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Impact of Job Stress on Consumer Satisfaction with Role of


Mediating Variables (Employee Satisfaction and Employee
Performance): A Study of Punjab Emergency Service (Rescue
1122) Okara, Pakistan

NAEEM AKHTAR
Lecturer; Department of Management Sciences
University of Okara, Pakistan
E-mail: naeem_akhtar46@hotmail.com

SAJID ALI
MBA; Department of Management Sciences
University of Okara (Punjab), Pakistan.
E-mail: sajidalisajid400@gmail.com

SHUMAILA ASNATH
MS Scholar; Department of Management Sciences
Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (Sahiwal Campus)
E-mail: shumaila_31@yahoo.com

ZUNAIR JAVED
MBA; Department of Management Sciences
University of Okara (Punjab), Pakistan.
E-mail: zunairjaved20@gmail.com

MUHAMMAD HASSAN
MBA; Department of Management Sciences
University of Okara (Punjab), Pakistan.
E-mail: H.rajpoot888@gmail.com

Abstract
This study investigate the impact of stress on employees and on customer's satisfaction and dissatisfaction.
The researcher based on explanatory method. The study is conduct from entire population of OKARA
region and using stratified sampling method. Sample size is 100 employees of Rescue 1122. Questionnaire
is adopt to collect data from respondent.SPSS2 used for statistical data analysis. The study supports the
various factors of job stress has the most significant and strong impact on employee satisfaction. This study
investigate there is positive relationship between employee performance, employee satisfaction and
customer satisfaction with job stress. Due to lack of resources and time only okara region is focus in this
study but in future the comparison analysis of two cities services of 1122 is also can be analyzed.

Key Words: Fake Calls, Extra Working Hours, Low Salaries, Employee Satisfaction, and Employee
Performance.

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Introduction
Emergency management introduced in month of December 2003 to help emergency management
accomplishments within the country. Emergency can occur in country anywhere and anytime. The
emergency has been deferent type like transferrable, diseases or road emergency. Emergency is flighty and
can change in extension and effect. The vision of Emergency management is support by the people’s health
caution system that stay prepared, ready and able to respond to incidents and emergencies. (Ontario, n.d.)
Local areas of the country and federal provisional departments performs various activates of emergency
management and it mentions phases to the emergency administration agencies. First phase of emergency
management is Mitigation, Mitigation refers to measures that reduce the chance of an emergency
happening, or reduce the damaging effects of unavoidable emergencies. Second phase is Preparedness;
Preparedness define as actions increase a community’s ability to respond when a disaster occurs. Third
phase is of emergency management Response; Response is a best-rehearsed emergency plan developed as
part of the preparedness phase enables efficient coordination of resources. The response phase includes
the mobilization of the necessary emergency services and first responders in the disaster area. And last
phase is Recovery, Recovery define as Actions taken to return a community to normal or near-normal
conditions, including the renewal of simple services and the repair of physical, social and economic
damages (Sabir, Akhtar, Zakir, Nadeem, & Rehman, 2014).

Customer satisfaction effected by the job stress on employees in rescue 1122 department. (Sabir R. I.,
Akhtar, Zakir, Nadeem, & Rehman, 2014) Through opinion researcher found that all the employee from
each sector of the industry effected by the work stress, which lead to effect the three family and
organization as well. Especially emergency sector is under a countless contract of stress due to many
Precursors of stress, Stress is a wide range wonder in different sector and with for practical and economy
consequences, The crisis on capital markets 2008 have also the impact on employee regarding job stress,
there are another reason behind the job stress on the employee on work place is not good relationship
between employee and employer. (Aasia Manzoor, Hadia Awan, Sabita Mariam) Every person in the world
effected by the stress. on the organization side, its goals and objectives and on the employee side, employee
poor performance turnover and dissatisfaction.in undeveloped countries job stress creates more problems
than developed countries.10, 000 graduates in medical study looking for joining health sectors of Pakistan
while many thigs are changed in this sector from past few years. (Imtiaz & Ahmad) Satisfied less stressful
employees have good performance in work tasks with comparison of stressful and dissatisfied employees
(Zafar, Qadoos; Ali, Ayesha; Hameed, Tayyab; Ilyas, Toqeer; Younas, Hafiz Imran, 2015).

