 295. Fast
250. Fully 296. Flattering
251. Free Estimates 297. Faithfulness
252. Free Details 298. Fortunate
253. Free With Purchase 299. Funny
254. For A One-Time Fee of $___ 300. Flash
255. Full Effect 301. Find The Answer To
256. Flat Rate 302. Guaranteed Delivery
257. First Month Free 303. Giant
258. Fact 304. Guaranteed Overnight Delivery
259. Fantasy 305. Guaranteed Return
260. Factory Direct -To-You 306. Good Reasons
261. Faster Service 307. Get Results Fast
262. Free Consultation 308. Get Results-Order Now
263. Free Brochure 309. Gifted
264. Free Issue 310. Guaranteed Lowest Price
265. Fascination 311. Gorgeous
266. Free Trial Offer 312. Grace
267. Free Advice 313. Generic

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 5


314. Good-Taste 360. How To ________
315. Get Something Extra 361. Hassle Free
316. Growth 362. Huge Difference
317. Gaining On ____________ 363. Handy
318. Greatest 364. High Impact
319. Ground-Floor Opportunity 365. High-Tech
320. Ground-Floor Offer 366. Highest Commission Offered
321. Give 367. High Priority
322. Gratification 368. If You Decide
323. Garage Sale 369. Inflation-Beating
324. Get Ahead 370. Insatiable
325. Good 371. Innovation
326. Genuinely 372. In-Store Repairs
327. Gift 373. It Will Boggle Your Mind
328. Makes A Great Gift 374. Introducing
329. Gigantic 375. In-Demand
330. Guarantee 376. It Sells Its Self
331. Genuine 377. It’s That Easy
332. Huge 378. Introductory Offer
333. Happy 379. Instant
334. Hard 380. Increase Your Earning Power
335. Heavy 381. Interest Free
336. Huge Demand 382. Innovation
337. Hefty 383. Improve
338. Highest Rated 384. Improved Version
339. Highly Rated 385. In Minutes
340. High Growth 386. In Seconds
341. Hottest 387. Invest
342. Healthy 388. Inexpensive
343. High 389. Incentives
344. Helping People Like You 390. Increasingly
345. Historic 391. Improve Your Life
346. Hurry Offer Ends Soon 392. In-Depth
347. Hope 393. Introductory Rates
348. Hungry 394. Imported
349. Help 395. Important
350. Hearty 396. Imaginative
351. Heighten 397. It’s a Must
352. Handsome 398. In Need
353. Hot Property 399. Inspiration
354. Healing 400. Independent
355. Have Fun 401. Incredible Benefits
356. High Class 402. Idea
357. Holiday Sale 403. Insightful
358. Holiday Price 404. Imprinted
359. High Speed 405. Intriguing

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 6


406. Illustrated 451. Leadership
407. Ironclad Guarantee 452. Latest Technology
408. In a Flash 453. Lifetime Warranty
409. Inspire 454. Lasting Impression
410. Inspiration 455. Loved
411. It’s a Breeze 456. Luxury
412. Interactive 457. Lifeblood
413. Introductory Offer 458. Last Minute
414. Immediate Respond 459. Lowest Prices Ever
415. Immediately 460. Live Your Dream
416. Improved 461. Low Price
417. Informative 462. Less Hassle
418. Instructive 463. Low Interest
419. Interesting 464. Larger Than Life
420. Inform 465. Light-Weight
421. Intelligent 466. Life Time Guarantee
422. Is Provided With 467. Loyalty
423. Insane Prices 468. Luxury
424. Imagination 469. Legal
425. Investigation 470. Leading
426. Investment 471. Liability
427. Jesting 472. Light Weight
428. Justice 473. Largest Selection
429. Just In Time 474. Like No Other
430. Judgment 475. Learn About
431. Killing Prices 476. Lavishly
432. Knowledge 477. Liberal
433. Largest 478. Lifetime
434. Latest 479. Limited
435. Launching 480. Lowest
436. Lively 481. Motivation
437. Liberated 482. Modern
438. Late-Breaking 483. Modified
439. Longevity 484. Master
440. Largest Selling 485. Magnetizing
441. Leading Name 486. Mammoth
442. Lower Price 487. Maximum
443. Limited Time Offer May Be 488. Minimal Investment
Withdrawn 489. Massive
444. Live 490. Mega
445. Long Term 491. Money-Saving
446. Low 492. Mainstream
447. Low Risk Solution 493. Masterpiece
448. Lease Negotiation 494. Magic
449. Lifetime Income 495. Miracle
450. Lease To Buy 496. Millions

