1.

0 Executive Summary

The purpose of this business plan is to raise Rs1000,000 for the development of an kulfi shop while
showcasing the expected financials and operations over the next three years. The Kulficious, Inc.
(“the Company”) is a Tiruchirappalli based start up that will provide sales of Kulfi, smoothies, and
beverages to customers in its targeted market.

1.1 Products and Services

Management’s vision for the Kulfi Shop is to operate a small location that will provide a wide
selection of Kulfi and smoothies. Additionally, the Ice Cream Shop, and beverage sales, will generate
substantial gross margins that will allow the business to generate profitable revenue throughout the
course of the calendar year.

1.2 The Financing

I am seeking to raise Rs10,00,000 from as a bank loan. The interest rate and loan agreement are to
be further discussed during negotiation. This business plan assumes that the business will receive a
10 year loan with a 13% fixed interest rate.

1.3 Mission Statement

Management is committed to providing customers with quality ice cream, smoothies, and beverages
at reasonable prices while conforming to all laws regarding the sale of food on both the state and
local level.

1.4 List Of Equipment Required To Open An Ice Cream Parlor

Industrial/Commercial refrigerator (multiple): Rs. 50,000 – Rs. 1 lakh

Storage cupboards: Rs. 30,000 – Rs. 50,000 per unit

Kitchen equipments: upto Rs. 70,000

Packaging materials: Rs. 20,000 – Rs. 30,000

Miscellaneous

2.SALES FORECASTING:

Assumptions: Expect a strong rate of growth at the start of operations. Below are the expected
financials over the next three years.
Company and Financing Summary
Registered Name and Corporate Structure

We are planning to make start up named Kulficious

Required Funds

At this time, the Ice Cream Shop requires 1000,000 of debt funds. Below is a breakdown of how
these funds will be used
Strategic and Market Analysis
Customer Profile

As the business offers an expansive menu of ice cream and smoothies, it is difficult to
categorize the average customer of the Ice Cream as many people, of all walks of life, enjoy
the products offered by the Company. However, Management expects that the average
customer will be a middle to upper middle class man or woman living in the Company’s
target market.

4.4 Competitive Analysis

The company product is unique and different from other competitors, especially it products
such as natural ice cream ,poni puri ice cream and the place where the ice cream parlour is
going to start is busy area and there is no ice cream shops on the surrounding.

Marketing Plan

The Ice Cream Shop intends to maintain an extensive marketing campaign that will ensure
maximum visibility for the business in its targeted market. Below is an overview of the
marketing strategies and objectives of the Ice Cream Shop.
5.1 Marketing Objectives

Implement a local campaign with the Company’s targeted market via the use of
flyers, local newspaper advertisements, and word of mouth.

Build a large word-of-mouth referral network through existing customer base.

Establish connections with local suppliers and vendors.

5.2 Marketing Strategies

Retail marketing will be the most difficult portion of the marketing strategy. This is because
one of the essential elements to reaching a retail food and beverage purchasing audience is
that the Company must build a brand affinity with the customer. The Ice Cream Shop will
maintain a moderate level of traditional print and media advertising among local channels.
These promotional campaigns will provide customers with coupons and special savings
deals that will entice consumers to come to the Company’s location. Prior to opening the
Company’s location, Management intends to send mailing and circulars to local residents
within the Woodlands so that the business has instant traffic and visibility upon its grand
opening

5.3 Pricing
Organizational Plan and Personnel Summary

7.0 Financial Plan

7.1 Underlying Assumptions

• The Ice Cream Shop will have an annual revenue growth rate of 10% per year.

• The Owner will acquire Rs1000,000 of debt funds to develop the business.

• The loan will have a 5 year term with a 13% interest rate.

The company is exempted from paying tax for the first 3 years
Source of Funds

Profit and Loss

Cash flow Statement

Balance sheet
Degree of operating leverage =1.111