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This article focuses on how program design affects program performance, linking participant
motivation to performance. The focus of the article is a study that took place in a nonprofit
organization and addressed how to engage volunteers such that they find meaning in the
work they do and satisfy the needs of those they serve. Moreover, the findings suggest causal
relationships among the variables of program design, leadership, and participant motivation.
The article highlights some implications of human motivation on performance improvement.
The following questions are addressed: How does a leader evaluate program performance and
participant motivation? How does a leader redesign a program so that it maximizes participant
performance and elevates intrinsic motivation? It is noted that motivation translates into energy.
Energy is what one expends to accomplish a task. That task, once accomplished, can be
measured against an expectation. Did what was produced meet or exceed expectations?
HAVE YOU HEARD the words “I just can’t make Brache, 1995). Nonprofit organizations are one example
them do what I want them to do”? Conversely, have of people coming together for a common purpose, usu-
you uttered the words “I am just not into this project ally for combining their energies to meet the needs of
or assignment”? The project brings people together, others. This can be accomplished through a single pro-
including a project manager and team members or a gram or multiple programs depending on the objectives
program manager and program participants. However, determined by the organization’s stated overall purpose.
as the routine of work begins, participant enthusiasm Typically, the majority of the workforce in nonprofit
can wane. Leaders need to be attentive to what factors organizations is composed of volunteers. Often, there is
in their organization can drain or inject participant paid staff, but it is the volunteer base that carries out the
energy. The reasons why individuals come together day-to-day tasks and makes things happen (Krout, 1989).
to collectively work are myriad indeed. There must Leaders in such organizations need to understand volun-
be something about the work environment that is teers: What motivates volunteers, and what does it take to
interesting and rewarding and sparks the desire to pour keep them engaged?
energy into it. Leveraging these elements is paramount This article addresses how leaders in nonprofit orga-
to keeping engaged participants. nizations go about measuring program performance,
People congregate for a variety of reasons, including understanding the science behind program design and the
for religious, work, and sports activities as well as fam- linkage to clinical theory. The article provides insights as
ily and friends gatherings. They collectively congregate to how a program design affects program performance.
because of a shared interest or purpose (Rummler & It takes the perspective that if a program is designed
Performance Improvement, vol. 54, no. 7, August 2015
©2015 International Society for Performance Improvement
10 Published online in Wiley Online Library (wileyonlinelibrary.com) • DOI: 10.1002/pfi.21492
Gilbert (1996) addresses motivation by looking at what
One thing to keep in mind the person brings to the work environment. This attempts
pertains to a person's to answer the question of why the employee wants to per-
form the work. The other aspect is that it assesses the fit
decision as to what choices to of the employee to the work environment. The intent is to
match the person with the work environment. Chevalier
pursue and how much energy (2003) revised the motivation factor, noting that employ-
ees are selected based on their abilities to perform in a
to invest for the purpose of specified work situation. Houger (2011) further expands
satisfying needs. the thinking on motivation to include attitude. The logic
leads one to consider employee engagement. Therefore,
when an employee is aligned correctly with the work
correctly, it can effectively maximize individual motiva- environment, has a positive attitude, is on task, and takes
tion. The remainder of this article addresses the concept the initiative to look for and act on opportunities for
of motivation, program design, and the use of a holistic improvement for the organization’s success, the employee
leadership approach as demonstrated through a research is engaged (Wellins & Concelman, 2005).
project pertaining to a specific program. Let us look at motivation from a nonprofit organiza-
tional perspective. As mentioned earlier, the work of a
nonprofit organization would not be complete without
MOTIVATION: WHAT IS IT? the efforts of its volunteer workforce. So what motivates
There are myriad extant studies and articles on motiva- a volunteer to spend energy where monetary compen-
tion. Types of motivation typically are categorized into sation is not the incentive? Fundamentally, individuals
two groups: extrinsic and intrinsic. One thing to keep in congregate as a means for meeting their social needs
mind pertains to a person’s decision as to what choices to (Krout, 1989; Putnam, 2000). Unifying their energies
pursue and how much energy to invest for the purpose of to provide a product or service suggests that these indi-
satisfying needs (Latham, 2012), no matter how basic the viduals are motivated by the common desires to relate to,
needs. For example, an individual has the basic need to and with, others (Bass, 1990; Selznick, 1948). Yet just the
satisfy hunger. An employer provides the means for the very act of doing brings about a sense of belonging and
employee to meet those needs through an exchange of satisfaction.