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 7


497. Mail Today 543. Original
498. Multi-Functional 544. Out-Of-Sight
499. Multiple Revenue Streams 545. Of The Year
500. Mammoth 546. Optional
501. Mail To 547. Others Cost Twice As Much
502. Money Making Facts 548. Order Today
503. Monumental 549. Once In A Lifetime Opportunity
504. Measure Up 550. Opportunities
505. Mania 551. Obsession
506. Novel 552. Overwhelming
507. Next Frontier 553. Option to Purchase
508. No Experience Needed 554. Option to Choose
509. No Postage Necessary 555. Organized
510. New Vision 556. Outstanding
511. No-Hassles Refund 557. Obligation
512. New 558. Order Now
513. No Salesperson Will Visit 559. Only $ _______
514. Next Day Air Available 560. Order Direct
515. No Questions Asked 561. Original
516. Natural 562. Odd
517. No Payment For (__?) Months 563. Overrated
518. Neat 564. Over Coming
519. No Obligation 565. Outstanding Benefits
520. Necessary 566. Proven
521. No Money Required 567. Precious
522. Now Is The Time 568. Profit
523. No One Will Call 569. Phenomenal
524. No Application Fee 570. Proven Track Record
525. National Brand 571. Priority
526. Not Available In Stores 572. Pride
527. No Experience Necessary 573. Pioneers
528. No Restriction 574. Performance
529. No Obligation 575. Popularity
530. No Hassle 576. Potential
531. Nostalgic 577. Price Comparison
532. Noted 578. Profit Generating
533. No Risk 579. Prime-Quality
534. New and Improved 580. Portable
535. No Things Better 581. Perfect
536. New Niche 582. Productivity
537. No Payment For One Year 583. Pay Only
538. No Interest For One Year 584. Powerful
539. No Money Down 585. Practical
540. Now Available 586. Professional
541. Nation Wide 587. Profitable
542. No Minimum Order 588. Principle

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 8


589. Privileged 634. Return It and Owe Nothing
590. Premier 635. Realize Your Dream
591. Prosper 636. Rank At The Top
592. Phone Today 637. Respected Name
593. Profusely 638. Reduced Rates
594. Personalized 639. Rare
595. Promptness 640 Refundable
596. Perspective 641. Receive Free
597. Patented 642. Revised
598. Personal Fortune 643. Revisited
599. Poised 644. Reviewing
600. Permanent 645. Rich
601. Provocative 646. Requested
602. Promotional 647. Right Now.
603. Prices Below Competitors 648. Royalties
604. Private Invitation 649. Rocketed
605. Promising 650. Reality
606. Preppie 651. Returnable
607. Pre-Paid 652. Risk Free Trial
608. Plus Get 653. Recyclable
609. Protection 654. Receive Coupon With Payment
610. Purchasing Power 655. Rush Delivery
611. Portable 656. Relief
612. Preserve 657. Roaring
613. Prevent 658. Real
614. Purchase That Lives Up To It’s 659. Special
Promises 660. Secret
615. Quality 661. Successful
616. Quickly 662. Super
617. Qualified 663. Surprise
618. Quality- Minded 664. Superior
619. Quick Tips 665. Sensational
620. Quantity Pricing 666. Security
621. Quieter 667. Selected
622. Risk Nothing 668. Simplified
623. Revolutionary 669. Scarce
624. Reveal 670. Sizable
625. Reliable 671. Startling
626. Reduced 672. Strange
627. Remarkable 673. Strong
628. Read All About It 674. Sturdy
629. Rewards 675. Send Your Name
630. Reap The Benefits 676. Skilled
631. Rates As Low As _______ 677. Specialized
632. Ready To Use 678. Stardom
633. Rapid Change 679. Surging

