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MARKETING INFORMATION
Philippines is a tropical country and is located near the equator, which makes it subjected
to sun rays; therefore, it has a hot weather especially in the month of May. As a result, most of
the people in Philippines wear caps and uses fans to at least help cool down the temperature.
Caps or hats is a head covering which is used for various reasons such as a protection
against weather conditions or as a fashion statement. Caps have a numerous benefit to us; it
lowers your risk for skin cancer since it covers your head and face from the sun's direct rays.
Wearing a cap keeps you cool, in terms of design they draw perspiration away from your head
Fan is a machine that produces airflow. A fan consists of a rotating arrangement of vanes
or blades which act on the air. It is typically used to cool down the temperature in machines and
of course it is used to cool people. It Improves air circulation and temperature helps us to lessen
our sweating due to the heat. A solar fan is a fan that uses sun rays in order to function.
We chose to combine both caps and solar fans to help people to cool down or to lessen
the heat that is being experienced from the head. Solar Fan Cap is efficient, effective and
environmentally friendly. A person can use the cap with a solar fan when it is hot to relieve the
These days, people always buy caps and fan to help them relieve the heat they are
experiencing. Combining both caps and solar fan will help them save more money since they
will get two products in one and it will help them feel more comfortable especially in their head.
Target Market
The target market of Solar Fan Cap are people, specifically male and female aged 13 to
55 years old especially those who experiences heat. The target market of the product is basically
Students – mostly the students who studies in a public school since most public schools
Commuters – since commuters are most likely the people that is subjected to heat
Health Conscious – especially people who doesn’t want their face to be damaged by the
sun rays since the solar fan cap protects their face from sun rays.
Others – people who wants to relieve the heat they are feeling because of the sun rays and
The primary target of the enterprise are the students and commuters since they are the
PER DAY
POTENTIAL COMPETITORS
Penshoppe 35
Oxygen 30
Miniso 16
Uniqlo 15
TOTAL 96
Supply Analysis
We decided to put our business near schools and supplies in department stores because
students nowadays want to make their life way easier so it is a great opportunity to attract
students and make a profit. The supply will be kept constant, the costs would go up and if it is
needed to keep the costs constant then supply would go down hence driving the prices up if the
demand is unchanged.
Competition Analysis
There are shops in malls where you can see Penshoppe, Oxygen and Uniqlo that all sells
variety of clothings and different kinds and designs of caps. Miniso also sells variety of
Table
POTENTIAL
COMPETITORS
Penshoppe 35 36.46%
Oxygen 30 31.25%
Miniso 16 16.67%
Uniqlo 15 15.62%
TOTAL 96 100%
Exhibit
UNIQLO 17.27%
MINISO 16.67%
OXYGEN 31.25%
PENSHOPPE 36.46%
a total number of 119 customers per day. Penshoppe having 36.46%of the market share in terms
of the numbers of their customer per day. Oxygen is on the second having 31.25%of market
share, followed by Uniqlo that has 16.67% market share and lastly, the Miniso having 15.62% of