Heidi Barrows heid.barrows@gmail.

com

Education
Georgia College & State University, Milledgeville, GA Fall 2012-August 2016
Bachelor of Arts in Mass Communication
University of London Summer 2014

Experience
Vacation Express Atlanta, GA
Content Marketing Coordinator May 2019-Present
• Maintained responsibilities under Junior Content Editor title
• Train and oversee Junior Content Editors
• Create, assign, and manage projects on Basecamp, a project management and team communication tool
• Manage relations between Product, Pricing, and Graphics departments
ing descriptions, specials, photography and SEO optimization
Vacation Express Atlanta, GA
Junior Content Editor October 2017-May 2019
• Coordinate, manage, and update content on multiple platforms, ensuring all content is on-brand and consistent in
terms of style, quality and tone of voice
• Provide well-written, concise keyword rich content for emails, landing pages, trade publications, articles, radio adver-
tising spots, and social media
• Execute digital content quickly and accurately by adding new and updating hotel product via CMS software includ-
ing descriptions, specials, photography and SEO optimization
• Ensure all website pages contain current and accurate information
Edelman Atlanta, GA
Consumer PR Intern October 2016-April 2017
• Completed daily media monitoring reports for Adobe Systems Incorporated, The Home Depot, Inc., and Arby’s
• Researched and recommended media outlets and journalists for Visit Orlando press trips
• Conducted media relations, such as custom pitching target media outlets
• Researched and created media lists for pitching to media outlets and bloggers for Cracker Barrel Old Country Store
and Visit Orlando
PR Primas Public Relations Firm Atlanta, GA
PR Intern May 2016-August 2016
• Created press releases, media lists, and one sheets for various clients
• Assisted at client events, including photographing for clients’ social media platforms, managing high-profile guest lists,
and ensuring client and guest satisfaction
Georgia College Miracle Milledgeville, GA
Social Media Manager February 2014-May 2016
• Managed and created content for @GCMiracle Twitter and Instagram accounts during the 12-hour Dance Marathon
event which raised over $124,000 for Children’s Miracle Network
Walk MS Milledgeville, GA
Event Planner January 2016-May 2016
• Planned and acquired sponsors for 5K race which raised over $28,900 for Walk MS Macon
Gone Girl’s Guide
Creative Intern May 2015-August 2015
• Managed, created content for, and scheduled Facebook, Instagram, and Twitter accounts and blog posts via Word-
Press
Skills Honors and Activities
• Microsoft Office • Softrip • Tumblr PRSSA SpectrumPR
• Adobe • AdServer • Pinterest Jan. 2015-May 2016 Sept. 2015-May 2016
• InDesign • IBM Watson • YouTube Zeta Tau Alpha HOPE Scholarship
• Premiere Social Platforms: • Snapchat Aug. 2012-May 2016 Aug. 2012-May 2016
• Photoshop • Facebook • LinkedIn
• Outlook • Twitter • WordPress Dean’s List
• Cision • Instagram • Buffer Fall 2012, Spring 2015
References available upon request.