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 9


680. Savvy 726. Sincerely
681. Slashing Prices 727. Surprise Bonus
682. Safe 728. Super Sale
683. Smart 729. Save Hundreds
684. Save Money 730. Save Thousands
685. Save Time 731. Significant
686. See Before You Buy 732. Softer
687. Send No Money Now 733. Succeed
688. Send For Free Details 734. Swiftest
689. Sale 735. Support
690. Stable 736. Showcased
691. Save 737. Short Term Lease
692. Start With Nothing 738. Simply Powerful
693. Speed Delivery 739. Stimulating
694. Sufficient 740. Stop Wasting Time
695. Solve 741. Specializing In
696. Spotlight 742. Sky-Rocketed
697. Soar 743. Standard
698. Sure-Fire 744. Terrific
699. Sure To Fit Your Budget 745. Tested
700. Speedy 746. Tremendous
701. Stay Competitive 747. Traditional
702. Suitable 748. Trouble Free
703. Setting High Standards 749. Test Drive
704. Special Discounts 750. Tech
705. Superb 751. Tests Prove
706. Substantial Savings 752. Time Saving
707. State Of The Art 753. Top Name
708. Small Investment 754. Timely
709. Secured Opportunity 755. Take Care of
710 Same As Cash 756. Time Tested
711. See the Savings 757. Tough
712. Stand Out From the Crowd 758. Tax Deductible
713. Sizzling 759. Total
714. Simple Step 760. Times Running Out
715. Simple to Use 761. Tried and True
716. Superior Living 762. Tax Benefits
717. Set Your Own Hours 763. Thousands
718. Shape Your Tomorrow 764. Top Level
719. Start-Up 765. Technology
720. Step-By-Step 766. Technical
721. Sharply 767. Time Limited Info
722. Same Day Delivery 768. Toll Free
723. Satisfaction Guarantee 769. Truth
724. Safe For The Environment 770. Trusting
725. Special Bonus 771. Top

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 10


772. Tested and Approved 818. Wonderful
773. Take Action Now 819. We Really Care
774. Taking Over 820. Wide Variety
775. Travel Discounts 821. Wide Range Of
776. To Assist You 822. While Supplies Last
777. There’s Nothing Like It 823. Works in Minutes
778. Utilize 824. Without Lifting A Finger
779. Unlimited 825. World's Greatest
780. Understanding 826. You Select
781. Unbelievable 827. Young
782. Untold Behind the Scenes 828. Year Round
783. Unbeatable 829. You Qualify
784. Unique System 830. You Owe It To Yourself
785. United 831. You Can To
786. Unique Offer 832. Rent To Own
787. Useful 833. Your Choice of _____
788. Unusual 834. Youthful
789. Unconditional 835. (__?) Years Experience
790. Under Priced 836. 100% Money Back Guarantee
791. Unlock 837. 100% Satisfaction
792. Ultimate 838. Admired
793. Up-Scale 839. Accurately
794. Unsurpassed 840. Acknowledgement
795. Unparalleled 841. Automated
796. Ultra 842. Autograph
797. Use Your Credit Card 843. Appealing
798. Unlimited Warranty 844. Awesome
799. Untapped Market 845. Appropriate
800. Unique Packaging 846. All New
801. Uplifting 847. 2 Simple Steps
802. Valuable 848. Allure
803. Value 849. Available
804. Vibrant 850. Blown Away
805. Value For the Dollar 851. Before They’re Gone
806. Versatility 852. Below Wholesale Prices
807. Very Hot 853. Below Retail Prices
808. Win 854. Below Dealer Price
809. Wealthy 855. Brilliant
810. Wealth 856. Big Demand
811. Willpower 857. Best Quality
812. Word-Of-Mouth 858. Brand New
813. Worldwide 859. Big Bonus
814. Wisdom 860. Buy Direct And Save
815. Whole Sale Price 861. Balanced Price
816. We Pay Shipping and Handling 862. Best Selling
817. We Need Your Help 863. Cancel Anytime