work performed resulting in tangible outcomes includ-
ing pay, health benefits, paid vacation, promotions, and
so on (Barbuto, 2005). Thus, the employee is given the ORGANIZATIONS AND PROGRAMS
money needed to buy food to satisfy nutritional needs. An organization, by definition, is a grouping of indi-
The employee is intrinsically motivated to perform the viduals who in cooperation establish themselves for the
necessary actions to meet the employer’s requirements. In purpose of achieving prescribed goals and objectives
turn, the employer extrinsically incentivizes the employee (Barnard, 1938; Blau & Scott, 1962). Bringing about
through various rewards, such as money. In this article, fruition to a specific goal or objective can be seen as
the term employee is synonymous with participant and translating the concept into reality through the means
volunteer. of controlled actions and behaviors via a stated process
The terms incentive and motivation can be confusing, (Beniger, 1986). The term program is defined as organiz-
with the tendency of some to see them as synonyms. ing the necessary steps and activities to achieve the stated
However, the seminal work of Thomas Gilbert (1996) goals or objectives (Kettner, Moroney, & Martin, 2008).
clearly delineates the differences between incentives and The difference between the organization and the program
motivation. Incentives are part of the work environ- is that the organization is about bringing people together
ment used as rewards for work performed. These can for a purpose, whereas a program is a means for fulfill-
include, but are not limited to, financial compensation, ing that purpose. This holds true for both for-profit and
recognition, and career growth opportunities (Gilbert, nonprofit organizations.
1996). Chevalier (2003) expands the incentive category, A nonprofit organization can exist for one specific
such that the job takes on a broader meaning than just purpose, or it can have several different programs or
performing tasks to produce outputs, thus taking a more purposes. Whether there is one program or many and
holistic approach to the work environment with the intent how they are organized and managed affects the degree
of enabling the employee to succeed and grow. to which goals are effectively met. A program design
1. Organizational analysis 1. Analysis and description of need 1. Collect data and transform to information
2. Gap analysis: desired performance vs. 2. Statement of goals and objectives 2. Assess the problem based on data
actual performance 3. Identification of program alternatives 3. Develop a treatment plan
3. Cause analysis: environmental and indi- 4. Development of an evaluation design 4. Plan implementation
vidual factors
5. Identification of strategies for 5. Monitor progress
4. Interventions and business case program improvement 6. Evaluate program
Evaluation:
• Formative
• Summative
• Confirmative
• Meta evaluation and validation
between variables (Gephart, 1999). In addition, both • Construct a monitoring and evaluation plan.
lead to identifying interventions and making program • Construct an implementation strategy.
improvement recommendations (Kettner et al., 2008).
A differing characteristic of the program design process Program assessment is framed as follows. The pro-
from the HPI process is the assessment of the entire gram design methodology, the clinical theory, and HPI
program followed by a program redesign (Kettner et al., methodology share similarities in evaluation. The second
2008). The following further delineates the steps of a pro- step in the clinical theory points to assessing a problem
gram design approach: based on assessment data. Likewise, in both the program
design approach and HPI, the evaluation process includes
• Analysis and description of need: identification of program strengths, weaknesses, and bar-
• Current state of program: What needs are being riers to implementing proposed solutions or a formative
met? What needs are not being met? evaluation. Subsequent, summative evaluation is about
• Analyses of each program component. determining whether the implemented solutions were
successful (Marrelli, 2008).
• Analyses of the relationships between each com-
As mentioned earlier, a program design methodology
ponent.
is useful to learn about a program from a holistic perspec-
• Discovery of strengths, weaknesses, and barriers for tive, including its strengths, weaknesses, performance
each component. gaps, and areas of improvement. Stakeholders will find a
• Statement of goals and objectives: program assessment of value if the results reveal not only
• Identify the underlying assumptions. what program areas are well aligned with the stated func-
• Delineate the expected effects of the present pro- tions and purpose and what areas are not, but if it also
gram that can be related to the expected outcomes helps in identifying the plausible interventions necessary
of the new program. to optimize efficiencies (Houger, 2011).
• Identification of program alternatives:
• Delineate possible alternatives. A HOLISTIC APPROACH FOR ASSESSING
• Design a new program from a holistic perspective. A PROGRAM’S CURRENT SITUATION
• Develop an evaluation design that addresses what So how does one go about assessing a program to deter-
changes will produce outcomes that meet stated needs mine how well it is performing? Many models, approaches,
and identify strategies for program improvement: and processes exist. This author took the approach of
• Identify the process for the new program design combining several methodologies while being mindful of
implementation. the five-step program design process. Figure 2 illustrates a
combination of thought from Ackoff (1996), Gharajedaghi
• Identify required resources and points of need.
(2006), Houger (2011), and Kettner et al. (2008).