Organizations wants to succeed in industry and rank first, to achieve good powers over its competitors,
overall presser on the employees increased to get more outputs. (Zeb, Saeed, & Rehman, 2015) Trust and
respect is very important factor that each employee want in their organization, employees also want to
perform tasks within team. (Dammen, 2001) The first step to overcome stress is build good relationship
among management and staff of the organization try to recover the employee health issues. Senior level
management should interfere in employee work issues, after all employee supportive culture plays a vital
role in this regard. (Kazmi, Amjad, & Khan, 2008).

Olusegun, Oluwasayo, & Olawoyim (2014) Also, found out that job stress has a negative effect on
employee work performance. Motivated employees do good job and perform their duties as well in an
efficient manner. (islam & Munir, 2011) Job satisfaction resulting from the better work experience. The
more employee involves in task more he or she is happy. These employees also best options for the
organization. ( Bemana, Moradi, Ghasemi, Taghavi, & Ghayoor, 2013) Researcher find out those
employees who unsecure regarding their jobs, not performed well. ( Ouyang, 2009) Employees who
secured regarding employment have more satisfied and commit with organization. (Martis, 2013) In health,
sectors job stress effected to patent treatments. (Salam, et al., 2014). ( Iqbal & Waseem, 2012) Stated that
job stress leads to low performance. In Pakistan from 2003 to 2016, 60366 people martyred in terroirs
attacks. From dated 9 to 29 march 2016. 141 peoples died, 133 injured and 1058 house damaged due to

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heavy rains. Due to heavy windstorm in kapok, 29 peoples died and 267 were injured dated up to 29 April
2015. (NDMA, 2016) In Pakistan rescue, 1122 provided the emergency care services. Rescue 1122
complete a rescue operation in Punjab from dated 2004 to 2016. 3978358 patents rescued and 83520558
number of calls received in which many of them are fake calls. Rescue 1122 is the largest emergency
services in Punjab that saves thousands of lives every month, department also conducts a programs for the
safety of the citizens (1122, 2016).

Significance of Study
This study will provide the insights to rescue management how to decrease stress of their employee and
how to get more customer satisfaction while giving customer satisfaction from on better service in rescue.
Research has also implications for both employee, customer as well as managers and strategic decision
makers of rescue to discover causes of job stress, their implication and bad effects on body, mind and to
overcome on these factors.

Objectives
1. To investigate the factors responsible for job stress.
2. To examine the variables causing an impact on developing attitude of job satisfaction.
3. To study the impact of job stress on customer and employee performance.
4. To study the social and work place stress factors contributing towards the job stress study and attitude of
employee in work place.

Problem Statement
Job stress perceived of binger level outcome of the company or organization and task, and feel discomfort
that is separate and different from second level outcomes of job stress. Job stress is very bad impact on
every organization and work performance. When job stress level is increase then work efficiency,
automatically decrease then impact on firm. Job stress is very bad factor of the organization. Satisfied
employees increase customer satisfaction and loyalty. Satisfied employees are more likely to be friendly,
upbeat and responsive which customer appreciate. In addition, because satisfied employee are less likely to
leave their job. Dissatisfied customer can increase an employee job dissatisfaction. They also focus on
building employee satisfaction recognized that satisfied employees will go a long way toward contributing
to their goal of having happy customers. It seems logical to assume that job satisfaction should be a major
determine of an employee every organization. Satisfied employees would seem more likely to talk
positively about the organization, help other, and go beyond normal job satisfactions. When you perceive
that these things are fair, you have more trust in your employer and are more willing to voluntarily engage
in behaviors that go beyond your formal job requirements. Employee performance based on job satisfaction
if employee is happy on job then automatically performance increase.

An evaluate of employee performance is a long process even use the both method written and oral
management factors, whereby evaluates and provides feedback on a job performance of employee in which
include measurement to enhance activities need. Document provide us basis for salary increase and
promotions. When organization ignore to employee satisfaction or job task activities then automatically
efficiency of performance low. There are many reason in every organization ignore the performance of
employee because I leave the need and interest of work or ask to employee about job work then face many
problems to organization differed. Employee performance is a vital role in organization because without
employee cannot run firm or any department. (Sabir R. I., Akhtar, Zakir, Nadeem , & Rehman , Impact of
Job Stress on Consumer Satisfaction with Role of Mediating Variables (Employee Satisfaction and
Employee Performance): A Study of Punjab Emergency Service (Rescue 1122) Sahiwal, Pakistan).