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 11


864. Caution 910. Double Income
865. Commercial 911. Don't Be Left Behind
866. Clearance 912. Gift with Purchase
867. Congratulations 913. Get the Facts
868. Collectable 914. Good Judgement
869. 24-Hour Service 915. Guaranteed To Work
870. Cash Rebate 916. Hundreds Sold
871. Collectors Item 917. Honour
872. Crammed 918. Highly Recommended
873. Consumer Help 919. Hard Hitting
874. Clear 920. High Light
875. Debt Free 921. High Volume
876. Discover 922. Charity
877. Estimated 923. Incentive for Buying
878. Enjoy 924. Secrets Revealed
879. Accellerated 925. Offer Ends (___?)
880. Elegant 926. Prices Cut In Half
881. Extensive 927. 3 Easy Payments
882. Enhancing 928. Vital Purchase
883. Emerging 929. Upgraded
884. Enormous Potential 930. Pay Nothing For
885. Experts Agree (___ ?) Months
886. Full Size 930. Order While Supplies Last
887. Financial 931. World Premier
888. Fraction of the Cost 932. Send Today
889. Full Spectrum 933. Riveting
890. Fresh Start 934. New and Used
891. Fraction of the Price 935. Try Before You Buy
892. Fabulous 936. Leasing is Available
893. Full Colour 937. Legendary
894. Fully Explained 938. Rod Hot
895. Free-No Obligation 939. Your Choice
896. Finest Quality 940. Precision
897. Favourable 941. Sharp
898. Full or Part Time 942. Universal
899. Financing Available 943. Ownership
900. Cost Effective 944. Natural Growth
901. Golden 945. Participation Is Limited
902. Good-Tasting 946. Offer Limited to First
903. Global (___ ?) Callers
904. Astonishment 947. Overnight Delivery
905. Enchanted 948. Results Overnight
906. Grateful 949. Open 24 Hours A Day
907. Get Something Extra 950. Open 7 Days A Week
908. Get Results Overnight 951. We Pay Postage And Handling
909. Essential 952. Take Advantage of

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 12


953. Priceless 978. All Purpose
954. Thousands Sold 979. Not in Stores
955. Millions Sold 980. Both Are Free
956. Hundreds Sold 981. No Out Of Pocket Cash
957. Low Factory Prices 982. It Makes Sense Buy Now
958. No-Nonsense 983. Auto Delivery
959. Nothing Else To Buy 984. One Time Set-up Fee
960. Official 985. Potent
961. Two Free Bonuses 986. Incredibly Easy To Use
962. Legitimate 987. Call Toll Free-Anytime
963. Intangible 988. Updated
964. Unbelievable Bargains 989. Breathtaking
965. Variety 990. No Doubt
966. Preview 991. It’s Confidential
967. Perpetual 992. We Will Not Sell Your
968. Price Includes Shipping Name (E-Mail Address)
969. Support 993. Warning
970. Useful 994. Triple Your Money Back
971. Lasting Guarantee
972. No Hype 995. Major
973. National 996. No Experience Needed
974. Same day Service 997. No Problem
975. Tip Of The Iceberg 998. High- Rolling
976. Vision 999. Rave Reviews
977. Thinner 1000. Top Secret

Notes:

Bob ‘Idea Man’ Hooey http://www.LifeDesignSystems.com 13


Bob “Idea Man” Hooey is a charismatic, confident
leader, trainer, facilitator, Emcee, author and speaker on
creativity, business innovation and enhancing team
performance. Using personal stories drawn from rich
experience, he challenges his audiences to engage his
Ideas At Work! - to act on what they hear, with clear,
innovative, building-blocks and field-proven success
techniques to increase their effectiveness. Bob
challenges them to hone specific ‘success skills’ critical
to their personal and professional advancement.

Bob outlines real-life, results-based, innovative ideas


personally drawn from 29 plus years of rich leadership
experience in retail, sales, construction, small business,
entrepreneurship, manufacturing, association, consult-
ing, community service, and commercial management.

Bob’s conversational, often humorous, professional, and


sometimes-provocative style continues to inspire and
challenge his audiences across North America.
Bob ‘Idea Man’ Hooey, A/S, CKDE

"...he is always on! Bob has the ability to grab his audience’s attention and keep it!
... if Bob is involved - your program or seminar is guaranteed to succeed!"
Maurice Lavigne, London Drugs Coordinator for Training and Development

Bob’s innovative, challenging, and practical Ideas At Work! have been successfully applied by thousands of
leaders and professionals in seven countries spanning three continents, to date.

Bob is a frequent contributor to North American consumer, trade and on-line publications on leadership,
employee motivation and training, creativity and innovative problem solving, priority and time management,
and customer service. He is the author of nine books, four Success Systems, a mini-book series, an E-book
Series and a variety of special reports to reinforce his various programs including: “Why Didn’t I THINK of
that?”, "I’m Already Running As Fast As I Can!", “Creating Time to Sell, Lead or Manage and “Speaking for
Success!” Visit: www.LifeDesignSystems.com for more information or purchase.

Award winning kitchen designer (retired), Bob Hooey, CKD-Emeritus is one of 75 Canadian kitchen
designers who have earned this prestigious Certification by the National Kitchen and Bath Association.

