SUMULONG COLLEGE OF ARTS AND

SCIENCE ACADEMIC

YEAR 2019-2020

I. COVER PAGE

Bastoncino di Formanggio

Manuel L Quezon Ext. Antipolo City 1870 Rizal

09263342968

Issued Date January 2019

Member

Barlizo John Joshua

Bacnis Bea

Caucom Jonred

Compio Josie Marie

Corona Jociel

Enriquez Art john

Flordeliz Caren
 II. EXECUTIVE SUMMARY

History

Soon to establish small group company to provide healthy and delicious food product it was
founded this february 2019. Our company aims to provide a healthy and delicious appetizer for each and
everybody. And this product originated buy bastoncino di formaggio company.

Product Description

Bastoncino di formaggio is an italian word which means cheese stick but this is not just a
normal cheese stick because we made it special. Bastoncino di formaggio company will going to
provide a much healthier yummier and budget friendly version of these delicacy with the
inclusion of potato, quick melt cheese, wrapper, and cheese powder as an ingredient and the
sauce is just a ketchup. We ensure to give a healthy and delicious appetizer food.

Competition

We compete with the other food snack and also for the similar snack that we provide our product,
healthy bastoncino di formanggio also known as "cheese stick" is very unique for it much delicious and
nutritious bacause of ingredients.

The Target Market

The Bastoncino di formanggio company aims to provide healthy cheese sticks for the students of
the school. They will be the prior customer as based on the company location.

Industry/ Members Experience

All of the member took Culinary class during grade 11; they also experience cooked different types
of appetizer and well trained by their teacher.

Marketing and Sales Strategy

The Bastoncino di formaggio will conduct advertisement to be uploaded in different social media
platforms the company will also conduct a manual promotion and advertisement in the said location.

Raw Materials
 In making the healthy bastoncino di formaggio, the following taw materials are needed:

Raw Materials Quantity Amount

Turon Wrapper 1 rope 15

Quick melt cheese 1 bar 40

Potato 1/2 kg 15

Cheese powder 1/2 tsp 20

Ketchup 1 Cup 30

Total Expense = 120 pesos

Cheese stick 39 pcs 4 pesos each

Earned 156 pesos

III. Technical and production

Product Description

Bastoncino di formaggio is an italian word which means cheese stick but this is not just a
normal cheese stick because we made it special. Bastoncino di formaggio company will going to
provide a much healthier yummier and budget friendly version of these delicacy with the
inclusion of potato, quick melt cheese, wrapper, and cheese powder as an ingredient and the
sauce is just a ketchup. We ensure to give a healthy and delicious appetizer food.

Mision, Vision, and objective

Mision

To provide healthy, affordable price, essential nutrition for students and to satisfy their
carvings.

Vision

We from bastoncino di formanggio company will always be clean and dress appropriately in
preparing our product to ensure good quality and to preventing foodborne illness for our students.
 Objectives

 To make bastoncino di formaggio from our company a major spot in Sumulong College
Of Arts and Sciences canteen.

 To expand a number of outlet buy 2 months.

 To establish success of healthy delicacy in school.

Product and Brand name

The Bastoncino di formaggio or the BF company produces healthy, delicious and high
quality food product. This will accomplished through manual promotion and seeling of the product.

Location
The image below will help you locate the Company's location
 John Joshua Barlizo

Manager

Jonred Caucom Bea Bacnis Jhociel Corona

Head Cook Supervisor

Secretary

Caren Flordeliz Josie Marie Compio Art John Enriquez

Head Supervisor
Financial Director
Assistant Manager

V. Marketing Plan

Mision
 Bastoncino di formaggio company's mission is to be leader introducing high quality, delicious,
healthy, and appetizing food to the market. Through close customer contact and excellent relationships,
we will meet the needs of our customer wherever we can. Bastoncino di formaggio company will secure
sufficient profits from free cash flow frpm operations, to sustain its stability and finance future growth.
We will add value to our community by maintaining a friendly, familial work environment.

Marketing objectives

 Maintain positive steady growth each week/month.

 Increase market penetration every quarter.

 Generate increased brand awareness quantified by reactions/feedback of customer sat the

trade shows.

Financial Objectives

 Decrease customer acquisition costs by 1% a quarter.

 Continue to decrease variable costs through efficiencies gained from experience

 Increase profit margins by 5% per quarter.

Target Markets
 The Bastoncino di formanggio company aims to provide healthy cheese sticks for the students
of the school. They will be the prior customer as based on the company location.

VI. Finacial Plans

Our main concerns will be aggressive time management, so that our labor costs stay under
control, and proper purchasing, prep and food handling to keep food costs down, as well as managing
the higher costs of raw materials. Secondarily, A good cook does not waste raw materials by wrong
preparation of them, nor does he anger customers by undercooking them.

Raw Materials Quantity Amount

Turon Wrapper 1 rope 15

Quick melt cheese 1 bar 40

Potato 1/2 kg 15

Cheese powder 1/2 tsp 20

Ketchup 1 Cup 30

Total Expense = 120 pesos