Beruflich Dokumente
Kultur Dokumente
RCANU | 2012
LAYOUT
• the make-up or the window dressing of a
page.
• consists of
illustrations
text/articles
graphics
• includes the selection of font styles, sizes and
colors.
CONVENTIONAL
- VS -
MODERN
CONVENTIONAL
• Old method of layouting
• Cut, paste, and fit method
• Uses layouting paper
• More papers are consumed
• BERLINER
- Dimensions: 470 mm × 315 mm (18.5" × 12.4")
• TABLOID SIZE
- Dimensions: 430 x 280 mm (16.9" x 11.0")
EXCELLENT LAYOUT FACTORS
1. PROPORTION
▬ deals with the ratio of one part to another and
of the parts to the whole.
▬ Pictures must be sized properly to keep up with
other shapes on the page.
▬ Length of stories must be considered.
▬ A long story may ruin the proportion of the
page.
▬ A jump story is better than a poorly
proportioned page.
EXCELLENT LAYOUT FACTORS
2. UNITY (HARMONY)
▬ the agreement between parts.
▬ Content of every page/double page must blend
as a harmonious unit.
▬ No one part of the page should overshadow
another.
▬ The headlines should complement each other
and the pictures should not distract the eyes
too much from the type.
EXCELLENT LAYOUT FACTORS
3. BALANCE
▬ a feeling of equality in weight
▬ suggests the gravitational equilibrium of a
single unit or a space arranged with respect to
an axis or a fulcrum.
EXCELLENT LAYOUT FACTORS
4. OCCULT BALANCE/ASSYMETRICAL
BALANCE
▬ “felt” balance.
▬ Visual units in the other side of the axis are not
identical but are placed in positions so equated
to produce a felt equilibrium.
EXCELLENT LAYOUT FACTORS
5. EMPHASIS
▬ gives proper importance to the parts and to the
whole.
▬ It involves the differentiation between the
more important and the less important.
EXCELLENT LAYOUT FACTORS
6. CONTRAST
▬ is the blending of units as one.
▬ Every head and cut on a page should contrast
with adjoining materials.
▬ Contrasting adjacent headlines will help
emphasize the importance of each other.
▬ Boxes and pictures between heads are
sometimes good makeup devices.
Don’ts for Layouting
1. Tomb stoning - placing two or more
headlines on approximately the same
leveling adjacent columns specially if they
are of the same point and types.
2. Bad breaks - breaking stories to the top of
columns. The top of every column should
have a headline or a cut.
3. Separating related stories and pictures.
Don’ts for Layouting
4. Gray areas (sea of gray). Use fillers instead.
5. Screaming headline - is one that is too big
for a short or unimportant story.
6. Heavy tops. Don’t make the page top
heavy.
7. Fit them all. Avoid many headlines of the
same size on a page.
8. Looking-out pictures.
Sample Layouts
“Laying out a page is a matter of
personal taste. There are no criteria
set for it. Therefore, the staff may
experiment freely on page makeup
until they get the pattern
acceptable to them.”
Questions?