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The performance, engagement and satisfaction play a vital role for organization to succeed. Employee
Satisfaction, Employee Performance Consumer Satisfaction and Job Stress affected the attitude of
employee on work place. (Ali & Farooqi, 2014) The Punjab emergency service Rescue 1122 employees
have the job stress due to some reasons like bogus requests, duty timings, wages and low salaries and it
need to be manage more effectively. The theory of Employee satisfaction associated with job stress as well
as on consumer satisfaction. (Sabir, Akhtar, Zakir, Nadeem, & Rehman, 2014) It is compulsory to find out
job stress on work because it effect the health of employees. (islam & Munir, 2011) Employees who
provide services on organization is important factor to achieve customer satisfaction. (Leah, 2005) Due to
undesired work environment and employee stress, happen. (Aasia Manzoor, Hadia Awan, Sabita Mariam)
Following questions will be answer. This study will be conduct to find out the impact of employee
satisfaction on consumer satisfaction.

Literature Review
The investigator conducts a study in Pakistan to discover the impact of “stressors on the performance of
employees.” Researcher collect the data through questionnaire and direct interviews from respondents,
random sampling techniques was used to collect data. SPSS16 was used to analyze data and regression tests
are applied on it, study found that part strife, “part uncertainty and execution weight has emphatically
impact the representative inspiration and it prompts emphatically influence worker execution.” (islam &
Munir, 2011) This study finds out the relation of “Increasing Customer Satisfaction through Employee
Satisfaction in a Call Center Environment.” The data was collected from CSR employees in which most of
them are graduates, survey techniques was used to collect data from 47 respondents SPSS and descriptive
statics are used to analyze result signifies the scope of concept and highlights a positive relation. (Leah,
2005) A researcher conducts a study in Pakistan on textile sector of Pakistan to find out the “impact of
work stress on job performance.” Random sampling techniques was used to collect data from 150
respondents who are the employees of different textile sectors, data was collected through structured
questionnaire and correlation and descriptive tests was applied to examine the relationships. Study found
that “job stress does not impact employee’s job performance.” (Aasia Manzoor, Hadia Awan, Sabita
Mariam) The objectives of this study is to find out the “effects of job stress on employee’s performance.”

Data was collected through structured questionnaire and interviews, information was also collected from
journals and bulletins, descriptive techniques are used to analyze the data “it was discovered that work
overload, career development and work/family conflict are considered to likely cause a disruptive effect on
performance of workers.” (Olusegun, Oluwasayo, & Olawoyim, 2014) The purpose of the study is to
investigate the “effect of job stress on job performance.” Data was collected from house officers through
convenience sampling, study used structured questionnaire to collect data and different statistical tools was
applied to analyze the data. “The examination indicated solid backing for the theory that there is a
backwards relationship between employment push and occupation execution demonstrating that there is
high occupation stress in the house officers, bringing about low occupation execution.” (Kazmi, Amjad, &
Khan, 2008) The researcher elaborates the phenomena of “individual’s level of organizational trust and the
individual’s job satisfaction”. Data was collected through survey from 84 respondents, correlation analysis
was used to check data the findings of the study was implies the room of concept and indicates the existing
of relationship. (Dammen, 2001) The investigator ways a study in banking sector of Pakistan to examine
the “impact of job stress on employee's performance by evaluating the moderating effect of motivation.”
Random samplings techniques are used to collect data from 200 employees worked in different banks; data
was collected through self-administered questionnaire and analyzed it by using Pearson correlation and
regression. Study found that there was negative relationship “among job anxiety and worker’s
performance.” (Zeb, Saeed, & Rehman, 2015) The researcher investigates a study in industrial sector of
Pakistan to finds out the “impact of job stress on employee’s performance.” Target population of in this
study was the consumers of telecommunication sector. Non probability sampling methods was used to
collect the data and sample of 250 respondents was taken the study used structured questionnaire to collect
data and Pearson correlation and regression analysis was used to test the data, the result of this study shows

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(Zafar, Qadoos; Ali, Ayesha; Hameed, Tayyab; Ilyas, Toqeer; Younas, Hafiz Imran, 2015) some positive
relationships between job stress and employee performance.

The researcher conducts a study to “investigates the relationship between job stress and job satisfaction.”
Researcher conducts a study in Iran. Data was collected from public municipality employees. Random
sampling techniques are used to collect data from 200 employees, researcher use regression and descriptive
analysis to analyze the data. The findings of this study “there is a significant negative relationship between
job stress and job satisfaction.” (Martis, 2013) Venkataraman & Ganapathi conducted a study test
hypothesis of job stress on job satisfaction of employees in small level industry the dimension of job stress
overload physical environment, role conflict in sector of madurai the data collection from different city
tamil nadu city random sampling technique for data collection and 300-sample size (Venkataraman &
Ganapathi, 2013).

The objective of this study founded the “job stress and its impact on job performance and job satisfaction”
data was collected through self-administered questionnaire to 150 people represented at convenient
sampling technique use for data collection of SPSS software for data analysis, the result show me
significantly positively relation between job stress and job satisfaction. (Rizwan, waseem, & Bukhari,
2014).

The researcher basic purpose of this study find out the impact of job stress on job satisfaction of employee
and investigate the drivers for the job stress, these study continuous on existing data and in this study
collection the data through questionnaire and I choose the sector of traffic controllers of Pakistan civil
aviation authority in these sector select sample of people 134 in these people response me 122 return the fill
out questionnaire paper for the purpose of analysis data, after the analysis data show the negative
relationship among job stress and job satisfaction, Level of job stress is high and satisfaction level is too
low. (iqbal & waseem, 2012) Health is important every individual done work organization without health
employee cannot objective of any organization. A healthy person is an effective job stress, which causes
diseases of the employee the researcher use 17-questionnaire paper after the collection feedback show
positive impact of a health person on job performance.

This research taking population on 626 job satisfaction is 6602% result and 97% job stress the significance
on employee health the result is highly of job stress as compared printed study , high stress have negative.
(salam, jorisse, niaz, & mansour, 2014) The researcher found out in this study the relationship among job
stress & job satisfaction. This research conducted in iran country and choose the factor of public
municipality personnel. Researcher choose different statical methods on organization employee for data
collection first choose description & regression analysis these method use to the relationship of some
variables. In this research choose as sample 200 employee using sampling technique, the result show after
the data analysis significance negative relationship between job stress and job satisfaction. (Moradi,
Ghasemi, Taghavi, & Simin, 2013) The purpose of this report is find out the five gaps of model that will
provide overview on research result from rescue 1122, Okara.

Data collected from Home grown rescue client, Administrative staff and collect data all sub offices rescue
1122 Okara, then I also taken from different research papers on Punjab emergency services as reference for
nation wide area check the evaluation of Rescue 1122. In this research describe effect of job stress on job
performance and these report elaborate performance of Rescue 1122 okara, after the elaborate gaps model,
we suggest that would be helpful for rescue 1122. (Sharif , Tufail , Rasheed , Ahmad , & Idrees , 2016)
This study was conducted from IRAN and discussed employee. Researcher explore the effect of gender at
job satisfaction. The main variable in this paper employee and It have impact on satisfaction at job
performance. Data was collected from three private airline companies in iran and performed descriptive
analysis and used to independent sample t-test relationship between employee’s satisfaction and their
gender. The relationship with employee male and female not significance. (Rast & Tourani , 2012)

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Methodology
This study used the descriptive research approach and researcher use the quantitative approach in this study
data was collected from the employees of rescue 1122 department in okara region. Researcher used the
probability and random sampling techniques for the collection of data from population. A structured
questionnaire was developed for the collection of data. Study use a 100-sample size out of population.
SPSS are used for the analysis of data correlation and regression tools also used. The research methodology
or the methods used to collect and analysis data. Research methodology is an approach that is used for
problem solving and arriving at new knowledge of the subject in question. Everything that contributes
toward the goals achievement is the part of the research methodology.

Population

Population of this research will be the employees of Rescue 1122 in District Okara, study use a 100 sample
size out of population. In sample size, collect the data from to all employees of rescue 1122 select okara
city and then I collect Pakpattan.

