A BUSINESS PLAN

ON
SUGAR FREE ICE CREAM
 Company Highlights
• The “Sunny Ice Cream”, a new firm is going to start its operation in
Bengaluru.
• Going to start with an sugar free ice cream product with the name
“SWEETERY”.
• The product is going to be completely Sugar free
• Going to start its operations in a limited geographical level.
• The company’s growth policy is to fulfill the customers need with
quality product to grow.
 Mission

“Our mission is to serve people by providing quality ice cream”

VISION
Our vision is to capture the market of
Bengaluru by providing sugar free ice
cream at low price in order to keep
people healthy and fit.
 Objective
• Maintain positive, strong growth each year
not withstanding seasonal sales patterns.
• Achieve a comprehensive output in market
penetration.
• A double to triple digit growth for the first five
years.
• Increase the profit margin by adequate
percentage each quarter through efficiency and
economy of scale.
• Maintain a significant research and
development and advertisement budget to
enhance future product developments.
SO WHY SUGAR FREE ICE
CREAM
 Organogram

Board Of
Directors

CEO

Finance Marketing HR
Manager Manager Manager

Finance Finance Marketing Marketing HR HR

Officer Officer Officer Officer Officer Officer
Production
Process
Situation Analysis
 SWOT Analysis

Strength

Threat
SWOT Weakness
Analysis

Opportunity
 STRENGTH WEAKNESSES

• Lack of expert workers

• Comparatively low pricing
• Limitation of capital
• Standard product quality
• Lack of goodwill
• SUGAR FREE product

OPPORTUNITY THREAT

• Tariff facility • Huge competition

• Free entry to the global market • Lack of electricity and energy
• A vast market of of ICECREAMS • Probability of arising new competitors
COMPETITION ANALYSIS
Marketing Strategy
 Target Market
• Teenagers
• Adults
• Diabetic patients
• Sports persons
• Also Late 50’s
 Marketing Mix Analysis
1. PRODUCT
Uniqueness:
 Sugarfree
 Main ingredient-fruit essence
 Affordable price for all
Features:

Ingredients Amount Ingredients Amount

Serving size 1 can (8.4oz) Total carb. 32g

Calories 120 Dietary fiber 30g

Total fat 0g Sugars 0g

Saturated fat 0g Protein 0g

Cholesterol 0mg Riboflavin 20%

Sodium 75mg Vitamin B6 10%

Vitamin B12 10%; Fruit pulps 30%

2. PRICE
 our motto “Classy but not expensive“
 Purchase price of retailer of 1cup is RS 199
Sunny Ice Cream reduces prices in special events such
as Ramadan offer, Diwali, and various other indian
cultural and national festivals.
3. PLACE Distribution
Main Cities: Channel
• Bengaluru Super
Markets

• Mangalor
e
• Chennai Department Distribution Food &
Beverage
Store
Channel
• Goa
Store

Convenience
Store
4. PROMOTION
TV Campaign

Billboard
Advertising
Channels
Social
Network

Advertising
Campaign
 Corporate Social Responsibility
• Keeping environment free from pollution by following ec
friendly practices .
• Solving problem created by them and preventing the
society from new problem.
• Serving target market with their desired services.
• Protecting consumer rights.
• Performing voluntary jobs, like-blood donation,
Afforestation helping flood affected people.
Financial Statement
 Cost of Project
Particulars Rupees
Land ( 20ha) 1,20,00,000
Plant & equipment 2,.50,00,000
Cold chamber & storage 1,00,00,000
Supply Chain & Logistics 1,00,00,000
Pre-operating Expenses 50,00,000

Total cost 6,20,00,000

 Cost of Production
Particulars Cost of Production
Monthly Amount in Rupees Yearly Amount in Rupees

Material Cost:
Raw materials:
Fruits & Nuts 7,50,000 90,00,000
Milk 75000 900,000
Chemicals:
Sugar Substitutes 5,00,000 60,00,000
Preservatives, Flavorings & Colorings 1,20,000 14,40,000
Utilities cost:
Electricity 3,00,000 36,00,000
Government Certifications 50,000 6,00,000
Labor Cost 2,00,000 24,00,000
Factory Overhead cost: Repairs maintenance 1,00,000 12,00,000
Rent 1,00,000 12,00,000
Taxes 1,25,000 15,00,000
Insurance 1,00,000 12,00,000
Miscellaneous 1,00,000 12,00,000
Cost of production 25,20,000 3,02,40,000
 Income Statement
of
SUN STAR Beverages
Particulars Rupees
Sales Revenue 23,88,000
Cost of Production 25,20,000
Gross Profit/Loss 1,32,000(Loss)
Less: Financial Expenses
Depreciation 10,00,000
Building (3,00,00,007.5%) 6,00,000
Equipment (1,50,00,0008.0%)
Earnings Before Interest & Tax (EBIT) 70,00,000
Less: Interest
Earnings Before Tax (EBT) 15,00,000
Less: Provision for Taxation (20%) 7,50,000
10,00,000

Earnings After Tax (EAT)

 SUN STAR Beverages
Profitability Projection(3 Years)
Particulars 1st Year 2nd Year 3rd Year

Revenue 15,50,00,000 17,50,00,000 19,50,00,000

LCost of Production (8,83,00,000) (8,83,00,000) (8,83,00,000)
Gross Profit 6,67,00,000 6,67,00,000 6,67,00,000
Less: Selling Expenses (10,00,000) (10,00,000) (10,00,000)
Operating Expenses (6,00,000) (6,00,000) (6,00,000)
Operation Profit 6,51,00,000 6,51,00,000 6,51,00,000
Less: Financial Expenses (70,00,000) (70,00,000) (70,00,000)
Depreciation
Building (15,00,000) (15,00,000) (15,00,000)
Equipment (7,50,000) (7,50,000) (7,50,000)
Vehicle (10,00,000) (10,00,000) (10,00,000)
Earnings Before Interest & Tax (EBIT) 5,48,50,000 7,48,50,000 9,48,50,000
Less: Interest (14%) (67,20,000) (67,20,000) (67,20,000)
Earnings Before Tex (EBT) 4,81,30,000 6,81,30,000 8,81,30,000
Less: Provision for Taxation (20%) (96,26,000) (1,36,26,000) (1,76,26,000)

Earnings After Tax (EAT) 3,85,04,000 5,45,04,000 7,05,04,000

 Profitable growth of 3 years

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50000000

40000000

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20000000

10000000

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1st year 2nd year 3rd year
Any Question???