Evidencia 6: Segmentation “Describing Potential Clients” 1

Evidencia 6: Segmentation “Describing Potential Clients”

Karen Viviana Ulloa Mejía

Transversal de ingles

Ficha Técnica 1667886

Servicio de Aprendizaje Nacional SENA

Tecnología en Negociación Internacional Formación Virtual

Medellín- Antioquia

2018
 Evidencia 6: Segmentation “Describing Potential Clients” 2

1-Resuelva en inglés las preguntas que se le presentan a continuación:

 ¿Where do you usually buy your cleaning products?

Éxito and D1

 ¿Do you consider yourself as a neat person? Why?

Yes, I help my peers, I am a woman who complies with the duties and rights that we

have granted, I love and share with my family to give them a good example, I go to

church and pray for my neighbors and I mainly love my life and respect life to others

 ¿Do you feel satisfied with the cleaning products you buy? Why?

I do not feel satisfied since I had to change my products several times since they went

down in quality

 What kind of cleaning product would you like it to be improved? Why?

I would like the soap powder to wash clothes does not go down in quality since it is

difficult to remove stains from dirty clothes

 Evidencia 6: Segmentation “Describing Potential Clients” 3

 Mention 5 cleaning product brands you consider as the best ones

FAB- AXION-MRS.MUSCULO-SUABITEL-CLOROX

 Which are the most important aspects to be taken into account to choose a

cleaning product brand?

that are of good quality, fair price, accessible to the public

 Imagine you are promoting a new product. Describe it and write in ten lines the

reasons to convince your potential clients to buy your product.

The product that I want to promote is coffee made in Copacabana -antioquia.

The coffee they handle in Copacabana-Antioquia has notes of caramel, dark chocolate

and mango and orange fruit accents. It is mild, with medium high acidity and

tremendously well balanced.

In Copacabana-Antioquia you get a good result in the cup, doing a singular and

meticulous job of selecting the grains. "It is the only plantation that has a process with

which it is guaranteed that the best fruits reach cup"

We want to show you also that coffee is not only taken but has multiple uses and

derivatives that we want to show you how cookies are, sweet and is also widely used in

ecological processes such as compost and pharmaceutical products

 Evidencia 6: Segmentation “Describing Potential Clients” 4

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.

Country: Finland

This population has a culture very integrated to the consumption of coffee and its

derivatives since they have a good knowledge and management of this product; coffee

is very consumed in this country since the vast majority of its population are people of

ages 40 and older and these people take it for the need of:

1-to remove sleep

2-for culture

3-by custom

4-to share as a family

3. En base a la población descrita con anterioridad elabore una encuesta en inglés para

ser aplicada a esta población.

Presentation of the intervirwer

Good afternoon days,
The company "Colombia Travel Café" Today you are conducting a valuation survey for your
export-type coffee, whose main characteristics are the aroma of citrus fruits and cocoa.
I would be very grateful to receive your help by giving me your opinion about the product that
is in front of you.
The information you provide will be used as a basis to rate the performance of this product in
the market.
The questionnaire consists of 15 questions and it will not take more than 5 minutes to answer
it.
Please give me your name and age

Name of the Respondent: Email:

Profile of the respondent
Age Sex Man Woman
 Evidencia 6: Segmentation “Describing Potential Clients” 5

Product description

1.- On a scale of 1 to 6, where 6 is "very interesting" and 1 is "not at all interesting" Specify
your level of interest in coffee

1 2 3 4 5 6

2.- What products derived from coffee do you know?

Cookies and Soap and Compost and None of the

sweets pharmaceutical agricultural adove
products products

Product distribution

3.- ¿In what place or places do you like to buy coffee?

Chain
Shops Malls Others
stores
4- ¿What type of presentation does the coffee buy?

Plastic bag Glass jar Kraft paper Aluminized

bag bag

Product weaknesses

5.- ¿Do you know any derivative of coffee such as "sweets or pharmaceutical products" if your
answer is yes, how likely would you be to buy it?

I would buy it as son it cameo n the market

I would buy it in a while
I may have bougth it in a while
I do not think i bought it
I would not buy it
 Evidencia 6: Segmentation “Describing Potential Clients” 6

7.- Do you feel that the product you have just tasted has enough quality to be exported?

Yes
Do not
Maybe
I dont know

Price and quality of the product

8.- Within the price range you will find below, what would be the value that you would be
willing to pay for the product?

$50.000
$36.000 & $45.000
$26.000 & $35.000
$16.000 & $25.000
$10.000 & $15.000

9.- Before buying coffee you observe

Quality
Price
Flavor
Known brand
Does not knot

10.- ¿What qualities of the product have the most influence on your purchase decision?

Price
Flavor
Presentation
Brand
Others

11.- Consider drinking coffee a healthy habit

Yes Do not Unlikely

 Evidencia 6: Segmentation “Describing Potential Clients” 7

Comments on the product

12.- ¿What kind of coffee presentation do you enjoy the monst?

American
Express
Coffee with milk
Other flavors

13.- ¿What time of day do you prefer to have coffee?

Morning
Late
Night
Do not drink coffee

14.- What reasons motivate you to consume coffee

For taste
To relax
To share time with someone
To wake up

15.- ¿Would you be willing to try a new brand of coffee?

yes Do not

Thank you very much for your kindness and for the time spent answering this survey