Sample and sampling

Researcher used the probability and stratified sampling techniques for the collection of data from
population. A structured questionnaire was developed for data collection.

Sampling Technique

This study used the descriptive research approach and research use the quantative approach in this study
data was collected from the employees of rescue 1122 department in Okara region. Researcher used the
probability and random sampling technique for the collection of data from population.

Research Instrument

By using questionnaire technique, 5-point Likert scale questionnaire is used to finding the results.
Questionnaire consist of 25 questions, which include independent variables are job satisfaction and
remuneration on dependent variable turnover intention. Format of questionnaire Likert scale in turnover
intention. One for strongly disagree, two (2) for disagree, three (3) for neutral, four (4) Agree and five (5)
for strongly agree.

Conceptual Model

Employee
satisfaction
Consumer
Job
satisfaction
stress

Employee
performance

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Hypothesis

H1. Job stress has significant impact on employee satisfaction


H2. Job stress has significant impact on employee performance
H3. Job stress has significant impact on consumer satisfaction
H4. Employee satisfaction has significant impact on consumer satisfaction
H5. Employee performance has significant impact on consumer satisfaction

Data Analysis and Discussion


Reliability Analysis
Reliability Statistics

Cronbach's Alpha N of Items


.945 19

Reliability analysis are used to performed of the Impact of Job Stress on Consumer Satisfaction with Role
of Mediating Variables (Employee Satisfaction and Employee Performance): It is compulsory to check the
reliability before the analysis of data. Results of reliability analysis are shown in the table. The overall
reliability of the Impact of Job Stress on Consumer Satisfaction with Role of Mediating Variables
(Employee Satisfaction and Employee Performance): is 0.945 by using 19 items. Reliability results shows
that the research instrument is valid for the purpose of the collection of the data because it is, to meet the
standards and fulfill the acceptable criteria. Cronbach’s Alpha is .945, which indicates a high level of
internal consistency.

Correlation Analysis
Correlations
Employee Employee Customer
Job Stress Satisfaction Performance Satisfaction
Job Stress Pearson
1 .465** .451** .593**
Correlation
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Employee Pearson
.465** 1 .909** .902**
Satisfaction Correlation
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Employee Pearson
.451** .909** 1 .836**
Performance Correlation
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Customer Pearson
.593** .902** .836** 1
Satisfaction Correlation
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).

Before correlation analysis it was finalized whether Pearson correlation co-efficient was meaningful for the
data or Kendall’s tau- b correlation co-efficient or spearman correlation co-efficient. Results of the scatter

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plot indicated that linear relationship was found among the Impact of Job Stress on Consumer Satisfaction
with Role of Mediating Variables (Employee Satisfaction and Employee Performance) So Pearson
correlation co-efficient was calculated.

Results of the correlation analysis are shown in the form of table This following correlation table indicate
the strengths of associations between variables. The printout indicates that between the variables the
strengths of association is very high. Results of the correlation analysis are shown in the form of table. This
following correlation table indicate the how much dimensions of Impact of Job Stress on Consumer
Satisfaction with Role of Mediating Variables (Employee Satisfaction and Employee Performance): are
calculated with one another. The job stress has significant relationship with consumer satisfaction at the
value 0.000 which is less than 0.05. The employee satisfaction also has significant relationship with
consumer satisfaction at the value 0.000 which is less than 0.05. The employee performance also has
significant impact on consumer satisfaction at the value 0.000 which is than 0.05.

Regression Analysis

The regression test is connected on information for getting the results. It assesses the Impact of Job Stress
on Consumer Satisfaction with Role of Mediating Variables (Employee Satisfaction and Employee
Performance).
Model Summary
Std. Error of the
Model R R Square Adjusted R Square Estimate
1 .465a .216 .208 .42270
2 .451 .203 .195 .58647
3 .593 .352 .346 .42318
4 .902 .813 .812 .22710
5 .836 .699 .696 .28853

The model shows that the correlation between the independent and dependent variables represented as R is
0.465, .451, .593,.902 and .836. The coefficient of determination that show how the variables are deviated
from the straight line which has the value of 0.216, .203,.352,.813, .699. represented as R Square. The
adjusted R square value is 0.208,.195,.346,.812,.696.

