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WORKING TITLE:
Evaluation of potential customer for GENIUS PLAN of Sriram life insurance company.
purpose of this research is to identify potential customers who will be taking up Child Insurance plan
from Shriram Insurance company.
During course of time, Insurance companies identified that their Child Insurance plan is not meeting
targets or not performing well par with other insurance plans for other segments.
I will be doing the detailed research activity to identity the gap and based on my data analysis I will be
coming up with proposed solution or some recommendations.
1. Reaching out to audience: Reaching out to different sets of persons based on their age, their
salary , gender, residence type .
3. Based on my data collection, will do doing data analysis and coming up with statistics
4. With detailed data analytics , we will be having detailed explanations on gaps and we will be
having recommended solution.
OBJECTIVE:
The objective of the research is to collect data from prospect customers about the
perception towards child insurance.
To understand the real time challenges, face by investor.
To evaluate the gap between expectation and real offerings.
To develop the customer profile.
Child insurance investment plan is a mix of investment and insurance that help in financial planning for
kids future needs and requirement at the right time .
Most of the parents have various concern about their children’s future and they have most of the question
like:
Ho = People of age group 30 – 50 years are interested in Investing money in child plan.
Ha = Not interested.
RESEARCH METHODLOGY:
Research design: Descriptive research design (It helps in describing the characteristic of
population or phenomenon being studied)
specify the data collection and methodology: Primary data is collected through questionnaire
and personal interview. Customer has option to answer the question to open ended question or
and multiple choice question. Secondary data is collected through E mail .
specify the scaling procedure: Rank order scale (comparative scale) is the preferred scaling
procedure in which customer rank preferred mode of saving that is fixed deposit, recurring
deposit, chit fund , mutual fund , insurance , other etc.
specify the sampling technique and sample size: Stratified sampling technique is the preferred
sampling technique under probability sampling.
Sample unit: customer
sample Size: 40
Sample profile : Age Group : 27 - 50 years
Gender : Male Female
Location : Bangalore
sampling type : convenience sampling
construct questionnaire:
1. Name :
2. Gender:
male
female
3. Age group:
Below 30 years
30-40 years
40-50 years
4. Occupation:
salaried
self employed
government
Home maker
8. Can I afford it ?
Yes
No
Not sure
9. How much can you spare for your child education per month ?
Less than 3000
3000-5000
5000 and above
PROPOSED CONTENTS:
In order to achieve research outcome, we will be breaking our process in multiple steps which will include
the following below:
o Introduction about the shriram life insurance company and genius plan .
o Day to day tasked carried out and the learning outcomes.
o Literature review on sub category of genius plan of shriram life insurance company.
o Research methodology and data analysis.
o Conclusion based on out comes with recommendations.
WORK PLAN: