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Social Identity
● Our tendency to personally invest in the accomplishments of a group is the territory
of social identity theory
● Social identity theory proposes that people have emotional reactions to the failure
or success of their group because their self-esteem gets tied to what- ever happens
to the group.
○ Our social identities help us understand who we are and where we fit in with
other people, and research indicates they bring us better health and lower levels
of depression because we become less likely to attribute negative situations to
internal or insurmountable reasons.
○ However, to experience these good outcomes, we need to feel our social
identities are positive.
● Within our organizations and workgroups, we can develop many identities through:
1. Relational Identification, when we connect with others because of our
roles, and (2)
2. Collective identification, when we connect with the aggregate
characteristics of our groups.
● Often, our identification with our workgroups is stronger than with our organizations,
but both are important to positive outcomes in attitudes and behaviors.
○ Additionally, if we have low identification in relation to the group, there may be
increased among by group members.
○ If we have low identification with our organizations, we may experience
decreased satisfaction and engage in fewer organizational citizenship behaviors
(OCBs).
● Diversity: degree to which members of the group are similar to, or different from, one
another.
○ Increases group conflict, especially in the short term.
● Culturally and demographically diverse groups may perform better over time.
○ May help them be more open-minded and creative.
● Faultlines