In December 2000, Bob was given a CAPS National Presidential Award “for his energetic contribution to
the advancement of CAPS and his living example of the power of one;” and elected to the CAPS
National Board. Bob is co-founder and past president of the BC Chapter - Canadian Association of
Professional Speakers (CAPS), a professional member of CAPS-Edmonton, and honorary founding member
of CAPS-Sask. Bob is also a national member of the Canadian Society of Training and Development.

In 1998, Toastmasters International recognized Bob “for his professionalism and outstanding
achievements in public speaking.” That summer in Palm Desert, California, Bob became the 48th person in
their 75-year history to be awarded this prestigious professional level honor as an Accredited Speaker.

He has been honored by the United Nations Association of BC (1993) and received the CANADA 125 award
(1992) for his ongoing contributions to the community.

In 1988, Bob joined 3 other men to sail a 65-foot gaff rigged schooner from Honolulu, Hawaii to Kobe,
Japan, barely surviving a ‘baby’ typhoon enroute.

Ideas to enhance your business or career! -- Strategies to Success!


Keynote messages that will…
• Engage your mind
• Challenge the will
• Nourish your spirit
• Touch your heart
• Enrich your career and business
"I still get comments from people about your presentation. Only a few speakers have
left an impression that lasts that long. You hit a spot with the tourism people."
Janet Bell, Yukon Economic Forums
Bob ‘Idea Man’ Hooey

Bob ‘Idea Man’ Hooey has Bob’s Creative and Challenging Keynotes
earned international acclaim as a
leader, author and speaker on • Rising above the storm! How to take personal leadership when life flips
strategic planning, career and you upside down or throws you into change
business innovation and enhanced
team performance and creativity. • The Power of ONE! Yes, one person can make a difference! YOU!
Using personal stories mined
from rich experience, Bob
• Big Dreams – Small Steps! You can achieve and live your dream!
challenges his readers and
audiences to engage his Ideas At • Life Design – Get what you want, creatively!
Work! — to act on what they hear
with clear, easily understood • Prepare yourself to WIN! Apply the success skills of the world’s top
building blocks and life-proven leaders in taking your career, your team and company to the next level
success techniques.
• Create the Future! Leverage to win with innovation and vision
He challenges them to leverage
their personal effectiveness, and • Building Bridges—Not Walls! The importance of building productive
to hone specific skills ‘critical’ to relationships in business and life
succeed professionally.
Thank you Bob, it is always a pleasure to see a true professional at work.
Bob is a frequent contributor to
North American consumer, on-
You have made the name "Speaker" stand out as a truism - someone who
line, and trade publications. His encourages people to examine their lives and make adjustments. The per-
Ideas At Work! have been sonal stories you shared with your audience made such a great impression
successfully applied by thousands on everyone. The comments indicated you hit people right where it is im-
of professionals across the world. portant - in their hearts. Each of those in your audience took away a new
Visit us at: www.bobhooey.com feeling of personal success and encouragement."
Sherry Knight, Dimension Eleven Human Resources and Communications
“Leadership is the founda-
tion of your 21st Century "We greatly appreciate the energy and effort you put into researching and
Business Success. The wise adapting your keynote to make it more meaningful to our member coun-
leader unleashes the power cils. Early feedback from our delegates indicates that this year's convention
of those whom they would was one of our most successful events yet and we thank you for your contri-
lead!” Bob ‘Idea Man’ Hooey bution to this success." Larry Goodhope, Executive Director, AAMDC

Protect your conference investment — leverage your training investment. Call now to explore
how to engage Bob ‘Idea Man’ Hooey and his Ideas At Work! for your next corporate retreat,
conference, sales training or association meeting. 1- 888 - 848 - 8407 (Toll Free North America)
Bob draws from a wealth of experience and innovation to create programs designed to enhance your career
or organizational performance. Visit: www.ideaman.net for details on these programs

As with his keynotes, each of these programs can be tailored to fit your time requirements and desired results.
General session, breakout, 1/2-day concurrent, or full day sessions can be designed and delivered. Titles can be
changed to reinforce the theme of your event. Ask about Bob’s other customized keynotes, programs, executive
coaching, facilitation, and MC services to help make your next training session or convention a solid success.

Bob ‘Idea Man’ Hooey — Innovative Program Ideas 2005

The Courage to Lead! (Change) - Get the best out of your team!
Whether our ‘field’ is industry, hospitality, sales or marketing, association management or agriculture, we
need to stop, change pace, and refocus our energies on a regular basis. We need to deal with the changes
and challenges that rise up, such a business reversal, a drought, unexpected storm or the after-effects of
9-11. Bob visited ground zero shortly after that disaster. Bob also sailed into a typhoon off the coast of Japan,
and battled unforgiving seas for his life to attain a safe harbor in Kobe. This high impact, idea-filled
presentation reminds us that, for the professional, for the leader, our learning never ends! Being on the
leading edge in any field or endeavor requires continuous and directed growth. This focused session will
rekindle your fires of ambition and achievement and provide the ideas and fuel needed to achieve them.
Outline specific techniques, ideas, and innovative tools to equip and prepare yourself to inspire and to lead
your organization to thrive and change to successfully meet the challenges of the 21st century. Enhanced
performance is built on a commitment to personal leadership.

I'm Already Running As Fast As I Can! - Get what you want and still have a life
Today's executives, entrepreneurs and business owners, employees, and families are over-committed and
over-whelmed. Increase your personal and professional productivity and balance your time more effectively.
Explore practical ideas and innovative, use-immediately techniques that free up time for the important people
and activities in your life. Recognize and minimize your time wasters. Recapture your idle time for more
productive use. Schedule your priorities to regain your balance. This session will energize, educate and
empower your team to invest the time needed to succeed!

Why Didn't I 'THINK' Of That? – Applied creativity, strategic planning & innovative problem
solving secrets
Your ability to remain competitive draws from your ability to solve your client’s problems. Apply specific ideas,
creative tips, techniques and innovative problem-solving models for business and personal success. Begin
tapping into your creative genius. Discover new styles of applied idea generation. Explore new management
and creativity tools and innovative ideas for your business or organization. View problems as opportunities to
grow and change the way you live or do business. Set and apply 'workable' ideas and strategies for success
for your career or organization. Observation combined with application provide an innovative foundation for
growth in any field. Become the creative catalyst needed for change in your career and organization’s
success. Inventing the future – Ideas At Work!

Secrets of EFFECTIVE Customer Service - Millennium management tips for ongoing success
Business success and survival in the 21st century will depend on your ability to define, anticipate and exceed
changing customer needs. A novel idea! Your ability to recruit, service and retain your customers may
determine your eventual success. Transform customer complaints into new business and long-term growth
opportunities. Convert customers into loyal fans, evangelists, champions, and repeat buyers! Explore exciting
new ideas to build customer loyalty and provide for continued and productive growth. Apply field-proven,
innovative ideas on customer service, product development, staff training and effective promotion.
More of Bob’s Innovative Programs for 2005
Unleash Your ‘Business’ Potential - How to Out-think, Out-perform and Out-market your
competition!
If you want your team to be energized and challenged with new ideas and success techniques, this is the
program that will help re-awaken their desires and goals. Learn and apply the three C's of success - every-
day! Recruit the Champions, Coaches and Cheerleaders needed for your personal and professional success.
Leverage the secret of ‘intelligent’ networking in building strategic alliances. Use new ‘Cross Promotion’
techniques to facilitate marketing. Create promotional tools and systems to enhance your success in the
marketplace. Harness the brainpower of your own Success Team...and more! This is a session that will help
‘profitably’ explode your business or career

Creating ‘TIME’ to Sell, Lead or Manage – Successfully create more face-to-face time for the
sales and marketing process for profitable, long-term relationships.
The ‘average’ North American salesperson still puts in a 53-hour week, and yet ‘averages’ less than 8 hours
of direct selling time. The ‘average’ North American leader or executive has in excess of 40 hours of
‘unfinished’ work on their agenda at any one time. How much would a 25-50% increase in potential sales
bring to your bottom line? Would it pay to invest time learning how to increase your productivity? How to
invest time building customer loyalty and productive partnerships? How would you or your sales force invest
an additional 1-2 hours per day? This interactive, innovative, hands-on, idea-rich program, challenges you to
systemize your activities, prioritize your activities, and streamline your processes to free-up ‘productive’ time
for the sales and marketing process. If you are looking for ways to build long-term relationships and a more
productive sales career or business, invest your time here.
Focus on results-oriented ideas, which will allow you to redefine, set, and accomplish your priorities, increase
your productivity, and dramatically increase your sales results and build repeat business. It’s about working
less, not ‘just’ smarter! Making more money in less time – with a better system to enhance and sustain your
performance over the long haul!

