Beruflich Dokumente
Kultur Dokumente
OO
FIFTH EDITION
E-BUSINESS &
E-COMMERCE
MANAGEMENT
STRATEGY, IMPLEMENTATION
Financial Times
AND PRACTICE Prentice Hall
is an imprint of
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ISBN: 978-0-273-75201-1
109876543
14 13
Preface xiii
Guided tour xxiv
About the author xxvi
Author’s acknowledgements xxvii
Publisher’s acknowledgements xxvii
Introduction
Glossary 705
Index 722
Contents
6 Supply chain management 307 Barriers and risks of e-procurement adoption 366
Learning outcomes / Management issues 307 Implementing e-procurement 367
Links to other chapters 307 Integrating company systems with supplier
Introduction 308 systems 368
Problems of supply chain management 311 Focus on B2B marketplaces 371
What is supply chain management? 312 Case study 7.2 Covisint - a typical history of a
Using technology to support supply chain B2B marketplace? 373
management - an example 314 Types of marketplace 376
A simple model of a supply chain 317 The future of e-procurement 377
Case study 6.1 Shell Chemicals redefines its Summary 378
customers' supply chains 318 Exercises 378
What is logistics? 322 References 379
Push and pull supply chain models 324 Further reading 381
Focus on The value chain 325 Web links 381
Restructuring the internal value chain 327
The value stream 327 8 E-marketing 382
Value chain analysis 328 Learning outcomes / Management issues 382
Value networks 329 Links to other chapters 382
Towards the virtual organization 331 Introduction 383
Options for restructuring the supply chain 332 Chapter structure 384
Using e-business to restructure the supply chain 334.
Real-world e-business: Guess 385
Technology options and standards for supply What is e-marketing? 386
chain management 335 Marketing defined 386
Adoption rates of e-business applications 335
E-marketing defined 388
Case study 6.2 Argos uses e-supply chain
E-marketing planning 388
management to improve customer convenience 339
Is a separate e-marketing plan required? 389
IS-supported downstream supply chain
Situation analysis 391
management 340
Demand analysis 392
Outbound logistics management 341
Competitor analysis 396
IS infrastructure for supply chain management 341
Intermediary analysis 398
Supply chain management implementation 342
Internal marketing audit 398
Data standardization and exchange 342
Objective setting 399
The supply chain management strategy process 343
Case study 8.1 The e-volution of easyJet’s
Goal-setting and performance management for
online revenue contribution 402
e-SCM 345
Managing partnerships 346 Strategy 404
Managing global distribution 347 Market and product positioning 407
Case study 6.3 RFID: keeping track starts its Target market strategies 407
move to a faster track 348 Focus on Characteristics of digital media
Summary 349 communications 415
Exercises 350 Tactics 420
References 351 Product 422
Further reading 353 Case study 8.2 Dell gets closer to its customers
Web links 353 online 425
Price 427
7 E-procurement 354 Place 431
Learning outcomes / Management issues 354 Promotion 432
Links to other chapters 354 People, process and physical evidence 434
Introduction 355 Focus on Online branding 434
What is e-procurement? 355 The importance of brand online 437
Understanding the procurement process 357 Actions 439
Types of procurement 359 Control 440
Participants in different types of e-procurement 359 Case study 8.3 The new Napster changes
Drivers of e-procurement 360 the music marketing mix ~ 441
Examples of the benefits of e-procurement 361 Summary 445
Case study 7.1 Cambridge Consultants reduce Exercises 445
costs through e-procurement 362 References 446
Focus on Estimating e-procurement costs 364 Further reading 449
The impact of cost savings on profitability 364 Web links 449
x Contents
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