• Consider financial implications. One must conduct a needs analysis to understand how a
• Consider political feasibility. specific program is performing and to identify mismatches
between desired performance and actual performance how program design works. To provide meals a certain
(Kettner et al., 2008). The idea is to learn about the structure is necessary, consisting of kitchen facilities, raw
program, its purpose, what functions it performs, what food sources, volunteers (including their availability),
processes it uses, how it is structured, and how it manages knowledge management, and leadership. If we look at just
information. On a larger scale, the program can be one the volunteer component, we note that there are four dis-
of many within an organization. It interacts with other tinct subsystems that impact the effectiveness and quality
programs and leaders. Often, programs share resources of the volunteer experience (see Figure 3). The subsystems
and individuals across other programs. Both the program are decision, information, diagnostic, and learning. The
and the organization in which it resides operate within an information subsystem is a mechanism to determine how
external environment. From a systemic perspective each many volunteers are required. If the current program is
program, its staff, and its clients are associated with the organized using a few volunteers, and the needs analysis
organization as well as the community at large. The rela- shows there are many others who would like to volunteer,
tionships between individuals, programs, the organization, then a plan is needed to adjust the program. The sub-
and the community are organic. A symbiotic nature exists systems are used to elicit feedback from volunteers, who
between all entities. This is graphically depicted in Figure 2. typically are program participants. The diagnostic sub-
Let us turn our attention to a research project con- system is activated to uncover the causes for there being
ducted in this area that this author carried out (Houger, too few volunteer positions. Then the leader looking at
2011). In this project the focus was on a nonprofit senior the overall meal program is able to identify opportunities
activity center. The project began with analyzing context and mismatches for improvement. The decision subsystem
including the purpose of the organization and its func- involves comparing and contrasting alternatives so that the
tions and output. In this example, the program facilitates program leader can determine the one best intervention
the interchange of resources received and distributed for alternative that satisfies patron meal expectations and vol-
senior citizens. A primary output is quality services for unteer opportunities (Gharajedaghi, 2006; Houger, 2011).
seniors. Those services comprise social interaction, group If we look at volunteer motivation using the subsys-
activities, transportation, meals, exercise, and conversa- tems, starting with the information subsystem, much can
tions as well as volunteer opportunities (Houger, 2011). be learned. In the project it was posited that motivation
Let us focus on one of the functions, providing meals via was a contributing factor for volunteer attitude. Earlier
a community dining program, as an example to illustrate we learned that the information subsystem indicated how
many volunteers are required for the program. Additionally, determine a vision for a better program. A major driver
data gathered for the information subsystem revealed was discovering that the patrons of the community dining
whether the volunteers had characteristics indicating program were not all that excited about the regular noon
a sense of altruism, values, beliefs, work ethic, health, meals. Another finding pertained to the ever-increasing
energy, and the chemistry of social interaction with others, pressure to reduce costs. The major cost variables were
to name a few. The diagnostic subsystem was activated to transportation and the full-time paid cook along with
learn what kind of environment would cause a volunteer the costs associated with purchasing the food. The cost of
to underperform or lack enthusiasm for a particular task. food was the only variable that could be readily reduced,
Subsequently, the decision subsystem enables a leader resulting in smaller portions and compromises on the
to compare the existing environment to an alternative variety and taste of prepared meals (Houger, 2011). A
one better suited to enhance volunteer motivation. Then final outcome was determining that meals could be made
the leader can think about what to implement in the fresh from raw materials and sometimes at much lower
new program so that volunteer motivation is maximized costs. However, preparing meals from scratch required
(Gharajedaghi, 2006; Houger, 2011). expanding labor and thus more volunteer support, given
that the cook alone was not able to perform all of the job
functions and to produce the meals from scratch in a
FINDINGS OF THE STUDY PERTAINING timely manner (Houger, 2011).
TO THE COMMUNITY DINING
PROGRAM
PROGRAM PERFORMANCE AND
The research conducted for the senior center community
dining program portion of the project was quite extensive EVALUATION
and involved. The intent was to compare the research It is important to note that using a program design in
findings to the results of the needs analysis to either conjunction with a holistic needs analysis model results
confirm or disconfirm the needs analysis. Each of the in a fairly comprehensive and detailed report. For this
program components was analyzed in detail. Only a few project, the report included relevant program perfor-
of the findings are presented here focusing on volunteer mance metrics. These metrics, along with the associated
motivation. A priority was the need for the program leader artifacts, were used to evaluate program performance.
to take the initiative in assessing the current program and The level of complexity is dependent on the program
Leaders of a nonprofit organization consisting mainly In a more general context, Argyris (1994) associates
of volunteers should be attentive to several key ideas. improved employee performance to better communica-
Leaders should take the time to connect with each volun- tion. One of the major transformational goals of leaders
teer and show genuine appreciation for his or her time and is to encourage and reward people to reflect on their
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