Speaking for Success! - A primer for effective interpersonal communications and powerful
presentation skills
Your ability to succeed in life or business is built on your ability to ‘effectively’ communicate your ideas orally
or in writing. Studies have documented your ability to climb the corporate ladder is directly dependent on
these skills. This pro-active program, lead by an award-winning, internationally acclaimed speaker, will give
you solid skills and understanding of what it takes to be an effective communicator. Enhance your abilities by
applying proven ideas and success tools. Uncover innovative ideas and secrets from North America's finest
communicators and speaking professionals. Overcome your fear of speaking and tap into your real power to
connect with an audience. Explore how to dramatically increase your chances of being promoted, and how to
enhance your career. Discover how to accurately organize and powerfully convey your thoughts. Apply your
communication skills as a leadership, sales and negotiation success tool.

In house training series available from www.TrainersPlus.com


In addition to the above programs, Bob offers Sales Communications and presentation skills training:
and Leadership training and coaching. He offers other • Learn to Listen
training programs as in-house or on-going training on • Think Before You Ink!
a local or contract basis. Bob also offers courses • Speaking for Success! - the series
Accredited by the Alberta Insurance Council. • A Quest for Balance on the platform

• Leadership 101 Public Relations Training:


• Wining in the Boardroom - Maximized Meetings • Media Management—What to do if a reporter calls
• Creating the future! - Innovation and Vision • The Personal Power of Public Relations
• Get to YES! - Sales and Negotiation Basics Visit: www.trainersplus.com for course information
“As soon as you move up one step from the bottom, your effectiveness depends
on your ability to reach others through the spoken or written word.”
Peter Drucker, Author of the ‘Effective Executive’

Why would you want to hire an award winning,


professional speaker as your coach?
Nervous about a big presentation coming up? Feeling a little performance pressure? Ever wonder how
the top executives design and deliver their presentations with passion and professionalism? Many leaders
of Canada’s 50 Best Managed Companies engage personal speech coaches and creative consultants who
work with them to carefully craft, customize and create powerful presentations to captivate their audiences.
Bob is one of those coaches!

In addition to his experience, passion and patience as a coach, you get three commitments when you
engage Bob ‘Idea Man’ Hooey to act as your personal speech coach:

• Privacy
• Performance
• Professionalism

Ask yourself?

Do you have an important presentation scheduled?


Do you have an award to accept? To present?
Do you have an video conference to conduct?
Do you have a rally the troops speech to give?
Do you have a new sales pitch to design and deliver?
Do you have an important interview coming up?
Do you need a hand co-coordinating the logistics?
Do you need some help scripting a video, hosting a video
conference or Power Point program?

Then you need to call Bob ‘Idea Man’ Hooey and engage his professional services today! Bob’s schedule
allows him to only take a select number of coaching clients each year, so call now!

Bob ‘Idea Man’ Hooey, Accredited Speaker, is an award-winning Toastmaster (48th in the world to earn
their coveted professional level Accredited Speaker designation) who has been inspiring audiences across
North America for over 10 years. He is a founding Professional member of the Canadian Association of
Professional Speakers and co-founder and past President of the CAPS – BC Chapter.

Bob has earned the respect of his peers across North America. His Ideas At Work! have been
successfully applied by thousands of executives, management, sales and leadership professionals around
the world. Author of 9 books, including two on enhanced speaking skills, 4 success systems and a
mini book series, Bob is a frequent contributor to North American consumer, on-line, corporate, association
and trade publications.

Call: 1-888-848-8407 (Client Toll Free North America) to explore engaging Bob as your personal
presentation coach and creative consultant for your next event. E-mail your questions or schedule
requests to bob@ideaman.net Visit one of our websites for more information: www.ideaman.net;
or www.ExecutiveSpeechCoach.ca
Publications by Bob ‘Idea Man’ Hooey
Available from Life Design Systems
www.LifeDesignSystems.com

Business & Career Building Publications

• I’m Already Running As Fast As I Can! $24.95


Get what you want and still have a life!
• Secrets of EFFECTIVE Customer Service $24.95
Millennium Management Tips
• Why Didn’t I THINK of That? $24.95
Creativity, strategic planning & problem-solving secrets
• Speaking for Success! $24.95
A primer for interpersonal communications
and powerful presentation skills
• A Quest for Balance $16.95
One speaker’s recipe for success on the platform
• Creating TIME to Sell, Lead or Manage $29.95
Bob ‘Idea Man’ Hooey
Creating more face-to-face time for the sales
and marketing process
Bob ‘Idea Man’ Hooey has earned
• Thinking Beyond the FIRST Sale (Fall 2004) $29.95 international acclaim as a leader, author
Creating repeat business for sales professionals and speaker on strategic planning,
• Coaching for Optimal Results $32.95 business innovation and enhanced team
Bringing out the best in your people! performance and creativity.

