Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

They are saying that the

What is being advertised? use of this product helps
in easy cleaning

Because they want to

Why is a different color used in the product’s create a good and flashy
name? impression to sell the
product
That a chemical product
What hidden messages does the ad seem to is needed to clean
have? properly

I think so, because they

Does the advertisement use emotional appeal? If are betting on the ease
yes, how? If no, how could it? of cleaning that the
product generates

It is honest because it
shows the product as it is
Is product’s description honest? Why or why not?
and says the uses and
the benefits
 I think is an
What do you think or conclude about the ad? advertisement for an
effective grooming brand.

Fuente: SENA

Questions Answers
Says that the drink helps
What is being advertised? to feel healthy people

Because they want to

Why is a different color used in the product’s
create a good and flashy
name? impression to sell the
product
What hidden messages does the ad seem to
Drinking water and
have? exercising make us feel
healthy
Use the emotion of
Does the advertisement use emotional appeal? If happiness because
yes, how? If no, how could it? healthy people are
happier

Are honest because

shows happy people and
Is product’s description honest? Why or why not? invite to have a more
healthy life
 I think its good publicity
What do you think or conclude about the ad? because talk about the
benefits of drinks water
produces in people.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.