Hypothesis Results
(HI) Job stress has significant impact on employee satisfaction Supported
(H0). Job stress has no significant impact on employee satisfaction Rejected
(H2). Job stress has significant impact on employee performance (H0). Job Supported
stress has no significant impact on employee performance Rejected
(H3). Job stress has significant impact on consumer satisfaction Supported
(H0). Job stress has no significant impact on consumer satisfaction Rejected
(H4). Employee satisfaction has significant impact on consumer Supported
satisfaction
(H0). Employee satisfaction has no significant impact on consumer Rejected
satisfaction
Supported
(H5). Employee performance has significant impact on consumer
satisfaction
(H0). Employee performance has no significant impact on consumer Rejected
satisfaction

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Anovab
Model Sum of Squares df Mean Square F Sig.
1 Regression 4.832 1 4.832 27.042 .000a
Residual 17.511 98 .179
Total 22.342 99
a. Predictors: (Constant), Job Stress
b. Dependent Variable: Employee Satisfaction

Anovab
Model Sum of Squares df Mean Square F Sig.
1 Regression 8.583 1 8.583 24.955 .000a
Residual 33.707 98 .344
Total 42.290 99
a. Predictors: (Constant), Job Stress
b. Dependent Variable: Employee Performance

Anovab
Model Sum of Squares df Mean Square F Sig.
1 Regression 9.543 1 9.543 53.289 .000a
Residual 17.550 98 .179
Total 27.093 99
a. Predictors: (Constant), Job Stress
b. Dependent Variable: Customer Satisfaction

Anovab
Model Sum of Squares df Mean Square F Sig.
1 Regression 22.039 1 22.039 427.329 .000a
Residual 5.054 98 .052
Total 27.093 99
a. Predictors: (Constant), Employee Satisfaction
b. Dependent Variable: Customer Satisfaction

Anovab
Model Sum of Squares df Mean Square F Sig.
1 Regression 18.935 1 18.935 227.455 .000a
Residual 8.158 98 .083
Total 27.093 99
a. Predictors: (Constant), Employee Performance
b. Dependent Variable: Customer Satisfaction

The consequences show that there is significant relationship between job stress and employee satisfaction.
With significant level is .000. The positive values show that there is positive relationship between the job
stress and employee satisfaction. Job stress has significant relationship with employee performance with
significant level is 0.000. Job stress has significant relationship with customer satisfaction with significant
level is 0.000. employee satisfaction has significant relationship with customer satisfaction with significant
level is 0.000. employee performance has significant relationship with customer satisfaction with
significant level is 0.000.

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Multiple-regression of independent variables on employee performance.


Independent variable Mediating and dependent Standard beta t-value p
variable error
Job stress Employee satisfaction .093 .465 5.200 .000
Job stress Employee performance .129 .451 4.995 .000
Job stress Customer satisfaction .093 .593 7.300 .000
Employee satisfaction Customer satisfaction .048 .902 20.672 .000
Employee performance Customer satisfaction .044 .836 15.082 .000

Conclusion
This study proposes that Safeguard 1122 has a brilliant future in Pakistan. Administration has found a way
to develop strategy for the upgrade of employment fulfillment. In this manner, it is pivotal at this phase to
make effect of occupation weight on worker's fulfillment. Findings of this research is that fake calls and job
stress has an impact on job satisfaction. The findings also indicate that extra working hours, low salaries
and job stress are the factor which is decreasing the job satisfaction. In order to ensure that employees
adopt the policies it must be efficient and quick as well as easy to satisfy. The study supports the various
factors of job stress has the most significant and strong impact on employee satisfaction. Relative point of
interest of different elements and the level of representative profitability altogether add to the elements for
the change. The handy ramifications of this exploration delineates that there is a noteworthy relationship
between occupation stretch and employment fulfillment.

Limitation and Further Research


This study was conduct in the area of okara, Sahiwal, pakpatan and pattoki. These are the small cities of
Pakistan; researcher can conduct study in other big cities to check the satisfaction level of consumers as
well as employees of rescue 1122 department. Due to lack of resources and time only okara region is focus
in this study but in future the comparison analysis of two cities services of 1122 is also can be analyzed.

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