• Success Skills for leaders, entrepreneurs $32.95 Using personal stories mined from rich
and those who support them experience, Bob challenges his readers
and audiences to engage his Ideas At
Mini-book Series Work! — to act on what they hear with
clear, easily understood building blocks
and life-proven success techniques.
• The Courage to Lead! $9.95
• Creativity Counts! $9.95 He challenges them to leverage their
• Unleash Your Business Potential $9.95 personal effectiveness, and to hone
• My ‘Next’ Million Dollar Idea Book $9.95 specific skills ‘critical’ to succeed
• Learn to Listen $9.95 professionally.
• Thanks Mom! $9.95
• Dad, You’re Still My Hero! $9.95 Bob is a frequent contributor to North
American consumer, on-line, and trade
publications. His Ideas At Work! have
Value-added e-books and recordings been successfully applied by thousands
of professionals across the world.
• Create the Future! - new E-book for 2005 $14.95
• Think Before You Ink! - new E-book for 2005 $14.95 Publications available from
• CONFLICT— Dealing effectively with conflict—E-book $14.95 Life Design Systems
• Media Management - What to say if a reporter calls $14.95
• For Immediate Release - The Personal Power of PR $14.95 Visit our website:
• Get to YES! The subtle art of persuasion in negotiation $14.95
www.LifeDesignSystems.com
• Spice Up Your Speech — Volume’s 1 & 2 (set) $19.95
• Winning in the Boardroom - Maximized Meetings $14.95
• I’m Running As Fast As I Can! - Audio CD $19.95 Call for information:
• Customer Service — Audio CD $19.95 1- (780) 736-0009
Order Form: Publications from Life Design Systems
Business & Career Building Publications Item Cost Number Total
I’m Already Running As Fast As I Can! Get what you want and still have a life $24.95
Secrets of EFFECTIVE Customer Service –Millennium Management Tips $24.95
Why Didn’t I THINK of That? Creativity, strategic planning and problem solving $24.95
Speaking for Success! Interpersonal communications and powerful presentations $24.95
A Quest for Balance—One speaker’s recipe for success on the platform $16.95
Creating Time To Sell, Lead or Manage— Sales and marketing process $29.95
Thinking Beyond the FIRST Sale—Creating repeat business for sales professionals $29.95
Coaching for Optimal Results— Bringing out the best in your team $32.95
Success Skills for leaders, entrepreneurs and those who support them $32.95
Complete Set of all 9 of the above publications (Retail: $251.55) $185.00
Mini—Book Series Item Cost Number Total
The Courage to Lead! Bringing out the best in people! $9.95
Creativity Counts! Dramatically improve your chances of success $9.95
Unleash Your Business Potential— out-perform, think and market your competition $9.95
My ‘Next’ Million Dollar Idea Book—Capitalize on your ideas $9.95
Learn to Listen—The forgotten skill of communication $9.95
Thanks Mom! - A gratitude journal for the special women in our lives $9.95
Dad, You’re Still My Hero! A gratitude journal for the men who make a difference $9.95
Complete Set of all 7 of Bob’s Mini-books (Retail $69.65) $50.00
Value-added e-books and recordings Item Cost Number Total
Create the Future! - Vision and Innovation—new E-book for 2005 $14.95
Think Before You INK! - Writing for results—new E-book for 2005 $14.95
CONFLICT—Dealing effectively with conflict - new E-book for 2005 $14.95
Media Management—What to do if a reporter calls $14.95
For Immediate Release—The Personal Power of Public Relations $14.95
Get to YES! The subtle art of persuasion in negotiation $14.95
Spice up your speech—Volume’s 1 & 2 (set) $19.95
Winning in the Boardroom—Maximized meetings that get results $14.95
I’m Running As Fast As I Can! - Audio CD $19.95
Customer Service—An international perspective—Audio CD $19.95
Sub-Total
GST # 89945056 7%
Shipping and Handling: $3.50 for 1st item. Add $1 for each additional item
Grand Total
Send check or money order Ideas At Work!
Payable to: Ideas At Work! #10, Creativity Corner
Allow 2-3 Weeks for delivery Egremont, AB T0A 0Z0
All items sent Canada Post (780) 736-0009

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